{"id":10702,"date":"2020-03-10T09:03:06","date_gmt":"2020-03-10T09:03:06","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10702"},"modified":"2020-08-27T16:40:42","modified_gmt":"2020-08-27T15:40:42","slug":"cadbury-easter","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-easter","title":{"rendered":"Show you care, hide it"},"content":{"rendered":"<div class=\"lazyblock-video-1Bf00l wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/396651592?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1lbsu1 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          It&#8217;s all about the act of hiding, and the thought that goes into that.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Easter\u00a0is a holiday when our generous instinct is reawakened after a long winter, and the perfect reminder that \u2018there\u2019s a glass and a half in everyone\u2019.\u00a0<\/p>\n<p>Cadbury\u2019s Easter campaign, \u2018Show you care, hide it\u2019, builds on this by encouraging the nation to put time and effort into hiding an egg for a loved one, rather than simply handing one over.<\/p>\n<p>The 40\u201d spot is filled with the natural light of a spring day, and directed by Si&amp;Ad. It tells the story of a grandfather hiding shiny purple eggs around his flat; finding places high and low. There&#8217;s a knock at the door and in runs his granddaughter and tall teenage grandson. As the little girl runs off in search of Easter eggs, the grandson greets his grandpa with a big hello hug and we see his eyes darting across the room, looking around for eggs for himself.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-ZWOhuv wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Cad-new.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-yC5ur wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The OOH executions also showcase hiding spots in real homes. Mark Leary, the photographer, captures spring light and focuses on playfully hidden Cadbury eggs. In the DOOH, these eggs topple into the frame from their carefully chosen hiding places.<\/h4>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-10702","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10225","hero_video":"","hero_image":{"ID":10703,"id":10703,"title":"sh010_CadburysEasterStill_FullRes","filename":"sh010_CadburysEasterStill_FullRes.jpg","filesize":43945,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-easter\/attachment\/sh010_cadburyseasterstill_fullres-2","alt":"","author":"3","description":"","caption":"","name":"sh010_cadburyseasterstill_fullres-2","status":"inherit","uploaded_to":10702,"date":"2020-08-14 07:59:57","modified":"2020-08-14 07:59:57","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/sh010_CadburysEasterStill_FullRes-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Show you care, hide it","meta-description":"Easter has increasingly become over-commercialised and no longer a heartfelt time, with the priority placed on finding chocolate eggs to devour instead of showing your loved ones that you care. But Easter at its core is a holiday when our generous instinct is reawakened after a long winter, and the perfect reminder that \u2018there\u2019s a glass and a half in everyone\u2019.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched \u2018What\u2019s your next first?\u2019. The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new 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