{"id":10663,"date":"2018-07-13T16:50:00","date_gmt":"2018-07-13T15:50:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10663"},"modified":"2020-08-24T13:36:28","modified_gmt":"2020-08-24T12:36:28","slug":"brand-identity","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/beyond\/brand-identity","title":{"rendered":"A New Brand World"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-bold-Z2f6gJw wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>An entirely new strategic brand world has been created by SomeOne for funeral business Beyond. <\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-2c6UXi wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/SomeOne-Beyond-1.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/SomeOne-Beyond-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    \n          <div class=\"p\">\n            <p>The new naming better connects to a wider set of products and services, and the progressive new visual and verbal branding sings out against a sea of sameness in the sector. It shuns clich\u00e9d sunsets, flowers, or doves, but a radical new design approach that supports, guides and reassures customers through the steps needed to make the right decisions.<br \/><br \/>The new visual and verbal branding, written and created at SomeOne, consists of a full operating system to support today\u2019s services and tomorrow\u2019s products. Everything is led by a new mascot \u2013 a charming, respectful and friendly way to get across sensitive information from Beyond.<br \/><br \/>All brand assets are hosted on the CloudLines platform, enabling those deploying the brand nationwide to have seamless and always-up-to-date access to the full operating system.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-5UDry wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Beyond-somene-2.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10663","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10105"],"client_id":"10229","hero_video":"","hero_image":{"ID":10666,"id":10666,"title":"someone beyond 3","filename":"someone-beyond-3.jpg","filesize":152949,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/beyond\/brand-identity\/attachment\/someone-beyond-3","alt":"","author":"11","description":"","caption":"","name":"someone-beyond-3","status":"inherit","uploaded_to":10663,"date":"2020-08-13 15:49:52","modified":"2020-08-13 15:49:52","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/someone-beyond-3-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":[{"relateditem":{"ID":11493,"post_author":"3","post_date":"2017-09-04 13:47:24","post_date_gmt":"2017-09-04 12:47:24","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eSomeOne has been working alongside Argent, local residents, retailers \\u0026amp; restaurateurs to help better connect this unique central London location.\\u003c\/p\\u003e\\n\\u003cp\\u003eHundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London\u2019s most exciting neighbourhoods.\\u003c\/p\\u003e\\n\\u003cp\\u003eGreat brands have many visual and verbal assets to call upon. Rolex, for example, has a crown icon, a word mark, a texture, a pattern, a colour system, a typographic style\u2026 this enables them to brand everything from a watch to a box to a stadium intelligently. We set out to develop this broader range of assets, for a broad range of audiences and applications.\\u003c\/p\\u003e\",\"quote\":\"A new visual and verbal branding has launched to support London\u2019s most exciting creative quarter. \",\"blockId\":\"maBwG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-maBwG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115531%22,%22caption%22:%22%22,%22id%22:11500,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11500%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115531.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133502%22,%22caption%22:%22%22,%22id%22:11499,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11499%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133502.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133451%22,%22caption%22:%22%22,%22id%22:11498,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11498%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133451.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115601%22,%22caption%22:%22%22,%22id%22:11497,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11497%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115601.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133440%22,%22caption%22:%22%22,%22id%22:11496,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11496%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133440.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1SnPD6\",\"blockUniqueClass\":\"lazyblock-carousel-1SnPD6\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eVery few areas of London offer such a rich collection of things to see, eat, drink and do. It\u2019s time people start to discover what\u2019s happening at King\u2019s Cross.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1eqKBs\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1eqKBs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133427%22,%22caption%22:%22%22,%22id%22:11495,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11495%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133427.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs a place so rich in diverse offers, from Google\u2019s cutting-edge tech, to Saint Martins world-class creativity \u2014 this is a place of radical thinking mixed with international food and drink \u2014 it makes for a magnetic mix.\\u003cbr \/\\u003e\\u003cbr \/\\u003eNorth of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom music festivals to \u2018designjunction\u2019. King\u2019s Cross hosts public events to rival almost any other part of London.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo reflect this position, SomeOne has been working with the teams at King\u2019s Cross to develop a refreshed visual and verbal approach rolling out across all of the area\u2019s communications. From social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public.\\u003c\/p\\u003e\\n\\u003cp\\u003eExtensive new mapping design has been developed by SomeOne to help people better navigate this rapidly changing neighbourhood.\\u003c\/p\\u003e\",\"blockId\":\"kYM6i\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-kYM6i\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115652%22,%22caption%22:%22%22,%22id%22:11494,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11494%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115652.jpg%22%7D\",\"blockId\":\"Xt60s\",\"blockUniqueClass\":\"lazyblock-image-full-width-Xt60s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20new%20brand%20work%20is%20all%20hosted%20on%20SomeOne%E2%80%99s%20custom%20CloudLines%20platform.%C2%A0Doing%20away%20with%20dull,%20unread%20PDF%20guidelines%20so%20often%20deployed%20in%20branding%20programmes.%3Cbr%20\/%3E%3Cbr%20\/%3EThe%20live%20cloud-hosted%20site%20carries%20analytics%20that%20enable%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3Ethose%20involved%20in%20the%20branding%20to%20see%20what%20is%20being%20used,%20where%20and%20when.%C2%A0As%20is%20essential%20with%20any%20modern%20brand,%C2%A0%20it%20means%20that%20the%20elements%20used%20in%20the%20communications%20can%20be%20swiftly%20and%20seamlessly%20adapted%20to%20better%20fit%20with%20the%20audience%E2%80%99s%20needs.%3C\/p%3E%22%7D%5D\",\"blockId\":\"rn4m2\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-rn4m2\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022An overwhelming sense of individualism was found in all parts of the research. From residents who call King\u2019s Cross home, to creative retailers who are flocking there to offer more original products and services.\\u0022\",\"quotee\":\"Simon Manchipp, Founder of SomeOne\",\"blockId\":\"RJHat\",\"blockUniqueClass\":\"lazyblock-quote-full-width-RJHat\"} \/-->","post_title":"Re-branding London's most exciting neighbourhood","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"re-branding-londons-most-exciting-neighbourhood","to_ping":"","pinged":"","post_modified":"2020-08-24 14:31:47","post_modified_gmt":"2020-08-24 13:31:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11493","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}