{"id":10827,"date":"2018-06-06T14:18:00","date_gmt":"2018-06-06T13:18:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10827"},"modified":"2020-08-25T19:57:40","modified_gmt":"2020-08-25T18:57:40","slug":"spotify-playlists","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/spotify\/spotify-playlists","title":{"rendered":"Spotify Playlists"},"content":{"rendered":"<div class=\"lazyblock-video-1xOhUJ wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/345889973?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1lKu7R wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          When it comes to streaming music, Spotify is the market leader.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>But in order to differentiate Spotify from the increasing competition and continue to lead the pack, they turned to VCCP Berlin<\/p>\n<p>Together, the teams identified the playlist feature as Spotify&#8217;s most appealing asset: not only does it allow users to curate music and discover new artists, but it&#8217;s also a way to share your favourite songs and create a unique identity online.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z2rzitE wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WEBSITE-Spotify-Berlin-East-Side-Gallery-Juli-2017-3.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-ZxAuP7 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Playlists therefore became the stars of this campaign.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-24bnY5 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Focussing on the creative names that users come up with &#8211; such as &#8220;Flamingo Guitar&#8221;, or &#8220;Early Bird&#8221; &#8211; the campaign centred around the tagline that &#8220;there&#8217;s a playlist for every occasion&#8221;.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The main thrust of the campaign was digital and outdoor, with over 90 different hyperlocal and programmatic ads that focussed on the eight largest German cities, and were all personalised to each one.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Zl8Bud wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n     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data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WEBSITE__Spotify_DUS_01_-Denis-Ignatov-_-Spotify_final-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WEBSITE03-Dokumentation-Spotify-Berlin-S-Bahnhof-Charlottenburg-SV-4468-20170711-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WEBSITE03-Dokumentation-Spotify-Berlin-S-Bahnhof-Charlottenburg-SV-4468-20170711-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WEBSITE-HanXX-Banner-Munchen-Spotify-3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/WEBSITE-HanXX-Banner-Munchen-Spotify-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n         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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-10827","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10245","hero_video":"","hero_image":{"ID":11828,"id":11828,"title":"WEBSITESpotify Berlin Warschauer Str 65 Aug 2017 3 3","filename":"WEBSITESpotify-Berlin-Warschauer-Str-65-Aug-2017-3-3.jpg","filesize":981251,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/06\/WEBSITESpotify-Berlin-Warschauer-Str-65-Aug-2017-3-3.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/spotify\/spotify-playlists\/attachment\/websitespotify-berlin-warschauer-str-65-aug-2017-3-3","alt":"","author":"1","description":"","caption":"","name":"websitespotify-berlin-warschauer-str-65-aug-2017-3-3","status":"inherit","uploaded_to":10827,"date":"2020-08-25 18:57:16","modified":"2020-08-25 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