{"id":18382,"date":"2024-07-04T08:59:42","date_gmt":"2024-07-04T07:59:42","guid":{"rendered":"https:\/\/www.vccp.com\/?page_id=18382"},"modified":"2025-05-13T13:09:58","modified_gmt":"2025-05-13T12:09:58","slug":"cracking-the-memory-code","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/cracking-the-memory-code","title":{"rendered":"Cracking The Memory Code"},"content":{"rendered":"
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Welcome to our 2024 Challenger Series agenda: Cracking The Memory Code\u00a0<\/b><\/h4>\n

How often do we remember not to be forgotten?\u00a0<\/b><\/p>\n

The Challenger Series is built to embrace the industry\u2019s big issues, and one of the biggest facing us is memorability. Infamously\u00a0 less than 16% of ads can be remembered and correctly attributed (1). And that’s the advertising that catches the eye. A third of online ads displayed are never seen by anyone (2).\u00a0<\/span><\/div>\n
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Memory is the physics of advertising.\u00a0<\/b><\/p>\n

But do we truly grasp its intricacies \u2014 the formation, storage, and retrieval of memories? The distinct memory types and their role in brand-building? That\u2019s why we\u2019ve partnered with the UK\u2019s leading commercial behavioural psychology consultancy and business partner, Cowry, to ensure marketers become memory-makers with an unmissable mission: Cracking The Memory Code. Not because we wanted to be clever, but because it speaks to the type of work we believe our clients need.<\/span><\/p>\n

\u201cThe human brain is not designed to remember, it\u2019s designed to forget. The greatest brands understand this.\u201d<\/b><\/em><\/p>\n

– Charles Vallance, Founding Partner and Chairman of VCCP<\/p>\n

Download the report <\/b>here<\/b><\/a>, or access our digital magazine below:<\/b><\/p>\n <\/div>\n<\/section><\/div>\n\n

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