{"id":10801,"date":"2019-09-07T13:21:00","date_gmt":"2019-09-07T12:21:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10801"},"modified":"2020-08-24T12:21:56","modified_gmt":"2020-08-24T11:21:56","slug":"what-matters","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/tfl\/what-matters","title":{"rendered":"What Matters?"},"content":{"rendered":"<div class=\"lazyblock-video-11MFv1 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/359347854?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-14xBND wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          You don\u2019t need a car to make the most of London.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>VCCP has created a new film to support a Transport for London (TfL) campaign that encourages customers to use public transport, cycle or walk rather than drive.<br \/>\u00a0<br \/>The Mayor\u2019s Transport Strategy has an ambitious target of achieving 80% of journeys being made by sustainable modes (Public transport, cycling and walking) by 2041. VCCP\u2019s spot shows real Londoners travelling to the places that matter most to them &#8211; whether that\u2019s a gig, a bike ride in the park, a night out, or a football match &#8211; and demonstrates how TfL helps facilitate these special moments and memories.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1Sdp1X wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-6-Sheet-1-2.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1j6s8S wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>By dramatizing the positive and unique role public and active transport play in Londoner\u2019s lives, VCCP is supporting TfL\u2019s aim to get more Londoners using these sustainable modes of travel, instead of taking the car, particularly during the weekends and evenings.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The film is also accompanied by a series of OOH and print executions of Londoners using more sustainable travel, such as cycling or using the Tube. These were shot across 6 days by London photographer Sarah Lee, and underscore the campaign message that transport is embedded in London life.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1QfJNA wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This campaign celebrates how TfL places the wants and needs of Londoners at the very heart of their business. By recognising \u2018What matters\u2019, it\u2019s a heartfelt testament to the special relationship that exists between TfL and its diverse, idiosyncratic customer base, whilst illustrating the many wonderful ways they keep our amazing city moving. \n        <cite>Simon Learman, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10801","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10365","hero_video":"","hero_image":{"ID":10802,"id":10802,"title":"correct TfL 48 Sheet 4","filename":"correct-TfL-48-Sheet-4.jpg","filesize":186728,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/tfl\/what-matters\/attachment\/correct-tfl-48-sheet-4","alt":"","author":"3","description":"","caption":"","name":"correct-tfl-48-sheet-4","status":"inherit","uploaded_to":10801,"date":"2020-08-14 12:22:32","modified":"2020-08-14 12:22:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/correct-TfL-48-Sheet-4-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"What Matters?","meta-description":"VCCP has created a new film to support a Transport for London (TfL) campaign that encourages customers to use public transport, cycle or walk rather than drive.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10547,"post_author":"3","post_date":"2018-10-01 12:13:51","post_date_gmt":"2018-10-01 11:13:51","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"293324595\",\"blockId\":\"2e2T9G\",\"blockUniqueClass\":\"lazyblock-video-2e2T9G\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eEveryone loves the outdoors; it\u2019s an escape and the antidote to the chaos of our busy lives.\\u003cbr \/\\u003e\\u003cbr \/\\u003eBut modern life has a nasty habit of getting in the way. We often find ourselves doing the things we swore we wouldn\u2019t. Living vicariously through an Instagram feed, expressing our emotions solely through emojis, or spending back-to-back summer weekends bingeing on episodes of Love Island.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThat\u2019s why Berghaus is here to help.\\u003c\/p\\u003e\",\"quote\":\"This is our first campaign for Berghaus.\",\"blockId\":\"n47IG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-n47IG\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2221829%20Time%20to%20get%20out%2048s%203048x6096%20Mountains%20(1)%22,%22caption%22:%22%22,%22id%22:10565,%22link%22:%22https:\/\/www.vccp.com\/work\/berghaus\/time-to-get-out\/attachment\/21829-time-to-get-out-48s-3048x6096-mountains-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/21829-Time-to-get-out-48s-3048x6096-Mountains-1.jpg%22%7D\",\"blockId\":\"18Ku2G\",\"blockUniqueClass\":\"lazyblock-image-full-width-18Ku2G\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cdiv\\u003eNot only did we create a striking new OOH campaign for the brand, but we also made an animated TV spot.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe campaign draws attention to the moments when we realise that we\u2019ve lost all perspective, to remind us when it\u2019s time to grab your Berghaus and get out.\u00a0\\u003c\/div\\u003e\",\"text-right\":\"\\u003cp\\u003eThe unique visual world of Berghaus has been brought to life by an entirely painted approach. 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And who better to represent the outdoors than landscape painters who spend their lives outside, battling the elements, to capture the beauty that abounds all around us in the British Isles.\",\"quotee\":\"Jim Thornton, Deputy ECD (VCCP)\",\"blockId\":\"20DWoL\",\"blockUniqueClass\":\"lazyblock-quote-full-width-20DWoL\"} \/-->","post_title":"Time to get out","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"time-to-get-out","to_ping":"","pinged":"","post_modified":"2020-08-25 10:49:08","post_modified_gmt":"2020-08-25 09:49:08","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10547","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11268,"post_author":"3","post_date":"2018-10-01 14:24:12","post_date_gmt":"2018-10-01 13:24:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321936245\",\"blockId\":\"pB9RD\",\"blockUniqueClass\":\"lazyblock-video-pB9RD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have created easyJet\u2019s new groundbreaking app feature: Look\\u0026amp;Book. The tool merges the digital and real world, capturing the spontaneity of easyJet\u2019s customers through an instantaneous image booking system. The product innovation is part of easyJet\u2019s new through the line pan-European Imagine campaign, encouraging customers to transform their daydreams into experiences.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Re-engineering the booking experience for an Instagram generation.\",\"blockId\":\"Z18Rwl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18Rwl0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Morocco%20Plain%20(1)%22,%22caption%22:%22%22,%22id%22:11276,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/look-book\/attachment\/lookbook-a-flight-using-just-a-photo-morocco-plain-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/LookBook-A-Flight-Using-Just-A-Photo-Morocco-Plain-1.jpg%22%7D\",\"blockId\":\"1LVF3n\",\"blockUniqueClass\":\"lazyblock-image-full-width-1LVF3n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eFrom daydreaming over the latest photo on your Instagram feed, to soaring through the European skies - travelling has just been made even easier.\\u003c\/h4\\u003e\",\"blockId\":\"Z1AVqP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1AVqP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPerhaps%20you%E2%80%99ve%20just%20spotted%20an%20incredible%20lake%20on%20Instagram%20that%20you%20wish%20you%20could%20visit.%20Simply%20take%20a%20screenshot%20on%20your%20phone%20and%20upload%20it%20to%20the%20easyJet%20app.%20Look\\u0026amp;Book%20then%20uses%20advanced%20image%20recognition%20technology%20to%20identify%20the%20location%20and%20leverages%20Microsoft%20Azure%20APIs%20to%20match%20the%20photo%20to%20the%20easyJet%20destination.%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EeasyJet%E2%80%99s%20new%20feature%20not%20only%20recognises%20the%20destination,%20but%20finds%20the%20nearest%20airport%20and%20pre-populates%20the%20booking%20form%20with%20those%20details.%20So,%20whether%20it%E2%80%99s%20a%20well-deserved%20weekend%20getaway%20or%20a%20perfect%20beach%20holiday,%20customers%20can%20get%20ready%20to%20tap,%20book%20and%20go%20using%20just%20a%20photo.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z2helB5\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2helB5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Austria%20Plain%22,%22caption%22:%22%22,%22id%22:11270,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11270%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Austria-Plain.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Switzerland%20Logo%22,%22caption%22:%22%22,%22id%22:11269,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11269%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Switzerland-Logo.jpg%22%7D%7D%5D\",\"blockId\":\"Z1FkBvF\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1FkBvF\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This gets 10 out of 10 for \\u0022why didn\u2019t I think of that\\u0022-ability. 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