{"id":20188,"date":"2025-08-07T14:02:14","date_gmt":"2025-08-07T13:02:14","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?page_id=20188"},"modified":"2026-07-09T12:04:20","modified_gmt":"2026-07-09T11:04:20","slug":"charles-vallance","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance","title":{"rendered":"Challenger Series with Charles Vallance"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lazyblock-text-full-width-tL0LH wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>VCCP\u2019s Challenger Series is a forward-looking thought-leadership series that takes on the advertising industry\u2019s most important questions &#8211; and explores them through research, insight and creativity.<\/p>\n<p>Hosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management. The aim: to interrogate how things work, challenge the habits that hold us back, and share ideas that push the industry forward.<\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#episodes\">VIEW EPISODES<\/a><\/div>\n<\/div>\n\n\n<div class=\"lazyblock-custom-php-Z2nhXDo wp-block-lazyblock-custom-php\">  <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container\">\r\n  \r\n            <div id=\"episodes\"><\/div>        \r\n    <\/div>\r\n  <\/div>\r\n<\/div>\n\n<div class=\"lazyblock-video-1GlXVJ wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1208366449?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=9cc112ae4b\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-M5e9n wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\">Episode 6: How to get a job in advertising<\/h3>\n<p style=\"text-align: left;\">In the latest episode of The Challenger Series, our Founder and Chairman, Charles Vallance is joined by Michael Lee, Kenny Dada and Alistair Nichols, as they discuss how emerging talent can kick-start a career in advertising.<\/p>\n<p style=\"text-align: left;\"><strong>Episode 6 available now<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/youtu.be\/vVvUZChLTlI\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21451 size-full alignnone\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/youtube-1.png\" alt=\"\" width=\"64\" height=\"64\" \/> <\/a>\u00a0 \u00a0 <a href=\"https:\/\/open.spotify.com\/episode\/00uKm2kqdeIb5wm5zbHYT2?si=EZ5-lBc8QSip4QQEq1E5Tg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21452 alignnone\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/spotify.png\" alt=\"\" width=\"56\" height=\"56\" \/><\/a><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-qwY2v wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1208366405?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=5b17c3225a\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1MLWi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\">Episode 5: What&#8217;s Next?<\/h3>\n<p style=\"text-align: left;\">From \u201cVibe Coding\u201d to the rise of Generative Engine Optimisation (GEO), learn why the future of creativity isn\u2019t about replacing humans.<\/p>\n<p style=\"text-align: left;\"><strong>Episode 5 available now<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/watch?v=d2ZUiRKVsYo\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21451 size-full\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/youtube-1.png\" alt=\"\" width=\"64\" height=\"64\" \/><\/a>\u00a0 \u00a0 <a href=\"https:\/\/open.spotify.com\/episode\/5IYtB1sSwABKEABR7oxuyy?si=NBOCiEtPTqS32uwJ9HlSDA\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21452\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/spotify.png\" alt=\"\" width=\"56\" height=\"56\" \/><\/a><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1l45EY wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1208366813?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=4900c253a9\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1M2lra wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\">Episode 4: Suits you<\/h3>\n<p style=\"text-align: left;\">Dive into the diplomacy, creativity, operational excellence and grit required to lead client relationships today.<\/p>\n<p style=\"text-align: left;\"><strong>Episode 4 available now<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/watch?v=Nu_mLSDZBlI\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21451 size-full\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/youtube-1.png\" alt=\"\" width=\"64\" height=\"64\" \/><\/a>\u00a0 \u00a0 <a href=\"https:\/\/open.spotify.com\/episode\/5CwZkLgw9KPgVgXUVfWzeN?si=IMhI4WAWRaODwB_lzB50Bw\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21452\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/spotify.png\" alt=\"\" width=\"56\" height=\"56\" \/><\/a><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-UR4V3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1208366293?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=d7b3bc8c51\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1VOmP1 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\">Episode 3: Creative Kitchen Confidential<\/h3>\n<p style=\"text-align: left;\">Go behind the scenes of the creative process. From the spark of an idea to the moment it goes live, we unpack how great creative work really gets made \u2013 and the collaboration, craft, and chaos it takes to get there.<\/p>\n<p style=\"text-align: left;\"><strong>Episode 3 available now<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/watch?v=N1FtKvyy8gs\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21451 size-full\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/youtube-1.png\" alt=\"\" width=\"64\" height=\"64\" \/><\/a>\u00a0 \u00a0 <a href=\"https:\/\/open.spotify.com\/episode\/6gwCSEFNQehal4l1VqVxk4?si=99816bfc7eac4a62\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21452\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/spotify.png\" alt=\"\" width=\"56\" height=\"56\" \/><\/a><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z10UfTj wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1208366222?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=88d66b8141\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1RnRTH wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\">Episode 2: Life&#8217;s a Pitch<\/h3>\n<p style=\"text-align: left;\">New business is the lifeblood of agencies \u2013 but pitching is tough, costly, and often flawed. We examine what makes a pitch work, what clients are really looking for, and how agencies can win without losing their soul.<\/p>\n<p style=\"text-align: left;\"><strong>Episode 2 available now<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/youtu.be\/oyte3LJMjd8\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21451 size-full\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/youtube-1.png\" alt=\"\" width=\"64\" height=\"64\" \/><\/a>\u00a0 \u00a0 <a href=\"https:\/\/open.spotify.com\/episode\/3ITe8AKPdZkpO1f47Mb7PZ?si=IHxvW9FJT9abcMAxbmnR_A\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21452\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/spotify.png\" alt=\"\" width=\"56\" height=\"56\" \/><\/a><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-26yOdv wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1208354838?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=fb57de6492\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1Ydaay wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h3 style=\"text-align: left;\">Episode 1: The Art of Indelible Branding<\/h3>\n<p style=\"text-align: left;\">Brand identity today is about more than a logo \u2013 it\u2019s about creating a whole brand world. From sound and movement to cultural touchpoints, we explore how the most distinctive assets become part of people\u2019s lives.<\/p>\n<p style=\"text-align: left;\"><strong>Episode 1 available now<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.youtube.com\/watch?v=vLQcneg7j8M\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21451 size-full\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/youtube-1.png\" alt=\"\" width=\"64\" height=\"64\" \/><\/a>\u00a0 \u00a0 <a href=\"https:\/\/open.spotify.com\/episode\/7zX43V8OOJUeXkL3Jzx83M?si=3Q5vTHgFTceuvoZ95EsBDQ\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21452\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/spotify.png\" alt=\"\" width=\"56\" height=\"56\" \/><\/a><\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"lazyblock-custom-php-Z9XEs6 wp-block-lazyblock-custom-php\">  <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container\">\r\n  \r\n            <div id=\"sign-up\"><\/div>        \r\n    <\/div>\r\n  <\/div>\r\n<\/div>\n\n<div class=\"lazyblock-custom-php-Z1JMc5V wp-block-lazyblock-custom-php\">  <section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container\">\r\n  \r\n            <div class=\"mail-heading\">Get notified<\/div>\n<style>\n.mail-heading {\n    font-family: 'Inter';\n    font-size: 60px;\n    font-weight: 900;\n    text-transform: uppercase;\n    margin-bottom: 50px;\n}\n@media only screen and (max-width: 600px) {\n  .mail-heading {\n    font-size: 40px;\nline-height: 1.2;\n  }\n}\n<\/style>\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"145652984\",\n    formId: 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