{"id":19903,"date":"2025-05-14T17:04:54","date_gmt":"2025-05-14T16:04:54","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?page_id=19903"},"modified":"2025-09-02T09:42:32","modified_gmt":"2025-09-02T08:42:32","slug":"the-challenger-series","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series","title":{"rendered":"The Challenger Series"},"content":{"rendered":"
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VCCP\u2019s logo is a young girl standing up to a bear. It encapsulates our commitment to face up to life\u2019s biggest challenges. We were founded as a challenger agency alongside O2, and when O2\u00a0<\/span>went from dead last to category leader, we remained a challenger agency.<\/span><\/p>\n

Challenger doesn\u2019t mean underdog. It means taking on the challenges in the category, and winning – a behaviour that tends to keep brands at the front, not the back.<\/span><\/p>\n

The Challenger Series is therefore about embracing the industry\u2019s big questions, and answering them.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n Challenger Series: Vodcast \n <\/h3>\n \n
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Hosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management.<\/p> <\/div>\n \n View<\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n Hacking The Attention Economy \n <\/h3>\n \n
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Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds.<\/p> <\/div>\n \n View<\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n The Long and Short of Loyalty \n <\/h3>\n \n
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The Long and Short of Loyalty explores how positioning loyalty as a core component of brand strategy \u2014 rather than a tactical add-on \u2014 can deliver meaningful, measurable business results.<\/p> <\/div>\n \n View<\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n Cracking The Memory Code \n <\/h3>\n \n
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Cracking the Memory Code takes a closer at how memories are created, stored and retrieved, and what this means for brand growth.<\/p> <\/div>\n \n View<\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19903","page","type-page","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":19938,"id":19938,"title":"","filename":"The-Challenger-Series-VCCP-1.png","filesize":383006,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/The-Challenger-Series-VCCP-1.png","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series\/attachment\/the-challenger-series-vccp-1","alt":"VCCP 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