{"id":10770,"date":"2018-04-17T12:17:00","date_gmt":"2018-04-17T11:17:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10770"},"modified":"2020-08-24T13:47:48","modified_gmt":"2020-08-24T12:47:48","slug":"together-we-triumph","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/triumph\/together-we-triumph","title":{"rendered":"Together we Triumph"},"content":{"rendered":"<div class=\"lazyblock-video-1qvBd wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/267378884?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1fi2jR wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Piggyback-Film-Still-RGB-003.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Piggyback-Film-Still-RGB-003.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Triumph, one of the world\u2019s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018.<br \/><br \/>For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes. Embedded in the Triumph Brand Values is the support of women who support one another and representing the brand are thousands of employees who excel in service every day, from design and innovation to the fit experts in store. #TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and at retail worldwide.<br \/><br \/>The new campaign is a bold statement of empowerment, of strength, reflected through a series of \u2018real life\u2019 moments where kindness and understanding shines through each of the short scenes. We begin with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10770","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10238","hero_video":"","hero_image":{"ID":10772,"id":10772,"title":"Landscape","filename":"Landscape.jpg","filesize":127509,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/triumph\/together-we-triumph\/attachment\/landscape","alt":"","author":"3","description":"","caption":"","name":"landscape","status":"inherit","uploaded_to":10770,"date":"2020-08-14 11:19:39","modified":"2020-08-14 11:19:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1919,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape.jpg","2048x2048-width":1919,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape.jpg","Header-width":1919,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape.jpg","Wide-width":1919,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/04\/Landscape-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":[{"relateditem":{"ID":11322,"post_author":"1","post_date":"2018-02-01 15:59:27","post_date_gmt":"2018-02-01 15:59:27","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282832154\",\"blockId\":\"Z1q2aIU\",\"blockUniqueClass\":\"lazyblock-video-Z1q2aIU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn order to raise awareness of MORE TH\\u0026gt;N SM\\u0026gt;RT WHEELS\u2122 \u2013 the black box car insurance that rewards you for safe driving \u2013 we created a fun and new online game, SM\\u0026gt;RT WHEELS.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis addictive new driving game is a 16-bit unlike any other. Rather than finishing in the quickest possible time, the aim of the game is to get there as safely as possible. Collect coins, avoid collisions, keep to the speed limit and most importantly let the grannies cross the road!\\u003c\/p\\u003e\\n\\u003cp\\u003eDon\u2019t take our word for it, you can have a go here: https:\/\/morethansmartwheelsgame.com\/\\u003c\/p\\u003e\",\"quote\":\"The game was started 24,000 times with a 55% completion rate and 3.3k competition entries.\",\"blockId\":\"Z23Vutc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z23Vutc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22moreThan_game_mockup%22,%22caption%22:%22%22,%22id%22:11328,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11328%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/moreThan_game_mockup.jpg%22%7D\",\"blockId\":\"Z28wupV\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z28wupV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eSo why is safety at the heart of the fun?\u00a0\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"W9Nwo\",\"blockUniqueClass\":\"lazyblock-text-full-width-W9Nwo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%22,%22caption%22:%22%22,%22id%22:11333,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3.jpg%22%7D\",\"text\":\"\\u003cp\\u003eMORE TH\\u0026gt;N want to engage parents and young drivers to enjoy the benefits of safe driving as, unlike most other insurance policies, SM\\u0026gt;RT WHEELS rewards good driving behaviour through cash back incentives. Our insights found that young people often borrow their parent\u2019s cars and this can incur both high insurance costs, as well as worries about their safety when they first get on the road alone. MORE TH\\u0026gt;N want to address both these issues in one by encouraging parents to get the SM\\u0026gt;RT WHEELS black box in their car, which helps young drivers stay safe and save.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign was promoted through short video animations that ran across various social channels and it was well worth the practice as those who scored over 1,000 were in with the chance of winning a \u00a31,000 cash prize.\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results? The game was started 24,000 times with a 55% completion rate and received 3.3k competition entries. MORE TH\\u0026gt;N\u2019s social channels drove the most highly engaged traffic with users spending an average of almost four minutes when playing the game.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZiiGUs\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZiiGUs\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285515444%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-1%22,%22caption%22:%22%22,%22id%22:11326,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11326%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-7%22,%22caption%22:%22%22,%22id%22:11325,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11325%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-7.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%20(2)%22,%22caption%22:%22%22,%22id%22:11332,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1myVFl\",\"blockUniqueClass\":\"lazyblock-carousel-1myVFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It looks like slow and steady really does win the race.\",\"blockId\":\"Z2e9rm0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2e9rm0\"} \/-->","post_title":"Sm&gt;rt Wheels Game","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smrt-wheels-game","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:45","post_modified_gmt":"2021-08-02 15:53:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11322","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10706,"post_author":"1","post_date":"2018-01-25 09:15:00","post_date_gmt":"2018-01-25 09:15:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281836905\",\"blockId\":\"247QWE\",\"blockUniqueClass\":\"lazyblock-video-247QWE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe identified an opportunity for Cadbury to find new relevance by championing moments of authentic human generosity through our campaign \u2018There\u2019s a glass \\u0026amp; a half in everyone\u2019.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe made a\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/mums-birthday\\u0022\\u003eTV advert\\u003c\/a\\u003e\u00a0which told the story of a little girl who buys her mum a block of Dairy Milk but tries to pay with her precious trinkets buttons and plastic coins. The shopkeeper hesitates but gives her the bar and her \u2018change\u2019 by way of a small unicorn. The story is based on a universal truth and tapped into people's emotions.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eBut for people to really feel this generous instinct we want them to experience it for themselves. So, in the heart of Soho, we opened The Glass \\u0026amp; a Half Shop.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Glass \\u0026amp; a Half Shop was open for 4 days and the only thing you could purchase from it was a bar of Cadbury Dairy Milk, in a variety of flavours, to share with family and friends. However, payment would only be accepted in knick-knacks. Things like buttons, shoelaces, paper clips, odds and ends, all kinds of random stuff, just not cash!\\u003c\/p\\u003e\",\"quote\":\"Cadbury, once a source of national pride, was now struggling. Our brief was to reboot it.\",\"blockId\":\"J0gbl\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-J0gbl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Shop-Assistant-Graded-v2%22,%22caption%22:%22%22,%22id%22:10707,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10707%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Shop-Assistant-Graded-v2.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Billboard-girl-graded%22,%22caption%22:%22%22,%22id%22:10708,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10708%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Billboard-girl-graded.jpg%22%7D%7D%5D\",\"blockId\":\"Z1dCd8M\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1dCd8M\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIf you found yourself without a trinket, our shop staff showed you the gumball machine outside the shop which dispensed free trinkets.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eOnce you\u2019d paid with your trinket our shopkeeper gave you your bar of Cadbury Dairy Milk and a special till receipt recording your purchase and encouraging you to share your chocolate with a friend.\u00a0\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eEvery detail inside and outside the shop was designed with a Cadbury Dairy Milk twist, from crisp boxes to newspapers, flowers, fridges, drinks, greeting cards, stationary, local notices and classifieds, staff uniforms, a welcome mat, awning, door sign, post office box, delivery bike and more. Free Wifi was named CadburyShop and the shop sign read \u201cThe Glass \\u0026amp; a Half Shop\u201d. We even had a newspaper girl who cycled around Soho delivering copies of the Cadbury Chronicle and spreading the news of the shop.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe shop received over 5,000 visitors, exchanging their knick-knacks: pens, belt buckles, yoyos, toy cars, recipe books, light bulbs, computer mouses, even an odd shoe! National and International press reported on the event with a total of 57 articles published. With no paid social spend, the shop got over 2.5 million social impressions in just 4 days. That increased social conversation around Cadbury by 35%.\u00a0We proved just how generous the British public can be.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo that the rest of the country could experience it too, we also\u00a0 created an online shop, which allowed us to give away a further 10,000 bars.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe created a branded experience in the heart of London that was visited by thousands of people from all around the world and covered by multiple national and international news channels (we even brought around Mail Online).\u00a0\\u003c\/p\\u003e\",\"quote\":\"People were greeted by our friendly shopkeeper who asked what bar of Cadbury Dairy Milk they wanted and what knick-knack they were going to pay with.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Shop-Till-Graded-v2%22,%22caption%22:%22%22,%22id%22:10709,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10709%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Shop-Till-Graded-v2.jpg%22%7D\",\"blockId\":\"2fOn9n\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2fOn9n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Rather than telling, we showed how generous people could be.\",\"blockId\":\"1SG9iA\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-1SG9iA\"} \/-->","post_title":"The glass and a half shop","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"glass-and-a-half-shop","to_ping":"","pinged":"","post_modified":"2020-08-25 20:05:47","post_modified_gmt":"2020-08-25 19:05:47","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10706","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}