{"id":19903,"date":"2025-05-14T17:04:54","date_gmt":"2025-05-14T16:04:54","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?page_id=19903"},"modified":"2026-08-13T12:40:55","modified_gmt":"2026-08-13T11:40:55","slug":"the-challenger-series","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series","title":{"rendered":"The Challenger Series"},"content":{"rendered":"
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VCCP\u2019s logo is a young girl standing up to a bear. It encapsulates our commitment to face up to life\u2019s biggest challenges. We were founded as a challenger agency alongside O2, and when O2\u00a0went from dead last to category leader, we remained a challenger agency.<\/p>\n

Challenger doesn\u2019t mean underdog. It means taking on the challenges in the category, and winning – a behaviour that tends to keep brands at the front, not the back.<\/p>\n

The Challenger Series is therefore about embracing the industry\u2019s big questions, and answering them.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\r\n State of Independence \r\n <\/h3>\r\n \r\n
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Our new wave of insight has found that consumers in the UK are creating their own solutions, learning new skills and embracing new tools to navigate an increasingly uncertain world. The State of Independence reveals a profound shift in consumer behaviour and presents ideas on how brands can support this era of self-sufficiency.\u00a0<\/span><\/p> <\/div>\r\n \r\n View<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>\n\n

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\r\n Challenger Series: Vodcast \r\n <\/h3>\r\n \r\n
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Hosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management.<\/p> <\/div>\r\n \r\n View<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>\n\n

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\r\n Hacking The Attention Economy \r\n <\/h3>\r\n \r\n
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Groundbreaking research from VCCP Media and Dr Karen Nelson-Field proves brands with distinctive assets can drive results in just 1.5 seconds.<\/p> <\/div>\r\n \r\n View<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>\n\n

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\r\n The Long and Short of Loyalty \r\n <\/h3>\r\n \r\n
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The Long and Short of Loyalty explores how positioning loyalty as a core component of brand strategy \u2014 rather than a tactical add-on \u2014 can deliver meaningful, measurable business results.<\/p> <\/div>\r\n \r\n View<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>\n\n

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\r\n Cracking The Memory Code \r\n <\/h3>\r\n \r\n
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Cracking the Memory Code takes a closer at how memories are created, stored and retrieved, and what this means for brand growth.<\/p> <\/div>\r\n \r\n View<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19903","page","type-page","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":19938,"id":19938,"title":"","filename":"The-Challenger-Series-VCCP-1.png","filesize":383006,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/The-Challenger-Series-VCCP-1.png","link":"https:\/\/www.vccp.com\/uk\/the-challenger-series\/attachment\/the-challenger-series-vccp-1","alt":"VCCP 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