{"id":10612,"date":"2015-02-19T15:39:17","date_gmt":"2015-02-19T15:39:17","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10612"},"modified":"2020-08-13T15:45:43","modified_gmt":"2020-08-13T14:45:43","slug":"wall-and-chain","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/airbnb\/wall-and-chain","title":{"rendered":"Wall and Chain"},"content":{"rendered":"<div class=\"lazyblock-video-1RAgW5 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/112161928?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZpPM4p wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The integrated campaign \u2018Wall and Chain\u2019 highlights Airbnb\u2019s ability to help people feel like they belong anywhere.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>VCCP Berlin has created a content-led campaign for Airbnb, to celebrate an historic moment in Germany\u2019s history \u2013 the 25th Anniversary of the fall of the Berlin Wall.<\/p>\n<p>The integrated campaign \u2018Wall and Chain\u2019 highlights Airbnb\u2019s ability to help people feel like they belong anywhere.<\/p>\n<p>The emotional story is centred around a West-German border guard in 1987, who leaves the city after completing his service. However, even after settling in Denmark, his experience of the Wall acted as \u2018a barrier between him and the rest of the world\u2019. As a result, his daughter plans a trip to Berlin to show him what a beautiful city it has become, and books an apartment through Airbnb. Upon their arrival, the former guard realizes that the man who welcomes them to his apartment is in fact the guard he once knew from the East side of the Wall. Through his present encounter with the border guard he knew in the past, the protagonist is finally able to overcome his distress from the Wall.<\/p>\n<p>The campaign was hosted online via www.belonganywhere.com\/berlin. Users were able to learn more about the touching story through interviews with the former guards. Users were also free to share their personal Airbnb stories via the campaign website. The activity was then promoted through various social media channels, in addition to YouTube and Vimeo.<\/p>\n<div>\u00a0<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-l3crC wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin_2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin_2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin_3.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin_3.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","class_list":["post-10612","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10386","hero_video":"","hero_image":{"ID":10613,"id":10613,"title":"berlin-wall","filename":"berlin-wall.jpg","filesize":68906,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/airbnb\/wall-and-chain\/attachment\/berlin-wall","alt":"","author":"11","description":"","caption":"","name":"berlin-wall","status":"inherit","uploaded_to":10612,"date":"2020-08-13 14:43:11","modified":"2020-08-13 14:43:11","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":719,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-300x112.jpg","medium-width":300,"medium-height":112,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-1024x383.jpg","large-width":640,"large-height":239,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-1536x575.jpg","1536x1536-width":1536,"1536x1536-height":575,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall.jpg","2048x2048-width":1920,"2048x2048-height":719,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall.jpg","Header-width":1920,"Header-height":719,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall.jpg","Wide-width":1920,"Wide-height":719,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-1152x719.jpg","Square-width":768,"Square-height":479,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-768x719.jpg","Tall-width":307,"Tall-height":287,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-768x719.jpg","Mobile-width":768,"Mobile-height":719,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-768x719.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":719,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall-384x719.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":575}},"meta-title":"Airbnb - Wall and Chain","meta-description":"VCCP Berlin has created a content-led campaign for Airbnb, to celebrate an historic moment in Germany\u2019s history \u2013 the 25th Anniversary of the fall of the Berlin Wall.  The integrated campaign, \u2018Wall and Chain\u2019, launched on 7th November, and highlights Airbnb\u2019s ability to help people feel like they belong anywhere.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/berlin-wall.jpg","relateditems":false,"visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}