{"id":10982,"date":"2016-06-13T14:27:00","date_gmt":"2016-06-13T13:27:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10982"},"modified":"2020-08-24T14:56:00","modified_gmt":"2020-08-24T13:56:00","slug":"one-day-cricket","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/royal-london\/one-day-cricket","title":{"rendered":"One Day Cricket"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1hLJf9 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-9.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-9.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This summer, Royal London, the UK\u2019s largest mutual life and pensions company, promotes its sponsorship of the one-day internationals by celebrating the quirky and eccentric humour that makes cricket a uniquely British sport that\u2019s loved around the world.\u00a0<\/p>\n<p>To support the brand\u2019s sponsorship of England\u2019s One-Day International series against Sri Lanka and Pakistan VCCP Kin, the social and content division of VCCP, have created a number of short content videos featuring current and former England players.<\/p>\n<p>The series of tongue-in-cheek videos feature Sky Sports Presenter David \u201cBumble\u201d Lloyd, taking a leisurely roll around Trent Bridge with current England player Mark Wood and former England and Yorkshire legend Matthew Hoggard, all seated on a grass roller.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z1ptY6 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-2-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-2-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-5-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-5-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-12-3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-12-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-7-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-7-4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-6-5.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-6-5.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-bold-1GM7m0 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The films aim to raise awareness of Royal London\u2019s sponsorship of the ODIs and launch with both 30\u2019 teasers and 2 minute versions which are hosted on Royal London\u2019s website, royallondoncricket.com, alongside being posted on Facebook and Twitter.<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10982","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10115"],"client_id":"10194","hero_video":"","hero_image":{"ID":10984,"id":10984,"title":"Royal London - Cricket 11","filename":"Royal-London-Cricket-11.jpg","filesize":124948,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/royal-london\/one-day-cricket\/attachment\/royal-london-cricket-11","alt":"","author":"3","description":"","caption":"","name":"royal-london-cricket-11","status":"inherit","uploaded_to":10982,"date":"2020-08-14 13:28:58","modified":"2020-08-14 13:28:58","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-11-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"One Day Cricket","meta-description":"This summer, Royal London, the UK\u2019s largest mutual life and pensions company, promotes its sponsorship of the one-day internationals by celebrating the quirky and eccentric humour that makes cricket a uniquely British sport that\u2019s loved around the world.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10730,"post_author":"3","post_date":"2017-07-05 10:46:00","post_date_gmt":"2017-07-05 09:46:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAs the only Health and Life insurer that rewards members for being healthy, Vitality\u2019s aim is to enhance the quality of people\u2019s lives. 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The sport stars, which also include footballers Theo Walcott and Jordan Henderson, and England Netball coach Tracey Neville, will be starring in a series of videos revealing how playing ball sports helped to kick-start their careers, as well as their healthy lifestyles.\\u003c\/p\\u003e\",\"quote\":\"Launching the \u2018Bring a Ball\u2019 campaign for our client Vitality.\",\"blockId\":\"jCTxd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-jCTxd\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-2%22,%22caption%22:%22%22,%22id%22:10760,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10760%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-2.jpg%22%7D\",\"blockId\":\"tD1BS\",\"blockUniqueClass\":\"lazyblock-image-full-width-tD1BS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe \u2018Bring a Ball\u2019 campaign was launched off the back of Vitality\u2019s research, which showed that making small improvements to your lifestyle and behaving as an \u2018Everyday Athlete\u2019 can improve a person\u2019s life span by more than three years. Based on analysis of 6,600 members over the course of 12 months, Vitality found that previously sedentary people who increased their activity levels to the government recommended 150 minutes a week saw their life expectancy boosted by 3.1 years.\\u003cbr \/\\u003e\u00a0\\u003cbr \/\\u003eFurther research conducted by Vitality found the main barriers preventing people from taking part in sport or exercise include time constraints (31%), cost (21%) and lack of enjoyment (19%). To overcome these barriers, the campaign, which we created and are delivering, encourages people to take part in fun ball sports and to share photos of their friends and family playing games. 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