{"id":21741,"date":"2026-09-15T15:52:14","date_gmt":"2026-09-15T14:52:14","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=thinking&p=21741"},"modified":"2026-09-17T11:57:16","modified_gmt":"2026-09-17T10:57:16","slug":"working-at-faith-mai-trinh","status":"publish","type":"thinking","link":"https:\/\/www.vccp.com\/uk\/thinking\/2026\/09\/working-at-faith-mai-trinh","title":{"rendered":"Working at faith, Mai"},"content":{"rendered":"
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To celebrate three years of our AI creative agency and innovation hub, faith, we\u2019re highlighting some of the people who help make our award-winning team great.\u00a0<\/strong><\/h5>\n <\/div>\n<\/section><\/div>\n\n
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Mai Trinh<\/h4>\n

Account Manager, Bernadette and faith<\/em>

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VCCP: Tell us a little bit about your job.<\/strong><\/p>\n

I’m an Account Manager at Bernadette and faith, from VCCP. My role is to be the bridge between the clients, the partners and the internal team. And my daily goal is to keep everyone happy with the work we deliver.
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VCCP: How did you come to work for VCCP?\u00a0\u00a0<\/strong><\/p>\n

I worked in the agency world for about six years before I moved to the UK for an MBA. In that MBA course, I did a dissertation on the impact of AI-driven marketing campaigns on brand value and customer behaviours, which was 3 years ago and there wasn\u2019t much research on it at the time. I think that made me stand out as a good fit for the role at VCCP.<\/span><\/p> <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>\n\n

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VCCP: Did you know that AI was going to be part of the role when you applied?<\/strong><\/p>\n

I wanted to work in AI but three years ago, there wasn’t a role for an AI Account Manager or AI Specialist, when I was looking it was just Account Manager in general so I thought I\u2019d have to choose between the two options. I knew I wanted to work in the agency world to sharpen my experience in the UK and when I researched the company, I liked the culture here, it just seemed like I could be a good fit. I liked what Bernadette was doing and the clients VCCP worked with and so I applied.\u00a0<\/span><\/p>\n

And then in my interview, I realised that the role I really wanted could exist –\u00a0 I discussed my AI dissertation with Rose (<\/span>Bartel, Managing Director of Bernadette<\/span><\/i>) and she was like \u2018great, because this role sits across Bernadette and faith, and we think your skillset would be perfect to pioneer it for us\u2019. So it worked perfectly – my skills and the opportunity, and both Bernadette and I have been able to create and shape this role. And now I get to elevate AI and see how I can help transform the whole industry.
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VCCP: How do you describe your job to your family?<\/strong><\/p>\n

I would say, that ad you saw in a station or on social media, I did it. That\u2019s the simplest way to explain it to my parents, and flex to my friends\u00a0
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VCCP: What does a typical day look like at work?<\/strong><\/p>\n

So the first thing is catching up on things! Making sure that I’m not missing out on anything because things can happen overnight. You never know.<\/span><\/p>\n

Then plan my day, prioritise what to do. Block out my diary before someone else does – that’s very important for me. Status meeting with a client, daily stand-up meeting with the team, and then kind of running up and down the building a lot.<\/span><\/p>\n

faith is everywhere across VCCP. There are different departments in the mix that are part of faith, so everybody sits on a different floor, in different companies. So I have to run around to speak to people, and that’s a fun part of my job (I get about 7,000 steps a day from that). And then lots of email writing, making sure things are on track, the team gets what they need to deliver to work, and the clients are happy. <\/span>Overall, making sure the client is brought in on the journey and everyone is happy and proud of the work we deliver.
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VCCP: What’s the most exciting thing that you’ve worked on recently?<\/strong><\/p>\n

I would say the new campaign I\u2019m working on at the moment. It’s exciting because it’s the first project where we have used AI to deliver multi-channel assets for an integrated advertising campaign for this client.<\/span><\/p>\n

For this specific business project, we\u2019re building a custom AI model to generate branded character assets and this is the first time this is being applied for the production of a live campaign. So we\u2019re excited to see how it\u2019ll come to life and it\u2019d be a good case study for future projects.<\/span><\/p>\n

This is one of the first AI projects for this client, using AI to transform the way they produce advertising – it’s great to be a part of it; to be one of the first teams to do that for this brand.
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VCCP: What excites you about the future of AI?<\/strong><\/p>\n

I think what excites me the most is how AI is changing customer journeys, and subsequently the marketing and advertising processes. Like how, customers used to go to Google and they were driven by SEO to get to a website, but now AI search is becoming a new habit – it forces brands to adapt to the changing customer journeys.\u00a0<\/span><\/p>\n

This means that there is a lot of opportunity for businesses and brands to tailor their products and services to enhance customer experience along the new journey and meet the changing expectations. But, that\u2019s also a threat for businesses and brands, because it challenges their capability to quickly adapt to the changing landscape, and do it ethically. Or, they stay behind the curve because it’s evolving so quickly.
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VCCP: What\u2019s one thing in your job you bring a challenger mindset to?\u00a0<\/strong><\/p>\n

Managing expectations, for my role specifically, because sometimes what the client wants or what the team hopes to deliver, and what we can actually do, don\u2019t align.<\/span><\/p>\n

It\u2019s always a challenge trying to get a consensus on that, to make sure that the business or the brands get what they need to meet their objective, and that we can make something the team can be proud of. The challenge is to find a middle ground for that to happen – that’s my day to day.<\/span><\/p>\n

In my role as an AI account manager, I also need to keep up with the new changes in AI tools because things change every day and it can be overwhelming for me to try to keep up with everything.<\/span><\/p>\n

Everyone in faith helps with that because they share information and updates very quickly with the rest of the team. Almost everyday, I can wake up to Peter Gasston\u2019s update on the latest AI tool release. Or someone\u2019s done some weird tests on a new tool and shares it around for fun. I personally think if I didn\u2019t work in faith, I wouldn’t be ahead of this curve because AI changes very quickly.<\/span><\/p> <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>\n\n

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VCCP: What three words would you use to describe faith?<\/strong><\/p>\n

Right, agile is the first word. I have so many words! Agile is one thing. Flexible. Which I think is quite similar to agile, anyway.\u00a0 Creative. I would also say bold because some of the ideas that we have are, I personally think, are really out of the box and Daisy is a living case for that. And the team also has a lot of weird ideas in the process as well. So I think it’s quite bold of the team to think of something great. To always challenge themselves to think up something outside the box and then actually do it.<\/span><\/p>\n

I think being bold and having the flexibility in the agility to do it is what has been shaping faith the past 3 years.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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