{"id":11011,"date":"2018-10-31T14:55:00","date_gmt":"2018-10-31T14:55:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11011"},"modified":"2020-09-13T20:36:38","modified_gmt":"2020-09-13T19:36:38","slug":"the-taste-of-sport","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/powerbar\/the-taste-of-sport","title":{"rendered":"The Taste of Sport"},"content":{"rendered":"<div class=\"lazyblock-video-Z1qSzbn wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/303356323?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1a4p5H wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          This campaign is a great example of the global integration within our agency.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>PowerBar is the embodiment of sports nutrition, developing the first energy bar in the market over 30 years ago. They offer one of the most diverse portfolios in sports nutrition today, and attract the most ambitious sportsmen.<\/p>\n<p>But VCCP Berlin realised that the biggest growth potentials actually lay elsewhere, away from the competition with a target group that is driven by enjoyment. The challenge was to open the brand out to these people without losing their existing customers.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1pfu2a wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar_Presentation_9-924.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z20c6RX wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Although this new audience might have different drivers to be active, they all had one thing in common: they love sport.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zo27t5 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>The work shares all of the beautiful experiences in sport: joy, pain, pride, peace &#8211; all the different flavours of sport. Tasting sport means tasting life, and that\u2019s how VCCP Berlin reached PowerBar\u2019s new brand platform: &#8216;The Taste of Sport&#8217;.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This campaign is a great example of our integration, with VCCP Berlin doing the creative and strategy, while VCCP Digital relaunched the entire PowerBar website, including the rollout of a new online shop. VCCP Media then stepped in to help with the media planning and booking.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2lR0ey wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Bildschirmfoto20180620um111110-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Bildschirmfoto20180620um111110-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Bildschirmfoto20180620um111146-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Bildschirmfoto20180620um111146-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Bildschirmfoto20180620um111136-3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Bildschirmfoto20180620um111136-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Mens_Health-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Mens_Health-4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Mens_Health_2-5.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Powerbar-Mens_Health_2-5.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","class_list":["post-11011","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10108","10111","10115"],"client_id":"10285","hero_video":"","hero_image":{"ID":11012,"id":11012,"title":"Bildschirmfoto 20180614 um 184253","filename":"Bildschirmfoto-20180614-um-184253.jpg","filesize":94313,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/powerbar\/the-taste-of-sport\/attachment\/bildschirmfoto-20180614-um-184253","alt":"","author":"3","description":"","caption":"","name":"bildschirmfoto-20180614-um-184253","status":"inherit","uploaded_to":11011,"date":"2020-08-14 13:56:06","modified":"2020-08-14 13:56:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-20180614-um-184253-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"The Taste of Sport","meta-description":"Tasting sport means tasting life, and that\u2019s how VCCP Berlin reached PowerBar\u2019s new brand platform: 'The Taste of Sport'.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11088,"post_author":"1","post_date":"2017-09-08 16:12:00","post_date_gmt":"2017-09-08 15:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282344851\",\"blockId\":\"Z2srfYp\",\"blockUniqueClass\":\"lazyblock-video-Z2srfYp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIn 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThey needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eSo instead, we took a moment that telecoms companies had traditionally run away from - that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. The idea lent itself brilliantly to media, allowing for distinctive but also really playful and creative placements of the concept to bring the idea to life.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eIt resulted in a truly integrated campaign running across print, TV, OOH, VOD, snapchat and retail.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eAnd the end result certainly delivered, with customers jumping up to three tariff bands to take up the free screen replacements, increasing the value of customers as well as O2\u2019s market share of new iPhone customers.\u00a0\\u003c\/div\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2_280817_Shoreditch%22,%22caption%22:%22%22,%22id%22:11092,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11092%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/O2_280817_Shoreditch.jpg%22%7D\",\"blockId\":\"4aQJN\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-4aQJN\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22284191028%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22285077869%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%223-Metro-Cover-Wrap%22,%22caption%22:%22%22,%22id%22:11094,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11094%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/3-Metro-Cover-Wrap.jpg%22%7D%7D,%7B%22video-id%22:%22285078455%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22unnamed-4-1%22,%22caption%22:%22%22,%22id%22:11095,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11095%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/unnamed-4-1.jpg%22%7D%7D,%7B%22video-id%22:%22285078621%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%224-Digital-6-Sheet%22,%22caption%22:%22%22,%22id%22:11096,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11096%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/4-Digital-6-Sheet.jpg%22%7D%7D,%7B%22video-id%22:%22285078683%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZY5qtJ\",\"blockUniqueClass\":\"lazyblock-carousel-ZY5qtJ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s a great piece of work, it brings a product proposition to life in a way that is quite difficult to do, but does it so simply and so quickly, you get the idea in a split second.\",\"quotee\":\"Rian Shah, Managing Director, UK Hub, Zenith\",\"blockId\":\"10cJU9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-10cJU9\"} \/-->","post_title":"Oops","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"oops","to_ping":"","pinged":"","post_modified":"2020-08-25 20:08:23","post_modified_gmt":"2020-08-25 19:08:23","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11088","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10689,"post_author":"3","post_date":"2019-01-01 08:42:00","post_date_gmt":"2019-01-01 08:42:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eBut with thousands of customers around the globe, the company needed powerful, active customer references\u00a0 to drive demand and sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo we created a global advocacy programme that supports sales and marketing, delivering powerful stories and content in 98 countries and 21 languages.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAs a result, we have\u00a0influenced $Bs in revenue through the coordination of approved customer references.\\u003c\/p\\u003e\",\"quote\":\"HP's mission is to create technology that makes life better for everyone, everywhere.\",\"blockId\":\"Z2kQk8a\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2kQk8a\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22HP1%22,%22caption%22:%22%22,%22id%22:10691,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10691%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/HP1.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22HP2%22,%22caption%22:%22%22,%22id%22:10692,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10692%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/HP2.jpg%22%7D%7D%5D\",\"blockId\":\"Z13B9iX\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z13B9iX\"} \/-->","post_title":"Global Advocacy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"global-advocacy","to_ping":"","pinged":"","post_modified":"2020-08-24 12:48:29","post_modified_gmt":"2020-08-24 11:48:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10689","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE","hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}