{"id":11033,"date":"2019-07-19T15:09:00","date_gmt":"2019-07-19T14:09:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11033"},"modified":"2020-08-24T12:27:08","modified_gmt":"2020-08-24T11:27:08","slug":"save-our-shirt","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/paddy-power\/save-our-shirt","title":{"rendered":"Save Our Shirt"},"content":{"rendered":"<div class=\"lazyblock-video-Z1fNI4s wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/349002828?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZTLPo9 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Yep, that\u2019s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>That monstrosity \u2013 which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip \u2013 was just the pre-cursor to the brand\u2019s new season campaign, \u2018Save Our Shirt\u2019.<br \/><br \/>In an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.<br \/><br \/>And they\u2019ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by unsponsoring them \u2013 relinquishing the front of shirt space they\u2019re entitled to as part of their role as title sponsors.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-29mF2f wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-hk.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2tEjj7 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        As a brand, we always try to be on the side of the fans \u2013 we know they love to wear their club colours with pride, but they don\u2019t love being a walking advertising hoarding. Which is what Save Our Shirt is all about. At Paddy Power, we know our place as a sponsor \u2013 and it\u2019s not on your shirt. \n        <cite>Michelle Spillane, Brand Marketing Director, Paddy Power<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11033","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","2655"],"client_id":"10357","hero_video":"","hero_image":{"ID":11035,"id":11035,"title":"PP footballer","filename":"PP-footballer.jpg","filesize":114056,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/paddy-power\/save-our-shirt\/attachment\/pp-footballer","alt":"","author":"3","description":"","caption":"","name":"pp-footballer","status":"inherit","uploaded_to":11033,"date":"2020-08-14 14:11:00","modified":"2020-08-14 14:11:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/PP-footballer-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"PADDY POWER LAUNCH ACTUAL HUDDERSFIELD TOWN SHIRT \u2013 AND NEW SEASON CAMPAIGN","meta-description":"Yep, that\u2019s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10551,"post_author":"3","post_date":"2019-03-06 12:40:28","post_date_gmt":"2019-03-06 12:40:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321724643\",\"blockId\":\"9j5N4\",\"blockUniqueClass\":\"lazyblock-video-9j5N4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIt\u2019s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is why Amnesty International UK organised the first ever \u2018Family-free Zone\u2019 on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together.\\u003c\/p\\u003e\",\"quote\":\"Amnesty creates first ever 'family-free' zone.\",\"blockId\":\"V83fO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-V83fO\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-international%22,%22caption%22:%22%22,%22id%22:10573,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-international-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-international.jpg%22%7D\",\"blockId\":\"9NaU3\",\"blockUniqueClass\":\"lazyblock-image-full-width-9NaU3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn't enjoy the view, take pictures, sit, chat or eat in the zone together.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Zargsu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zargsu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-internation_2%22,%22caption%22:%22%22,%22id%22:10574,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-internation_2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-internation_2.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanizing the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign builds on the success of Amnesty\u2019s\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/amnesty-international\/the-undeniable-wonders-of-family-life\\u0022\\u003einstallation on the Southbank last year\u00a0\\u003c\/a\\u003ewhere they placed families in a glass box over Mothering Sunday, and had them carry out their normal routines; playing Monopoly, watching TV, eating pizza. It demonstrated the undeniable wonder of everyday family life that many refugees were being denied, and resulted in 13,715 people emailing their MPs and 129 MPs voting in favour of the Refugee Family Reunion Bill.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\\u003cstrong\\u003eJonny Parker, Creative Director at VCCP, said:\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u0022We're delighted to be helping support Amnesty International keep refugee families together. We had a great reaction from the public and we're hoping loads more will take action to make sure humanity wins on this issue.\\u0022\\u003c\/div\\u003e\",\"blockId\":\"Z27xVQv\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z27xVQv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We want to show the Government that there is still widespread public support to change this issue, by highlighting the ridiculousness of these rules. The \u2018Family-free Zone\u2019 parodies the absurdity of these rules and asks the UK public to back our call to the Home Secretary to change them once and for all.\",\"quotee\":\"Sam Strudwick, Head of Communications and Engagement at Amnesty International\",\"blockId\":\"ZmbdPS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZmbdPS\"} \/-->","post_title":"Family Free Zone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-free-zone","to_ping":"","pinged":"","post_modified":"2020-08-25 10:17:03","post_modified_gmt":"2020-08-25 09:17:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10551","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10750,"post_author":"1","post_date":"2018-01-12 11:30:47","post_date_gmt":"2018-01-12 11:30:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"305056055\",\"blockId\":\"Z16OdPB\",\"blockUniqueClass\":\"lazyblock-video-Z16OdPB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eOur new positioning, 'There's a glass and a half in everyone', shines a light on the kindness and generosity that we see in society every day, and which facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation\u2019s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign kicked off with a new TV advert on Saturday 13th January during The Voice on ITV. The 60-second spot tells the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, it\u2019s not for her \u2013 it\u2019s for her mum\u2019s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A new global brand platform which takes Cadbury back to its roots; a family brand founded on generous principles.\",\"blockId\":\"27UAJU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-27UAJU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%22,%22caption%22:%22%22,%22id%22:10753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%20heart%22,%22caption%22:%22%22,%22id%22:10752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape-heart.jpg%22%7D%7D%5D\",\"blockId\":\"1TpVWw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1TpVWw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eThe campaign will be further underpinned by digital, social, PR, experiential and sampling activations, as well as a second TV advert later in the year.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1Cfg\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Cfg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2211936e_Cadbury%22,%22caption%22:%22%22,%22id%22:10751,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10751%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/11936e_Cadbury.jpg%22%7D\",\"text\":\"\\u003cp\\u003eEven though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn addition, brand new Out of Home will include the famous Cadbury Dairy Milk glass and a half of milk icon with other positive symbols, such as a heart, smiley face and thumbs up. There\u2019s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline \u2013 There\u2019s a glass and a half in every one \u2013 showing the human kindness in us all.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFinally, between 25th and 28th January, Cadbury will be bringing the new TV spot to life by giving chocolate fans across the UK the chance to get a bar of Cadbury Dairy Milk for the price of a knick-knack, trinket or even a button! The five-day long\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/glass-and-a-half-shop\\u0022\\u003epop up store\\u003c\/a\\u003e\u00a0will even have the same shop keeper as the advert! Get down to Greek Street in Soho between 10am and 6pm to experience it for yourself.\\u003c\/p\\u003e\",\"blockId\":\"13bL1a\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-13bL1a\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"285835576\",\"blockId\":\"Z29nhvs\",\"blockUniqueClass\":\"lazyblock-video-Z29nhvs\"} \/-->","post_title":"Mum's Birthday","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mums-birthday","to_ping":"","pinged":"","post_modified":"2024-04-08 11:35:25","post_modified_gmt":"2024-04-08 10:35:25","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10750","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11458,"post_author":"1","post_date":"2018-01-01 11:05:21","post_date_gmt":"2018-01-01 11:05:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"249655381\",\"blockId\":\"1THP64\",\"blockUniqueClass\":\"lazyblock-video-1THP64\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe knew that maintaining momentum during such a business-critical period would require no small amount of steadfast marketing - we'd have to drive as many people to their website and app as possible.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eNYD is a tricky moment to gain cut-through or share of voice. It's saturated with brands vying for attention, with Just Eat alone predicting it would sell 500,000 dishes that day.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also knew that NYD is plagued with the same old monotonous dialogue; new year, new you, righting wrongs and writings resolutions. With each and every brand competing for virtuosity share.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make things even more challenging, it's statistically the most hungover day of the year - meaning an audience that weren't exactly geared and primed to watch ads.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo rather than cook up the same old advertising, pandering to the same old clich\u00e9s, we launched a pop-up 24-hour channel full of content people would truly want in their time of need.\\u003c\/p\\u003e\",\"quote\":\"New Year's Day is the most important day of the year for takeaways. It's also the biggest sales driving-day for Domino's, with the brand expecting to make eight pizzas a second.\",\"blockId\":\"Z18VxWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18VxWR\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185653%22,%22caption%22:%22%22,%22id%22:11467,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11467%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185653.jpg%22%7D\",\"blockId\":\"ZYU8ft\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZYU8ft\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe result? A total takeover of Sky Channel 539; a one-stop-shop for the most soothing, relaxing content imaginable - with absolutely no brainpower required. 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With 85 million impressions direct from social buzz and chatter, and the rest from press coverage both on-site and on social.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThose impressions soon turned into action; we almost quadrupled traffic to\u00a0\\u003cb\\u003e387.4%\\u003c\/b\\u003e\u00a0and app opens to\u00a0\\u003cb\\u003e110%\\u003c\/b\\u003e\u00a0against the daily average.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eEventually, that actions got the tills ringing - with the campaign driving a\u00a0\\u003cb\\u003e19.3%\\u003c\/b\\u003e\u00a0YoY increase in online sales.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results paid dividend, with\u00a0\\u003cb\\u003e14.7%\\u003c\/b\\u003e\u00a0of sales coming directly from social ads, delivering \u00a3387.4 in online sales - that's a\u00a0\\u003cb\\u003e17x\\u003c\/b\\u003e\u00a0Return on Advertising Spend.\\u003c\/p\\u003e\",\"blockId\":\"zBNSC\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-zBNSC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185743%22,%22caption%22:%22%22,%22id%22:11465,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11465%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185743.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185828%22,%22caption%22:%22%22,%22id%22:11464,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11464%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185828.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185357%22,%22caption%22:%22%22,%22id%22:11463,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11463%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185357.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185641%22,%22caption%22:%22%22,%22id%22:11462,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11462%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185641.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185912%22,%22caption%22:%22%22,%22id%22:11461,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11461%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185912.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2ph5UO\",\"blockUniqueClass\":\"lazyblock-carousel-Z2ph5UO\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to maintain business momentum on the biggest day of the year for Domino's. 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