{"id":10818,"date":"2020-01-01T14:05:39","date_gmt":"2020-01-01T14:05:39","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10818"},"modified":"2020-08-27T09:25:10","modified_gmt":"2020-08-27T08:25:10","slug":"this-doesnt-need-to-end","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/this-doesnt-need-to-end","title":{"rendered":"This Doesn&#8217;t Need To End"},"content":{"rendered":"<div class=\"lazyblock-video-Zf19Yb wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/414009107?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1WELT1 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Celebrating the myriad acts of kindness, big and small, happening during the coronavirus pandemic.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors up and down the country.<\/p>\n<p>The result is \u201cThis doesn\u2019t need to end\u201d, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and championing that we retain these generous behaviours once we&#8217;re out of lockdown. The footage was all captured by Clouded Vision&#8217;s network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.<br \/><br \/>The film launched during Gogglebox on 1st May, and remains available to watch on Cadbury\u2019s owned social channels.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1tiScB wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152820.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152820.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152926.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152926.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10818","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10225","hero_video":"","hero_image":{"ID":10826,"id":10826,"title":"Screen Shot 20200501 at 152948","filename":"Screen-Shot-20200501-at-152948.jpg","filesize":67406,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152948.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/this-doesnt-need-to-end\/attachment\/screen-shot-20200501-at-152948-2","alt":"","author":"11","description":"","caption":"","name":"screen-shot-20200501-at-152948-2","status":"inherit","uploaded_to":10818,"date":"2020-08-14 13:12:30","modified":"2020-08-14 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