{"id":11038,"date":"2019-09-27T15:14:00","date_gmt":"2019-09-27T14:14:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11038"},"modified":"2020-08-14T15:18:29","modified_gmt":"2020-08-14T14:18:29","slug":"dont-think-youre-special","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/paddy-power\/dont-think-youre-special","title":{"rendered":"Don&#8217;t think you&#8217;re special"},"content":{"rendered":"<div class=\"lazyblock-video-Z2wB9wY wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/362787124?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z11prNG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Sorry Jos\u00e9, looks like you&#8217;re not the only special one&#8230;                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We&#8217;ve launched a new campaign for Paddy Power&#8217;s Daily Jackpot, starring legendary football manager Jos\u00e9 Mourinho.<\/p>\n<p>The Portuguese \u2013 who famously dubbed himself the \u2018Special One\u2019 upon his appointment as Chelsea manager in 2004 \u2013 has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script.<br \/><br \/>The insight behind the campaign is that, with the Daily Jackpot being claimed daily (the prize averaging \u00a340,000), there are more winners than ever before on Paddy Power Games \u2013 meaning you don\u2019t have to be special to win. Which is where Jos\u00e9 comes in. Obviously.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1hTNT5 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001543_DCP_GRADE-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z2pecc5 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The campaign was developed by VCCP in close collaboration with its sister agency CSM, with the objective to deliver cut-through in an otherwise overcrowded market.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1mI4xf wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0000878_DCP_GRADE.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0000878_DCP_GRADE.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<h3>Reserved for someone special<\/h3>\n<p>In the film Mourinho offers an insight into what he perceives to be the constant special treatment he gets in day-to-day life \u2013 including winning on Daily Jackpot.<br \/><br \/>Along the way, there are various nods to Mourinho\u2019s career \u2013 including a cleaner offering him a laundry basket, a framed image of Manchester United finishing second amongst his trophy cabinet, and a bush shaped like three fingers in his garden.<br \/><br \/><\/p>\n<div><b>Michelle Spillane, Paddy Power\u2019s Marketing Director, said:<\/b>\u00a0\u201cJose Mourinho knows a thing or two about being special, so who better to front our Daily Jackpot campaign?\u00a0A household name and one of the most successful managers in football history, it was glorious to work with Jose, and deliver a campaign that has real stand-out for the category.\u201d<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2hJmS8 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We wanted to bring the world of Paddy Power Games to our football betting audience. So when we were looking to bring our campaign \u2018don\u2019t think you\u2019re special\u2019 to life again, self-proclaimed \u2018Special One\u2019 Jose Mourinho was the only option. After all, who knows what it is to be special better than the man himself? \n        <cite>Mark Orbine, Executive Creative Director at VCCP Blue<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11038","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10357","hero_video":"","hero_image":{"ID":11042,"id":11042,"title":"0001439_DCP_GRADE","filename":"0001439_DCP_GRADE.jpg","filesize":126519,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/paddy-power\/dont-think-youre-special\/attachment\/0001439_dcp_grade","alt":"","author":"3","description":"","caption":"","name":"0001439_dcp_grade","status":"inherit","uploaded_to":11038,"date":"2020-08-14 14:14:53","modified":"2020-08-14 14:14:53","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/0001439_DCP_GRADE-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"You&#39;re Not That Special","meta-description":"Paddy Power&#39;s latest campaign shows that Jose Mourinho is not the only special one. 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