{"id":10712,"date":"2018-11-16T09:58:00","date_gmt":"2018-11-16T09:58:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10712"},"modified":"2020-08-25T19:03:43","modified_gmt":"2020-08-25T18:03:43","slug":"lost-bears","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/world-vision\/lost-bears","title":{"rendered":"Lost bears"},"content":{"rendered":"<div class=\"lazyblock-video-1wxAux wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/301249150?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z23jBD2 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          2,000 \u201clost&#8221; teddy bears have appeared on UK high streets to launch World Vision UK\u2019s latest campaign                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The campaign, created by VCCPme, aims to raise awareness of the dangers children face in the world\u2019s poorest communities and encourage people to sponsor a child. This is the first campaign created by VCCP since its appointment as lead creative agency in September 2018.<\/p>\n<p>Each bear (named Hope) is fitted with a tag on its wrist with directions on how people can help build awareness of the world\u2019s most vulnerable children by sharing the bear on social media.<\/p>\n<p>To support the launch, World Vision questioned more than 1,000 UK parents to find out the extreme lengths they\u2019d go to make sure their children are not parted from their favourite toys.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-sq06h wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/43ffb845-3464-4b45-a0c6-c672405212e6.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/43ffb845-3464-4b45-a0c6-c672405212e6.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/f31ae973-edd5-4cbd-8e7f-99a5b12abe44.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/f31ae973-edd5-4cbd-8e7f-99a5b12abe44.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-KmnDg wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>According to the research, almost half (45%) of UK parents have purchased duplicates of their child\u2019s favourite toy in case it gets lost or damaged. The survey also found that one in four parents in Britain would be prepared to travel up to 200 miles if their son or daughter misplaced their favourite toy.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Two thirds (70%) claim that they would offer a reward for the safe return of a cherished toy, with nearly half of that number saying they would be willing to pay double the purchase price for its safe return. This is perhaps unsurprising given that 38% of those questioned said their child can NEVER go to bed without their favourite toy.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z1ntKaS wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>37% of mums and dads confessed to trying to appease their child by telling them a missing possession was now being looked after by the \u2018Toy Fairy\u2019.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-13doAX wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/301260765?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/301260823?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/301260860?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1GiSsO wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        At this time of year, it\u2019s incredibly difficult for any charitable organisation to cut through the clutter as the entire market ramps up its fundraising efforts and potential donors are distracted by commercial brands vying for their attention. Hope is not just an insight driven solution to this, she\u2019s the first chapter in us telling the real story of World Vision\u2019s cause. \n        <cite>Gavin Hilton, Strategy Partner (VCCPme)<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-10712","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["2655"],"client_id":"10375","hero_video":"","hero_image":{"ID":11827,"id":11827,"title":"Lost Bear Image Landscape","filename":"Lost-Bear-Image-Landscape.jpg","filesize":858956,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/world-vision\/lost-bears\/attachment\/lost-bear-image-landscape","alt":"","author":"1","description":"","caption":"","name":"lost-bear-image-landscape","status":"inherit","uploaded_to":10712,"date":"2020-08-25 18:02:11","modified":"2020-08-25 18:02:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1200,"height":628,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-768x402.jpg","medium_large-width":640,"medium_large-height":335,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-1024x536.jpg","large-width":640,"large-height":335,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","1536x1536-width":1200,"1536x1536-height":628,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","2048x2048-width":1200,"2048x2048-height":628,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","Header-width":1200,"Header-height":628,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","Wide-width":1200,"Wide-height":628,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-1152x628.jpg","Square-width":768,"Square-height":419,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-768x628.jpg","Tall-width":307,"Tall-height":251,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-768x628.jpg","Mobile-width":768,"Mobile-height":628,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","Facebook-width":1200,"Facebook-height":628,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-768x628.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":628,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape-384x628.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":502}},"meta-title":"Lost bears","meta-description":"2,000 \u201clost\" teddy bears have appeared on UK high streets to launch World Vision UK\u2019s latest campaign.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/11\/Lost-Bear-Image-Landscape.jpg","relateditems":false,"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}