{"id":10553,"date":"2018-07-11T12:56:00","date_gmt":"2018-07-11T11:56:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10553"},"modified":"2020-08-25T20:25:53","modified_gmt":"2020-08-25T19:25:53","slug":"psoriasis-education-campaign","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/leo-pharma\/psoriasis-education-campaign","title":{"rendered":"Psoriasis Education Campaign"},"content":{"rendered":"<div class=\"lazyblock-video-12bSLe wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/290493912?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1LTB8z wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          In the UK, GPs only receive two weeks of Dermatology education during their training.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div>We identified that there was an educational gap in primary care in terms of recognising the symptoms of psoriasis, assessing disease severity and knowing when to refer to Dermatologists. Our brief from LEO Pharma was to drive first-line use of fixed dose combination products (FDCs) and develop an empowering educational campaign.<\/div>\n<div>\u00a0<\/div>\n<div>We knew that the campaign wouldn\u2019t be effective if we made GPs feel like they weren\u2019t doing their jobs. We had to ensure we were showing them the possibilities in a positive way and communicate that this would not add to their already high workloads.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1Iyg0y wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2chFf2 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>The creative idea shows the exponential possibilities GPs can provide to their patients with only a small change in prescription behaviour.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1oJll6 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>The campaign includes a website featuring the campaign film, KOL and patient videos and a consultation tool to facilitate better conversations between HCPs and patients.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The campaign is supported by online advertising to drive people to the site, press advertising and educational advertorials.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1qKr5T wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/07\/LEO-Open-up-their-world-montage-pdf-for-reference.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/07\/LEO-Open-up-their-world-montage-pdf-for-reference.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/07\/LEO-Open-up-their-world-campaign-film.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/07\/LEO-Open-up-their-world-campaign-film.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-10553","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10110"],"client_id":"10242","hero_video":"290504625","hero_image":{"ID":10594,"id":10594,"title":"7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB","filename":"7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB.jpg","filesize":115224,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/leo-pharma\/psoriasis-education-campaign\/attachment\/7428-leo-box-model-lou-likes-hr-4l-rgb-2","alt":"","author":"11","description":"","caption":"","name":"7428-leo-box-model-lou-likes-hr-4l-rgb-2","status":"inherit","uploaded_to":10553,"date":"2020-08-13 14:05:28","modified":"2020-08-13 14:05:28","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-1152x960.jpg","Square-width":768,"Square-height":640,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-768x960.jpg","Tall-width":307,"Tall-height":384,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/7428-Leo-Box-Model-Lou-Likes-Hr-4L-RGB-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Psoriasis Education Campaign","meta-description":"We identified that there was an educational gap in primary care in terms of recognising the symptoms of psoriasis, assessing disease severity and knowing when to refer to Dermatologists. Our brief from LEO Pharma was to drive first-line use of fixed dose combination products (FDCs) and develop an empowering educational campaign.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11228,"post_author":"11","post_date":"2017-10-09 11:35:28","post_date_gmt":"2017-10-09 10:35:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"290481946\",\"blockId\":\"Z29X7JG\",\"blockUniqueClass\":\"lazyblock-video-Z29X7JG\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLike other conditions that affect your appearance, its impact on sufferers\\u2019 day-to-day lives often goes far beyond the physical symptoms.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eUnfortunately, GPs can often dismiss psoriasis as a cosmetic condition, and send patients away with the same old \\u2018good enough\\u2019 treatments.\\u003c\\\/p\\u003e\\n\\u003cdiv\\u003eSo psoriasis patients cope with their situation, not by pushing for better treatment, but changing the way they live. They give away parts of their life that are really important to them.\\u003c\\\/div\\u003e\",\"quote\":\"Psoriasis is a life-long skin condition that affects 1.8 million people in the UK.\",\"blockId\":\"28ERNA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-28ERNA\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LEO%20GNTP%20Auction%20Sites%20(2)%22,%22caption%22:%22%22,%22id%22:11229,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11229%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/LEO-GNTP-Auction-Sites-2.jpg%22%7D\",\"blockId\":\"Z1gL8BO\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1gL8BO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3ELEO%20Pharma%20wanted%20to%20reach%20these%20resigned,%20underserved%20patients;%20to%20remind%20them%20of%20how%20much%20they%20are%20compromising,%20and%20to%20help%20them%20make%20a%20change.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EFeaturing%20real%20people%20with%20psoriasis,%20telling%20their%20own%20stories,%20this%20campaign%20connected%20to%20other%20sufferers%20in%20a%20real%20way,%20and%20challenged%20them%20to%20Give%20Nothing%20to%20Psoriasis.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"2bb7YG\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-2bb7YG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LEO%20GNTP%20Campaign%20Film2%20(1)%22,%22caption%22:%22%22,%22id%22:11234,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11234%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/LEO-GNTP-Campaign-Film2-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LEO%20Social%20posts2%22,%22caption%22:%22%22,%22id%22:11233,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11233%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/LEO-Social-posts2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1JxJYH\",\"blockUniqueClass\":\"lazyblock-carousel-Z1JxJYH\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This campaign demonstrates how insight and creativity coming together can really lead to emotionally-challenging and thought-provoking work.\",\"quotee\":\"Tracey Brader, PM Society Head Judge\",\"blockId\":\"22acHu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-22acHu\"} \/-->","post_title":"Give Nothing to Psoriasis","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"give-nothing-to-psoriasis","to_ping":"","pinged":"","post_modified":"2020-08-17 11:44:48","post_modified_gmt":"2020-08-17 10:44:48","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11228","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10653,"post_author":"3","post_date":"2017-03-22 16:37:57","post_date_gmt":"2017-03-22 16:37:57","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"293121012\",\"blockId\":\"Nunhu\",\"blockUniqueClass\":\"lazyblock-video-Nunhu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThey go from one spot treatment to another but the spots keep coming back. Benzac treats the root cause, killing 94% of spot causing bacteria.\\u003c\/p\\u003e\\n\\u003cp\\u003eOur campaign tapped into this insight bringing this cycle to life in the form of never-ending bathrooms, positioning Benzac as the only treatment to help them escape the cycle of spots.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also created online videos using a fun illustrative style to dispel some common myths about Acne.\\u003c\/p\\u003e\",\"quote\":\"Teenagers who suffer from spots can feel trapped in a never-ending cycle. \",\"blockId\":\"GNqJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-GNqJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Escap%20the%20cycle%20image%201%22,%22caption%22:%22%22,%22id%22:10657,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10657%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Escap-the-cycle-image-1.jpg%22%7D\",\"blockId\":\"ZVF2Wz\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZVF2Wz\"} \/-->","post_title":"Escape the cycle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"escape-the-cycle","to_ping":"","pinged":"","post_modified":"2020-08-24 14:43:31","post_modified_gmt":"2020-08-24 13:43:31","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10653","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10651,"post_author":"3","post_date":"2017-03-01 16:45:00","post_date_gmt":"2017-03-01 16:45:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"292997718\",\"blockId\":\"ZcAEgT\",\"blockUniqueClass\":\"lazyblock-video-ZcAEgT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCOPAXONE has been treating MS patients for over 20 years, and key customers therefore felt they knew all they needed to know about it.\u00a0The market was getting ever more crowded with new entrants and generic competition. Standing out from the crowd was a real challenge, which meant that sales and market share were starting to decline.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe knew patients needed a treatment that worked with their changing needs, no matter their ambition or life goals, such as staying in work and starting a family.\\u003c\/p\\u003e\",\"quote\":\"Standing out from the crowd was a real challenge.\",\"blockId\":\"1MUmml\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1MUmml\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22CPX-Print-ad-cinema%22,%22caption%22:%22%22,%22id%22:10655,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10655%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CPX-Print-ad-cinema.jpg%22%7D\",\"blockId\":\"Z128czD\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z128czD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eWe created the \u2018World at Their Feet\u2019 campaign to revitalise the brand and remind HCPs that COPAXONE is ideally suited to the individual and unpredictable needs of these young patients.\u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eDelivered across digital, print and experiential media, the campaign was supported by implementation guides that trained local brand teams and sales representatives on best practice use.\\u003c\/p\\u003e\",\"blockId\":\"1lxcK1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1lxcK1\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"The campaign, launched in early 2017, has been highly successful, exceeding forecasts and supporting first-line growth.\",\"blockId\":\"Z1aXFsX\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1aXFsX\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22CPX-Exhibition-stand%22,%22caption%22:%22%22,%22id%22:10659,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10659%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CPX-Exhibition-stand.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22CPX-Conference-AR-app%22,%22caption%22:%22%22,%22id%22:10660,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10660%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CPX-Conference-AR-app.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Keep-thier-future-full-of-possibilities-1-1%22,%22caption%22:%22%22,%22id%22:10661,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10661%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Keep-thier-future-full-of-possibilities-1-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22CPX-print-ad-architect%22,%22caption%22:%22%22,%22id%22:10662,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10662%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CPX-print-ad-architect.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"2d51B2\",\"blockUniqueClass\":\"lazyblock-carousel-2d51B2\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"In an increasingly crowded market, this campaign has helped COPAXONE continue to grow.\",\"quotee\":\"Lindsey Fernandes, Senior Brand Manager (Teva)\",\"blockId\":\"WiTJY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-WiTJY\"} \/-->","post_title":"Keep their future full of possibilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keep-their-future-full-of-possibilities","to_ping":"","pinged":"","post_modified":"2020-08-24 14:48:44","post_modified_gmt":"2020-08-24 13:48:44","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10651","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/10553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=10553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}