{"id":10693,"date":"2019-11-25T08:47:00","date_gmt":"2019-11-25T08:47:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10693"},"modified":"2020-08-24T10:57:14","modified_gmt":"2020-08-24T09:57:14","slug":"pay-glo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/pay-glo","title":{"rendered":"Pay &amp; Glo"},"content":{"rendered":"<div class=\"lazyblock-video-Z1tr21O wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/375909052?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1247Nz wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Say hello to Pay &amp; Glo                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We helped revamp O2&#8217;s pay-as-you-go service with a new 20-second spot.<\/p>\n<p>&#8220;Say hello to Pay &amp; Glo&#8221;, the ad begins, as young people wearing neon make-up dance in the background. A series of digital ads highlight the service as &#8220;the brightest bits of O2&#8221;.\u00a0<br \/><br \/>Guy Moore, Creative Director, VCCP said of the work: &#8220;Renaming and reshaping the exceptionally crowded Pay As You Go category and then bringing it to life with the striking images and photographic talents of Warren Du Preez and Nick Thornton Jones was an absolute delight. We\u2019re chuffed to bits.&#8221;<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10693","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10387","hero_video":"","hero_image":{"ID":10694,"id":10694,"title":"O2 jpeg","filename":"O2-jpeg.jpg","filesize":81625,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/pay-glo\/attachment\/o2-jpeg","alt":"","author":"3","description":"","caption":"","name":"o2-jpeg","status":"inherit","uploaded_to":10693,"date":"2020-08-14 07:46:32","modified":"2020-08-14 07:46:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-jpeg-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":[{"relateditem":{"ID":10549,"post_author":"11","post_date":"2019-09-18 12:28:38","post_date_gmt":"2019-09-18 11:28:38","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"360785031\",\"blockId\":\"cqf9Q\",\"blockUniqueClass\":\"lazyblock-video-cqf9Q\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe campaign is founded on the power of support, uniting fans and showing how their support can be England\\u2019s armour, helping to prepare the squad as they kick start their bid to conquer the world this weekend.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe 90 second brand film sees mysterious riders burst into a remote forest settlement to rouse its shadowy inhabitants into action, following them through the forging and fitting of the mighty, rose-bearing armour of the England team. Armed with the extraordinary and uniquely customised English Samurai armour that the fans have made, the players are then ready to face the world - standing side by side with their fans.\\u003c\\\/p\\u003e\",\"quote\":\"We've launched O2's brand-new campaign with England Rugby, inviting fans to \\u2018Be their armour\\u2019.\",\"blockId\":\"Z2gbW2d\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gbW2d\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Copy%20of%20O290secTV20190913V01600902133%22,%22caption%22:%22%22,%22id%22:10578,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/o2\\\/be-their-armour\\\/attachment\\\/copy-of-o290sectv20190913v01600902133\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Copy-of-O290secTV20190913V01600902133.jpg%22%7D\",\"blockId\":\"yybod\",\"blockUniqueClass\":\"lazyblock-image-full-width-yybod\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe ad is directed by the award-winning Sam Brown; responsible for some of the world\\u2019s most iconic advertising campaigns and music videos for global stars such as Jay Z and Adele.\\u003c\\\/h4\\u003e\",\"blockId\":\"ZMXPFj\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZMXPFj\"} \/-->","post_title":"Be their armour","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"be-their-armour","to_ping":"","pinged":"","post_modified":"2020-08-14 11:16:48","post_modified_gmt":"2020-08-14 10:16:48","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10549","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11033,"post_author":"3","post_date":"2019-07-19 15:09:00","post_date_gmt":"2019-07-19 14:09:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"349002828\",\"blockId\":\"Z1fNI4s\",\"blockUniqueClass\":\"lazyblock-video-Z1fNI4s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat monstrosity \u2013 which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip \u2013 was just the pre-cursor to the brand\u2019s new season campaign, \u2018Save Our Shirt\u2019.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAnd they\u2019ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by unsponsoring them \u2013 relinquishing the front of shirt space they\u2019re entitled to as part of their role as title sponsors.\\u003c\/p\\u003e\",\"quote\":\"Yep, that\u2019s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof.\",\"blockId\":\"ZTLPo9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZTLPo9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22PP%20hk%22,%22caption%22:%22%22,%22id%22:11034,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11034%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/PP-hk.jpg%22%7D\",\"blockId\":\"29mF2f\",\"blockUniqueClass\":\"lazyblock-image-full-width-29mF2f\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As a brand, we always try to be on the side of the fans \u2013 we know they love to wear their club colours with pride, but they don\u2019t love being a walking advertising hoarding. Which is what Save Our Shirt is all about. At Paddy Power, we know our place as a sponsor \u2013 and it\u2019s not on your shirt.\",\"quotee\":\"Michelle Spillane, Brand Marketing Director, Paddy Power\",\"blockId\":\"Z2tEjj7\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2tEjj7\"} \/-->","post_title":"Save Our Shirt","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"save-our-shirt","to_ping":"","pinged":"","post_modified":"2020-08-24 12:27:08","post_modified_gmt":"2020-08-24 11:27:08","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11033","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10801,"post_author":"3","post_date":"2019-09-07 13:21:00","post_date_gmt":"2019-09-07 12:21:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"359347854\",\"blockId\":\"11MFv1\",\"blockUniqueClass\":\"lazyblock-video-11MFv1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP has created a new film to support a Transport for London (TfL) campaign that encourages customers to use public transport, cycle or walk rather than drive.\\u003cbr \/\\u003e\u00a0\\u003cbr \/\\u003eThe Mayor\u2019s Transport Strategy has an ambitious target of achieving 80% of journeys being made by sustainable modes (Public transport, cycling and walking) by 2041. VCCP\u2019s spot shows real Londoners travelling to the places that matter most to them - whether that\u2019s a gig, a bike ride in the park, a night out, or a football match - and demonstrates how TfL helps facilitate these special moments and memories.\\u003c\/p\\u003e\",\"quote\":\"You don\u2019t need a car to make the most of London.\",\"blockId\":\"14xBND\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-14xBND\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22correct-TfL-6-Sheet-1-2%22,%22caption%22:%22%22,%22id%22:10803,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10803%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/correct-TfL-6-Sheet-1-2.jpg%22%7D\",\"blockId\":\"1Sdp1X\",\"blockUniqueClass\":\"lazyblock-image-full-width-1Sdp1X\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eBy dramatizing the positive and unique role public and active transport play in Londoner\u2019s lives, VCCP is supporting TfL\u2019s aim to get more Londoners using these sustainable modes of travel, instead of taking the car, particularly during the weekends and evenings.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe film is also accompanied by a series of OOH and print executions of Londoners using more sustainable travel, such as cycling or using the Tube. These were shot across 6 days by London photographer Sarah Lee, and underscore the campaign message that transport is embedded in London life.\\u003c\/p\\u003e\",\"blockId\":\"Z1j6s8S\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1j6s8S\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This campaign celebrates how TfL places the wants and needs of Londoners at the very heart of their business. 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