{"id":10711,"date":"2020-06-21T09:30:20","date_gmt":"2020-06-21T08:30:20","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10711"},"modified":"2020-08-27T16:34:15","modified_gmt":"2020-08-27T15:34:15","slug":"dadbury","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/dadbury","title":{"rendered":"Cadbury become Dadbury"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-WIfEs wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Who better to say Happy Father&#8217;s Day than Dadbury?                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This Father\u2019s Day saw Cadbury temporarily change their name to Dadbury, in honour of all the supportive parents up and down the country.\u00a0<\/p>\n<p>The move marked the first time the famous chocolate brand has changed their name online, and saw their Twitter username and logos updated for a 24-hour period.<\/p>\n<p>What a lovely campaign!\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-13N2bS wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/1_1_Twitter.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-10711","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10107"],"client_id":"10225","hero_video":"","hero_image":{"ID":10716,"id":10716,"title":"ProfilePicture","filename":"ProfilePicture.jpg","filesize":27129,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/dadbury\/attachment\/profilepicture","alt":"","author":"11","description":"","caption":"","name":"profilepicture","status":"inherit","uploaded_to":10711,"date":"2020-08-14 09:02:25","modified":"2020-08-14 09:02:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Cadbury becomes Dadbury","meta-description":"This Sunday is Father\u2019s Day, and to honour all the hardworking parents up and down the country, Cadbury will be temporarily changing their name to Dadbury.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ProfilePicture.jpg","relateditems":[{"relateditem":{"ID":10818,"post_author":"3","post_date":"2020-01-01 14:05:39","post_date_gmt":"2020-01-01 14:05:39","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"414009107\",\"blockId\":\"Zf19Yb\",\"blockUniqueClass\":\"lazyblock-video-Zf19Yb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors up and down the country.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe result is \u201cThis doesn\u2019t need to end\u201d, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe film launched during Gogglebox on 1st May, and remains available to watch on Cadbury\u2019s owned social channels.\\u003c\/p\\u003e\",\"quote\":\"Celebrating the myriad acts of kindness, big and small, happening during the coronavirus pandemic.\",\"blockId\":\"Z1WELT1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1WELT1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020200501%20at%20152820%22,%22caption%22:%22%22,%22id%22:10825,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10825%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152820.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020200501%20at%20152926%22,%22caption%22:%22%22,%22id%22:10824,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10824%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152926.jpg%22%7D%7D%5D\",\"blockId\":\"1tiScB\",\"blockUniqueClass\":\"lazyblock-two-column-images-1tiScB\"} \/-->","post_title":"This Doesn't Need To End","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"this-doesnt-need-to-end","to_ping":"","pinged":"","post_modified":"2020-08-27 09:25:10","post_modified_gmt":"2020-08-27 08:25:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10818","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11162,"post_author":"7","post_date":"2020-05-29 17:44:00","post_date_gmt":"2020-05-29 16:44:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"424803082\",\"blockId\":\"Z22I7eJ\",\"blockUniqueClass\":\"lazyblock-video-Z22I7eJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCompare the Market had lost two of their most powerful tools to do this: Meerkat Movies and Meerkat Meals were effectively put on ice by social distancing rules.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIn a matter of weeks, Meerkat Music was born. With the intention of lifting the mood of the nation, while staying true to the entertaining DNA of the brand, we decided it was time to put on one helluva show.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eNo mere bedroom live-stream, this. Aleksandr dusted off his little black book to reunite Take That with Robbie Williams, making front page news around the world and putting Compare the Market firmly back on the nation\\u2019s agenda.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eTheir first-ever show was available to everyone and featured an exclusive reunion of iconic British band, Take That and Robbie Williams \\u2013 broadcast digitally from their homes. In a world-first, the band performed together in a streamed online show via YouTube and Facebook Premiere.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAleksandr Orlov took centre stage as the presenter of this new entertainment series and fans were thrilled to see the band perform a series of their most celebrated hits. 600,000 people watched the show live across YouTube and Facebook, and the current total watching figures are now over 3 million and counting.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eGary Barlow, Howard Donald, Mark Owen and Robbie Williams chose to support Nordoff Robbins (with whom the band have a long-standing relationship), as well as the charity Crew Nation, a global relief fund for live music crews, alongside this one-off streamed reunion performance.\\u003c\\\/p\\u003e\",\"quote\":\"Lockdown hit. We all needed ways to keep positive, and take our mind off things.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22aleksandr%22,%22caption%22:%22%22,%22id%22:11171,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11171%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/aleksandr-1.jpg%22%7D\",\"blockId\":\"1RPbAi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1RPbAi\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eStay tuned for more acts from Meerkat Music, as the new platform will only gather momentum from here on in.\\u003c\\\/h4\\u003e\",\"blockId\":\"1gEJXC\",\"blockUniqueClass\":\"lazyblock-text-full-width-1gEJXC\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2228CTMMEERKATMUSICGIGGH10e100345918Still020%20copy%202%22,%22caption%22:%22%22,%22id%22:11170,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11170%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28CTMMEERKATMUSICGIGGH10e100345918Still020-copy-2-1.jpg%22%7D\",\"blockId\":\"1AeUmj\",\"blockUniqueClass\":\"lazyblock-image-full-width-1AeUmj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This is a world first for us! Reuniting with our old friend online for a one-off performance! It\\u2019s always great getting back together with Robbie and we are really excited to be part of this unique show that everyone can enjoy from home. We are also delighted to be supporting Nordoff Robbins and Crew Nation around this show, two charities very close to our hearts.\",\"quotee\":\"Take That\",\"blockId\":\"z7TzQ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-z7TzQ\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Meerkat Music Reunites Take That","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"take-that-meerkat-music","to_ping":"","pinged":"","post_modified":"2020-08-27 16:36:42","post_modified_gmt":"2020-08-27 15:36:42","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11162","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11174,"post_author":"1","post_date":"2020-05-22 18:12:00","post_date_gmt":"2020-05-22 17:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"424034789\",\"blockId\":\"1aLajB\",\"blockUniqueClass\":\"lazyblock-video-1aLajB\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left;\\u0022\\u003eOur new campaign demonstrates the extreme lengths McLaren\u2019s engineers went through to shed weight and add power to the new 765LT\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMcLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign was produced by VCCP who have been working to bring more of the brand's heritage for technology, purpose lead design and pure driving thrill to life.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe launch idea came from the insight that McLaren\u2019s engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren\u2019s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eVCCP worked with The Mill\u2019s VFX team and their Director James Mac to produce an ambitious launch film. Since the team were unable to have the 765LT on set, The Mill created an AR tool to see on-set, how the 765LT would inhabit the space, this in turn influenced the set design and cinematography.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe Mill used Epic Games Unreal Engine in their VFX pipeline utilising real-time rendering of assets supplied by McLaren Automotive and the set design created at The Mill. Real-time animation sessions of the McLaren automotive pieces falling through the space enabled very quick iterations. The artists were able to direct elements in real-time, making changes to suit the edit. Virtual production techniques were used to retrospectively enhance shots and had the added bonus of saving a lot of time. The final result is a film which illustrates visually, the incredible engineering of a beautiful supercar.\\u003cbr \/\\u003e\\u003cbr \/\\u003eTaking the idea further, VCCP also worked with renowned car photographer John Wycherley to produce still images showing off the car's aggressive design and produced a complimentary film through VCCP Kin, showing the car's power and performance in its natural habitat: the track.\\u003c\/p\\u003e\",\"blockId\":\"lWpp1\",\"blockUniqueClass\":\"lazyblock-text-full-width-lWpp1\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22John%20Wycherley%203%22,%22caption%22:%22%22,%22id%22:11177,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11177%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/John-Wycherley-3.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22John%20Wycherley%202%22,%22caption%22:%22%22,%22id%22:11176,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11176%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/John-Wycherley-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22John%20Wycherley%201%22,%22caption%22:%22%22,%22id%22:11175,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11175%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/John-Wycherley-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2oCfN2\",\"blockUniqueClass\":\"lazyblock-carousel-Z2oCfN2\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The 765LT is one of the most incredible cars on the road today, but it was the fearlessness of McLaren's engineers that was so incredible. They were asked to strip out 70kg of kerb weight but went beyond that and achieved 80kg. We wanted to tell that story in an imaginative way.\",\"quotee\":\"Sam Heath, Creative Director, VCCP\",\"blockId\":\"Z1YBNIN\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1YBNIN\"} \/-->","post_title":"McLaren 765LT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mclaren-765lt","to_ping":"","pinged":"","post_modified":"2020-08-26 23:53:08","post_modified_gmt":"2020-08-26 22:53:08","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11174","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}