{"id":10952,"date":"2018-07-16T14:18:45","date_gmt":"2018-07-16T13:18:45","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10952"},"modified":"2020-08-24T13:32:51","modified_gmt":"2020-08-24T12:32:51","slug":"twirl","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/twirl","title":{"rendered":"What makes it so twirly?"},"content":{"rendered":"<div class=\"lazyblock-video-Z1sLHWn wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/282473981?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1Cm0wU wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <section data-aos=\"fade-up\">\n<div>\n<h4>The new Twirl creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life\u2019s unanswered questions.<\/h4>\n<\/div>\n<\/section>\n<section data-aos=\"fade-up\">\n<div>\n<div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-image-top-aligned-pSW3H wp-block-lazyblock-two-column-text-image-top-aligned\"><section class=\"fullwidth fullwidth--overflow aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-lg\">\r\n        <div class=\"row\">\r\n            <div class=\"col-md-6\">\r\n                <div class=\"embed-responsive embed-responsive-1by1 img-inline img-offset-left-md\">\r\n                    <picture class=\"embed-responsive-item\">\r\n                        <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill100090000.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill100090000.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-md-6\">\r\n                <p>Set against the hustle and bustle of a busy British summer, two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life\u2019s biggest conundrums, one of which is: \u2018What makes it so Twirly?\u2019 as the characters eat a Cadbury Twirl. With answers ranging from chocolate wizardry, to being made by the same people who made crop circles, the campaign aims to bring in a new younger shopper, as well as retaining the core audience.<br \/><br \/>The question \u2018What makes it so Twirly\u2019 is explored through a campaign celebrating the distinctive curls, twirls and swirls of a Cadbury Twirl through TV, VOD, Social, Digital and content partnerships across an 11 week campaign, where fans will be immersed into the world of Myles and Sarah and truly celebrate the uniqueness of a Cadbury Twirl.<\/p>                    \r\n                            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-p2AEh wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We are really proud of this work&#8230;the next step on our Cadbury journey. It&#8217;s so unusual, so simple and so charming, all at once. \n        <cite>Darren Bailes, Executive Creative Director (VCCP)<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-ZmbpmE wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/282475336?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10952","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10225","hero_video":"","hero_image":{"ID":10981,"id":10981,"title":"CadburysCoastStill200090639","filename":"CadburysCoastStill200090639.jpg","filesize":43915,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/twirl\/attachment\/cadburyscoaststill200090639","alt":"","author":"11","description":"","caption":"","name":"cadburyscoaststill200090639","status":"inherit","uploaded_to":10952,"date":"2020-08-14 13:26:12","modified":"2020-08-14 13:26:12","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/CadburysCoastStill200090639.jpg","relateditems":[{"relateditem":{"ID":10750,"post_author":"1","post_date":"2018-01-12 11:30:47","post_date_gmt":"2018-01-12 11:30:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"305056055\",\"blockId\":\"Z16OdPB\",\"blockUniqueClass\":\"lazyblock-video-Z16OdPB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eOur new positioning, 'There's a glass and a half in everyone', shines a light on the kindness and generosity that we see in society every day, and which facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation\u2019s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign kicked off with a new TV advert on Saturday 13th January during The Voice on ITV. The 60-second spot tells the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, it\u2019s not for her \u2013 it\u2019s for her mum\u2019s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A new global brand platform which takes Cadbury back to its roots; a family brand founded on generous principles.\",\"blockId\":\"27UAJU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-27UAJU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%22,%22caption%22:%22%22,%22id%22:10753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%20heart%22,%22caption%22:%22%22,%22id%22:10752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape-heart.jpg%22%7D%7D%5D\",\"blockId\":\"1TpVWw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1TpVWw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eThe campaign will be further underpinned by digital, social, PR, experiential and sampling activations, as well as a second TV advert later in the year.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1Cfg\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Cfg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2211936e_Cadbury%22,%22caption%22:%22%22,%22id%22:10751,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10751%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/11936e_Cadbury.jpg%22%7D\",\"text\":\"\\u003cp\\u003eEven though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn addition, brand new Out of Home will include the famous Cadbury Dairy Milk glass and a half of milk icon with other positive symbols, such as a heart, smiley face and thumbs up. There\u2019s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline \u2013 There\u2019s a glass and a half in every one \u2013 showing the human kindness in us all.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFinally, between 25th and 28th January, Cadbury will be bringing the new TV spot to life by giving chocolate fans across the UK the chance to get a bar of Cadbury Dairy Milk for the price of a knick-knack, trinket or even a button! The five-day long\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/glass-and-a-half-shop\\u0022\\u003epop up store\\u003c\/a\\u003e\u00a0will even have the same shop keeper as the advert! Get down to Greek Street in Soho between 10am and 6pm to experience it for yourself.\\u003c\/p\\u003e\",\"blockId\":\"13bL1a\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-13bL1a\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"285835576\",\"blockId\":\"Z29nhvs\",\"blockUniqueClass\":\"lazyblock-video-Z29nhvs\"} \/-->","post_title":"Mum's Birthday","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mums-birthday","to_ping":"","pinged":"","post_modified":"2024-04-08 11:35:25","post_modified_gmt":"2024-04-08 10:35:25","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10750","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11053,"post_author":"3","post_date":"2017-01-11 15:31:24","post_date_gmt":"2017-01-11 15:31:24","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"240800339\",\"blockId\":\"rDN3v\",\"blockUniqueClass\":\"lazyblock-video-rDN3v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Lemon%22,%22caption%22:%22%22,%22id%22:11057,%22link%22:%22https:\/\/www.vccp.com\/work\/%25client_name%25\/winter\/attachment\/lemon\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2017\/01\/Lemon.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe new year is just around the corner. There\u2019ll be moments you\u2019ve planned, and moments you\u2019ll experience out of the blue. The anticipation of what\u2019s to come is incredibly exciting. It\u2019s a whole new year to fill, so give the gift of a story this winter.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn order to prepare you for all these wonderful new experiences, we see the launch of our latest campaign for Canon \u2018Winter\u2019. Each story, shot in slow motion at 100 frames per second on a Canon C700 camera, builds up the sense of anticipation. From a driveway basketball about to land in the hoop, or a snowball in motion to a baby tasting lemon for the first time.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is a fully integrated campaign across print, online content, digital, social, PR, CRM and in-store\/retail. The creative will run across EMEA and is a welcome contrast to the Christmas noise, encouraging you to look beyond the holidays and at what might happen in 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eNext year is coming. Be ready.\\u003c\/p\\u003e\",\"blockId\":\"1qki5z\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1qki5z\"} \/-->","post_title":"Winter","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"winter","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:36","post_modified_gmt":"2021-08-02 14:32:36","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11053","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11144,"post_author":"3","post_date":"2016-07-08 17:06:07","post_date_gmt":"2016-07-08 16:06:07","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"174327652\",\"blockId\":\"1w8HAs\",\"blockUniqueClass\":\"lazyblock-video-1w8HAs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM%20Macaulay%20BTS%202%22,%22caption%22:%22%22,%22id%22:11145,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11145%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM-Macaulay-BTS-2.jpg%22%7D\",\"text\":\"\\u003cp\\u003ecomparethemarket.com reveals Macaulay Culkin as the latest star to feature alongside meerkat favourites Aleksandr and Sergei. The new Meerkat Movies spot brings on a new adventure as Macaulay joins the furry pair on a road trip across America.\\u003c\/p\\u003e\\n\\u003cp\\u003eSince our favourite meerkats arrived in Hollywood over a year ago, they\u2019ve run over Arnie, rubbed shoulders with the rich and famous, and Sergei has even wooed Nicole Kidman. But Hollywood is just the start of the adventure and Aleks and Sergei have itchy feet. And what better way to see the US of A than with a proper family road trip? The only problem is that they don\u2019t have a family.\\u003c\/p\\u003e\\n\\u003cp\\u003eAleksandr decides Macaulay Culkin would be the perfect fit to complete their family-friendly day out. As the meerkats peer out of the RV to find road-trip ready Macaulay eagerly waiting their arrival, unfortunately, our favourite child star has aged a little more than Aleksandr expected\u2026\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe meerkats are seen taking a less than impressed Macaulay to the fairground. Their adventure comes full circle with roller coasters, a bouncy castle, Ferris wheels, and the parent-like dab of a hanky when Macaulay enjoys an ice cream.\\u003c\/p\\u003e\",\"blockId\":\"ZcAPTN\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZcAPTN\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22CTMRTFAMILYSTILL0100001600x900%22,%22caption%22:%22%22,%22id%22:11148,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11148%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTMRTFAMILYSTILL0100001600x900.jpg%22%7D\",\"blockId\":\"uev4u\",\"blockUniqueClass\":\"lazyblock-image-full-width-uev4u\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eThe family fun culminates in a trip to the cinema to watch Finding Dory as Aleksandr puts his 2 for 1 Meerkat Movies cinema ticket to good use.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"blockId\":\"ZQ0HGl\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZQ0HGl\"} \/-->","post_title":"Family Road Trip","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-road-trip","to_ping":"","pinged":"","post_modified":"2020-08-24 14:55:05","post_modified_gmt":"2020-08-24 13:55:05","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11144","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}