{"id":10726,"date":"2020-08-03T10:25:00","date_gmt":"2020-08-03T09:25:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10726"},"modified":"2020-08-26T15:21:40","modified_gmt":"2020-08-26T14:21:40","slug":"freddo-treasures-in-space","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/freddo-treasures-in-space","title":{"rendered":"Freddo Treasures in Space"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-2f3keD wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <div>\n<section data-aos=\"fade-up\">\n<div>\n<h4 style=\"text-align: left\">Cadbury launches Freddo Treasures into Space!<\/h4>\n<p style=\"text-align: left\">Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<p style=\"text-align: left\">The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year\u2019s campaign, Cadbury hopes that \u2018Freddo Treasures: The Space Series\u2019 will spark parents\u2019 and children\u2019s imaginations to take their adventures into new dimensions.\u00a0<\/p>\n<p style=\"text-align: left\">Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk Buttons or Cadbury White Buttons alongside a space-themed toy or game and is 76cal per pack.\u00a0<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z2b07SS wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/444230162?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2eCmxS wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n         Working on Freddo is always a joy as it\u2019s impossible not to regress to the simple pleasures of childhood, and the Space Series is a brilliant next episode in the Freddo Treasures story. \n        <cite>Jim Thornton, Deputy Executive Creative Director, VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-10726","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10225","hero_video":"","hero_image":{"ID":10727,"id":10727,"title":"Freddo Treasures 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09:27:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Freddo","meta-description":"Freddo","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Freddo-Treasures-Earth.jpg","relateditems":[{"relateditem":{"ID":10818,"post_author":"3","post_date":"2020-01-01 14:05:39","post_date_gmt":"2020-01-01 14:05:39","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"414009107\",\"blockId\":\"Zf19Yb\",\"blockUniqueClass\":\"lazyblock-video-Zf19Yb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors up and down the country.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe result is \u201cThis doesn\u2019t need to end\u201d, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe film launched during Gogglebox on 1st May, and remains available to watch on Cadbury\u2019s owned social channels.\\u003c\/p\\u003e\",\"quote\":\"Celebrating the myriad acts of kindness, big and small, happening during the coronavirus pandemic.\",\"blockId\":\"Z1WELT1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1WELT1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020200501%20at%20152820%22,%22caption%22:%22%22,%22id%22:10825,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10825%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152820.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020200501%20at%20152926%22,%22caption%22:%22%22,%22id%22:10824,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10824%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152926.jpg%22%7D%7D%5D\",\"blockId\":\"1tiScB\",\"blockUniqueClass\":\"lazyblock-two-column-images-1tiScB\"} \/-->","post_title":"This Doesn't Need To End","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"this-doesnt-need-to-end","to_ping":"","pinged":"","post_modified":"2020-08-27 09:25:10","post_modified_gmt":"2020-08-27 08:25:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10818","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10723,"post_author":"3","post_date":"2019-04-29 10:15:10","post_date_gmt":"2019-04-29 09:15:10","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"334953688\",\"blockId\":\"1r8ubF\",\"blockUniqueClass\":\"lazyblock-video-1r8ubF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP and Cadbury have launched a new campaign for their chocolate biscuit favourite Fingers with a touching story of generosity and emerging friendship. The work follows the recent relaunch of their biscuit portfolio under the platform 'Cadburyness Baked In'.\\u003c\/p\\u003e\\n\\u003cp\\u003eCadbury biscuits are special because the chocolate isn\u2019t just any chocolate - it\u2019s the signature taste of Cadbury. Cadbury brings people together; it's the taste that everyone in Britain knows and loves, bringing back shared experiences and memories.\\u003c\/p\\u003e\",\"quote\":\"The new campaign tells a touching story of generosity.\",\"blockId\":\"2m15m6\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2m15m6\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22334957070%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22334956856%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22334957501%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Lu4kv\",\"blockUniqueClass\":\"lazyblock-carousel-Lu4kv\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe new film \u2018Cupboard Raider\u2019 is created by VCCP and tells a beautiful, emotionally engaging story about the generosity in everyone.\\u003c\/h4\\u003e\",\"blockId\":\"DViGi\",\"blockUniqueClass\":\"lazyblock-text-full-width-DViGi\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Fingers%20boy%20jpeg%22,%22caption%22:%22%22,%22id%22:10724,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10724%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fingers-boy-jpeg.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe spot, directed by Sara Dunlop, sees a little boy who takes a couple of Fingers from his home kitchen cupboard - we think for himself\u00a0 - however, later we see him sharing his biscuits with a new boy at school; creating a small moment of connection through kindness and some Cadbury Fingers, finishing with the Cadburyness Baked In sign off.\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003cstrong\\u003eDarren Bailes, Executive Creative Director at VCCP said:\\u003c\/strong\\u003e\\u003cbr \/\\u003e\\u003cbr \/\\u003e\u201cCadbury Fingers are a national institution. Another brilliant Cadbury brand that we are proud to be creating work for. Sara Dunlop has done a beautiful job telling the story of a young lad who appears to be up to no good. But he's actually doing a good thing, a generous act... taking his fingers to cheer up the quiet kid in the playground. Bless him.\u201d\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign launched on 29th April across TV and Social.\\u003c\/p\\u003e\",\"blockId\":\"280KJl\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-280KJl\"} \/-->","post_title":"Cupboard Raider","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fingers","to_ping":"","pinged":"","post_modified":"2020-08-24 12:40:26","post_modified_gmt":"2020-08-24 11:40:26","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10723","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}