{"id":18,"date":"2025-09-15T11:59:49","date_gmt":"2025-09-15T10:59:49","guid":{"rendered":"https:\/\/www.vccp.com\/?page_id=18"},"modified":"2026-10-22T17:36:30","modified_gmt":"2026-10-22T16:36:30","slug":"home","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/","title":{"rendered":"Home"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":{"vimeo_video_id":"1152292515","hero_image":{"ID":18128,"id":18128,"title":"Goat Glider - Virgin Media O2","filename":"Goat-Glider-Virgin-Media-O2.jpg","filesize":175176,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2.jpg","link":"https:\/\/www.vccp.com\/uk\/home\/attachment\/goat-glider-virgin-media-o2","alt":"","author":"57","description":"","caption":"","name":"goat-glider-virgin-media-o2","status":"inherit","uploaded_to":18,"date":"2024-04-09 10:11:43","modified":"2024-04-09 10:11:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-1920x720.jpg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2-720x720.jpg","Square-width":720,"Square-height":720}},"meta-description":"We are VCCP, the challenger agency for challenger brands. ","related_content_title":"More From VCCP","relateditems":[{"relateditem":{"ID":896,"post_author":"1","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"Our News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2026-08-12 12:00:44","post_modified_gmt":"2026-08-12 11:00:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2026-08-11 14:37:07","post_modified_gmt":"2026-08-11 13:37:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2026-08-11 11:20:08","post_modified_gmt":"2026-08-11 10:20:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Goat-Glider-Virgin-Media-O2.jpg","meta-title":"VCCP ","show_strapline":true,"strapline_image":false,"office_name":"UK","office_address":"66 Berners Street<br>\r\nLondon<br> \r\nW1T 3NL","office_contact_number":"+44 (0) 20 7592 9331","office_contact_email":"","new_business_contact_number":"","new_business_contact_email":"newbusiness@vccp.com","new_business_contact_name":"Stephanie Brimacombe","office_image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Girl-and-bear-statue-vccp.png","hide_related_items":[],"featured_posts":[{"post":{"ID":21969,"post_author":"77","post_date":"2026-10-22 17:32:08","post_date_gmt":"2026-10-22 16:32:08","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur Autumn Curious Festival had everything! Why diverse, lived experience is the one thing AI can\u2019t fake, updates from YouTube on their creator network, why Google Search is now Gemini in a trench coat and dark glasses, brand tracking in the age of AI, the Gen Z publisher view on content, AI-powered VFX and filmmaking, agents getting cuter, microdramas and a solemn vow to stop reading AI hot takes on social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eHosted by our Innovation Lead, Peter Gasston, this edition kicked off with updates on what social networks have been up to (editor\u2019s note, the VCCP Communications team are not worried about these in platform AI editing features\u2026 yet) including the continuing shift to episodic content and the reputational and regulatory factors driving platform change.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOnward to search, LLMs and general attitudes towards AI adoption (a recent 2026 Microsoft-Gallup AI Survey found that the majority of people feel positively towards AI, with 64% of people are Curious about it, natch). Agents are getting cuter in an effort to reduce fear and friction involved in telling everything about your life - and your credit card details - to something you are trusting to help you think. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"21W9lC\",\"blockUniqueClass\":\"lazyblock-text-full-width-21W9lC\"} \/-->\n\n<!-- wp:image {\"id\":21973,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-ai-characters-1024x384.jpg\" alt=\"\" class=\"wp-image-21973\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: center;\\u0022\\u003eImage Credit: Meta\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCarola Dixon from Luma AI took the audience through how AI agents are being put to work on creative projects, showing how their tech is being used across historically visually rich categories like luxury fashion. As agents move from answering prompts to planning and executing tasks, Carola shared examples of what happens when you lean into the creative elements of a brief.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eLaurence Moss from Gen Z publisher The Brit Spot gave the audience the view from the other side of the feed. He shared what it takes to build and hold the attention of a young British audience who can spot a brand trying too hard, reminding us why we need to learn from each piece of content and why it's not all about video.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSabrina Mah from Tracksuit made the case that brands now live in two minds, the human one and the machine one, and most marketers only measure the first. With AI answers typically shortlisting just three or four brands, being known and loved by people is no guarantee the machine will recommend you (and vice versa). Her answer: measure both, join them up, and keep real people as the ground truth rather than synthetic respondents.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDom Hyams from inclusive-first Purple Goat Agency tackled trust, which is being squeezed on two fronts: AI fakery and the creator hustle. 88% of people say AI video tools have eroded their trust in what they see on social, yet fewer than 4% of ads feature disabled people, a figure that hasn\u2019t moved since 2018. Diverse, lived experience is one of the few things that can\u2019t be faked, and the Unstereotype Alliance numbers show it pays in loyalty, pricing power and sales.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eJordi Bares from Rohtau VFX showed how tailoring teams to projects (rather than the other way round) puts the money into the pixels instead of the overheads. His BMW case study, built on an AI model trained from scratch with zero legal issues, took us through face swaps, performance transfer and a CGI Miquela, all proof that AI extends the craft rather than replacing it.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"PKnuB\",\"blockUniqueClass\":\"lazyblock-text-full-width-PKnuB\"} \/-->\n\n<!-- wp:image {\"id\":21974,\"width\":\"828px\",\"height\":\"auto\",\"aspectRatio\":\"1.6732756474103585\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Image-of-CGI-by-Jordi-Bares-from-Rohtau-VFX-1024x612.png\" alt=\"\" class=\"wp-image-21974\" style=\"aspect-ratio:1.6732756474103585;width:828px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: center;\\u0022\\u003eImage Credit: Rohtau VFX\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAndrew Akinyede, aka The Content Producer, charted his route from graphic designer to award-winning hybrid AI director, busting a few myths along the way (no, one prompt does not equal a finished film). His takeaway: tools change, story doesn\u2019t. Direct, don\u2019t just generate, because taste is the edge.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eElizabeth Lunde Hermansson and Nisha Mathews from YouTube brought the creator economy numbers, including 78% of UK Gen Z preferring creator content to studio-produced shows. Nisha\u2019s advice to brands was to stop interrupting and start participating, finding the \u201cMagic Middle\u201d where brand, creator and audience overlap, just as Expedia did when it handed the keys to IShowSpeed.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ePeter returned to close the session with an update on synthetic content, covering everything from image and music models to avatars, and how new video models and hybrid production mark Hollywood\u2019s AI turning point. His headline - innovation is now about capability (editing, reasoning, control) rather than visual quality alone, while regulation like the EU AI Act is pushing disclosure and anti-slop transparency up the agenda.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIf there was one thread running through the day, it was this: the tools are moving faster than ever, but taste, trust and a good story are still doing the heavy lifting. See you in the spring, when we\u2019ll no doubt need a whole new set of model names.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1tJvTO\",\"blockUniqueClass\":\"lazyblock-text-full-width-1tJvTO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22curious%20event%20-%20Laurence%20Moss%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:21972,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21972%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Laurence-Moss.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Laurence-Moss-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:225,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Laurence-Moss-300x225.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Laurence-Moss.jpg%22,%22height%22:720,%22width%22:960,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22curious%20event%20-%20Carola%20Dixon%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:21971,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21971%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Carola-Dixon.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Carola-Dixon-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:225,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Carola-Dixon-300x225.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/curious-event-Carola-Dixon.jpg%22,%22height%22:720,%22width%22:960,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"Zo9hni\",\"blockUniqueClass\":\"lazyblock-two-column-images-Zo9hni\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCurious is part of VCCP\u2019s Challenger Series - our expanding thought leadership universe which is designed to arm our clients with insights and updates on the big questions impacting our industry, all curated by our expert team. If you\u2019d like to hear more from Curious, please \\u003ca href=\\u0022https:\/\/pages.vccp.com\/curious-mailing-list\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003e\\u003cstrong\\u003ejoin our mailing list\\u003c\/strong\\u003e\\u003c\/a\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"gYptP\",\"blockUniqueClass\":\"lazyblock-text-full-width-gYptP\"} \/-->\n\n<!-- wp:spacer {\"height\":\"40px\"} -->\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"Curiouser and Curiouser: The Curious Autumn Festival Round-Up","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"curiouser-and-curiouser-the-curious-autumn-festival-round-up","to_ping":"","pinged":"","post_modified":"2026-10-22 17:32:09","post_modified_gmt":"2026-10-22 16:32:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21969","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21961,"post_author":"77","post_date":"2026-10-21 16:04:56","post_date_gmt":"2026-10-21 15:04:56","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur new Barclays Direct Investing campaign, \u2018Good Move\u2019, reinforces its commitment to help more people invest in order to close the UK\u2019s investment gap.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe integrated campaign highlights Barclays Direct Investing\u2019s award-winning platform - and demonstrates how the bank helps customers invest with confidence to reach their long-term financial goals.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRecent research from Barclays found that low fees are the single most important factor when choosing an investment service, cited by 39% of UK adults. We created the campaign around a confident, straightforward tone that pairs the platform\u2019s accolades with its no-monthly-fee proposition.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z15bDN0\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z15bDN0\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1237903730\",\"blockId\":\"ZpFwNS\",\"blockUniqueClass\":\"lazyblock-video-ZpFwNS\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDirected by Andreas Nilsson through Biscuit in collaboration with Girl\\u0026amp;Bear, the hero film follows a bowler navigating an impossible split, taking a moment to check his account before making a perfectly calculated strike.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eBeyond TV, the campaign spans social, print, OOH, radio, and digital channels. We also created a new vodcast series for Barclays that links everyday analogies and behavioural psychology to investing, helping people make better financial decisions more often. Girl\\u0026amp;Bear produced the OOH and radio work, our digital experience agency Bernadette created digital banners and social assets, and VCCP Social Club developed the vodcast. Media was delivered by OMD, with Oliver producing performance assets.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"J1QIB\",\"blockUniqueClass\":\"lazyblock-text-full-width-J1QIB\"} \/-->\n\n<!-- wp:image {\"id\":21963,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/google-docs-image-11-1024x364.jpg\" alt=\"Woman polishing a bowling shoe behind a counter lined with rental shoes in a retro bowling alley.\" class=\"wp-image-21963\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign comes at a time when personal investing is entering the national conversation. It builds on momentum from the industry-led Invest for the Future initiative, which aims to reshape how investing is understood across the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022We know that confidence remains one of the biggest barriers preventing people from investing. 'Good Move' is designed to challenge that by showing that investing doesn't have to feel complicated, and that choosing who to invest with can be a straightforward decision. As Barclays works to help more people invest and close the UK's investment gap, this campaign is an important part of bringing that ambition to life.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSimon Groves, Group MD of Brand, Creative and Media at Barclays\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022The investing world can feel confusing and exclusive. We worked with Barclays to create a campaign that aims to simplify the endless choices and make you feel like you've made a Good Move - by investing in an award winning platform with no monthly fee. So you can know that everything is all in hand. Including a bowling ball.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eYan Elliott, Creative Director at VCCP\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZC2rg8\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZC2rg8\"} \/-->","post_title":"Barclays Direct Investing helps people\u00a0 make a \u2018Good Move\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"barclays-direct-investing-helps-people-make-a-good-move","to_ping":"","pinged":"","post_modified":"2026-10-21 16:04:56","post_modified_gmt":"2026-10-21 15:04:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21961","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21954,"post_author":"77","post_date":"2026-10-19 11:27:50","post_date_gmt":"2026-10-19 10:27:50","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur new integrated campaign for British Gas is designed to remind people across the UK that its expert engineers cover far more than just energy supply.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCreated in partnership with media agency OMD, \u2018Sounds like a job for British Gas\u2019 positions the brand as a complete home services provider for heating, plumbing, and electrics. The campaign arrives right before the annual winter boiler switch-on, introducing a new \u2018No Fix, No Fee\u2019 proposition for boiler repairs alongside a same-day call-out promise for bookings made before 11am.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is built around the insight that around 512,000 boiler repairs are needed every year in the UK, yet 64% of households default to a local tradesperson when problems pop up. To shift perceptions and encourage more people to consider British Gas when they need home repairs, the campaign leans into a universal reality: when something breaks in the home, everyday life stalls.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z3biqq\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z3biqq\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1235897982\",\"vimeo-unlisted-video-hash-value\":\"be2d1d7605\",\"blockId\":\"Z3qC4X\",\"blockUniqueClass\":\"lazyblock-video-Z3qC4X\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe central campaign film dramatises a hectic Monday morning in The Things household thrown into chaos when a broken boiler leaves teenager Thing, Ash, with an ice-cold shower, prompting her father to quickly book a same-day repair through the British Gas app.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDirected by thirtytwo via Anonymous Content, the production was delivered in collaboration with our global content creation studio Girl\\u0026amp;Bear, who also produced the accompanying OOH, social, and radio assets.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIn addition to traditional media channels, the rollout takes an intent-led search approach. When householders look up specific problem terms like \\u0022radiators cold\\u0022 or \\u0022flickering lights,\\u0022 British Gas serves practical guidance content fronted by real engineers, giving people the choice to fix minor issues themselves or book an expert directly.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cOur engineers are our superpower, and this campaign is about showing the nation what they do brilliantly every day. In fact, we\u2019ve already had one million customers rate their British Gas engineer 10 out of 10 this year. That\u2019s an incredible achievement and something we should all be proud of. When we combine that expertise with propositions that genuinely matter to customers, we give people more reasons to choose us, more reasons to stay with us, and more reasons to tell others about us. That\u2019s how we build a stronger brand and, ultimately, a stronger business.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSamantha Taylor, Marketing Director at British Gas\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cA broken boiler or a leaking pipe doesn't just disrupt your morning - it brings your life to a standstill. One ice-cold shower and suddenly your whole world is turned upside down. This campaign captures that domestic chaos with love and warmth, showing how British Gas engineers step in with steady reassurance and a no-nonsense 'No Fix, No Pay' promise to put everything right.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDavid Masterman, Executive Creative Director at VCCP in London\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2wtBNM\",\"blockUniqueClass\":\"lazyblock-text-full-width-2wtBNM\"} \/-->","post_title":"\u2018Sounds like a job for British Gas\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sounds-like-a-job-for-british-gas","to_ping":"","pinged":"","post_modified":"2026-10-19 11:27:51","post_modified_gmt":"2026-10-19 10:27:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21954","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21945,"post_author":"77","post_date":"2026-10-15 13:01:32","post_date_gmt":"2026-10-15 12:01:32","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWe\u2019ve launched our first work with Just Eat Takeaway.com, Stay Just Where You Are, introducing the brand\u2019s new global platform and creative campaign, using emotive storytelling to give the brand a more meaningful role in the moments people don\u2019t want to leave.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDesigned as a long-term foundation for the brand, the launch also introduces an updated visual identity and a fresh take on the iconic \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDid Somebody Say\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e audio mnemonic.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZYFE14\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZYFE14\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1236151265\",\"blockId\":\"Z1GyVnD\",\"blockUniqueClass\":\"lazyblock-video-Z1GyVnD\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eBacked by research showing that 81% of people want to spend more time enjoying the moments they value, the new work is grounded in the insight that when you are right in the middle of a moment you love, the last thing you want to do is leave - shifting the focus from purely what gets delivered to the precious time delivery gives back.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWhether it is watching the season finale of a show, running low on supplies at a garden party, or enjoying a slow Sunday morning, 72% of consumers agree that having food, groceries, and essentials delivered lets them stay in the moment.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"F2OK8\",\"blockUniqueClass\":\"lazyblock-text-full-width-F2OK8\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1236152767\",\"blockId\":\"Z1SOl2G\",\"blockUniqueClass\":\"lazyblock-video-Z1SOl2G\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTo bring this to life, director Michael Spiccia through production company MJZ created eight central films that explore the times in life people do not want interrupted - from a grandfather bonding with his grandchild to friends frantically buying festival tickets.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eExpanding the platform, our content creation studio Girl\\u0026amp;Bear produced eleven social films shot by Pip \\u0026amp; Lib, alongside six minimalist OOH shots captured by Amanda Fordyce. Across every channel, the work celebrates everything from gaming nights and watching football to simple catch-ups with friends.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZiBN0n\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZiBN0n\"} \/-->\n\n<!-- wp:image {\"id\":21947,\"width\":\"814px\",\"height\":\"auto\",\"aspectRatio\":\"1.4992609532308894\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/Just-Eat-Takeaway-OOH-1024x683.jpg\" alt=\"\" class=\"wp-image-21947\" style=\"aspect-ratio:1.4992609532308894;width:814px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022We\u2019ve built a well-known brand through \u2018Did Somebody Say\u2019, but the role we want Just Eat Takeaway.com to play has evolved. \u2018Stay Just Where You Are\u2019 retains our distinctive brand assets, while moving the brand into a more meaningful and emotional space \u2013 one rooted in the moments people value. It\u2019s a simple idea, but one with huge creative potential. It gives us a fresh way to show up consistently across our markets, channels and partners while bringing the breadth of what we offer to life. That\u2019s what makes it such an exciting platform for the next 20 years, which is how we briefed it.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRalph Rijks, Global CMO, Just Eat Takeaway.com\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Stay Just Where You Are\u2019 is one of those lovely winged unicorns that drops out of the sky every now and again in a pitch process and you're just happy to jump on its back. Charming, true, simple, massive and capable of the tiniest nuance. It's got the chops to make you laugh, cry and hungry all at the same time and it's been a bloody pleasure coaxing it together with Just Eat who've been equally dreamy.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eChris Birch and Jonathan Parker, Chief Creative Officers at VCCP\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is now live across the UK on BVOD, CTV, digital audio, and social channels, with media managed through WPP Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"m1wlh\",\"blockUniqueClass\":\"lazyblock-text-full-width-m1wlh\"} \/-->","post_title":"Just Eat Takeaway.com: \u2018Stay Just Where You Are\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"just-eat-takeaway-com-stay-just-where-you-are","to_ping":"","pinged":"","post_modified":"2026-10-15 13:01:32","post_modified_gmt":"2026-10-15 12:01:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21945","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21951,"post_author":"77","post_date":"2026-10-09 09:29:03","post_date_gmt":"2026-10-09 08:29:03","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u00a0'Kwik Chats' for Kwik Fit is our new nationwide campaign encouraging motorists to use the 'dead time' of waiting for their car service to check in on a friend or family.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is rooted in research finding that 1 in 3 UK adults prefer not to talk about their mental health, with 40% of men having never spoken to anyone about it. We realised that this provided an opportunity to turn routine waiting time into a moment for genuine connection. Performing over a million MOTs and services every year across 650 centres, we saw a million chances for Kwik Fit to support mental wellbeing simply by encouraging customers to start a conversation.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1fYXwW\",\"blockUniqueClass\":\"lazyblock-text-full-width-1fYXwW\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1233376711\",\"vimeo-unlisted-video-hash-value\":\"ec595b038e\",\"blockId\":\"ZJfBwl\",\"blockUniqueClass\":\"lazyblock-video-ZJfBwl\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eDirected by Mike Upson through MindsEye in collaboration with our global content studio Girl\\u0026amp;Bear, the hero film uses Kwik Fit\u2019s signature deadpan humor to tackle a serious subject in a warm, approachable way. It features a technician gliding through the garage and waiting area on a mechanic's trolley, delivering a direct message to the camera about taking a moment for mental maintenance.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign extends across every step of the customer journey, featuring in-centre posters, leaflets, and custom radio ads that prompt waiting customers to pick up the phone. Supported by centre-proximity billboards, social content, and \u00a31 million in UK TV airtime awarded after winning ITV\u2019s 'Head First' award, the message is reaching drivers nationwide.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZYHuuL\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZYHuuL\"} \/-->\n\n<!-- wp:image {\"id\":21953,\"width\":\"804px\",\"height\":\"auto\",\"aspectRatio\":\"1.6623581434181638\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/kwik-fit-kwik-chats-1024x616.jpg\" alt=\"Kwik Fit mechanic lying on a creeper board outside talking to a man sitting on a brick wall using a mobile phone.\" class=\"wp-image-21953\" style=\"aspect-ratio:1.6623581434181638;width:804px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eBuilding on the 'Drive away happy every time' platform we've developed together over the past six years, the initiative reframes Kwik Fit's goal of keeping drivers safe into a broader push for mental wellbeing.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022At Kwik Fit we are experts on car maintenance, not mental health specialists - we're simply nudging people to call someone they care about whilst we look after their car. Our nationwide footprint means we can do this at scale, and do our bit towards improving the mental wellbeing of our customers and the people they\u2019re close to.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTom Gentle, Head of Retail Marketing at Kwik Fit\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022It\u2019s rare you get to make work that sneaks into everyday culture and leaves people\u2019s heads in a better state than we found them. Using comedy to tackle a subject like mental health lets us land a serious message without being heavy-handed. If we can fix a tyre and a mood at the same time, I\u2019d call that a decent day at the office.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDipesh Mistry, Creative Director at VCCP\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZKyTAY\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZKyTAY\"} \/-->","post_title":"Kwik Fit and VCCP encourage drivers to have a 'Kwik Chat' while waiting for their MOT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kwik-fit-and-vccp-encourage-drivers-to-have-a-kwik-chat-while-waiting-for-their-mot","to_ping":"","pinged":"","post_modified":"2026-10-19 10:03:02","post_modified_gmt":"2026-10-19 09:03:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21951","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21917,"post_author":"77","post_date":"2026-10-07 14:47:28","post_date_gmt":"2026-10-07 13:47:28","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eFor the first time ever, we\u2019ve brought the Sour Patch Kids\u2019 signature mischief to the UK with an integrated campaign introducing British candy fans to the brand\u2019s playful, unpredictable personality.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eUnder the new brand platform, \u2018Not As Sweet As They Look\u2019, the campaign plays on the contrast between the sweets\u2019 cute, innocent appearance and their intensely sour taste.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe nationwide out-of-home work turns simple product shots into unexpected acts of chaos. Across special-build OOH sites in London and Bristol, the Sour Patch Kids can be seen actively destroying a neighbouring OREO billboard - a cheeky nod to the viral social media rivalry between the two brands on TikTok and Instagram. Other poster sites across the country feature a chaotic tug-of-war that tears a Sour Patch Kid in half, alongside an unexpectedly aggressive game of tennis.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z7a68T\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z7a68T\"} \/-->\n\n<!-- wp:image {\"id\":21919,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/10\/sour-patch-kids-ooh-advert-on-side-of-building-1024x576.jpg\" alt=\"Sour Patch Kids billboard on a brick building showing candy characters playing tug of war with a red sweet splitting in half.\" class=\"wp-image-21919\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDesigned to stand out in the sweets aisle, the graphic, bold creative speaks directly to Gen Z and Millennials looking for something a bit more adventurous.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022They might look sweet and innocent, but there\u2019s always a sour little surprise with Sour Patch Kids. With \u2018Not As Sweet As They Look\u2019, we wanted to introduce the brand with a bit of attitude and mischief, bringing our sweet-but-sour personality to life in a way that feels playful, unexpected and unmistakably Sour Patch Kids. We\u2019re excited to finally give the UK a taste of what Sour Patch Kids are all about.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSarah Haworth, Brand Manager Sour Patch Kids at Mondelez International\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Everyone in the creative department keeps collaring us saying 'why don't people rip each other limb from limb, or pull each other\u2019s heads off, or tear down each other\u2019s billboards in advertising any more?' Fair point we thought. So when Sour Patch Kids came along asking for their first ever campaign with their sweet but sour persona, Ben and Adam could finally scratch that itch. And isn't it glorious? Simple, clever, beautiful and disturbing.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eChris Birch and Jonny Parker, Chief Creative Officers\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is live across the UK and Republic of Ireland throughout September and October, establishing a fun new creative platform that will continue to evolve.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZLap5m\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZLap5m\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images 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\/-->","post_title":"Sour Patch Kids Bring Mischief to the UK in First Nationwide Campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sour-patch-kids-bring-mischief-to-the-uk-in-first-nationwide-campaign","to_ping":"","pinged":"","post_modified":"2026-10-07 14:47:29","post_modified_gmt":"2026-10-07 13:47:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21917","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21910,"post_author":"77","post_date":"2026-10-01 16:24:01","post_date_gmt":"2026-10-01 15:24:01","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur new integrated campaign for British watch brand Sekonda, positioning its stylish timepieces and smart wearables as everyday essentials for Gen Z.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eBrought to life by VCCP Blue and VCCP Media the campaign challenges standard watch category tropes. Rather than positioning watches as exclusive status symbols, 'any. second. now.' highlights everyday moments of anticipation, showing that reliable, quality design is made for the many, not the few.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2lPdr2\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2lPdr2\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1231679720\",\"vimeo-unlisted-video-hash-value\":\"6171c17b83\",\"blockId\":\"Z4WSbT\",\"blockUniqueClass\":\"lazyblock-video-Z4WSbT\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign centers on a series of short films showcasing tense, relatable moments - like a fingernail hovering near a bubblegum balloon or a game of pass-the-parcel - where the outcome hangs in the balance. Alongside AV and social, moving digital portraits showcase the product lineup across high-impact outdoor locations near student hubs and shopping centers.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe initiative also introduces Sekonda's new smart ring, using a sleek three-word graphic system to highlight core benefits like cycle tracking and heart rate monitoring in an accessible way. To connect directly with younger audiences, the media strategy acts as a countdown to key Gen Z moments across platforms like Prime Video, Netflix, YouTube, TikTok, Instagram, and Snapchat.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZfKX4E\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZfKX4E\"} \/-->\n\n<!-- wp:image {\"id\":21912,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/Sekonda-smart-ring.jpg\" alt=\"\" class=\"wp-image-21912\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022We are delighted with our new campaign 'any. second. now.' plus our refreshed Sekonda brand world and are so proud to see everything live. The team has shown a deep understanding of the target audience, got under the skin of the Sekonda brand and demonstrated incredible creative work from core idea all the way through to production and out the other side. Our partnership has started with a bang and long may it continue.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eJanet Gough, Marketing Director at Time Products (UK) Limited\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022\u2018any. second. now.\u2019 has been a brilliant team effort between Sekonda, VCCP Media and VCCP Blue. We\u2019re thrilled to see the work going out so swiftly after our pitch and are excited about Sekonda\u2019s challenger ambitions for the future.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCiara O\u2019Meara, Deputy Executive Creative Director at VCCP Blue\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2sVSth\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2sVSth\"} \/-->","post_title":"Sekonda Launches 'Any. Second. Now.'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sekonda-launches-any-second-now","to_ping":"","pinged":"","post_modified":"2026-10-01 16:24:02","post_modified_gmt":"2026-10-01 15:24:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21910","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21941,"post_author":"77","post_date":"2026-10-08 09:24:47","post_date_gmt":"2026-10-08 08:24:47","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eConsistently ranked among the top business schools in the world, London Business School (LBS) is looking to attract the next generation of business leaders and we\u2019re delighted to be helping them reach the next wave of learners.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eFor the first time, the LBS is bringing all its creative work under one roof. We will partner with them to handle everything from brand strategy and creative campaigns to social media, website design, production and everyday communications. By unifying these channels, we will help LBS connect with prospective students and supporters across the UK, Europe, and the Middle East.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur approach centers on London\u2019s unique position as a global hub for business. To make this happen, we are building a dedicated, co-located team that combines strategy, creative, and production in one place. Instead of juggling multiple suppliers, LBS gets a single, joined-up team to manage their diverse communications at scale.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022This is an important moment for London Business School as we bring our creative output together under one partner for the first time. The team impressed us with both the strength of their thinking on our brand and the clarity of their plans for delivering it at pace and scale across every market we operate in. We\u2019re looking forward to building something ambitious together.\\u0022 \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eGraeme Harper, Interim CMO at London Business School\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022London Business School is one of the world\u2019s leading business schools, and we are excited to become their creative partner. We believe it only works if it all works, and as a proudly independent, fully integrated agency, we are built to bring strategy, creative, media, and production together as one team rather than a patchwork of suppliers. That is exactly the kind of partnership LBS is looking for, and we are ready to help them attract the next generation of learners and supporters.\\u0022 \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAndrew Peake, CEO VCCP in London\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Few0I\",\"blockUniqueClass\":\"lazyblock-text-full-width-Few0I\"} \/-->","post_title":"London Business School enrols VCCP as its global integrated agency of record","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"london-business-school-enrols-vccp-as-its-global-integrated-agency-of-record","to_ping":"","pinged":"","post_modified":"2026-10-14 11:44:19","post_modified_gmt":"2026-10-14 10:44:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21941","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21925,"post_author":"77","post_date":"2026-10-06 15:52:06","post_date_gmt":"2026-10-06 14:52:06","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP has launched a new nationwide campaign for Vitality\u2019s health and life insurance business to introduce its 'Your Health\u2019s Best Friend' brand platform.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign aims to redefine what health and life insurance can do, showcasing how Vitality acts as an ally in its members' health. By offering nudges, insight, support, and rewards, the insurer helps members build preventative daily habits - with the goal of helping people live up to five years longer.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1hBLLp\",\"blockUniqueClass\":\"lazyblock-text-full-width-1hBLLp\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1234043132\",\"vimeo-unlisted-video-hash-value\":\"4dc1794cc3\",\"blockId\":\"WLrwo\",\"blockUniqueClass\":\"lazyblock-video-WLrwo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDirected by Tim McNaughton through Arts\\u0026amp;Science alongside our global content creation studio Girl\\u0026amp;Bear, the 60-second hero film brings back Stanley, the charismatic dachshund who has been the face of Vitality for 12 years, to give an exhausted commuting cyclist a motivational pep talk up a steep hill.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eBuilding on the success of Vitality's 2025 'Life\u2019s Pretty Good' campaign, which won Bronze at the 2026 IPA Effectiveness Awards and is a finalist at the 2026 Effies UK, the new work underscores the insurer's core purpose: to make people healthier and protect their lives.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Our brand has always stood out in insurance. We have never shied away from the role we can play in supporting healthier lives. In taking a prevention-first approach, we can help our members build a healthier today and tomorrow. Launching Your Health's Best Friend, and using this film to bring this to life, is another key moment for us. It's supportive, encouraging and there for you: everything a best friend should be.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eKeith Kropman, Chief Marketing Officer at Vitality\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cThis work is a much-needed dose of fun that celebrates the joy of living healthier, with a tiny dachshund encouraging action. It\u2019s a bit of entertainment to remind people just how good life can be.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eLiam Wilson, Creative Director at VCCP\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign runs nationwide across TV, social, and radio, with media planning and buying managed by TODAY-TOMORROW.MEDIA and social handled by McCann.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"63drP\",\"blockUniqueClass\":\"lazyblock-text-full-width-63drP\"} \/-->","post_title":"Vitality returns with a campaign to help you live longer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vitality-returns-with-a-campaign-to-help-you-live-longer","to_ping":"","pinged":"","post_modified":"2026-10-08 15:53:51","post_modified_gmt":"2026-10-08 14:53:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21925","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"additional_contact_title":"Press Office","additional_contact_name":"Georgia Wright","additional_contact_number":"","additional_contact_email":"gwright@vccp.com"},"lang":"en-gb","translations":{"en-gb":18},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":762,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":21976,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions\/21976"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}