{"id":10814,"date":"2019-05-22T13:58:00","date_gmt":"2019-05-22T12:58:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10814"},"modified":"2020-08-24T12:38:15","modified_gmt":"2020-08-24T11:38:15","slug":"tango-tanguru","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/tango\/tango-tanguru","title":{"rendered":"Tango Tanguru"},"content":{"rendered":"<div class=\"lazyblock-video-2tQwvp wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/339302130?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z10750 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Tango\u2019s campaigns are known and loved for their bold, irreverent British humour and our new ads are no different.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>VCCP and Britivic\u2019s Tango have launched a new campaign which includes a series of brave TV spots celebrating the iconic soft drinks brand\u2019s ability to refresh.<br \/><br \/>Their first activity in four years features two TVCs featuring new character, \u2018Tanguru\u2019, who is summoned by awkwardness and rescues teens from sticky situations.<br \/><br \/>Tango\u2019s campaigns are known and loved for their bold, irreverent British humour and our new ads are no different, featuring toe-curlingly awkward moments that are quickly extinguished with some wise words from the Tanguru and a refreshing can of Tango.\u00a0\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z2oHdfe wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/tando.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-19rUDS wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Early in-market performance has been really positive. <\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZIbOck wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/tanguru.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/tanguru.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The latest data shows that younger consumers are the fastest growing age group buying low and no sugar fruit carbonates. Alongside the new TV campaign, Tango also has a new brand look and feel and have developed three new sugar free flavours. Early in-market performance has been really positive.\u00a0<\/p>\n<p>The campaign also includes cinema and a bespoke social activation helping to bring a new generation into the brand.\u00a0<br \/><br \/>The new marketing activity is the biggest spend the brand has seen in eight years, with sampling, digital and in-store accompanying the new campaign.<\/p>\n<p>&#8220;<em>Tango has a big personality and we\u2019ve always been bold with our humour and tone. While the brand remains a firm favourite with current Tango drinkers, we want to extend its appeal to new audiences. And we\u2019re confident our new ads will really resonate with them<\/em>.&#8221; &#8211; Ray Patterson, Britvic Brand Director<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2ds2it wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Tango is a legendary brand that pushed the boundaries of advertising 20 years ago. But to a new teen generation, who don&#8217;t know anything of orange slapping bald men or Ray Gardner\u2019s speech, we had to do something to make a splash in the fruit carbonates category\u2026 Now the hit of real orange is replaced by the hit of our Tanguru. She appears in sticky situations appearing with sage refreshing solutions. Shot by Tom Kuntz, our film spots will let a new generation know that Tango is a blast of brave, bold orange craziness when they need it most \n        <cite>Mark Orbine, Executive Creative Director, VCCP Blue<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-nXexQ wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/339312055?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10814","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10208","hero_video":"","hero_image":{"ID":10815,"id":10815,"title":"Tango1-20190522035810773","filename":"Tango1-20190522035810773.jpg","filesize":78243,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Tango1-20190522035810773.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/tango\/tango-tanguru\/attachment\/tango1-20190522035810773","alt":"","author":"3","description":"","caption":"","name":"tango1-20190522035810773","status":"inherit","uploaded_to":10814,"date":"2020-08-14 12:59:35","modified":"2020-08-14 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Tanguru","meta-description":"Tango\u2019s campaigns are known and loved for their bold, irreverent British humour and our new ads are no different.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10551,"post_author":"3","post_date":"2019-03-06 12:40:28","post_date_gmt":"2019-03-06 12:40:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321724643\",\"blockId\":\"9j5N4\",\"blockUniqueClass\":\"lazyblock-video-9j5N4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIt\u2019s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is why Amnesty International UK organised the first ever \u2018Family-free Zone\u2019 on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together.\\u003c\/p\\u003e\",\"quote\":\"Amnesty creates first ever 'family-free' zone.\",\"blockId\":\"V83fO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-V83fO\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-international%22,%22caption%22:%22%22,%22id%22:10573,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-international-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-international.jpg%22%7D\",\"blockId\":\"9NaU3\",\"blockUniqueClass\":\"lazyblock-image-full-width-9NaU3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn't enjoy the view, take pictures, sit, chat or eat in the zone together.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Zargsu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zargsu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-internation_2%22,%22caption%22:%22%22,%22id%22:10574,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-internation_2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-internation_2.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanizing the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign builds on the success of Amnesty\u2019s\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/amnesty-international\/the-undeniable-wonders-of-family-life\\u0022\\u003einstallation on the Southbank last year\u00a0\\u003c\/a\\u003ewhere they placed families in a glass box over Mothering Sunday, and had them carry out their normal routines; playing Monopoly, watching TV, eating pizza. It demonstrated the undeniable wonder of everyday family life that many refugees were being denied, and resulted in 13,715 people emailing their MPs and 129 MPs voting in favour of the Refugee Family Reunion Bill.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\\u003cstrong\\u003eJonny Parker, Creative Director at VCCP, said:\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u0022We're delighted to be helping support Amnesty International keep refugee families together. We had a great reaction from the public and we're hoping loads more will take action to make sure humanity wins on this issue.\\u0022\\u003c\/div\\u003e\",\"blockId\":\"Z27xVQv\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z27xVQv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We want to show the Government that there is still widespread public support to change this issue, by highlighting the ridiculousness of these rules. The \u2018Family-free Zone\u2019 parodies the absurdity of these rules and asks the UK public to back our call to the Home Secretary to change them once and for all.\",\"quotee\":\"Sam Strudwick, Head of Communications and Engagement at Amnesty International\",\"blockId\":\"ZmbdPS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZmbdPS\"} \/-->","post_title":"Family Free Zone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-free-zone","to_ping":"","pinged":"","post_modified":"2020-08-25 10:17:03","post_modified_gmt":"2020-08-25 09:17:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10551","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10744,"post_author":"1","post_date":"2018-08-03 10:59:00","post_date_gmt":"2018-08-03 09:59:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"283003061\",\"blockId\":\"ZLKX80\",\"blockUniqueClass\":\"lazyblock-video-ZLKX80\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eFor the first time ever, Cadbury is opening its doors and inviting the nation to \u2018go madbury for Cadbury\u2019.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1nqt44\",\"blockUniqueClass\":\"lazyblock-text-full-width-1nqt44\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eFrom today chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and family favourites such as Caramel, Fruit \\u0026amp; Nut and Whole Nut.\\u003c\/p\\u003e\\n\\u003cp\\u003eCadbury fans are being invited to enter their dream bar at cadburyinventor.com where they can pick from a huge range of tasty ingredients which will be added to delicious Cadbury Dairy Milk. From melt in the mouth caramel, gooey brownie, crazy popping candy, spicy chilli, tangy orange, fiery mustard, crunchy cashews, there\u2019s over a whopping 90,000 different available combinations to choose from. Once the ingredients are chosen (up to three), entrants will name their bar and explain a bit about what inspired their creation before hitting send on their entry.\\u003c\/p\\u003e\",\"quote\":\"At Cadbury we\u2019ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products.\",\"blockId\":\"1AyIUp\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1AyIUp\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Ca056Madbury20180702OPT1agradeREP00090597300dpi2%22,%22caption%22:%22%22,%22id%22:10745,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10745%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Ca056Madbury20180702OPT1agradeREP00090597300dpi2.jpg%22%7D\",\"blockId\":\"UjXCc\",\"blockUniqueClass\":\"lazyblock-image-full-width-UjXCc\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285309735%22%7D,%7B%22video-id%22:%22285310360%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22285310470%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285310572%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"QziiS\",\"blockUniqueClass\":\"lazyblock-carousel-QziiS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This is the first time ever we\u2019ve opened the doors to our fans to help us create the next bar and we can\u2019t wait to see how creative they get. With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, we\u2019re encouraging the nation to go madbury and be as bold as possible in what to choose.\",\"quotee\":\"David Shepherd, Director of Research and Development (Cadbury)\",\"blockId\":\"2bq9Yp\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2bq9Yp\"} \/-->","post_title":"Madbury for Cadbury","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"madbury-for-cadbury","to_ping":"","pinged":"","post_modified":"2020-08-27 22:21:07","post_modified_gmt":"2020-08-27 21:21:07","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10744","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}