{"id":10730,"date":"2017-07-05T10:46:00","date_gmt":"2017-07-05T09:46:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10730"},"modified":"2020-08-24T14:34:19","modified_gmt":"2020-08-24T13:34:19","slug":"changing-health-and-life-insurance-for-good","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/vitality\/changing-health-and-life-insurance-for-good","title":{"rendered":"Changing health and life insurance for good"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z9jcLQ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Our team worked closely with Vitality to develop and bring to life a revolutionary approach to sponsorship                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>As the only Health and Life insurer that rewards members for being healthy, Vitality\u2019s aim is to enhance the quality of people\u2019s lives. Their challenge was get their message out there, showcase their USP and drive affinity as a very positive brand.<br \/><br \/>We developed a progressive and integrated approach to partnership selection in order to maximise audience reach for the brand. The strategy included the acquisition of established sports properties to drive mass awareness and provide incentives (tickets, hospitality &amp; money can\u2019t buy experiences) to inspire customers to live a healthy life.<br \/><br \/>Vitality\u2019s sponsorship strategy has succeeded in reaching new audiences and driving customer engagement. The 13 identified sponsorship properties are providing a strong platform to promote the brand and its rewards-based approach to healthy living \u2013 a first for the Insurance sector.<\/p>\n<div>\u00a0<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-2pIeJD wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ROM5769.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ROM5769.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VitalityBournemouthOvers_302.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VitalityBournemouthOvers_302.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10730","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10115"],"client_id":"10340","hero_video":"","hero_image":{"ID":10731,"id":10731,"title":"NT3_5431","filename":"NT3_5431.jpg","filesize":181817,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/vitality\/changing-health-and-life-insurance-for-good\/attachment\/nt3_5431","alt":"","author":"3","description":"","caption":"","name":"nt3_5431","status":"inherit","uploaded_to":10730,"date":"2020-08-14 09:43:59","modified":"2020-08-14 09:43:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/NT3_5431-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Changing health and life insurance for good","meta-description":"As the only Health and Life insurer that rewards members for being healthy, Vitality\u2019s aim is to enhance the quality of people\u2019s lives. Their challenge was get their message out there, showcase their USP and drive affinity as a very positive brand.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10758,"post_author":"3","post_date":"2016-06-13 12:01:00","post_date_gmt":"2016-06-13 11:01:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVitality ambassadors, including England Cricket captain Joe Root, Olympic gold medallist Jessica Ennis-Hill, five-time Paralympic champion Ellie Simmonds and England Rugby\u2019s Maro Itoje, are supporting the new \u2018Bring a Ball\u2019 campaign we\u2019ve launched with our client Vitality, the health and life insurer.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign aims to encourage the nation to be active through playing ball sports. The sport stars, which also include footballers Theo Walcott and Jordan Henderson, and England Netball coach Tracey Neville, will be starring in a series of videos revealing how playing ball sports helped to kick-start their careers, as well as their healthy lifestyles.\\u003c\/p\\u003e\",\"quote\":\"Launching the \u2018Bring a Ball\u2019 campaign for our client Vitality.\",\"blockId\":\"jCTxd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-jCTxd\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-2%22,%22caption%22:%22%22,%22id%22:10760,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10760%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-2.jpg%22%7D\",\"blockId\":\"tD1BS\",\"blockUniqueClass\":\"lazyblock-image-full-width-tD1BS\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe \u2018Bring a Ball\u2019 campaign was launched off the back of Vitality\u2019s research, which showed that making small improvements to your lifestyle and behaving as an \u2018Everyday Athlete\u2019 can improve a person\u2019s life span by more than three years. Based on analysis of 6,600 members over the course of 12 months, Vitality found that previously sedentary people who increased their activity levels to the government recommended 150 minutes a week saw their life expectancy boosted by 3.1 years.\\u003cbr \/\\u003e\u00a0\\u003cbr \/\\u003eFurther research conducted by Vitality found the main barriers preventing people from taking part in sport or exercise include time constraints (31%), cost (21%) and lack of enjoyment (19%). To overcome these barriers, the campaign, which we created and are delivering, encourages people to take part in fun ball sports and to share photos of their friends and family playing games. Vitality will also be giving away various sports balls throughout the summer months, and offering the public a chance to upgrade their old, worn out equipment.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Vitality-image-3%22,%22caption%22:%22%22,%22id%22:10761,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10761%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Vitality-image-3.jpg%22%7D\",\"blockId\":\"XF61K\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-XF61K\"} \/-->","post_title":"Bring a Ball with Vitality","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bring-a-ball-with-vitality","to_ping":"","pinged":"","post_modified":"2020-08-24 14:57:24","post_modified_gmt":"2020-08-24 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players.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe series of tongue-in-cheek videos feature Sky Sports Presenter David \u201cBumble\u201d Lloyd, taking a leisurely roll around Trent Bridge with current England player Mark Wood and former England and Yorkshire legend Matthew Hoggard, all seated on a grass roller.\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Royal-London-Cricket-9%22,%22caption%22:%22%22,%22id%22:10985,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10985%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Royal-London-Cricket-9.jpg%22%7D\",\"blockId\":\"1hLJf9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1hLJf9\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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09:33:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281831100\",\"blockId\":\"HTwwu\",\"blockUniqueClass\":\"lazyblock-video-HTwwu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners.\\u003c\/p\\u003e\\n\\u003cp\\u003eOne of those plans is the introduction of the Ultra Low Emission Zone (ULEZ) from April 2019. This campaign is designed to drive awareness of the poor quality of London\u2019s air, as well as to introduce the Ultra Low Emission Zone that is designed to help clean it up.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe issue of air quality is challenging. Firstly, due to it being invisible, poor air quality is not seen as an urgent concern. Furthermore, people are resigned to it and struggle to see how they, alone, can make a difference. So how do we create both impact and urgency around an intangible issue that is currently perceived as tomorrow\u2019s problem?\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign we created focused on those who are affected most by the poor quality of London\u2019s air; the capital\u2019s children. The shocking fact is, every single child in London is breathing toxic air every day, mainly caused by vehicle pollution, which has long-term consequences on their health. Air pollution is as insidious as it is invisible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe film brings this to life, with an emotive story, showing how children are affected everyday at school. It tells the story of a school playtime. Children are enjoying themselves in their playground.\u00a0As they play, we see the children surrounded by floating orbs and, whilst they don\u2019t notice or interact with the orbs at all, the orbs are everywhere. 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