{"id":10794,"date":"2017-03-14T13:14:59","date_gmt":"2017-03-14T13:14:59","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10794"},"modified":"2020-08-25T20:13:49","modified_gmt":"2020-08-25T19:13:49","slug":"for-all","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/the-fa\/for-all","title":{"rendered":"For All"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-7oQUK wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Casey-Stoney.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Casey-Stoney.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Monday 13th March sees the launch of our new campaign for The FA, which announces their new brand purpose, \u201cFor All\u201d, via two short films. The films, which feature England Lioness defender Casey Stone and James Blackwell, star of the England Cerebral Palsy team, highlight The FA\u2019s commitment to diversity on all levels.<\/p>\n<p>\u201cFor All\u201d unequivocally reinforces The FA\u2019s position that football is open to everyone, regardless of gender, sexuality, ethnicity, ability, disability, faith or age. The content also demonstrates the level of support and influence The FA has on individuals\u2019 lives and highlights in particular their work with women and people with disabilities.<\/p>\n<p>The new brand purpose coincides with the recent re-launch of\u00a0<a href=\"https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/the-fa-website\">TheFA.com<\/a>.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1qoepS wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-122307-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-122307-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-143302-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-143302-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-122515-3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-122515-3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-122550-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20170313-at-122550-4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/James-Blackwell5.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/James-Blackwell5.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-10794","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10362","hero_video":"208123031","hero_image":{"ID":11833,"id":11833,"title":"For All twitter banner original 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19:12:56","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"The FA - For All","meta-description":"Monday 13th March sees the launch of our new campaign for The FA, which announces their new brand purpose, \u201cFor All\u201d, via two short films. The films, which feature England Lioness defender Casey Stone and James Blackwell, star of the England Cerebral Palsy team, highlight The FA\u2019s commitment to diversity on all levels.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2017\/03\/For-All-twitter-banner-original-jpg.jpg","relateditems":[{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11067,"post_author":"3","post_date":"2017-03-13 15:46:10","post_date_gmt":"2017-03-13 15:46:10","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"210949201\",\"blockId\":\"Z1E99sG\",\"blockUniqueClass\":\"lazyblock-video-Z1E99sG\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eIn 2016, VCCP were challenged with the task of rebranding the membership and hospitality product for one of the world\u2019s most iconic venues \u2013 Club Wembley.\\u003c\/h4\\u003e\",\"blockId\":\"297PST\",\"blockUniqueClass\":\"lazyblock-text-full-width-297PST\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Southview-Spread-visual%22,%22caption%22:%22%22,%22id%22:11070,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11070%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Southview-Spread-visual.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe VCCP team led the rebrand with a new positioning for Club Wembley that encourages the notion that life\u2019s rich experiences lie in the moment \u2013 being able to tell a story that no one else can.\u00a0 We have helped ensure that as a member your place in history is guaranteed and you can say with pride, \u2013\u2018I was there\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eBuilding on the recent rebrand, redesign and\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/the-fa-website\\u0022\\u003erelaunch of www.thefa.com\\u003c\/a\\u003e, the VCCP digital team worked with Club Wembley to revamp the website user experience and helped to create and promote the new range of membership tiers offered. We scoped, workshopped, wire-framed, and designed a distinctive and exciting new experience that was built on the new platform foundations created as part of\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ewww.thefa.com redesign\\u003c\/a\\u003e. The all-new experience focuses on the acquisition of new members to the Club Wembley family.\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom the\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/the-fa-website\\u0022\\u003ewebsite redesign\\u003c\/a\\u003e\u00a0to customer comms, press, digital, social and paid search \u2013 we delivered a fully integrated suite of solutions to reinvent Club Wembley\u2019s brand identity and drive membership acquisitions.\\u003c\/p\\u003e\",\"blockId\":\"jVVaF\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-jVVaF\"} \/-->","post_title":"Your Place in History Guaranteed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"your-place-in-history-guaranteed","to_ping":"","pinged":"","post_modified":"2020-08-24 14:46:50","post_modified_gmt":"2020-08-24 13:46:50","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11067","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11300,"post_author":"3","post_date":"2016-11-21 15:20:00","post_date_gmt":"2016-11-21 15:20:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"285459809\",\"blockId\":\"Zzba0\",\"blockUniqueClass\":\"lazyblock-video-Zzba0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eFollowing their successful (and first ever!) art exhibition for dogs, MORE TH\\u0026gt;N has embarked on yet another category first: the world\u2019s premiere pet show that celebrates dogs and cats for being, well, dogs and cats.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eBark In The Park was our most ambitious and immersive brand content campaign to date for MORE TH\\u0026gt;N. The live event and social amplification was a perfect demonstration of MORE TH\\u0026gt;N\u2019s mission to improve the health and happiness of pets.\u00a0 Created by VCCP and Icon, the activation was all about two key objectives \u2013 create a dog-friendly, free event, and create truly shareable pet content for millions online.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP\u2019s creative concept was built on the insight that many pets were getting a raw deal with pet shows. If pets could design a dog and cat show, Bark In The Park would be the outcome.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\",\"quote\":\"Insurance is a crowded space, so we need to be totally original in our thinking to stand out and act bigger than our budgets. \",\"blockId\":\"1Y1wdc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Y1wdc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6188%22,%22caption%22:%22%22,%22id%22:11302,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11302%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6188.jpg%22%7D\",\"blockId\":\"Z13Gdv8\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z13Gdv8\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThere was no prancing or paperwork, grooming or treat resisting, and certainly no sitting still.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"1E5m8v\",\"blockUniqueClass\":\"lazyblock-text-full-width-1E5m8v\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22DSC_6548%22,%22caption%22:%22%22,%22id%22:11301,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11301%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/DSC_6548.jpg%22%7D\",\"text\":\"\\u003cp\\u003eInstead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bombing in a pool and scratching furniture.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe event took place at the South of England Showground and was hosted by infamous sports presenter Jim Rosenthal along with a special guest appearance from Trip Hazard, the dancing dog of Britain\u2019s Got Talent fame.\\u003c\/p\\u003e\\n\\u003cp\\u003eAll the action was streamed on Facebook Live, plus we published highlights in a \u2028range of highly entertaining GIF and slow-motion video formats.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eThe most live-streamed event of the day on Facebook was Doggy Diving. We didn't forget about cats either. Our purry competitors showed off their skills in the 10m Box slide, the Sofa Scratch Down and 3 other events.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eThe event was a huge success, not only did we attract over 1,200 attendees (and of course their 300 dogs!) on the day, but we also captured great content so that all of those who couldn\u2019t be there got a slice of the action too.\u00a0\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1Ucfai\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1Ucfai\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I just wanted to say a huge thank you for putting together the most amazing event today - it was everything I'd imagined and more. Every little detail was taken care of and it all looked brilliant\",\"quotee\":\"Danielle Stooke, Senior Brand Marketing Manager (MORE TH\\u0026gt;N)\",\"blockId\":\"Z2qlzt8\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2qlzt8\"} \/-->","post_title":"Bark in the park","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bark-in-the-park","to_ping":"","pinged":"","post_modified":"2020-08-24 14:51:06","post_modified_gmt":"2020-08-24 13:51:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11300","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}