{"id":10788,"date":"2018-08-03T13:06:00","date_gmt":"2018-08-03T12:06:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&p=10788"},"modified":"2020-08-25T20:31:30","modified_gmt":"2020-08-25T19:31:30","slug":"the-fa-com-website","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/the-fa\/the-fa-com-website","title":{"rendered":"The FA.com Website"},"content":{"rendered":"
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\r\n Simply put, the game is for anyone, anytime, anywhere. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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We worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0here<\/a>.<\/p>\n

With this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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A legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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Over a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\r\n But TheFA.com was just the beginning… <\/blockquote>\r\n \r\n \t\t\t \t\t\t
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We are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0Wembley Stadium<\/a>, Training, League & competition management systems, player management systems and of course ticket and merchandise sales.<\/p>\n

Working closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.<\/p>\n

The new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0Wembley Stadium<\/a>, to all 52 county FAs, to tournaments, youth football and everything in between.<\/p>\n

In a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.<\/p>\n

To ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0<\/p>\n

Check out the work yourself:\u00a0www.thefa.com<\/a><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-10788","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10108","10111"],"client_id":"10362","hero_video":"297277136","hero_image":{"ID":11836,"id":11836,"title":"Screen Shot 20170313 at 122236","filename":"Screen-Shot-20170313-at-122236.jpg","filesize":79394,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/the-fa\/the-fa-com-website\/attachment\/screen-shot-20170313-at-122236","alt":"","author":"1","description":"","caption":"","name":"screen-shot-20170313-at-122236","status":"inherit","uploaded_to":10788,"date":"2020-08-25 19:30:38","modified":"2020-08-25 19:30:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1200,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-768x402.jpg","medium_large-width":640,"medium_large-height":335,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-1024x536.jpg","large-width":640,"large-height":335,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236.jpg","1536x1536-width":1200,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236.jpg","2048x2048-width":1200,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236.jpg","Header-width":1200,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236.jpg","Wide-width":1200,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236.jpg","Facebook-width":1200,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/08\/Screen-Shot-20170313-at-122236-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta-title":"The Inner Temple","meta-description":"A new, visual and verbal way of communicating and representing The Inner Temple, as one of London's four Inns of Court, has been developed across a flexible brand operating system. 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