{"id":10653,"date":"2017-03-22T16:37:57","date_gmt":"2017-03-22T16:37:57","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10653"},"modified":"2020-08-24T14:43:31","modified_gmt":"2020-08-24T13:43:31","slug":"escape-the-cycle","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/benzac\/escape-the-cycle","title":{"rendered":"Escape the cycle"},"content":{"rendered":"<div class=\"lazyblock-video-Nunhu wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/293121012?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-GNqJ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Teenagers who suffer from spots can feel trapped in a never-ending cycle.                   <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>They go from one spot treatment to another but the spots keep coming back. Benzac treats the root cause, killing 94% of spot causing bacteria.<\/p>\n<p>Our campaign tapped into this insight bringing this cycle to life in the form of never-ending bathrooms, positioning Benzac as the only treatment to help them escape the cycle of spots.<\/p>\n<p>We also created online videos using a fun illustrative style to dispel some common myths about Acne.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-ZVF2Wz wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Escap-the-cycle-image-1.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Escap-the-cycle-image-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    \n          <div class=\"p\">\n                      <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10653","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10110"],"client_id":"10203","hero_video":"","hero_image":{"ID":10656,"id":10656,"title":"escape the cycle 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Escape the cycle","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/escape-the-cycle-4.jpg","relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger 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