{"id":10542,"date":"2019-07-11T11:40:00","date_gmt":"2019-07-11T10:40:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10542"},"modified":"2020-08-24T12:28:35","modified_gmt":"2020-08-24T11:28:35","slug":"autumn-winter","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/berghaus\/autumn-winter","title":{"rendered":"Time to get out"},"content":{"rendered":"<div class=\"lazyblock-video-1jwjL9 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/359259195?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z29Lts6 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Berghaus has launched their Autumn Winter range &#8211; an impressive out of home and social campaign.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Championing undiscovered photographic talent, the beautiful shots inspire the brand\u2019s customers to with the line \u2018Time to Get Out\u2019.\u00a0<br \/><br \/>Engaging a number of photographers sourced from Instagram to act as brand ambassadors. The setting of the Isle of Skye was chosen as it was known and loved by each photographer.\u00a0\u00a0<br \/><br \/>The shoot saw the photographers briefed before sunrise on location, before getting out for the day, kitted out in Berghaus, with their group of friends to shoot and enjoy the landscape, capturing both inspirational shots and more detailed, close in shots highlighting the Berghaus clothing.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-z8Buw wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z22eQsX wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Keen to reach their audience in their native and digital environment, the campaign will run on social channels where the Berghaus audience seek inspiration plus large scale out of home sites. Each shot captures the true grit and wildness of the epic outdoors, with a tone of voice that is both characterful and irreverent.<\/h4>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-ZRIIpg wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/07\/1.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/07\/1.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/07\/2.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/07\/2.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10542","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10211","hero_video":"","hero_image":{"ID":10563,"id":10563,"title":"23207 Berghaus Liv Wall 1992x432px 3","filename":"23207-Berghaus-Liv-Wall-1992x432px-3.jpg","filesize":75837,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/berghaus\/time-to-get-out\/attachment\/23207-berghaus-liv-wall-1992x432px-3","alt":"","author":"11","description":"","caption":"","name":"23207-berghaus-liv-wall-1992x432px-3","status":"inherit","uploaded_to":10547,"date":"2020-08-13 12:48:20","modified":"2020-08-13 12:48:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/10\/23207-Berghaus-Liv-Wall-1992x432px-3-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Berghaus launches \u2018Time to Get Out\u2019 Autumn \/ Winter campaign","meta-description":"Berghaus has launched their Autumn Winter range an impressive out of home and social campaign. Championing undiscovered photographic talent, the beautiful shots inspire the brand\u2019s customers to with the line \u2018Time to Get Out\u2019.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11033,"post_author":"3","post_date":"2019-07-19 15:09:00","post_date_gmt":"2019-07-19 14:09:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"349002828\",\"blockId\":\"Z1fNI4s\",\"blockUniqueClass\":\"lazyblock-video-Z1fNI4s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat monstrosity \u2013 which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip \u2013 was just the pre-cursor to the brand\u2019s new season campaign, \u2018Save Our Shirt\u2019.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAnd they\u2019ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by unsponsoring them \u2013 relinquishing the front of shirt space they\u2019re entitled to as part of their role as title sponsors.\\u003c\/p\\u003e\",\"quote\":\"Yep, that\u2019s right, you should work for MI5. 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At Paddy Power, we know our place as a sponsor \u2013 and it\u2019s not on your shirt.\",\"quotee\":\"Michelle Spillane, Brand Marketing Director, Paddy Power\",\"blockId\":\"Z2tEjj7\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2tEjj7\"} \/-->","post_title":"Save Our Shirt","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"save-our-shirt","to_ping":"","pinged":"","post_modified":"2020-08-24 12:27:08","post_modified_gmt":"2020-08-24 11:27:08","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11033","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11585,"post_author":"3","post_date":"2019-06-02 17:04:47","post_date_gmt":"2019-06-02 16:04:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"340497075\",\"blockId\":\"Z2abbsl\",\"blockUniqueClass\":\"lazyblock-video-Z2abbsl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eBritvic owned Purdey\u2019s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis will be the first \u2018natural energy drink\u2019 to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWith energy cited as the fastest growing reason why people drink soft drinks, Purdey\u2019s is well positioned to tap into this desire without compromising on health as it contains no added sugar, caffeine or other artificial ingredients.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Excitingly, this is the first time a 'natural energy drink' has advertised on TV.\",\"blockId\":\"Z1Euouv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Euouv\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2205%20-%20purdey_still%22,%22caption%22:%22%22,%22id%22:11588,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11588%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/05-purdey_still.jpg%22%7D\",\"blockId\":\"UwkRP\",\"blockUniqueClass\":\"lazyblock-image-full-width-UwkRP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThis new campaign takes inspiration from the surprising amount of energy found in the natural world. 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