{"id":20188,"date":"2025-08-07T14:02:14","date_gmt":"2025-08-07T13:02:14","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?page_id=20188"},"modified":"2026-03-17T11:16:43","modified_gmt":"2026-03-17T11:16:43","slug":"charles-vallance","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance","title":{"rendered":"Challenger Series with Charles Vallance"},"content":{"rendered":"\n
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VCCP\u2019s Challenger Series is a forward-looking thought-leadership series that takes on the advertising industry\u2019s most important questions – and explores them through research, insight and creativity.<\/p>\n

Hosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management. The aim: to interrogate how things work, challenge the habits that hold us back, and share ideas that push the industry forward.<\/p>\n <\/div>\n<\/section><\/div>\n\n\n

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VIEW EPISODES<\/a><\/div>\n<\/div>\n\n\n
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\n The Art of Indelible Branding \n <\/h3>\n \n
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Brand identity today is about more than a logo – it\u2019s about creating a whole brand world. From sound and movement to cultural touchpoints, we explore how the most distinctive assets become part of people\u2019s lives.<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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Episode 1 available on:<\/h4>\n\n <\/div>\n<\/section><\/div>\n\n\n