{"id":10995,"date":"2017-05-03T14:34:00","date_gmt":"2017-05-03T13:34:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10995"},"modified":"2020-08-24T14:42:42","modified_gmt":"2020-08-24T13:42:42","slug":"helping-hand","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/royal-london\/helping-hand","title":{"rendered":"Helping Hand"},"content":{"rendered":"<div class=\"lazyblock-video-Z2r9OJV wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/218032611?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z27S19M wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122939.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122939.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Royal London has launched a brand new campaign, an extension of the successful \u2018We\u2019re so yesterday\u2019 campaign featuring our favourite time-travelling frontman, Roy.<\/p>\n<p>The campaign promotes \u2018Helping Hand\u2019 \u2013 a service that gives customers access to a dedicated nurse as soon as a policy starts and is designed to get people thinking about the fact that anyone could fall ill at any time.<\/p>\n<p>Alongside the television campaign, Royal London had launched an online quiz called \u2018Just a sneeze or deadly disease\u2019. The light-hearted quiz was developed to bridge the offline and online journey and to encourage people to engage with this topic in a fun and light-hearted way. People who played the quiz were then served different content about the Helping Hand product based on their persona.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-HpUnr wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122916.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122916.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-123013.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-123013.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10995","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108"],"client_id":"10194","hero_video":"","hero_image":{"ID":10996,"id":10996,"title":"Screen Shot 20180508 at 122847","filename":"Screen-Shot-20180508-at-122847.jpg","filesize":164922,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/royal-london\/helping-hand\/attachment\/screen-shot-20180508-at-122847","alt":"","author":"3","description":"","caption":"","name":"screen-shot-20180508-at-122847","status":"inherit","uploaded_to":10995,"date":"2020-08-14 13:35:02","modified":"2020-08-14 13:35:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180508-at-122847-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Royal London - Helping Hand","meta-description":"Royal London has launched a brand new campaign, an extension of the successful \u2018We\u2019re so yesterday\u2019 campaign featuring our favourite time-travelling frontman, Roy.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11053,"post_author":"3","post_date":"2017-01-11 15:31:24","post_date_gmt":"2017-01-11 15:31:24","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"240800339\",\"blockId\":\"rDN3v\",\"blockUniqueClass\":\"lazyblock-video-rDN3v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lemon%22,%22caption%22:%22%22,%22id%22:11057,%22link%22:%22https:\/\/www.vccp.com\/work\/%25client_name%25\/winter\/attachment\/lemon\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/01\/Lemon.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe new year is just around the corner. There\u2019ll be moments you\u2019ve planned, and moments you\u2019ll experience out of the blue. The anticipation of what\u2019s to come is incredibly exciting. It\u2019s a whole new year to fill, so give the gift of a story this winter.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn order to prepare you for all these wonderful new experiences, we see the launch of our latest campaign for Canon \u2018Winter\u2019. Each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation. From a driveway basketball about to land in the hoop, or a snowball in motion to a baby tasting lemon for the first time.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is a fully integrated campaign across print, online content, digital, social, PR, CRM and in-store\/retail. The creative will run across EMEA and is a welcome contrast to the Christmas noise, encouraging you to look beyond the holidays and at what might happen in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eNext year is coming. Be ready.\\u003c\/p\\u003e\",\"blockId\":\"1qki5z\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1qki5z\"} \/-->","post_title":"Winter","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"winter","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:36","post_modified_gmt":"2021-08-02 14:32:36","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11053","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}