{"id":10668,"date":"2020-04-08T16:59:22","date_gmt":"2020-04-08T15:59:22","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10668"},"modified":"2020-08-27T16:40:47","modified_gmt":"2020-08-27T15:40:47","slug":"kindness-will-keep-us-together","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/british-red-cross\/kindness-will-keep-us-together","title":{"rendered":"Kindness Will Keep Us Together"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-WUkn1 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          In response to the UK\u2019s Covid-19 lockdown, the British Red Cross have launched a new integrated campaign to reassure the public that though the virus may keep us apart, kindness will keep us together.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p class=\"p1\">The charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.<\/p>\n<p class=\"p1\">To drive donations, 100 limited edition prints will be\u00a0up\u00a0for sale. The ten other artists who have lent their skills\u00a0are\u00a0Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford,\u00a0Bett Norris,\u00a0Cajsa Holgersson, and Oli Frape.<\/p>\n<p class=\"p1\">Black and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.<\/p>\n<p class=\"p1\">Zo\u00eb Abrams, Executive Director at the British Red Cross said: \u201cWe are delighted to be working with artists across the UK to help spread the powerful message that\u00a0although this virus may mean we are apart, kindness will keep us together.<\/p>\n<p class=\"p1\">\u201cThe British Red Cross has supported people in crisis for over 150 years. Throughout two world wars we connected people who wanted to do their bit to help with those who were in need.<\/p>\n<p class=\"p1\">\u201cToday as our nation faces this virus, we want these inspirational artworks to encourage people to take action and join our kindness movement.\u00a0 Remember that though you may be anxious and uncertain, you are not powerless and you are not alone.\u201d<\/p>\n<p class=\"p1\">The artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness\u00a0can make a difference. There has already been\u00a0an outpouring of\u00a0acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out\u00a0with\u00a0the launch of a public manifesto across press, social and \u00a0a 30\u201d radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the\u00a07 April\u00a0and will be released throughout April.<\/p>\n<p class=\"p1\">Over 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want\u00a0to get help or give help\u00a0they should\u00a0visit redcross.org.uk\u00a0<\/p>\n<p class=\"p1\">The Red Cross online shop can be visited at <a href=\"https:\/\/giftshop.redcross.org.uk\/pages\/kindness-will-keep-us-together\">https:\/\/giftshop.redcross.org.uk\/pages\/kindness-will-keep-us-together<\/a><\/p>\n<p class=\"p1\">This is the first campaign for British Red Cross created by VCCP, since being selected as their creative agency following a competitive pitch in January 2020.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z2s2sp7 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1qfAXx wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Kindness and creativity abound during times of crisis. These artworks will help share a positive and reassuring message throughout this isolation. \n        <cite>Shirin Majid, Deputy Executive Creative Director, VCCP Kin<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-10668","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10201","hero_video":"","hero_image":{"ID":10669,"id":10669,"title":"BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9 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15:58:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"BRITISH RED CROSS, ANTHONY BURRILL AND UK-BASED ARTISTS TEAM UP FOR \u2018KINDNESS WILL KEEP US TOGETHER\u2019 CAMPAIGN","meta-description":"In response to the UK\u2019s Covid-19 lockdown, the British Red Cross have launched a new integrated campaign, \u201cKindness will keep us together\u201d, to spread a message of support and solidarity during the height of isolation.","social-media-image":false,"relateditems":[{"relateditem":{"ID":10551,"post_author":"3","post_date":"2019-03-06 12:40:28","post_date_gmt":"2019-03-06 12:40:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321724643\",\"blockId\":\"9j5N4\",\"blockUniqueClass\":\"lazyblock-video-9j5N4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIt\u2019s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is why Amnesty International UK organised the first ever \u2018Family-free Zone\u2019 on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together.\\u003c\/p\\u003e\",\"quote\":\"Amnesty creates first ever 'family-free' zone.\",\"blockId\":\"V83fO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-V83fO\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-international%22,%22caption%22:%22%22,%22id%22:10573,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-international-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-international.jpg%22%7D\",\"blockId\":\"9NaU3\",\"blockUniqueClass\":\"lazyblock-image-full-width-9NaU3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn't enjoy the view, take pictures, sit, chat or eat in the zone together.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Zargsu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zargsu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22amnesty-internation_2%22,%22caption%22:%22%22,%22id%22:10574,%22link%22:%22https:\/\/www.vccp.com\/work\/amnesty-international\/family-free-zone\/attachment\/amnesty-internation_2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2019\/03\/amnesty-internation_2.jpg%22%7D\",\"text\":\"\\u003cp\\u003eThe experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanizing the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign builds on the success of Amnesty\u2019s\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/amnesty-international\/the-undeniable-wonders-of-family-life\\u0022\\u003einstallation on the Southbank last year\u00a0\\u003c\/a\\u003ewhere they placed families in a glass box over Mothering Sunday, and had them carry out their normal routines; playing Monopoly, watching TV, eating pizza. It demonstrated the undeniable wonder of everyday family life that many refugees were being denied, and resulted in 13,715 people emailing their MPs and 129 MPs voting in favour of the Refugee Family Reunion Bill.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cdiv\\u003e\\u003cstrong\\u003eJonny Parker, Creative Director at VCCP, said:\\u003c\/strong\\u003e\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u0022We're delighted to be helping support Amnesty International keep refugee families together. We had a great reaction from the public and we're hoping loads more will take action to make sure humanity wins on this issue.\\u0022\\u003c\/div\\u003e\",\"blockId\":\"Z27xVQv\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z27xVQv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We want to show the Government that there is still widespread public support to change this issue, by highlighting the ridiculousness of these rules. The \u2018Family-free Zone\u2019 parodies the absurdity of these rules and asks the UK public to back our call to the Home Secretary to change them once and for all.\",\"quotee\":\"Sam Strudwick, Head of Communications and Engagement at Amnesty International\",\"blockId\":\"ZmbdPS\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZmbdPS\"} \/-->","post_title":"Family Free Zone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"family-free-zone","to_ping":"","pinged":"","post_modified":"2020-08-25 10:17:03","post_modified_gmt":"2020-08-25 09:17:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10551","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. 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We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. 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The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.\",\"blockId\":\"Z27zMvD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27zMvD\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-train-jump-storror%202%22,%22caption%22:%22%22,%22id%22:11039,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11039%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-train-jump-storror-2.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-rooftop-storror%202%22,%22caption%22:%22%22,%22id%22:11040,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11040%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-rooftop-storror-2.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-containers-storror%202%22,%22caption%22:%22%22,%22id%22:11041,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11041%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-containers-storror-2.jpg%22%7D\",\"blockId\":\"ZsSKeI\",\"blockUniqueClass\":\"lazyblock-image-grid-ZsSKeI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"OUYXn\",\"blockUniqueClass\":\"lazyblock-text-full-width-OUYXn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EBuilding%20on%20their%20successful%20Live%20For%20The%20Story%20brand%20proposition,%20the%20company%20hopes%20the%20adrenaline-fuelled%20video%20resonates%20with%20its%20customers,%20and%20encourages%20them%20to%20experience%20something%20new%20with%20a%20Canon%20camera.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ECanon%20Europe%E2%80%99s%20fully%20integrated%20campaign%20will%20run%20across%20Europe%20from%20Monday%2025th%20June%20in%20a%20variety%20of%20channels%20including:%20Print,%20Digital,%20Social,%20PR,%20VOD,%20CRM%20and%20In-store\/retail.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1ygEBX\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1ygEBX\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285092024%22%7D,%7B%22video-id%22:%22285092192%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22281403668%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"YtxnY\",\"blockUniqueClass\":\"lazyblock-carousel-YtxnY\"} \/-->","post_title":"What's your next first?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"storror","to_ping":"","pinged":"","post_modified":"2022-06-29 16:09:59","post_modified_gmt":"2022-06-29 15:09:59","post_content_filtered":"","post_parent":10209,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11032","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[1],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}