{"id":20188,"date":"2025-08-07T14:02:14","date_gmt":"2025-08-07T13:02:14","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?page_id=20188"},"modified":"2026-05-19T15:32:12","modified_gmt":"2026-05-19T14:32:12","slug":"charles-vallance","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance","title":{"rendered":"Challenger Series with Charles Vallance"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lazyblock-text-full-width-tL0LH wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>VCCP\u2019s Challenger Series is a forward-looking thought-leadership series that takes on the advertising industry\u2019s most important questions &#8211; and explores them through research, insight and creativity.<\/p>\n<p>Hosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management. The aim: to interrogate how things work, challenge the habits that hold us back, and share ideas that push the industry forward.<\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#episodes\">VIEW EPISODES<\/a><\/div>\n<\/div>\n\n\n<div class=\"lazyblock-custom-php-Z2nhXDo wp-block-lazyblock-custom-php\">  <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container\">\r\n  \r\n            <div id=\"episodes\"><\/div>        \r\n    <\/div>\r\n  <\/div>\r\n<\/div>\n\n<div class=\"lazyblock-custom-php-ZED4oG wp-block-lazyblock-custom-php\">  \r\n            <div id=\"episode-5\"><\/div>        \r\n<\/div>\n\n<div class=\"lazyblock-two-column-text-inline-image-button-qGMvT wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/CS-episode-06.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/CS-episode-06.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            How to get a job in advertising \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>In the latest episode of The Challenger Series, our Founder and Chairman, Charles Vallance is joined by Michael Lee, Kenny Dada and Alistair Nichols, as they discuss how emerging talent can kick-start a career in advertising.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-2d2hY wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Episode 6 available on:<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/00uKm2kqdeIb5wm5zbHYT2?si=EZ5-lBc8QSip4QQEq1E5Tg\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/youtu.be\/vVvUZChLTlI\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"lazyblock-two-column-text-inline-image-button-Z139Rrq wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/CS-episode-05.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/CS-episode-05.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            What&#8217;s Next? \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p><span style=\"color: #000000;\">From &#8220;Vibe Coding&#8221; to the rise of Generative Engine Optimisation (GEO), learn why the future of creativity isn&#8217;t about replacing humans.<\/span><\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-26Y4RC wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Episode 5 available on:<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5IYtB1sSwABKEABR7oxuyy?si=NBOCiEtPTqS32uwJ9HlSDA\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=d2ZUiRKVsYo\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"lazyblock-two-column-text-inline-image-button-1BQkfj wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-04.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-04.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            Suits you \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>Dive into the diplomacy, creativity, operational excellence and grit required to lead client relationships today.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-2qIK20 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Episode 4 available on:<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/5CwZkLgw9KPgVgXUVfWzeN?si=IMhI4WAWRaODwB_lzB50Bw\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=Nu_mLSDZBlI\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"lazyblock-two-column-text-inline-image-button-Z1JdChR wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-03.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-03.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            Creative Kitchen Confidential \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>Go behind the scenes of the creative process. From the spark of an idea to the moment it goes live, we unpack how great creative work really gets made &#8211; and the collaboration, craft, and chaos it takes to get there.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Z1PuSkB wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Episode 3 available on:<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/6gwCSEFNQehal4l1VqVxk4?si=99816bfc7eac4a62\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/watch?v=N1FtKvyy8gs\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"lazyblock-two-column-text-inline-image-button-Z2kpvxQ wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-02.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-02.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            Life&#8217;s a Pitch \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>New business is the lifeblood of agencies &#8211; but pitching is tough, costly, and often flawed. We examine what makes a pitch work, what clients are really looking for, and how agencies can win without losing their soul.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-1yBaCI wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Episode 2 available on:<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/3ITe8AKPdZkpO1f47Mb7PZ?si=IHxvW9FJT9abcMAxbmnR_A\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-soundcloud  wp-block-social-link\"><a href=\"https:\/\/soundcloud.com\/vccp\/vccps-challenger-series-episode-2-lifes-a-pitch\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8.9,16.1L9,14L8.9,9.5c0-0.1,0-0.1-0.1-0.1c0,0-0.1-0.1-0.1-0.1c-0.1,0-0.1,0-0.1,0.1c0,0-0.1,0.1-0.1,0.1L8.3,14l0.1,2.1 c0,0.1,0,0.1,0.1,0.1c0,0,0.1,0.1,0.1,0.1C8.8,16.3,8.9,16.3,8.9,16.1z M11.4,15.9l0.1-1.8L11.4,9c0-0.1,0-0.2-0.1-0.2 c0,0-0.1,0-0.1,0s-0.1,0-0.1,0c-0.1,0-0.1,0.1-0.1,0.2l0,0.1l-0.1,5c0,0,0,0.7,0.1,2v0c0,0.1,0,0.1,0.1,0.1c0.1,0.1,0.1,0.1,0.2,0.1 c0.1,0,0.1,0,0.2-0.1c0.1,0,0.1-0.1,0.1-0.2L11.4,15.9z M2.4,12.9L2.5,14l-0.2,1.1c0,0.1,0,0.1-0.1,0.1c0,0-0.1,0-0.1-0.1L2.1,14 l0.1-1.1C2.2,12.9,2.3,12.9,2.4,12.9C2.3,12.9,2.4,12.9,2.4,12.9z M3.1,12.2L3.3,14l-0.2,1.8c0,0.1,0,0.1-0.1,0.1 c-0.1,0-0.1,0-0.1-0.1L2.8,14L3,12.2C3,12.2,3,12.2,3.1,12.2C3.1,12.2,3.1,12.2,3.1,12.2z M3.9,11.9L4.1,14l-0.2,2.1 c0,0.1,0,0.1-0.1,0.1c-0.1,0-0.1,0-0.1-0.1L3.5,14l0.2-2.1c0-0.1,0-0.1,0.1-0.1C3.9,11.8,3.9,11.8,3.9,11.9z M4.7,11.9L4.9,14 l-0.2,2.1c0,0.1-0.1,0.1-0.1,0.1c-0.1,0-0.1,0-0.1-0.1L4.3,14l0.2-2.2c0-0.1,0-0.1,0.1-0.1C4.7,11.7,4.7,11.8,4.7,11.9z M5.6,12 l0.2,2l-0.2,2.1c0,0.1-0.1,0.1-0.1,0.1c0,0-0.1,0-0.1,0c0,0,0-0.1,0-0.1L5.1,14l0.2-2c0,0,0-0.1,0-0.1s0.1,0,0.1,0 C5.5,11.9,5.5,11.9,5.6,12L5.6,12z M6.4,10.7L6.6,14l-0.2,2.1c0,0,0,0.1,0,0.1c0,0-0.1,0-0.1,0c-0.1,0-0.1-0.1-0.2-0.2L5.9,14 l0.2-3.3c0-0.1,0.1-0.2,0.2-0.2c0,0,0.1,0,0.1,0C6.4,10.7,6.4,10.7,6.4,10.7z M7.2,10l0.2,4.1l-0.2,2.1c0,0,0,0.1,0,0.1 c0,0-0.1,0-0.1,0c-0.1,0-0.2-0.1-0.2-0.2l-0.1-2.1L6.8,10c0-0.1,0.1-0.2,0.2-0.2c0,0,0.1,0,0.1,0S7.2,9.9,7.2,10z M8,9.6L8.2,14 L8,16.1c0,0.1-0.1,0.2-0.2,0.2c-0.1,0-0.2-0.1-0.2-0.2L7.5,14l0.1-4.4c0-0.1,0-0.1,0.1-0.1c0,0,0.1-0.1,0.1-0.1c0.1,0,0.1,0,0.1,0.1 C8,9.6,8,9.6,8,9.6z M11.4,16.1L11.4,16.1L11.4,16.1z M9.7,9.6L9.8,14l-0.1,2.1c0,0.1,0,0.1-0.1,0.2s-0.1,0.1-0.2,0.1 c-0.1,0-0.1,0-0.1-0.1s-0.1-0.1-0.1-0.2L9.2,14l0.1-4.4c0-0.1,0-0.1,0.1-0.2s0.1-0.1,0.2-0.1c0.1,0,0.1,0,0.2,0.1S9.7,9.5,9.7,9.6 L9.7,9.6z M10.6,9.8l0.1,4.3l-0.1,2c0,0.1,0,0.1-0.1,0.2c0,0-0.1,0.1-0.2,0.1c-0.1,0-0.1,0-0.2-0.1c0,0-0.1-0.1-0.1-0.2L10,14 l0.1-4.3c0-0.1,0-0.1,0.1-0.2c0,0,0.1-0.1,0.2-0.1c0.1,0,0.1,0,0.2,0.1S10.6,9.7,10.6,9.8z M12.4,14l-0.1,2c0,0.1,0,0.1-0.1,0.2 c-0.1,0.1-0.1,0.1-0.2,0.1c-0.1,0-0.1,0-0.2-0.1c-0.1-0.1-0.1-0.1-0.1-0.2l-0.1-1l-0.1-1l0.1-5.5v0c0-0.1,0-0.2,0.1-0.2 c0.1,0,0.1-0.1,0.2-0.1c0,0,0.1,0,0.1,0c0.1,0,0.1,0.1,0.1,0.2L12.4,14z M22.1,13.9c0,0.7-0.2,1.3-0.7,1.7c-0.5,0.5-1.1,0.7-1.7,0.7 h-6.8c-0.1,0-0.1,0-0.2-0.1c-0.1-0.1-0.1-0.1-0.1-0.2V8.2c0-0.1,0.1-0.2,0.2-0.3c0.5-0.2,1-0.3,1.6-0.3c1.1,0,2.1,0.4,2.9,1.1 c0.8,0.8,1.3,1.7,1.4,2.8c0.3-0.1,0.6-0.2,1-0.2c0.7,0,1.3,0.2,1.7,0.7C21.8,12.6,22.1,13.2,22.1,13.9L22.1,13.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Soundcloud<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/youtu.be\/oyte3LJMjd8\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"lazyblock-two-column-text-inline-image-button-2hQrEJ wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-01.jpg 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/MC-Challenger-SeriesCS-episode-01.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    <h3>\n            The Art of Indelible Branding \n                      <\/h3>\n                    \n          <div class=\"p\">\n            <p>Brand identity today is about more than a logo &#8211; it\u2019s about creating a whole brand world. From sound and movement to cultural touchpoints, we explore how the most distinctive assets become part of people\u2019s lives.<\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-7lsK4 wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>Episode 1 available on:<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n\n<ul class=\"wp-block-social-links has-large-icon-size is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-spotify  wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/episode\/7zX43V8OOJUeXkL3Jzx83M?si=3Q5vTHgFTceuvoZ95EsBDQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" 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screen-reader-text\">Spotify<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-soundcloud  wp-block-social-link\"><a href=\"https:\/\/soundcloud.com\/vccp\/challenger-series-episode-1\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M8.9,16.1L9,14L8.9,9.5c0-0.1,0-0.1-0.1-0.1c0,0-0.1-0.1-0.1-0.1c-0.1,0-0.1,0-0.1,0.1c0,0-0.1,0.1-0.1,0.1L8.3,14l0.1,2.1 c0,0.1,0,0.1,0.1,0.1c0,0,0.1,0.1,0.1,0.1C8.8,16.3,8.9,16.3,8.9,16.1z M11.4,15.9l0.1-1.8L11.4,9c0-0.1,0-0.2-0.1-0.2 c0,0-0.1,0-0.1,0s-0.1,0-0.1,0c-0.1,0-0.1,0.1-0.1,0.2l0,0.1l-0.1,5c0,0,0,0.7,0.1,2v0c0,0.1,0,0.1,0.1,0.1c0.1,0.1,0.1,0.1,0.2,0.1 c0.1,0,0.1,0,0.2-0.1c0.1,0,0.1-0.1,0.1-0.2L11.4,15.9z M2.4,12.9L2.5,14l-0.2,1.1c0,0.1,0,0.1-0.1,0.1c0,0-0.1,0-0.1-0.1L2.1,14 l0.1-1.1C2.2,12.9,2.3,12.9,2.4,12.9C2.3,12.9,2.4,12.9,2.4,12.9z M3.1,12.2L3.3,14l-0.2,1.8c0,0.1,0,0.1-0.1,0.1 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M11.4,16.1L11.4,16.1L11.4,16.1z M9.7,9.6L9.8,14l-0.1,2.1c0,0.1,0,0.1-0.1,0.2s-0.1,0.1-0.2,0.1 c-0.1,0-0.1,0-0.1-0.1s-0.1-0.1-0.1-0.2L9.2,14l0.1-4.4c0-0.1,0-0.1,0.1-0.2s0.1-0.1,0.2-0.1c0.1,0,0.1,0,0.2,0.1S9.7,9.5,9.7,9.6 L9.7,9.6z M10.6,9.8l0.1,4.3l-0.1,2c0,0.1,0,0.1-0.1,0.2c0,0-0.1,0.1-0.2,0.1c-0.1,0-0.1,0-0.2-0.1c0,0-0.1-0.1-0.1-0.2L10,14 l0.1-4.3c0-0.1,0-0.1,0.1-0.2c0,0,0.1-0.1,0.2-0.1c0.1,0,0.1,0,0.2,0.1S10.6,9.7,10.6,9.8z M12.4,14l-0.1,2c0,0.1,0,0.1-0.1,0.2 c-0.1,0.1-0.1,0.1-0.2,0.1c-0.1,0-0.1,0-0.2-0.1c-0.1-0.1-0.1-0.1-0.1-0.2l-0.1-1l-0.1-1l0.1-5.5v0c0-0.1,0-0.2,0.1-0.2 c0.1,0,0.1-0.1,0.2-0.1c0,0,0.1,0,0.1,0c0.1,0,0.1,0.1,0.1,0.2L12.4,14z M22.1,13.9c0,0.7-0.2,1.3-0.7,1.7c-0.5,0.5-1.1,0.7-1.7,0.7 h-6.8c-0.1,0-0.1,0-0.2-0.1c-0.1-0.1-0.1-0.1-0.1-0.2V8.2c0-0.1,0.1-0.2,0.2-0.3c0.5-0.2,1-0.3,1.6-0.3c1.1,0,2.1,0.4,2.9,1.1 c0.8,0.8,1.3,1.7,1.4,2.8c0.3-0.1,0.6-0.2,1-0.2c0.7,0,1.3,0.2,1.7,0.7C21.8,12.6,22.1,13.2,22.1,13.9L22.1,13.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label 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