{"id":10777,"date":"2019-11-22T12:28:54","date_gmt":"2019-11-22T12:28:54","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10777"},"modified":"2020-08-24T10:58:11","modified_gmt":"2020-08-24T09:58:11","slug":"ecret-santa-2019","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/ecret-santa-2019","title":{"rendered":"Secret Santa"},"content":{"rendered":"<div class=\"lazyblock-video-2flsQ4 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/374956982?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1cqgd3 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Cadbury&#8217;s Secret Santa Postal Service has returned with a new TVC that celebrates the generous ritual of secret gifting to a loved one.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Cadbury\u2019s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country and letting people send chocolate secretly to someone they love, for free.\u00a0\u00a0<br \/><br \/>To mark the launch of the Postal Service we have created a new TVC that captures the magic of the postal service tour from a preview pop up earlier this month.\u00a0<\/p>\n<p>It was filmed on\u00a0location at the St Alban\u2019s Secret Santa Postal Service, showcasing the live activation and featuring interviews with excited participants.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-23KtqL wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0130_R1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10777","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10109"],"client_id":"10225","hero_video":"","hero_image":{"ID":10779,"id":10779,"title":"8346_2019_11_01_CADBURYS_0698","filename":"8346_2019_11_01_CADBURYS_0698.jpg","filesize":78114,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/ecret-santa-2019\/attachment\/8346_2019_11_01_cadburys_0698","alt":"","author":"11","description":"","caption":"","name":"8346_2019_11_01_cadburys_0698","status":"inherit","uploaded_to":10777,"date":"2020-08-14 11:32:06","modified":"2020-08-14 11:32:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Cadbury's Secret Santa Postal Service has returned with a new TVC, celebrating the generous ritual of secret gifting to a loved one.","meta-description":"Cadbury\u2019s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country and letting people send chocolate secretly to someone they love, for free.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/8346_2019_11_01_CADBURYS_0698.jpg","relateditems":[{"relateditem":{"ID":10773,"post_author":"3","post_date":"2018-11-09 12:21:12","post_date_gmt":"2018-11-09 12:21:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"299886831\",\"blockId\":\"ZsxhNw\",\"blockUniqueClass\":\"lazyblock-video-ZsxhNw\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have unveiled a magical new Christmas campaign for Cadbury to celebrate the thoughtful and generous ritual of Secret Santa gifting.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new festive TV advert urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive season.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe enchanting new advert cuts between people of all walks of life up and down the country doing their best to deliver Cadbury chocolate, all the while hiding under a Secret Santa disguise in an attempt to a remain a secret. We see a husband sneaking out late at night to surprise his wife who works a night shift,\u00a0as well as a boy nearly get caught by his father as he sneaks the Cadbury Retro selection box in his Dad\u2019s garage...all in the name of Secret Santa gift giving and giving \u2018just because\u2019.\\u003c\/p\\u003e\",\"quote\":\"Cadbury encourages the nation to become a 'secret santa' this Christmas.\",\"blockId\":\"Z1VvqPo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VvqPo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eGiving a small gift anonymously \u2018just because\u2019 this festive season.\\u003c\/h4\\u003e\",\"blockId\":\"1xgnJz\",\"blockUniqueClass\":\"lazyblock-text-full-width-1xgnJz\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Cadbury_Christmas_Garage_300dpi_2018_11_08%202%22,%22caption%22:%22%22,%22id%22:10774,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10774%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury_Christmas_Garage_300dpi_2018_11_08-2.jpg%22%7D\",\"blockId\":\"ZaCwdu\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZaCwdu\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Everyone has done a secret Santa with their mates or at work. You pick something you think they\u2019ll really like. It\u2019s a truly generous act. We want to do a Secret Santa on a massive scale across the country. We want everyone to give something to someone they love, secretly. Lots of smiles on lots of faces.\",\"quotee\":\"Darren Bailes, Executive Creative Director (VCCP)\",\"blockId\":\"1Oa1CP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Oa1CP\"} \/-->","post_title":"Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"secret-santa","to_ping":"","pinged":"","post_modified":"2020-08-25 12:47:38","post_modified_gmt":"2020-08-25 11:47:38","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10773","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. 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