{"id":10762,"date":"2020-06-22T12:04:59","date_gmt":"2020-06-22T11:04:59","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10762"},"modified":"2020-08-24T10:14:10","modified_gmt":"2020-08-24T09:14:10","slug":"getting-vinted-back-on-tv","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/vinted\/getting-vinted-back-on-tv","title":{"rendered":"Getting Vinted back on TV"},"content":{"rendered":"<div class=\"lazyblock-video-2j5R7R wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/431403414?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1S7puj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          VCCP Media get Vinted back on British TV                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Vinted, Europe\u2019s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.\u00a0<br \/><br \/>The campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan \u201cIf you don\u2019t wear it, sell it!\u201d, in line with their mission to make second-hand fashion the first choice worldwide.\u00a0<br \/><br \/>The creative was done in-house and the media, which is running across Sky channels, was handled by VCCP Media.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1R5TIm wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        At a time when lots of advertisers are pulling spend we are really excited to be able to get Vinted back on British TV&#8217;s, especially as we can take advantage of the increased viewership for young adults at affordable rates. \n        <cite>Lee Baring, Head of Agency Trading at VCCP Media<\/cite>      <\/blockquote>\n\n    <\/div>\n  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Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11578,"post_author":"3","post_date":"2018-04-18 16:59:00","post_date_gmt":"2018-04-18 15:59:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eOur key insight was that we needed to focus on acting like a luxury brand, not like a marine brand, finding ways to increase our share of voice and share of market rather than being drowned out by the competitor noise in a sea of sameness.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eAfter 17 years concentrating their advertising efforts with marine only media, we are on a journey to help power Princess Yachts in to the world of ultimate luxury whilst also remaining a dominant presence in the marine world.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eWorking with an ambitious client with an appetite to try new things, we have established Princess across the luxury and lifestyle market working collaboratively with their creative and PR agencies and a range of new publishers targeting (U)HNWI\u2019s.\\u003c\/div\\u003e\",\"quote\":\"As a client with huge aspirations to become recognised as a global luxury superbrand, Princess Yachts needed to break the marine umbilical and shift the creative and media dial up a notch to achieve their ambitions.\",\"blockId\":\"2mnATG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2mnATG\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width 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