{"id":10676,"date":"2020-07-22T17:11:47","date_gmt":"2020-07-22T16:11:47","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10676"},"modified":"2020-08-26T15:21:18","modified_gmt":"2020-08-26T14:21:18","slug":"battle-of-the-inventors-2020","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/battle-of-the-inventors-2020","title":{"rendered":"Battle of the Inventors"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZstEJI wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor\u2019s \u2018Out of the Blueberry\u2019, Shannon\u2019s \u2018Crunchy Honeycomb\u2019 and Gillian\u2019s \u2018Coconutty\u2019 to see which bar gets to stay on shelves. The winner will be decided by a combination of sales and a public vote.\u00a0<br \/><br \/>The campaign, created by Cadbury and VCCP, heroes the distinct flavours of the three new bars and positions them in an epic battle between their inventors.\u00a0<br \/><br \/>Cadbury is asking the public to back one of the three limited edition bars and offering lots of ways to get involved. As well as directing consumers to vote at cadburyinventor.com, Cadbury is leveraging social formats such as Twitter and Facebook polls and Twitter Conversation Cards to enable consumers to pick a favourite and rally behind their bar of choice.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z1RBLgN wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/440554884?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/440555596?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/440556651?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z569I8 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Cadbury have launched three fantastic new flavours \u2013 Crunchy Honeycomb, Coconutty and Out of the Blueberry \u2013 which will hit shelves in July. Created by Shannon, Gillian and Taylor as part of our Inventor competition, the campaign sets out to ask the nation which bar they will back. We hope that the winning bar, as voted for by the public, will become a national treasure. \n        <cite>Guy Moore, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-10676","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10225","hero_video":"","hero_image":{"ID":10677,"id":10677,"title":"48s Inventor","filename":"48s-Inventor.jpg","filesize":149921,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/48s-Inventor.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/battle-of-the-inventors-2020\/attachment\/48s-inventor","alt":"","author":"11","description":"","caption":"","name":"48s-inventor","status":"inherit","uploaded_to":10676,"date":"2020-08-13 16:13:49","modified":"2020-08-13 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presents \u2018Battle of the Inventors\u2019","meta-description":"This campaign, created by Cadbury and VCCP, heroes the distinct flavours of the three new bars and positions them in an epic battle between their inventors.","social-media-image":false,"relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and 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