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Adrian Coleman co-founded VCCP around Charles Vallance\u2019s kitchen table, united in a desire to challenge the bad habits of the industry. Over the past 21 years, in his capacity as Group CEO, Adrian has grown VCCP from an agency of four to over 1100 people, with 8 offices across the Globe and 19 specialist capabilities. As one of the UK\u2019s most in demand agencies, VCCP reached a huge milestone in 2023, being named the UK\u2019s biggest creative agency by billings. 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{\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eSpirits are high in VCCP Towers. In our London office, our Town Hall is adorned with the flags of the teams competing in the Football World Cup, and yesterday we brought our US and UK teams together to celebrate some of our summer campaigns and recent wins, pumping the office full of great vibes and summer tunes (AI-generated Lemon DJ on the decks, of course).\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eToday we have an extra reason to celebrate, having taken home three golds at this year\u2019s Campaign Global Agency of the Year awards. Global Creative Agency of the Year. Global Integrated Marketing Agency. Global Agency Growth Leader. Three great reasons to celebrate and three more wins for an agency determined to challenge convention and populate culture across the work we create.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eCampaign\u2019s Global Agency of the Year awards recognise agencies that continually evolve to meet their clients' needs, delivering creative thinking, exceptional talent, and a relentless hunger for innovation. Here\u2019s why we won. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZDo63P\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZDo63P\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22PHOTO-2026-06-19-10-54-43%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:21424,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21424%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-19-10-54-43.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-19-10-54-43-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:225,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-19-10-54-43-225x300.jpg%22,%22orientation%22:%22portrait%22%7D,%22large%22:%7B%22height%22:853,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-19-10-54-43-768x1024.jpg%22,%22orientation%22:%22portrait%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-19-10-54-43.jpg%22,%22height%22:2048,%22width%22:1536,%22orientation%22:%22portrait%22%7D%7D%7D\",\"media-right-aligned\":true,\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eCampaign Creative Agency of the Year\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eIn 2025 we took Wimbledon to a global stage, helped Spectrum reconnect with America, and brought to life Bournville\u2019s first new brand platform in over 50 years. These were just some of the creative moments we delivered in a year where we also took home seven Cannes Lions and won over 100 awards for our AI-driven Daisy versus Scammers campaign for O2.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u201cIn 2025, our creative output was stronger than ever before because of several reasons, but the key one was our creative department\u2019s long-term strategy of creating work that populates culture. I set this creative ambition back in 2009: to create ideas that effortlessly become part of culture, that develop a life of their own, and stay front of mind long-term. It\u2019s a goal for everything that the agency creates\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eDarren Bailes, Global Chief Creative Officer\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1dN8Br\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-Z1dN8Br\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eGlobal Integrated Agency of the Year\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u201cIt only works if it all works\u201d is the special sauce of VCCP. It's what enables us to deliver world-class output across all our different capabilities and companies, and we\u2019re proud to be taking home this award for the third year in a row.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWe operate as a global, fully integrated creative agency with the full spectrum of marketing capabilities under one roof. In 2025, we raised the bar across all of our capabilities ensuring we\u2019re truly integrated, uniting our leading specialist PR agencies as VCCP Roar, expanding Girl\\u0026amp;Bear into the US, and launching VCCP Social Club globally.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eGlobal Industry Growth Leader\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eSteph Brimacombe has spent 15 years shaping VCCP into one of the world\u2019s leading creative communication networks. As VCCP\u2019s Group CGO, Steph has been the driving force behind the agency\u2019s international expansion, securing transformative client wins and steering high-profile global accounts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eRelentless in her pursuit of excellence, this is Steph\u2019s second consecutive year winning the Global Industry Growth Leader award. In 2025, she led us to our most successful new business year yet, all while stepping into the additional role of CEO of our consolidated PR offering, VCCP Roar.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u201cThis victory belongs to every single person across VCCP. It's testament to the immense amount of talent, collaboration and hard work the VCCP family bring to the table every day\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eJulian Douglas, Global Group CEO\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\",\"blockId\":\"28fDno\",\"blockUniqueClass\":\"lazyblock-text-full-width-28fDno\"} \/-->","post_title":"A triumvirate of triumphs at this year\u2019s Campaign Global Agency of the Year Awards!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-triumvirate-of-triumphs-at-this-years-campaign-global-agency-of-the-year-awards","to_ping":"","pinged":"","post_modified":"2026-06-22 10:50:24","post_modified_gmt":"2026-06-22 09:50:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21438","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21536,"post_author":"77","post_date":"2026-08-06 09:25:30","post_date_gmt":"2026-08-06 08:25:30","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWe've just wrapped the second edition of faith Film Fest \u2014 our agency-wide competition challenging colleagues to write, shoot and edit a short film using the latest Google AI tools, including Nano Banana, Veo and Lyria.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThis year's brief asked entrants to bring \u201cThe Bear\u201d to life: our shorthand for the looming obstacle or stubborn convention that creative teams battle every day. Interpretations ranged from epic cinematic showdowns to weirdly funny takes on agency life. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZVb1Xo\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZVb1Xo\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1215113791\",\"vimeo-unlisted-video-hash-value\":\"a730b63f99\",\"blockId\":\"Q5zon\",\"blockUniqueClass\":\"lazyblock-video-Q5zon\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWe launched the annual competition at the end of March with an official brief and briefing session, followed by a series of hands-on training sessions to help colleagues get to grips with the tools. We received entries from across VCCP\u2019s offices and capabilities, with film styles including claymation, comic book, photo-real and CGI,\u00a0 produced by everyone from Account and Resource Managers, through to our Creative \\u0026amp; Production teams.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\\u0022I was surprised by how engaged people were across the agency. Both junior and senior team members were grateful for the chance to create and unearth the mystery behind AI.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eCharlotte Borrell, Head of Studios Production, Girl\\u0026amp;Bea\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003er\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThe films were judged by our team of experts, alongside special guest judges Dyana Najdi and Dan Germain from Google. Across all entries, the judges were impressed by how the entrants had used AI to enhance their creativity, and by how many participants had used the film fest as an opportunity to showcase skills outside of their normal agency role.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThey also reflected on how participants had pushed the technology to deliver quality work, while understanding and working around limitations like continuity and hallucinations.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\\u0022Seeing that human core augmented through the power of AI\u2019s ability to bring a vision to life through the lens of the creator is truly incredible.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eDyana Najdi, Managing Director at Google\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\\u0022There were exceptional stories told to a high standard. You could tell these films were well-thought-through, with wildly different artistic interpretations of the same 'bear' prompt.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eEmma Jackson, Midweight Creative, VCCP \\u0026amp; last year\u2019s faith film fest winner\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eTen finalists went through to our Big Screen Showcase, held at TownHall, where we screened the films before crowning Paul Hunt from our PR division VCCP Roar this year\u2019s winner. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1gngAL\",\"blockUniqueClass\":\"lazyblock-text-full-width-1gngAL\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1215113003\",\"vimeo-unlisted-video-hash-value\":\"d94b227cc3\",\"blockId\":\"Z12TrQl\",\"blockUniqueClass\":\"lazyblock-video-Z12TrQl\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\\u0022What I love most about the faith Film Fest is what it unlocks. People from every discipline found a way to express their imagination through the oldest form of communication: storytelling.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u00a0Ben Hopkins, Creative Director, VCCP\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eWe launched the faith Film Fest to give everyone within VCCP the chance to get hands-on with new creative technology, and this year's entries proved to feature both technical ambition and brilliant storytelling. You can watch the top ten entries from faith Film Fest 2026 on our YouTube, \\u003cstrong\\u003e\\u003ca href=\\u0022https:\/\/www.youtube.com\/playlist?list=PLa3zEciE489k\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003ehere\\u003c\/a\\u003e\\u003c\/strong\\u003e. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZhrfzV\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZhrfzV\"} \/-->\n\n<!-- wp:image {\"id\":21570,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London-1024x520.jpg\" alt=\"\" class=\"wp-image-21570\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"80px\"} -->\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->","post_title":"faith film fest 2: AI takes on \u2018The Bear\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faith-film-fest-2-ai-takes-on-the-bear","to_ping":"","pinged":"","post_modified":"2026-08-06 09:31:20","post_modified_gmt":"2026-08-06 08:31:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21536","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21480,"post_author":"78","post_date":"2026-06-29 11:25:08","post_date_gmt":"2026-06-29 10:25:08","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWe're tapping into 90s nostalgia with our new campaign for Tango, 'Wrecking Ball of Tang', and bringing back the iconic tagline 'You Know When You\u2019ve Been Tango\u2019d' for the first time in 24 years.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDesigned to resonate with a Gen Z audience, the new work focuses on the intense taste hit that comes from drinking a Tango. To capture this sudden burst of flavor on screen, our content creation studio Girl\\u0026amp;Bear collaborated with comedy director J Marlow on a short film where a man in a fast food shop is abruptly knocked off his feet by a literal wrecking ball the second he takes a sip of Tango.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1DvhaF\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1DvhaF\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1204461399\",\"vimeo-unlisted-video-hash-value\":\"b2ade181a9\",\"blockId\":\"Z20IOp3\",\"blockUniqueClass\":\"lazyblock-video-Z20IOp3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAlongside the short film, the campaign is rolling out across vibrant orange billboards, social platforms, and eye-catching outdoor formats.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is running across TV, social, out-of-home, bus wraps, special builds, and ad pause formats through November.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Tango is making a bold return to its roots, celebrating the bold \u2018flavour hit\u2019 that comes with drinking a Tango. This campaign brings our most iconic tagline into the modern day: perfectly capturing the mischievous, boundary-pushing energy that people love about the brand, leaning heavily into the pure comedy of our 90s heritage.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eMunnawar Chishty, Chief Marketing Officer at Carlsberg Britvic\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Tango has such a rich advertising history, so it's been a fantastic challenge bringing back the brand\u2019s classic provocative, mischievous tone for today\u2019s audience. We wanted to make sure we put our famous flavour hit at the heart of all our comms but framed it in a fresh way for a new generation. This fun, slightly absurd spot lands the brand right back where it belongs.\\u0022\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRoss Neil, Executive Creative Director at VCCP Blue\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZTwqQT\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZTwqQT\"} \/-->","post_title":"\u2018You Know When You\u2019ve Been Tango\u2019d\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"you-know-when-youve-been-tangod","to_ping":"","pinged":"","post_modified":"2026-07-28 10:26:50","post_modified_gmt":"2026-07-28 09:26:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21480","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21401,"post_author":"78","post_date":"2026-06-16 11:54:25","post_date_gmt":"2026-06-16 10:54:25","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eLast year, the UK advertising industry generated a record breaking \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u00a319.4 billion of economic revenue\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e, making us the second biggest advertising exporter in the world and placing our industry in the same ranks as energy and metals when it comes to supporting the UK economy through trade.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eOur new work for the UK Advertising Export Group (UKAEG), brings together UK advertising as one \u2018Team GB\u2019 of creative brilliance and strategic work that generates revenue for clients, positioning the sector as a global powerhouse. The campaign aims to \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eshowcase UK Advertising\u2019s unique proposition on the world stage.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e'UK Advertising. Where creativity works' was \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003edesigned by VCCP and our global content creation agency Girl\\u0026amp;Bear and brought to life by our digital experience agency Bernadette. The tile motif \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003erepresents the diverse blend of talent, innovation, and creative disciplines that form the UK\u2019s modern advertising ecosystem.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1Jb872\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Jb872\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22PHOTO-2026-06-16-08-19-50%202%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2.jpeg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22189%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2-189x300.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2-189x300.jpeg%20189w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2-644x1024.jpeg%20644w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2-768x1220.jpeg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2.jpeg%20900w%5C%22%20sizes=%5C%22auto,%20(max-width:%20189px)%20100vw,%20189px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:21404,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21404%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/PHOTO-2026-06-16-08-19-50-2.jpeg%22,%22sizes%22:%22%22%7D\",\"media-right-aligned\":true,\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThe campaign was launched at London\u2019s Outernet on Monday, marking the first time a \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u00a0UK business sector has utilised the space. For maximum impact, a bespoke version of the campaign was created to play on the space\u2019s wraparound screens. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThe launch was attended by Minister of Trade \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eMinister Chris Bryant, who said of the campaign, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u201cWe hardly ever boast on the international stage about advertising, and yet we\u2019re the second biggest advertising exporter in the world. We have a bounce of trade which every other sector in the British economy would die for.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e \\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eThe work will have its international debut at the Cannes Lions festival after launching in the UK this week.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003eSpeaking on the launch, our Global Group CEO and Chair of the UKAEG, Julian Douglas noted \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 300;\\u0022\\u003e\u201cPound for pound, the UK is the best creative advertising market in the world. And in a fiercely competitive global market, that matters. The awards we win are great, but the commercial results of UK Advertising drives are what really count. \u2018Where Creativity Works\u2019 is a statement of fact. And the new campaign lands it emphatically. The tile system captures a modern, multifaceted creative industry, all pointing in the same direction.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z15gKYL\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-Z15gKYL\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1201719313\",\"vimeo-unlisted-video-hash-value\":\"7789cfc001\",\"video-description\":\"VCCP x AA Outernet Launch \",\"blockId\":\"ZQvMlY\",\"blockUniqueClass\":\"lazyblock-video-ZQvMlY\"} \/-->","post_title":"We\u2019re helping UK Advertising reach greater global heights\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-helping-uk-advertising-reach-greater-global-heights","to_ping":"","pinged":"","post_modified":"2026-06-16 11:54:25","post_modified_gmt":"2026-06-16 10:54:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21401","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21490,"post_author":"78","post_date":"2026-05-28 14:11:33","post_date_gmt":"2026-05-28 13:11:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTogether with O2, we have launched 'Find the beautiful game in beautiful places', a new integrated campaign to celebrate the freedom of inclusive EU roaming.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWhile holidays are usually about finding hidden gems and soaking up local culture, this summer brings an added priority for many travelers: tracking down the best spot to watch the football. As the only major UK network that lets customers roam freely in the EU up to 25GB at no extra cost, O2 is giving holidaymakers the data they need to stream, search, and navigate their way to the match, wherever they happen to be.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1oUWN6\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1oUWN6\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1212004156\",\"vimeo-unlisted-video-hash-value\":\"191896d3c4\",\"blockId\":\"2wOyHw\",\"blockUniqueClass\":\"lazyblock-video-2wOyHw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAt the centre of the campaign is a short film developed by our global content creation studio Girl\\u0026amp;Bear. The film follows two teenagers who use their roaming data to navigate the winding streets of a sleepy European town, eventually discovering a lively local social club where they can watch the game.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRunning alongside the film is an out-of-home campaign shot by Tom Cockram, featuring classic European holiday scenes that naturally form the visual \u2018O\u2019 of the O2 logo. To help customers get even more out of their trips, O2 is also offering perks like free Super Duolingo lessons to brush up on local languages and discounts on Voi e-bikes to help them explore.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZvWIUV\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZvWIUV\"} \/-->\n\n<!-- wp:image {\"id\":21491,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Untitled-22-July-2026-at-14.05.38-1024x576.png\" alt=\"A billboard of a man in a pool on a doughnut floaty watching a football game on his phone \" class=\"wp-image-21491\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Holidays are no longer about tourist experiences, instead, holidaymakers want to find authentic local culture and hidden gems to explore. As the only major UK network offering all of our customers inclusive EU roaming at no extra cost, we\u2019re providing the ultimate travel essential for spontaneous discovery and adventure. By tapping into the cultural power of the football this summer, this campaign beautifully captures the human thrill of the unknown and brings our \u2018Essential for Living\u2019 proposition to life.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRachel Swift, Director of Brand and Advertising at Virgin Media O2\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022O2 is the only major UK network that doesn't charge their customers extra for EU roaming. This summer, for many travellers, that\u2019s going to mean just one thing; finding the game. Whether it\u2019s finding a football-loving speakeasy, or streaming the match on the beach. We've created a proper showcase for how data roaming has evolved from a simple utility into an essential tool.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDavid Masterman, Executive Creative Director\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign is running nationwide across TV, cinema, online video, outdoor, social, and radio through to late July.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"228299\",\"blockUniqueClass\":\"lazyblock-text-full-width-228299\"} \/-->","post_title":"O2 Helps Travellers Find the Beautiful Game in Beautiful Places","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-helps-travellers-find-the-beautiful-game-in-beautiful-places","to_ping":"","pinged":"","post_modified":"2026-07-28 10:25:21","post_modified_gmt":"2026-07-28 09:25:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21490","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21422,"post_author":"77","post_date":"2026-06-22 10:49:45","post_date_gmt":"2026-06-22 09:49:45","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"Welcome to the Challenger Series: State of Independence\",\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIn 2020, we explored how world events were impacting what people wanted from brands. Now, with the UK experiencing continued waves of uncertainty, we\u2019ve revisited our research to understand how attitudes and behaviours have changed.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThis new wave of Challenger Series insight has been designed to help brands understand what consumers want from them, how spending is changing, and where the opportunities exist. Our data reveals a profound shift in how people manage their lives, spend their money and make decisions, with the nation seeking ever greater self-sufficiency, with mental wellbeing, physical health, financial planning and career development increasingly being managed independently.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cWe\u2019ve moved from consumers in survival mode into a much more optimistic society. People are in a state of active agency\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eJenny Nichols, Deputy CSO VCCP\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur findings suggest that years of economic uncertainty, rising living costs and declining confidence in institutions have created a more independent, resourceful consumer rather than a more defeated one.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022The overall picture is not one of decline, but adaptation. Britons aren't giving up; they're finding new ways to cope, solve problems and regain a sense of control. What looks like pessimism on the surface is often practicality underneath.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eMichael Lee, Group Chief Strategy Officer, VCCP\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eInstead of finding a nation divided between optimists and pessimists, the research has helped us identify two key forces shaping behaviour: how hopeful people feel about the future, and how proactive they are in responding to challenges.\u00a0 \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe new four consumers of today are:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul style=\\u0022text-align: left;\\u0022\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cb\\u003eArchitects (17%)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e are optimistic and proactive, representing the consumers who feel most in control of their future.\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cb\\u003eHustlers (28%) \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eare pessimistic but proactive. Typically aged between 25 and 54, they are financially stretched but highly resourceful, constantly looking for ways to improve their situation.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cb\\u003eCoasters (26%)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e are optimistic but passive. Generally older consumers aged 55 and above, they are relatively comfortable but less engaged with change.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cb\\u003eRetreaters (28%)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e are pessimistic and passive, with many feeling overwhelmed by financial pressures and day-to-day demands.\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cHustlers and Architects are using AI to bypass the middle man in decisions in order to feel more independent and in control.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eJack Bellamy, Head of Strategy, VCCP Media\u00a0\u00a0\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAlongside these behavioural shifts, trust in institutions continues to decline. The NHS remains the only institution trusted by a majority of consumers across all segments, while many people increasingly turn to peers, online communities, creators and digital tools for advice and support. More than half of consumers now prefer information from peers, AI, and platforms such as YouTube over traditional authorities, while mainstream media records the lowest trust scores across all audience groups.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cThere are surprising twists in this storyline - while some headlines may align with expectations, the data shows significant attitudinal changes in what people want and the organisations they trust.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eStefan Siedentopf, Deputy CSO VCCP\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWith an all-time low trust in institutions, UK brands have an opportunity to step in and grow trust and reputation. The research identifies five signature moves brands should be making:\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"RyRXp\",\"blockUniqueClass\":\"lazyblock-text-full-width-RyRXp\"} \/-->\n\n<!-- wp:image {\"id\":21437,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/Challenger-series-messaging-1024x514.jpg\" alt=\"\" class=\"wp-image-21437\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201cA lot has changed since we started looking at this kind of consumer research, and this new wave of insight is showing us that consumers are creating their own solutions, learning new skills and embracing new tools to navigate an increasingly uncertain world. The opportunity now exists for brands to explore these five signature moves - and empower consumers to be independent.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eEllie Gauci, Head of Strategy CRM, Loyalty \\u0026amp; Data\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe Challenger Series: State of Independence is a UK-wide state of the Nation study of 1,504 adults, conducted by Watermelon Research and Meet the 85%. Research was undertaken in May 2026.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTo find out more about the research please contact \\u003ca href=\\u0022mailto:ChallengerSeries@VCCP.com\\u0022\\u003e\\u003cstrong\\u003eChallengerSeries@VCCP.com\\u003c\/strong\\u003e\\u003c\/a\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z3OL3l\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z3OL3l\"} \/-->\n\n<!-- wp:image {\"id\":21423,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/06\/0F3A7493-Compressed-2-scaled-1-1024x683.jpg\" alt=\"\" class=\"wp-image-21423\"\/><\/figure>\n<!-- \/wp:image -->","post_title":"Britain\u2019s not broken, it\u2019s navigating a maze.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"britains-not-broken-its-navigating-a-maze","to_ping":"","pinged":"","post_modified":"2026-06-22 10:49:46","post_modified_gmt":"2026-06-22 09:49:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21422","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21468,"post_author":"78","post_date":"2026-06-10 16:36:19","post_date_gmt":"2026-06-10 15:36:19","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe All England Lawn Tennis Club is back with the second chapter of its global brand platform 'There Is Only One Wimbledon' for the 139th staging of The Championships, Wimbledon.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur campaign, 'Where beauty meets the battle' captures the unique duality of the tournament: timeless English heritage and serene surroundings colliding with the sheer athletic intensity of world-class tennis on Centre Court.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z26aduB\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z26aduB\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1198720168\",\"vimeo-unlisted-video-hash-value\":\"47d85be0ec\",\"blockId\":\"Z2sgiFK\",\"blockUniqueClass\":\"lazyblock-video-Z2sgiFK\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAt the center of the campaign is a cinematic film from the perspective of a Holly Blue butterfly - a nod to tennis legend Henri Leconte\u2019s famous 1986 match moment - where the peaceful charm of a quiet English garden is suddenly disrupted by the high-stakes power of elite play.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur global content studio Girl\\u0026amp;Bear supported the production, with the wider integrated campaign spanning TV, social, and targeted local out-of-home posters designed to highlight Wimbledon's unique atmosphere. The campaign is rolling out globally across major broadcast networks ahead of The Championships 2026, which run from 29 June to 12 July.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Creating this second instalment of \u2018There Is Only One Wimbledon\u2019 gave us the opportunity to celebrate what makes Wimbledon truly unique. Revered around the world not only for the pinnacle of performance, alongside excellence and tradition, but also for the exhilarating emotion and intensity that can only be brought by the world\u2019s best players in full flight. Our 2026 film tells that story beautifully to our fans all around the world. A legacy of tennis gladiators, battling for victory, in the ultimate arena of Centre Court and all its beauty.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eUsama Al-Qassab, Marketing and Commercial Director at The All England Lawn Tennis Club\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022There is only one Wimbledon. A truth and an endline. Tennis in an English garden. Nothing like it. Our second global trailer references the garden in which Wimbledon is played and the fauna within. Butterflies are often captured on film or stills on court. But the risk to their existence is real. This film tells the story of a butterfly in harm's way on Centre Court. Forehands, backhands and big serves put our unsuspecting butterfly in danger.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDarren Bailes, Global Chief Creative Officer at VCCP\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"23KXM0\",\"blockUniqueClass\":\"lazyblock-text-full-width-23KXM0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2229%20-%20Wimbledon%202026%20-%20The%20Beautiful%20and%20The%20Brutal%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal-300x169.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal-300x169.jpg%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal-1024x576.jpg%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal-768x432.jpg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal-1536x864.jpg%201536w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal.jpg%201920w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:21469,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21469%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/29-Wimbledon-2026-The-Beautiful-and-The-Brutal.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"Nv471\",\"blockUniqueClass\":\"lazyblock-image-full-width-Nv471\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAmid an exciting summer of sport, the campaign reinforces Wimbledon\u2019s status as the finest stage in tennis and one of the most iconic events spectators and players can experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Wimbledon is truly one of a kind. There is nothing quite like the contrast of the sport at its most intense, played out amid such extraordinary beauty - it really is tennis in an English garden.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAnnabel Croft, Voice of the 2026 Campaign\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Wimbledon is a very special place. Within the amazing grounds is a desire to win like nowhere else. It\u2019s wonderful to be part of the campaign ahead of this year\u2019s Championships particularly in this significant milestone year as wheelchair tennis marks its 50th anniversary.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAlfie Hewett, World No.2 and 34-time Grand Slam champion\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003cbr style=\\u0022font-weight: 400;\\u0022 \/\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZWrAlX\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZWrAlX\"} \/-->","post_title":"Capturing the Emotion of The Championships, Wimbledon","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capturing-the-emotion-of-the-championships-wimbledon","to_ping":"","pinged":"","post_modified":"2026-07-28 10:37:30","post_modified_gmt":"2026-07-28 09:37:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21468","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21211,"post_author":"77","post_date":"2026-05-21 06:00:00","post_date_gmt":"2026-05-21 05:00:00","post_content":"<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22image-768x768%22:%22%22,%22image-border-bottom%22:%22%22,%22title%22:%22%22,%22sub-title%22:%22%22,%22text%22:%22%3Cp%20style=%5C%22text-align:%20left;%5C%22%3EHave%20you%20ever%20felt%20like%20something%20just%20wasn%E2%80%99t%20designed%20for%20you?%20The%20exercise%20bike%20that%20doesn%E2%80%99t%20adapt%20to%20your%20height,%20the%20website%20that%20forces%20you%20to%20choose%20an%20ethnicity%20that%20doesn%E2%80%99t%20represent%20you,%20or%20the%20advert%20that%20makes%20you%20feel%20like%20you%E2%80%99re%20not%20the%20type%20of%20person%20they%20want%20to%20attract.%20This%20is%20the%20opposite%20of%20inclusive%20design.%3C\/p%3E%5Cn%3Cp%20style=%5C%22text-align:%20left;%5C%22%3EDesigns%20that%20make%20people%20feel%20unwelcome%20are%20sadly%20very%20common,%20but%20why%20does%20this%20happen?%20So%20often%20these%20situations%20are%20not%20intentional,%20but%20still%20have%20a%20really%20negative%20impact.%20These%20issues%20could%20be%20spotted%20-%20if%20the%20right%20process%20is%20in%20place.%3C\/p%3E%5Cn%3Cp%20style=%5C%22text-align:%20left;%5C%22%3EThe%20question%20I%E2%80%99m%20now%20pondering%20is%20whether%20AI%20tools%20could%20help%20us%20spot%20these%20unintended%20situations,%20and%20avoid%20giving%20people%20experiences%20that%20make%20them%20feel%20excluded?%20We%E2%80%99re%20in%20a%20new%20era,%20and%20why%20shouldn%E2%80%99t%20the%20practice%20of%20inclusive%20design%20evolve%20and%20take%20advantage%20of%20new%20opportunities%20too?%3C\/p%3E%22,%22button-url%22:%22%22,%22new-window%22:%22%22%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Steph%20M%20headshot%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:21208,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21208%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6.png%22,%22height%22:500,%22width%22:500,%22orientation%22:%22landscape%22%7D%7D%7D,%22image-border-bottom%22:false,%22title%22:%22%22,%22sub-title%22:%22%22,%22text%22:%22%3Cp%20style=%5C%22text-align:%20center;%5C%22%3E%3Cem%3ESteph%20Marques,%20%3Cbr%20\/%3EHead%20of%20UX,%20Bernadette%3C\/em%3E%3C\/p%3E%22,%22button-url%22:%22%22,%22new-window%22:%22%22%7D%5D\",\"blockId\":\"VR4oU\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-VR4oU\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eWe\u2019ve already made a start at using AI agents to review our code for accessibility issues, and to help us fix them then and there - so what if we took this concept and started to apply it within our design tools, our research tools, and even our operational tools? Just recently I reviewed some written ideas for digital experiences with Gemini. It evaluated the ideas against dark UX patterns, assessed inclusivity and accessibility gaps, looked at psychological impacts and then made recommendations for more ethical UX. We were then quickly able to work through the issues and improve our ideas. Using AI enhanced our thinking and helped us to progress the work before going on to test it out with a diverse range of people.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMore complex tasks such as reviewing visual design and interaction patterns with AI are trickier but not impossible, and tools are advancing all the time.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIf we remain open-minded to the possibility that we may have unintentionally designed something that makes people feel unwelcome, and then embrace new ways of spotting those issues - it feels right to consider AI powered tools as just one of the ways we could do better.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eI do have a number of concerns however - can AI really represent people from all different backgrounds and in all situations? The answer surely has to be \u2018No\u2019. Plus there\u2019s the risk of giving us a false sense of security - if the AI says there\u2019s no issues then it must be fine - this rings alarm bells to me. Traditional inclusive design methods such as involving relevant communities in the design process simply cannot be replicated by machines. And giving people ownership over the design of something they will be using cannot be faked.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eSo it would be easy to come to the conclusion that AI and Inclusive Design are at odds with each other and should never combine forces. However, I think it\u2019s worth considering that given the speed of AI, and the ease of use of AI powered tools, to not use them at all feels like such a missed opportunity. We\u2019ve seen first hand the value these tools can bring and even if a tool catches just one issue, that\u2019s one more issue caught than otherwise.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMaybe the answer is more about identifying specific areas where AI can truly add value, areas where it does not distract or misdirect us. Plus, AI tools can also live alongside best practice methods, enhancing our human-led expertise. On another recent project we tested some communications with a panel of real customers and conducted an AI powered audit. This combination allowed us to feel confident that the insights we were gaining were both human and at scale.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIt\u2019s about getting the balance right and supercharging inclusive design in this new era of technology. We can use AI to help us spot issues, but not to sign off on inclusion. We can use it to support inclusive design, but not to replace the people who need to be part of it.\\u003c\/p\\u003e\",\"blockId\":\"Z2sJM7k\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2sJM7k\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cstyle\\u003e\\n.fullwidth\\u002d\\u002doverflow {\\npadding-bottom: 0px;\\n}\\n\\n.text-center {\\npadding-top: 0px;\\n}\\n\\n@media only screen and (max-width: 600px) {\\n.embed-responsive-1by1 {\\nwidth: 80%;\\n}\\n\\u003c\/style\\u003e\",\"blockId\":\"Z1Lf37W\",\"blockUniqueClass\":\"lazyblock-custom-php-Z1Lf37W\"} \/-->","post_title":"Could AI help us to design and build more inclusive digital experiences?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"could-ai-help-us-to-design-and-build-more-inclusive-digital-experiences","to_ping":"","pinged":"","post_modified":"2026-05-20 17:48:45","post_modified_gmt":"2026-05-20 16:48:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21211","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21188,"post_author":"77","post_date":"2026-05-13 16:23:10","post_date_gmt":"2026-05-13 15:23:10","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIt\u2019s not every day that you get ranked as one of the world leaders in consistently setting the standard in marketing excellence. We\u2019re proud to have been awarded the rank of Contagious Pioneer, for the first time in VCCP history.\u00a0\u00a0\u00a0\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eContagious\u2019 global ranking identifies the best and bravest agencies on the planet.\u00a0 They award this honour to agencies across the world who consistently set the standard in marketing excellence, by delivering consistent, bold, strategic creativity.\u00a0 This recognition evidences how our challenger mindset and commitment to challenging convention to create value helps ignite and fuel our word-class creative output.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWorking across sectors and product categories, the agencies on this list also prove that best-in-class creativity is agnostic of product categories. We\u2019re in great company as one of the 11 agencies to receive this ranking in 2026 and we commend all the other honourees.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Neil Armstrong, Heddy Lamarr, Marco Polo, Marie Curie\u2026 and now VCCP. It's such an honour to be named in the top creative pioneers in the world, and to be part of such an illustrious list.\\u0022\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eChris Birch and Jonny Parker, joint Chief Creative Officers for VCCP in London\\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1XfUMu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1XfUMu\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1191947313\",\"vimeo-unlisted-video-hash-value\":\"23c492aa46\",\"blockId\":\"11uok6\",\"blockUniqueClass\":\"lazyblock-video-11uok6\"} \/-->","post_title":"We\u2019re creative, brave, Contagious Pioneers!\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-creative-brave-contagious-pioneers","to_ping":"","pinged":"","post_modified":"2026-05-13 16:23:10","post_modified_gmt":"2026-05-13 15:23:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21188","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21483,"post_author":"78","post_date":"2026-01-29 13:09:28","post_date_gmt":"2026-01-29 13:09:28","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur latest campaign with\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e Compare the Market \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eintroduces an exciting next chapter for a beloved brand and its meerkats. Built on a legacy of storytelling and a partnership that has spanned over 15 years, \u2018Me Time\u2019 is the next evolution of the \u2018simples\u2019 platform - one that steers away from the competitive narrative of saving customers\u2019 money and leans into the promise that Compare the Market is the 'simples' way to save.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z7Q6eu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z7Q6eu\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1158456748\",\"vimeo-unlisted-video-hash-value\":\"12cb6da72e\",\"blockId\":\"13YP63\",\"blockUniqueClass\":\"lazyblock-video-13YP63\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIn the hero film, Sergei returns home from a demanding day and gradually sheds his clothes before diving into the pool for a spot of skinny dipping - a playful visual metaphor for reclaiming free time once AutoSergei handles the heavy lifting of comparing deals.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDirected by Dave Scanlon through Passion Pictures in collaboration with our content studio Girl\\u0026amp;Bear, the campaign was created by our creatives Ed Rees and Kat Lwahas. It rolls out across TV, VOD, OOH, social, and YouTube.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZBeMH9\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZBeMH9\"} \/-->\n\n<!-- wp:image {\"id\":21484,\"sizeSlug\":\"large\",\"linkDestination\":\"none\",\"align\":\"center\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58-1024x575.png\" alt=\"A meerkat walks through a conservatory while taking off his tie, as he returns home from a long day at work \" class=\"wp-image-21484\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u0022Customers are at the heart of everything we do and saving both money and time has never been more important to them. Our latest campaign shows just how good it feels to save, giving guilt-free permission for customers to reclaim 'me time'. In the new ad, Sergei is seen like never before\u2014bringing humour, creativity and light relief which we hope will put a smile on faces across the country who will remember that Compare the Market is the simples way to save.\\u0022\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cem\\u003eTom Wallis, Chief Customer Officer, Compare the Market \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u0022There is a specific kind of joy in seeing a meeting cancelled and getting 30 minutes of your day back. That\u2019s the feeling we wanted to capture in this campaign. By using Compare the Market not just to save money, but also to save time, we\u2019re able to show a different side of Sergei\u2014celebrating what happens when his burdens are lifted and he can finally relax.\\u0022\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cem\\u003eDarren Bailes, Global Chief Creative Officer, VCCP\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1o3HJT\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1o3HJT\"} \/-->","post_title":"'Me Time'\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"me-time","to_ping":"","pinged":"","post_modified":"2026-07-28 10:39:38","post_modified_gmt":"2026-07-28 09:39:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21483","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"additional_contact_title":"Press Office","additional_contact_name":"Georgia Wright","additional_contact_number":"","additional_contact_email":"gwright@vccp.com"},"lang":"en-gb","translations":{"en-gb":18},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":722,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":21581,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions\/21581"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}