{"id":11049,"date":"2020-08-03T15:29:00","date_gmt":"2020-08-03T14:29:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11049"},"modified":"2020-08-26T15:17:07","modified_gmt":"2020-08-26T14:17:07","slug":"only-the-good-stuff-only-organix","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/organix\/only-the-good-stuff-only-organix","title":{"rendered":"Only the good stuff. Only Organix"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZHTYMm wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          These fun characters are based on the ingredients in Organix foods                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-2.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-2.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Organix, the organic baby food and toddler snack brand, has launched their first work with VCCP.\u00a0The impactful campaign, titled \u2018Only the good stuff. Only Organix\u2019, cuts through category conventions of baby imagery and speak, and instead talks directly to parents about Organix\u2019 no junk foods and natural organic ingredients.\u00a0<br \/><br \/>The work puts the \u2018Organimals\u2019 front and centre for the first time. These fun characters are based on the ingredients in Organix foods, and enables parents to connect what they see in store with what they see on TV.<\/p>\n<p>The work launched on Monday 3rd August and ran across TV, video, social and digital, with media planning and buying done by VCCP Media.<\/p>\n<p>Leanna Rice, Marketing Manager at Organix, said:\u00a0<em>\u201cWe are delighted to launch our new \u2018Only the good stuff. Only Organix\u2019 campaign, which brings our pack \u2018Organimals\u2019 to life! The ads are warm and light-hearted, delivering our core brand messages in a really simple but impactful way. The VCCP team have been excellent to work with and have managed lockdown production perfectly!\u201d<\/em><br \/><br \/>Ross Neil, Deputy ECD at VCCP Blue, commented:\u00a0<em>\u201cWe&#8217;re very proud to present our first work for Organix. This isn&#8217;t only the first time that we have made work for the brand, it&#8217;s also the first excursion for their totally organic ambassadors, the Organimals. It&#8217;s been a pleasure to work with such a progressive company as Organix and we&#8217;re looking forward to developing the characteristics of the Organimals over the next few years. It was great to finally work with the Gruffalo too.\u201d<\/em><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1Dupeo wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Integration is always the magic ingredient in the hardest working campaigns, so it&#8217;s hugely exciting that we can build a smart new campaign that aligns the advertising so closely to the packaging and digital owned channels. \n        <cite>Simon Jenkins, CSO, VCCP Media<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z2tgxuO wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-4.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z2oq7QS wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/443371487?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              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14:29:22","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PR-Organix-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Organix","meta-description":"Organix","social-media-image":false,"relateditems":[{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11162,"post_author":"7","post_date":"2020-05-29 17:44:00","post_date_gmt":"2020-05-29 16:44:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"424803082\",\"blockId\":\"Z22I7eJ\",\"blockUniqueClass\":\"lazyblock-video-Z22I7eJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCompare the Market had lost two of their most powerful tools to do this: Meerkat Movies and Meerkat Meals were effectively put on ice by social distancing rules.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIn a matter of weeks, Meerkat Music was born. With the intention of lifting the mood of the nation, while staying true to the entertaining DNA of the brand, we decided it was time to put on one helluva show.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eNo mere bedroom live-stream, this. Aleksandr dusted off his little black book to reunite Take That with Robbie Williams, making front page news around the world and putting Compare the Market firmly back on the nation\\u2019s agenda.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eTheir first-ever show was available to everyone and featured an exclusive reunion of iconic British band, Take That and Robbie Williams \\u2013 broadcast digitally from their homes. In a world-first, the band performed together in a streamed online show via YouTube and Facebook Premiere.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAleksandr Orlov took centre stage as the presenter of this new entertainment series and fans were thrilled to see the band perform a series of their most celebrated hits. 600,000 people watched the show live across YouTube and Facebook, and the current total watching figures are now over 3 million and counting.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eGary Barlow, Howard Donald, Mark Owen and Robbie Williams chose to support Nordoff Robbins (with whom the band have a long-standing relationship), as well as the charity Crew Nation, a global relief fund for live music crews, alongside this one-off streamed reunion performance.\\u003c\\\/p\\u003e\",\"quote\":\"Lockdown hit. We all needed ways to keep positive, and take our mind off things.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22aleksandr%22,%22caption%22:%22%22,%22id%22:11171,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11171%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/aleksandr-1.jpg%22%7D\",\"blockId\":\"1RPbAi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1RPbAi\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eStay tuned for more acts from Meerkat Music, as the new platform will only gather momentum from here on in.\\u003c\\\/h4\\u003e\",\"blockId\":\"1gEJXC\",\"blockUniqueClass\":\"lazyblock-text-full-width-1gEJXC\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2228CTMMEERKATMUSICGIGGH10e100345918Still020%20copy%202%22,%22caption%22:%22%22,%22id%22:11170,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11170%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28CTMMEERKATMUSICGIGGH10e100345918Still020-copy-2-1.jpg%22%7D\",\"blockId\":\"1AeUmj\",\"blockUniqueClass\":\"lazyblock-image-full-width-1AeUmj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This is a world first for us! Reuniting with our old friend online for a one-off performance! It\\u2019s always great getting back together with Robbie and we are really excited to be part of this unique show that everyone can enjoy from home. We are also delighted to be supporting Nordoff Robbins and Crew Nation around this show, two charities very close to our hearts.\",\"quotee\":\"Take That\",\"blockId\":\"z7TzQ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-z7TzQ\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Meerkat Music Reunites Take That","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"take-that-meerkat-music","to_ping":"","pinged":"","post_modified":"2020-08-27 16:36:42","post_modified_gmt":"2020-08-27 15:36:42","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11162","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11435,"post_author":"7","post_date":"2020-06-24 10:39:18","post_date_gmt":"2020-06-24 09:39:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe recently launched three exciting new Domino\\u2019s idents for All4. As the platform sponsor, the shorts will raise awareness of this new partnership, while spotlighting two brands which combine for the perfect night in.\\u00a0\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe \\u2018Joy + Missing Out\\u2019 spots are immersive, mixed media films which combine a live action cast with puppets and animation to create a completely eclectic world of joy.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eJOMO might sound like a bit of a contradiction - how can you be \\u201cMissing Out\\u201d and yet still filled with \\u201cJoy\\u201d? The films show exactly how that can happen - you get a whole lot of JOMO, and it\\u2019s all thanks to some tasty Domino\\u2019s and our favourite shows on All4.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eDirected by Jon Riche, each film followed a complex production process with most of the elements being shot or created separately to then be brought together in post-production by the team at Unit. The result is explosive and vibrant 15 second films which grab the viewer\\u2019s attention instantly. Stand-out spots which create the most joyous world possible and one that resonates with All4\\u2019s audience.\\u003c\\\/p\\u003e\\n\\u003cdiv\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003cdiv\\u003eOn the launch of the new idents, Rebecca Rose, Head of Marketing, Domino\\u2019s said, \\u201cWe tasked VCCP to come up with an execution that disrupts the market and fits seamlessly with our All4 audience. VCCP have done an incredible job, particularly in creating an extension of our JOMO campaign that feels relevant and timely in the current situation.\\u00a0\\u003c\\\/div\\u003e\\n\\u003cp\\u003eThese idents are our way of telling people to make the most of their night in with a Domino\\u2019s. The incredibly fun execution is instantly attention-grabbing and is a great fit for our brand, as well as the All4 demographic.\\u201d\\u003c\\\/p\\u003e\",\"quote\":\"A live action cast with puppets and animation creates completely eclectic world of joy\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DominosAll4IdentsPinatas%20(1)%22,%22caption%22:%22%22,%22id%22:11437,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11437%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/DominosAll4IdentsPinatas-1.jpg%22%7D\",\"blockId\":\"QDNl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-QDNl0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"432196277\",\"blockId\":\"1JDfsB\",\"blockUniqueClass\":\"lazyblock-video-1JDfsB\"} \/-->","post_title":"Joy + Missing Out","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-joy-missing-out","to_ping":"","pinged":"","post_modified":"2020-08-27 16:33:50","post_modified_gmt":"2020-08-27 15:33:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11435","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}