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Adrian Coleman co-founded VCCP around Charles Vallance\u2019s kitchen table, united in a desire to challenge the bad habits of the industry. Over the past 21 years, in his capacity as Group CEO, Adrian has grown VCCP from an agency of four to over 1100 people, with 8 offices across the Globe and 19 specialist capabilities. As one of the UK\u2019s most in demand agencies, VCCP reached a huge milestone in 2023, being named the UK\u2019s biggest creative agency by billings. 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style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eCampaign\u2019s Agency of the Year awards have been benchmarking excellence since the early 1990s. Featuring a robust panel of expert judges, these prestigious awards evaluate the overall performance of an agency.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWe\u2019re proud to be the most awarded agency at the 2025 awards. Here\u2019s what we won and how we did it.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eGold: Agency Producer of the Year: Girl\\u0026amp;Bear\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eVCCP\u2019s makers know how to make great things happen, and this award is a reflection of a year filled with innovation, creativity and hustle. Against a backdrop of demands for fast, cost effective content, we\u2019ve embraced technology where it helps us craft at scale and pushed creative boundaries to make exciting work for exciting brands.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eTaking another step forwards in our ambition to get a global reputation for \u2018Craft without Compromise\u2019, it was only natural that we would make it to the Americas to further expand our global footprint. Our US offering is deliberately lean and agile, but backed by the strength of a truly global production network.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eOur Girl\\u0026amp;Bear mentality opens doors creatively. We know our approach is different \u2013 we\u2019re built to partner, not compete. We\u2019re collaborative by design, and that spirit always extends to how we work with creative agencies, media partners and production companies alike.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1a6qn3\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1a6qn3\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2222GandB%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22146%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB-300x146.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB-300x146.jpg%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB-1024x499.jpg%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB-768x374.jpg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB.jpg%201280w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:21109,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21109%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/03\/22GandB.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"2oeYpB\",\"blockUniqueClass\":\"lazyblock-image-full-width-2oeYpB\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eGold: Strategic Leader: Michael Lee\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eOur Group Chief Strategy Officer, Michael Lee leads a high-performance, integrated squad of specialists spanning \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003ef\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eai\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eth\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e, Employer Brand, Loyalty \\u0026amp; CRM, and VCCP Social Club. Under Michael\u02bcs leadership, these multi-disciplinary teams represent a hive of activity and innovation within our business, driven by Michael\u2019s ability to unify diverse strategic perspectives into a cohesive global force.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eIn 2025, Michael coined the phrase \u2018the Goldilocks equation\u02bc, something he's observed \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eas being a challenge for every agency: striking the right balance between enthusiastically \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eembracing the significant benefits of AI and prioritising human creativity and imagination. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThis phrase has been front of mind for Michael throughout this year: we prioritised staying \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003etrue to VCCP\u02bcs original mission statement on AI: that we will always use AI as an accelerator \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eof human creativity. Our work for O2 on Daisy vs Scammers, our AI scambaiting granny, is just one of many examples of how we've lived that belief.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003ch4 style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eGold: Talent Management Team: DE\\u0026amp;I Collective\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eDE\\u0026amp;I isn\u2019t a buzzword at VCCP; it\u2019s in our foundation. Our DE\\u0026amp;I Collective drive our agenda across every part of the agency, from inclusive recruitment to cultural events and award-winning work. We\u2019re absolutely thrilled with our 2025 win, which brings the team\u2019s tally to four years out of the last five.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWhile others have retreated, we continue to see diversity of thought as our superpower and lean harder than ever into what we believe is fair and right. That's why we've gone bigger on DE\\u0026amp;I than ever before. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWe expanded our DE\\u0026amp;I Collective from 15 to 40 people across the business, scaled our educational youth charity, The Challenger Academy, to new parts of the country and brought a new agency partner, Oliver, on board, and have provided DE\\u0026amp;I consultancy to more clients to ensure more inclusive work.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThe results speak for themselves. By refusing to conform to a world retreating on DE\\u0026amp;I initiatives, we have achieved a 9.7% turnover rate (less than half the industry average of 21.4%) and ensured that 52% of our entry level intake came from underrepresented backgrounds.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1jXPQq\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1jXPQq\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1075426620\",\"vimeo-unlisted-video-hash-value\":\"2f62e05cbc\",\"blockId\":\"282Tlu\",\"blockUniqueClass\":\"lazyblock-video-282Tlu\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eGold: Independent Creative Agency of the Year\u00a0\\u003c\/b\\u003e\\u003c\/h4\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eIn 2025, we enhanced our creative prowess both physically and strategically. We evolved our independent agency model to meet a new marketing frontier, using AI not to replace the creative process, but to accelerate its impact. The success of Daisy, our AI Granny, became our ultimate proof of concept: a piece of creative technology that became a worldwide talking point.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWhile our overall mantra may be to challenge convention to create value, creativity is the catalyst that accelerates our success. A data-led brand strategy may enable us to see how we can act as a true client partner, unlocking revenue and changing perceptions, but it is our creative excellence that delivers e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003enduring work that creates value for our clients.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eIn turn, this approach to creativity enables our goal of populating culture. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWork that\u2019s world-renowned, that sparks conversation, that will live beyond the lifespan of the campaign to be talked about with pride for years to come.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1jrLUQ\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1jrLUQ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022A great reel of work. With thinking of this scale, it's hard to believe they\u2019re an indie.\\u0022\",\"quotee\":\"Campaign Agency of the Year judges \",\"blockId\":\"1fmjzA\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1fmjzA\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eAlongside these great achievements, we were also awarded\\u003c\/span\\u003e\\u003cb\\u003e Silver \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003ein\\u003c\/span\\u003e\\u003cb\\u003e Integrated Marketing Agency of the Year\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e, recognising the breath and expertise of our twenty specialist \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003ecapabilities fully integrated under one roof and our commitment to the belief that\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e it only works if it all works.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThe Campaign Agency of the Year awards end what\u2019s been a beary big week for VCCP. We\u2019ve welcomed our global leadership team to London to reaffirm our global ambitions and growth plan, and we\u2019ve brought our team together in our Annual Company Meeting to reflect on a stellar 2025 and engage everyone who works at VCCP on our course for 2026. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zg6LzB\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zg6LzB\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\u201cAwards like these showcase how the things that make VCCP special are the things that enable us to truly partner with our clients. The perfect blend of agility, challenger spirit and creative innovation. Now we raise our own bar again\u201d. \",\"quotee\":\"Michael Sugden, CEO, VCCP Group\",\"blockId\":\"Z25DrVT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z25DrVT\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cstyle\\u003e\\n.fullwidth\\u002d\\u002dbg, .fullwidth\\u002d\\u002dimg {\\n    text-align: center;\\n}\\n@media only screen and (max-width: 600px) {\\n.blockquote {\\n    font-size: 24px;\\n}\\n}\\n\\u003c\/style\\u003e\",\"blockId\":\"Zja6cQ\",\"blockUniqueClass\":\"lazyblock-custom-php-Zja6cQ\"} \/-->","post_title":"We\u2019re Campaign\u2019s Independent Creative Agency of the Year","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-campaigns-independent-creative-agency-of-the-year","to_ping":"","pinged":"","post_modified":"2026-03-20 13:11:52","post_modified_gmt":"2026-03-20 13:11:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21105","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":20684,"post_author":"77","post_date":"2025-11-25 10:00:00","post_date_gmt":"2025-11-25 10:00:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, the independent global challenger network, has today announced the creation of a new PR and communications business, \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.vccproar.com\\u0022\\u003e\\u003cb\\u003eVCCP Roar\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, bringing together its leading specialist communications agencies Good Relations, Harvard, and Teamspirit.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe move harnesses the combined heritage and deep expertise of Good Relations, a leading consumer and corporate communications agency; Teamspirit, a financial services PR and marketing specialist; and Harvard, a top-tier technology communications agency, to create a fully integrated cross-sector business.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eHeaded up by CEO, Stephanie Brimacombe, VCCP Roar will be led by co-founders Lawrence Collis, Jodie Simpson, Lorna Hughes, Jo Preston and Adam Smith. The agency\u2019s mission is to challenge the way influence is earned in an increasingly complex and AI-first world, for both consumer and B2B audiences. Core to the offering is human behavioural \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003einsight, a robust approach to science and data, and the thumb-stopping creativity needed to make clients stand apart. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP Roar is underpinned by its proprietary technology, VCCP Roar OS, which not only unlocks unrivalled levels of audience insight to inform creative and execution across PR, Social and Marketing, but also assesses and analyses the performance of its work.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP Roar will leverage the scale, creative capabilities, and challenger ethos of the wider global \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e network. Its clients will receive immediate access to VCCP\u2019s \u2018one roof\u2019 integrated model, which encompasses data, AI, digital and experience design, retail experience, content production, behavioural science, Loyalty and CRM.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cVCCP Roar has been built with a singular ambition - to drive innovation in our industry, and unlock tangible commercial value for brands. There are more opportunities than ever to influence audiences yet 97% of content is unseen. It's a deluge of sameness and people have stopped paying attention,\\u0022\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e said \\u003c\/span\\u003e\\u003cb\\u003eStephanie Brimacombe, CEO of VCCP Roar\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP Roar is the antidote. Our approach unlocks unseen insights, from which we build incredible programmes that create value for our clients. Combine that with the best people in consumer, finance, tech and corporate comms, and we\u2019re a new kind of agency - one built for what comes next.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCharles Vallance, Chairman and Founding Partner of VCCP, added:\\u003c\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Communications is undergoing a seismic change. As AI radically transforms digital consumption, brand discoverability is being rewritten. This is why PR is in the ascendancy: third-party credibility and influential coverage will be more valuable than ever. VCCP Roar is built for this future: it will help brands not just survive, but thrive, by future-proofing their presence in this next normal. It's an incredibly exciting time for the industry, and VCCP Roar is the decisive answer to complexity.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eHeadquartered in London, and 150-person strong, the move catapults VCCP Roar to a combined revenue of approximately \u00a322 million. The agency boasts a formidable portfolio of clients including Formula One, PepsiCo, Weetabix, Scottish Widows, Salesforce, OPPO, and Getty Images.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAlongside its Technology, Consumer, Financial Services and Corporate practices, the agency is also one of the only in the sector to boast an award-winning broadcast unit, Good Broadcast, which becomes part of VCCP Roar. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"oTC3S\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-oTC3S\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22team-roar-social%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22200%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1-300x200.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1-300x200.jpg%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1-1024x683.jpg%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1-768x512.jpg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1.jpg%201080w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20687,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20687%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/team-roar-social-1.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"Z1S0sud\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1S0sud\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cstyle\\u003e\\n.lazyblock-image-full-width-Z1S0sud {\\ntext-align: center;\\n}\\n\\u003c\/style\\u003e\",\"blockId\":\"Z2lufdW\",\"blockUniqueClass\":\"lazyblock-custom-php-Z2lufdW\"} \/-->","post_title":"Meet VCCP Roar: Disruptors of Influence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"meet-vccp-roar-disruptors-of-influence","to_ping":"","pinged":"","post_modified":"2025-11-25 10:12:52","post_modified_gmt":"2025-11-25 10:12:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=20684","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":20475,"post_author":"77","post_date":"2025-09-10 09:34:59","post_date_gmt":"2025-09-10 08:34:59","post_content":"<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP\u2019s Challenger Series is a forward-looking thought-leadership series that takes on the advertising industry\u2019s most important questions - and explores them through research, insight and creativity.\\u003c\/p\\u003e\\n\\u003cp\\u003eHosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management. 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From sound and movement to cultural touchpoints, we explore how the most distinctive assets become part of people\u2019s lives.\\u003c\/p\\u003e\",\"blockId\":\"2hQrEJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-2hQrEJ\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Episode 1 available on:\",\"blockId\":\"7lsK4\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-7lsK4\"} \/-->\n\n<!-- wp:social-links {\"size\":\"has-large-icon-size\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<ul class=\"wp-block-social-links has-large-icon-size\"><!-- wp:social-link {\"url\":\"https:\/\/open.spotify.com\/episode\/7zX43V8OOJUeXkL3Jzx83M?si=3Q5vTHgFTceuvoZ95EsBDQ\",\"service\":\"spotify\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/soundcloud.com\/vccp\/challenger-series-episode-1\",\"service\":\"soundcloud\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/www.youtube.com\/watch?v=vLQcneg7j8M\",\"service\":\"youtube\"} \/--><\/ul>\n<!-- \/wp:social-links -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Charles%20Vallance,%20VCCP%20founder%20with%20orange%20background%22,%22title%22:%22CS-episode-02%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20394,%22link%22:%22https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance\/attachment\/cs-episode-02%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02-300x300.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02-1024x1024.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02.jpg%22,%22height%22:1080,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D\",\"title\":\"Life's a Pitch\",\"sub-title\":\"7th October\",\"text\":\"\\u003cp\\u003eNew business is the lifeblood of agencies - but pitching is tough, costly, and often flawed. We examine what makes a pitch work, what clients are really looking for, and how agencies can win without losing their soul.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003e\\u003ca href=\\u0022#sign-up\\u0022\\u003e\\u003cstrong\\u003eNOTIFY ME\\u003c\/strong\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1bI6Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Z1bI6Mn\"} \/-->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Charles%20Vallance,%20VCCP%20founder%20with%20orange%20background%22,%22title%22:%22CS-episode-03%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20395,%22link%22:%22https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance\/attachment\/cs-episode-03%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03-300x300.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03-1024x1024.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03.jpg%22,%22height%22:1080,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D\",\"title\":\"Creative Kitchen Confidential\",\"sub-title\":\"2nd November\",\"text\":\"\\u003cp\\u003eGo behind the scenes of the creative process. From the spark of an idea to the moment it goes live, we unpack how great creative work really gets made - and the collaboration, craft, and chaos it takes to get there.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003e\\u003ca href=\\u0022#sign-up\\u0022\\u003e\\u003cstrong\\u003eNOTIFY ME\\u003c\/strong\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1JdChR\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Z1JdChR\"} \/-->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cdiv id=\\u0022sign-up\\u0022\\u003e\\u003c\/div\\u003e\",\"wrapper\":true,\"blockId\":\"Z9XEs6\",\"blockUniqueClass\":\"lazyblock-custom-php-Z9XEs6\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cdiv class=\\u0022mail-heading\\u0022\\u003eGet notified\\u003c\/div\\u003e\\n\\u003cstyle\\u003e\\n.mail-heading {\\n    font-family: 'Inter';\\n    font-size: 60px;\\n    font-weight: 900;\\n    text-transform: uppercase;\\n    margin-bottom: 50px;\\n}\\n@media only screen and (max-width: 600px) {\\n  .mail-heading {\\n    font-size: 40px;\\nline-height: 1.2;\\n  }\\n}\\n\\u003c\/style\\u003e\\n\\n\\u003cscript charset=\\u0022utf-8\\u0022 type=\\u0022text\/javascript\\u0022 src=\\u0022\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\\u0022\\u003e\\u003c\/script\\u003e\\n\\u003cscript\\u003e\\n  hbspt.forms.create({\\n    portalId: \\u0022145652984\\u0022,\\n    formId: \\u0022aed7771c-b6c3-4bcc-bb9f-e4b0b2cb5af8\\u0022,\\nonFormSubmit: function (form)\\n\u00a0 {\\n\u00a0 \u00a0 _oktrk('send', {\\n\u00a0 \u00a0 \u00a0 tag: 'The Challenger Series Masterclass - TYP',\\n\u00a0 \u00a0 \u00a0 firstName: form.find('input[name=\\u0022firstname\\u0022]').val(),\\n\u00a0 \u00a0 \u00a0 lastName: form.find('input[name=\\u0022lastname\\u0022]').val(),\\n\u00a0 \u00a0 \u00a0 email: form.find('input[name=\\u0022email\\u0022]').val()\\n\u00a0 \u00a0 });\\n\u00a0 }\\n});\\n\\u003c\/script\\u003e\",\"wrapper\":true,\"blockId\":\"Z1JMc5V\",\"blockUniqueClass\":\"lazyblock-custom-php-Z1JMc5V\"} \/-->","post_title":"Challenger Series with Charles Vallance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"challenger-series-charles-vallance","to_ping":"","pinged":"","post_modified":"2025-09-15 16:41:07","post_modified_gmt":"2025-09-15 15:41:07","post_content_filtered":"","post_parent":19903,"guid":"https:\/\/www.vccp.com\/uk\/?page_id=20475","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21117,"post_author":"77","post_date":"2026-03-30 13:52:15","post_date_gmt":"2026-03-30 12:52:15","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003e\\u003cem\\u003eIn his second Campaign column of the year, our Founding Partner and Chairman Charles Vallance breaks down why AI won't replace humans, but humans who use AI will.\\u003c\/em\\u003e\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0026nbsp;\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cbr \/\\u003eWe are lucky enough to work in an industry which everyone approaches with an open mouth. We make the most public product in the world, and everyone has the right to an opinion on it. Never more so than at a time of crisis - and AI is certainly proving to be one of those crisis moments.\\u003cbr \/\\u003e\\u003cbr \/\\u003eA technology which is barely 3 years old is seeing Holding Company share prices plunge (so much so that I heard them described as Holding On Companies at an advertising event recently). Meanwhile, the industry chatterati are in full voice, with the consensus view being anything but cheery.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWhilst not everyone is predicting doom and gloom, there are very few AI evangelists to counterbalance the many naysayers who see the new technology as an existential threat to our business. Thus the title for this month\u2019s column. \\u003cbr \/\\u003eGiven the heat around the subject, there is no shortage of speculation and conjecture about AI\u2018s future impact. So, rather than add to the predictive verbiage, I thought it might be useful to concentrate less on what will be and more on what has happened to date. This may help to provide more practical clues as to what\u2019s coming down the line.\\u003cbr \/\\u003e\\u003cbr \/\\u003eI say this in part because VCCP were early adopters of generative AI, launching faith, our specialist AI division, in March 2023. Through a test and learn approach (formerly known as trial and error), we have built up a considerable body of knowledge about what AI does and doesn\u2019t look like in the real world.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe first thing we\u2019ve learnt is that the pioneer of AI, Sam Altman, was right when he said that AI is \u201cvery good at doing tasks, but terrible at doing whole jobs\u201d.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis is reassuring for all disciplines and skills that are upstream of specific, function-based roles. But there are clear repercussions for those further downstream where the threat of obsolescence is greatest.|\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn these cases, however, it\u2019s worth noting that the workload is often by nature repetitive and routine. This means there can frequently be an upside to automation, in that the labour displaced by task-based AI can be upskilled to do more varied and productive work.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWhilst this can\u2019t be guaranteed, it is a considerable silver lining. Indeed, a recent research study by Vanguard found that the top 100 occupations \u2018most exposed to AI automation\u2019 are actually outperforming the rest of the labour market in terms of jobs growth and real wage increases.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThis would certainly echo our experience at VCCP. There have been numerous efficiencies as a result of AI, which have resulted in considerable workload reductions in routine tasks. But these reductions have been far outweighed by the extent of the new opportunities opened up and made possible by AI.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWhole new fields of capability, from GEO optimisation to Synthetic Research and Automated Asset Generation have proved accretive to the business. Moreover, they have enabled us to in-house what would previously have been outsourced.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe success stories nearly all follow the Altman principle of being narrowly task-focused. The best tools we have developed at VCCP are designed for very specific requirements - e.g. how to optimise a brand\u2019s discoverability, how to build an agentic customer service capability or create a synthetic research persona. \\u003cbr \/\\u003e\\u003cbr \/\\u003eWhat this means in practice is that there is at least the same amount of work, if not more, but it is of higher value. The tools that enable the legwork to be done \\u003cbr \/\\u003eautomatically free up more time for higher order thinking and execution.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIt is this syndrome that prompted Harvard Business Review to conclude that AI is currently not reducing workload so much as \u2018intensifying\u2019 it. It certainly feels that way at the moment, and long may it continue.\\u003cbr \/\\u003e\\u003cbr \/\\u003eGiven the topic, I felt obliged to ask an AI engine (Gemini) to answer the autobiographical question, \u2018how much of a threat does AI pose to the advertising industry?\u2019 Reassuringly, and disconcertingly in equal measure, it came to pretty much the same conclusion as your analogue columnist; \u201cAI is less a 'killer' of advertising and more of a filter. It is filtering out the repetitive, the mediocre and the inefficient. For the 'big idea' thinkers, the threat is minimal; for the 'execution-only' shops, the threat is existential\u201d.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWhatever you choose to believe about the future of AI, one conclusion is inescapable. To quote Sam Altman again, \u201cAI won\u2019t replace humans. But humans who use AI will replace those who don\u2019t\u201d. \\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\",\"blockId\":\"hTGig\",\"blockUniqueClass\":\"lazyblock-text-full-width-hTGig\"} \/-->","post_title":"Does AI-mageddon Beckon?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"does-ai-mageddon-beckon","to_ping":"","pinged":"","post_modified":"2026-03-30 13:52:15","post_modified_gmt":"2026-03-30 12:52:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21117","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":19730,"post_author":"64","post_date":"2025-03-07 12:01:07","post_date_gmt":"2025-03-07 12:01:07","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eResearch shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDerby-based foraging expert \\u003c\/span\\u003e\\u003cb\\u003eJamie Quince-Starkey\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (\\u003c\/span\\u003e\\u003cb\\u003eDown to Earth Regen\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e) and former \\u003c\/span\\u003e\\u003cb\\u003eEngland U21\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e captain and current \\u003c\/span\\u003e\\u003cb\\u003eSheffield United\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e midfielder \\u003c\/span\\u003e\\u003cb\\u003eTom Davies\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e visited players from \\u003c\/span\\u003e\\u003cb\\u003eField Lane Football Club\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to show them the natural world just beyond the touchline in a new film launching on social media today.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTogether, they create and enjoy their own matchday pie for the community club\u2019s players, using foraged ingredients including oyster mushrooms, nettle seeds and mugwort from their local area, blending the world of football with a newfound connection to nature, and sharing the results on social media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe film, which will be shared on \\u003c\/span\\u003e\\u003cb\\u003eTikTok\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eInstagram\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, sees \\u003c\/span\\u003e\\u003cb\\u003eJamie\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eTom\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e foraging for nettles pitchside and boiling them up to make nettle tea - which wasn\u2019t to everyone\u2019s taste! The players also tucked in to handmade vegetarian pies made with foraged ingredients which helped power the team on the pitch.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe activation is part of a wider \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Extra Time with Nature\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign which features players from the community football club across billboards nationwide to encourage football enthusiasts to notice the natural world beyond the lines of the pitch.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTraditionally, footballers are engrossed in the action on the pitch, often overlooking the natural surroundings that host their games. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Extra Time with Nature\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e rewrites this narrative, inspiring players to deepen their bond with the environment. Football is the most-watched and most-played sport in the UK, with 2.1 million people participating monthly. Yet, many players and fans don\u2019t associate time spent outdoors with actively connecting to nature. Research shows this connection enhances mental health, improves well-being, and encourages pro-environmental behaviours that benefit the planet.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside his football career, \\u003c\/span\\u003e\\u003cb\\u003eTom\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is Managing Director of \\u003c\/span\\u003e\\u003cb\\u003eChopValue UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and is on a mission to divert over 20 million chopsticks per week from landfill in the UK and Ireland - saving around 1 million kgCO\u2082e in the process. His circular economy business transforms discarded bamboo chopsticks into high-performance materials for furniture, interior design features, serveware, and more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eTom Davies, footballer and MD of ChopValue UK,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cI\u2019m proud to support initiatives that can redefine how we should be interacting with our planet. By incorporating sustainability into everyday passions like football, we can foster a culture of appreciation for nature and how it can benefit us all.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign was developed by creatives \\u003c\/span\\u003e\\u003cb\\u003eJake Wiseman\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eJames Ginn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e from global creative network \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, in collaboration with the \\u003c\/span\\u003e\\u003cb\\u003eAgency for Nature\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a pop-up initiative focused on transforming young people's relationship with the natural world by embedding it into youth culture.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Extra Time with Nature\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e will appear on billboards across the UK, and the matchday foraging experience will reach online communities through platforms including \\u003c\/span\\u003e\\u003cb\\u003eTikTok\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eInstagram\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAward-winning photographer \\u003c\/span\\u003e\\u003cb\\u003eCatherine Hyland\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, known for capturing people\u2019s connections to the land they inhabit, shot the campaign\u2019s imagery. Working with three \\u003c\/span\\u003e\\u003cb\\u003eField Lane Football Club\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e players, Hyland documented moments of distraction where they became mesmerised by the everyday nature surrounding their pitch. Playful headlines like \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201ceyes on the cloud, lad\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cabsolute state of this pitch\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201ccaught bird watching again\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e tap into classic football vernacular, adding humour and relatability.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJake Wiseman and James Ginn, Creatives at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cAmateur footballers spend time in nature every weekend, yet their connection with it rarely goes beyond the 90 minutes they spend on a grass pitch. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eExtra Time with Nature\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e aims to change that, encouraging them to appreciate the things around the pitches in the parks they play in a little bit more.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFind out more at \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/agencyfornature.com\\u0022\\u003e\\u003cb\\u003eagencyfornature.com\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1ejzrS\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1ejzrS\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I'm proud to support initiatives that can redefine how we should be interacting with our 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\/-->","post_title":"Extra Time with Nature","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"agency-of-nature","to_ping":"","pinged":"","post_modified":"2025-03-07 12:16:24","post_modified_gmt":"2025-03-07 12:16:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19730","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":20529,"post_author":"77","post_date":"2025-10-07 14:50:35","post_date_gmt":"2025-10-07 13:50:35","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe independent global network \\u003c\/span\\u003e\\u003cb\\u003eVCCP,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e renowned for challenging convention to create value, has been crowned \\u003c\/span\\u003e\\u003cb\\u003eInternational Creative Agency of the Year\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at the prestigious \\u003c\/span\\u003e\\u003cb\\u003eKinsale Sharks Awards 2025\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e alongside taking home a haul of ten other awards for creative work.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe top honour at the long-running creative festival validates\\u003c\/span\\u003e\\u003cb\\u003e VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s outstanding global performance in 2025, which has resulted in the agency\u2019s most creatively awarded year to date. The 2025 award tally so far includes \\u003c\/span\\u003e\\u003cb\\u003e\u00a0179 global awards\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, demonstrating a \\u003c\/span\\u003e\\u003cb\\u003e53% increase\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e over its performance in 2024, spanning major international and regional shows.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAlongside the agency of the year accolade VCCP also took home four Golds, two silvers and four Bronze awards. The golds were awarded for their campaign for O2\u2019s \u2018Daisy Vs Scammers\u2019 in the Digital \\u0026amp; Social Media and Innovative Use of Technology categories. Golds were also awarded for Cadbury\u2019s \u2018Memory\u2019 campaign in the Advertising Film category and a gold for Co-op\u2019s \u2018Owned by you. Right by you\u2019 in Film Craft. Two silvers were given to Cadbury for its \u2018Made to Share\u2019 campaign in Print - Food and Print - Copywriting categories. Bronze awards awarded for Maynards\u2019 \u2018Set the Juice Loose\u2019 campaign in Outdoor - Food, Confectionery, Snacks \\u0026amp; Cakes \\u0026amp; Non and in the Print\/Outdoor Craft - Art Direction categories alongside Kwik Fit which picked one up in Advertising Film: Automotive category alongside Virgin Media\u2019s \u2018Trunk Trucker\u2019 campaign in Best Use of Licensed Music. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eLeading the charge within the awards haul is the groundbreaking work for \\u003c\/span\\u003e\\u003cb\\u003eVirgin Media O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003e\u2018Daisy vs. The Scammers\u2019\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. This campaign, which created an AI-powered \u2018granny\u2019 designed to waste fraudsters\u2019 time, dominated the global shows by demonstrating creative AI for good alongside earning \\u003c\/span\\u003e\\u003cb\\u003e1 Billion+ impressions\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e and raising Virgin Media O2's fraud satisfaction by \\u003c\/span\\u003e\\u003cb\\u003e10 percentage points\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. The campaign alone secured a spectacular haul including a \\u003c\/span\\u003e\\u003cb\\u003eGold Lion\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at Cannes in PR - Use of Technology, \\u003c\/span\\u003e\\u003cb\\u003ethree Grand Prix\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at the Shorty Awards (across AI and Generative AI categories), \\u003c\/span\\u003e\\u003cb\\u003eWin and People\u2019s Vote Win\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at the Webby Awards, and wins at the Clios and The One Show. The creative success was matched by strong conceptual work for other clients: \\u003c\/span\\u003e\\u003cb\\u003eCadbury\u2019s \u2018Made to Share\u2019 campaign \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eunderpinned by Cadbury\u2019s generosity platform secured a prestigious \\u003c\/span\\u003e\\u003cb\\u003eYellow Pencil\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at D\\u0026amp;AD for outstanding craft and a \\u003c\/span\\u003e\\u003cb\\u003eSilver Lion\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at Cannes.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe awards success caps a year of exceptional client work and creative industry leadership, driven by VCCP's core creative ethos - \u2018\\u003c\/span\\u003e\\u003cb\\u003epopulating culture\u2019.\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e Defined by creative ideas that resonate on a societal level and embed themselves in conversation, ensuring ideas don't feel like advertising, but instead earn their place in the spaces people choose to occupy, from music and sport to humour and tech.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCommenting on the results,\\u003c\/span\\u003e\\u003cb\\u003e Michael Sudgen, CEO of VCCP Group \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003esaid: \u201cWinning International Creative Agency of the Year at the Kinsale Sharks is a huge moment for VCCP. It's testament to our ethos of creating work that populates culture. It's also evidence of our belief that generative AI can be an accelerator of human creativity.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z3iMdK\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z3iMdK\"} \/-->","post_title":"INTERNATIONAL CREATIVE AGENCY OF THE YEAR AT KINSALE SHARKS 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kinsale-sharks-awards-2025","to_ping":"","pinged":"","post_modified":"2025-10-08 09:54:02","post_modified_gmt":"2025-10-08 08:54:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=20529","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"additional_contact_title":"Press Office","additional_contact_name":"Georgia Wright","additional_contact_number":"","additional_contact_email":"gwright@vccp.com"},"lang":"en-gb","translations":{"en-gb":18},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":705,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":21126,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions\/21126"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}