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Adrian Coleman co-founded VCCP around Charles Vallance\u2019s kitchen table, united in a desire to challenge the bad habits of the industry. Over the past 21 years, in his capacity as Group CEO, Adrian has grown VCCP from an agency of four to over 1100 people, with 8 offices across the Globe and 19 specialist capabilities. As one of the UK\u2019s most in demand agencies, VCCP reached a huge milestone in 2023, being named the UK\u2019s biggest creative agency by billings. 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{\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eNow in its 64th year, the D\\u0026amp;AD Awards celebrate the year\u2019s most powerful and purposeful creative work. In D\\u0026amp;AD\u2019s own words, the Pencils are designed to be deliberately tough to win, so we\u2019re delighted AF to have taken home a Yellow, Graphite and Wood Pencil this year for our work for Cadbury Bournville.\\u003c\/p\\u003e\",\"blockId\":\"wpNE3\",\"blockUniqueClass\":\"lazyblock-text-full-width-wpNE3\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003ctable class=\\u0022awards-table\\u0022\\u003e\\n  \\u003ctbody\\u003e\\n    \\u003ctr\\u003e\\n      \\u003ctd\\u003eWriting for Advertising\\u003c\/td\\u003e\\n      \\u003ctd\\u003eYellow Pencil\\u003c\/td\\u003e\\n    \\u003c\/tr\\u003e\\n    \\u003ctr\\u003e\\n      \\u003ctd\\u003eFilm\\u003c\/td\\u003e\\n      \\u003ctd\\u003eGraphite Pencil\\u003c\/td\\u003e\\n    \\u003c\/tr\\u003e\\n    \\u003ctr\\u003e\\n      \\u003ctd\\u003eFilm\\u003c\/td\\u003e\\n      \\u003ctd\\u003eWood Pencil\\u003c\/td\\u003e\\n    \\u003c\/tr\\u003e\\n  \\u003c\/tbody\\u003e\\n\\u003c\/table\\u003e\\n\\n\\u003cstyle\\u003e\\n.awards-table {\\n  width: 100%;\\n  max-width: 600px;\\n  border-collapse: collapse;\\n  font-family: Arial, sans-serif;\\n  font-size: 16px;\\n  color: #000000;\\nmargin: auto;\\npadding: 10px;\\n}\\n\\n.awards-table td {\\n  border: 1px solid #000000;\\n  padding: 8px 12px;\\n  text-align: left;\\n  vertical-align: middle;\\n}\\n\\n\/* Automatically targets and highlights only the cells in the first (left) column *\/\\n.awards-table td:first-child {\\n  background-color: #fff2cc;\\n}\\n\\u003c\/style\\u003e\",\"blockId\":\"Z1SWbSL\",\"blockUniqueClass\":\"lazyblock-custom-php-Z1SWbSL\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMade to be Enjoyed, Not Endured, our new integrated brand campaign, launched last year. As the first new positioning for Bournville in nearly 50 years, it was designed to challenge category convention and add value to the brand. The comedic film sits at the heart of the campaign, with both 90\u201d and 30\u201d versions created. \\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe script was written by VCCP creatives Alice Goodrich, Lara Baxter and Simon Connor. Once the script was formed, we worked with Einstein and BAFTA-winning British comedy writer Simon Blackwell (Veep, Peep Show, The Thick of It) to hone the jokes and collaborate on new material.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe result is a hilariously sharp and self-aware film that flips category conventions on their head \u2013 and firmly positions Bournville as the antidote to dark chocolate elitism.\\u003c\/p\\u003e\",\"blockId\":\"2oLSne\",\"blockUniqueClass\":\"lazyblock-text-full-width-2oLSne\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1108986322\",\"vimeo-unlisted-video-hash-value\":\"365b575b92\",\"blockId\":\"Z9GS6o\",\"blockUniqueClass\":\"lazyblock-video-Z9GS6o\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cem\\u003e\u201cBournville. Legendary and long lasting. The team set out to deliver work that would populate culture, and this recognition proves that it\u2019s doing exactly that. Super chuffed.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eChris Birch and Jonny Parker, Chief Creative Officers at VCCP in London\\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zqe11E\",\"blockUniqueClass\":\"lazyblock-text-full-width-Zqe11E\"} \/-->","post_title":"Drawn to Greatness: We've won three D&amp;AD Pencils!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"drawn-to-greatness-weve-won-three-dad-pencils","to_ping":"","pinged":"","post_modified":"2026-05-21 14:25:44","post_modified_gmt":"2026-05-21 13:25:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21227","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21160,"post_author":"77","post_date":"2026-04-30 12:19:23","post_date_gmt":"2026-04-30 11:19:23","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThey say good news comes to those who wait, but sometimes it also comes to those who get an email from Campaign sheepishly admitting that they accidentally had an Oscars La La Land moment. It\u2019s okay, we forgive them. Because as it turns out, we can add another award to our Campaign UK Agency of the Year awards tally and it's an exciting one. \\u003c\/p\\u003e\",\"blockId\":\"Z10h7SQ\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z10h7SQ\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Chris%20Birch%20and%20Jonny%20Parker%20are%20Creative%20Leaders%20of%20the%20Year%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year.png'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year-300x169.png%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year-1024x576.png%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year-768x432.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year-1536x864.png%201536w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year.png%201920w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:21161,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21161%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-are-Creative-Leaders-of-the-Year.png%22,%22sizes%22:%22%22%7D\",\"blockId\":\"Z1qJNSW\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1qJNSW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eChris and Jonny (never Jonny and Chris) are the (intentionally) wonky-shaped heart of VCCP\u2019s UK creative leadership. As joint Chief Creative Officers they work to ensure that what we make at VCCP adds value to our clients by populating culture.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eWe\u2019re delighted to see them recognised by Campaign\u2019s panel of expert judges. They share this honour with the previously announced Felipe Serradourada Guimaraes, executive creative director of BBH London.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAs leaders, Chris and Jonny celebrate the \u2018wrong answers'. They encourage creatives to come in with thinking from odd angles: using odd media, using AI in a surprising way, thinking differently about packaging (like \\u003ca href=\\u0022https:\/\/www.vccp.com\/uk\/work\/cadbury\/made-to-share\\u0022\\u003eCadbury Made to Share\\u003c\/a\\u003e) or clothing (like \\u003ca href=\\u0022https:\/\/www.vccp.com\/uk\/work\/allwyn\/scratchcard-igans\\u0022\\u003eAllwyn Scratchcardigans\\u003c\/a\\u003e).\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eLast year, they were instrumental to VCCP achieving our best and strongest year of creative output to date, including being the most awarded independent agency at Cannes Lions, the most awarded agency at Campaign Big and a host of other recognitions including 4 D\\u0026amp;AD pencils and two Grands Prix at Eurobest.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eOn receiving the Campaign honour, the two said:\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201c\\u003cem\\u003eIt\u2019s a thrill to be named creative leaders of the year. Ok, so we should have found out a few weeks ago but to be honest, we were knee deep in pitches and dentist appointments and couldn\u2019t have gone out on the razzle dazzle anyway. So this revised timing of winning actually suits us beautifully so thanks for the award and thanks, honestly, for the delay. We\u2019ll be in the Newman Arms for the rest of the week if anyone needs us. x\\u003c\/em\\u003e\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eChris Birch and Jonny Parker, Joint Chief Creative Officers.\u00a0\\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"183rfE\",\"blockUniqueClass\":\"lazyblock-text-full-width-183rfE\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Chris%20Birch%20and%20Jonny%20Parker%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker.gif'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22200%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-300x200.gif%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-300x200.gif%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-1024x683.gif%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-768x512.gif%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker-1536x1024.gif%201536w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:21162,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21162%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/04\/Chris-Birch-and-Jonny-Parker.gif%22,%22sizes%22:%22%22%7D\",\"blockId\":\"ZzMRUT\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZzMRUT\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cstyle\\u003e\\n.fullwidth\\u002d\\u002dbg, .fullwidth\\u002d\\u002dimg {\\n    max-width: 960px;\\n}\\n\\u003c\/style\\u003e\",\"blockId\":\"2wTCyi\",\"blockUniqueClass\":\"lazyblock-custom-php-2wTCyi\"} \/-->","post_title":"Surprise! Chris Birch and Jonny Parker are Creative Leaders of the Year!\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chris-birch-and-jonny-parker-are-creative-leaders-of-the-year","to_ping":"","pinged":"","post_modified":"2026-04-30 12:19:23","post_modified_gmt":"2026-04-30 11:19:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21160","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":20475,"post_author":"77","post_date":"2025-09-10 09:34:59","post_date_gmt":"2025-09-10 08:34:59","post_content":"<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eVCCP\u2019s Challenger Series is a forward-looking thought-leadership series that takes on the advertising industry\u2019s most important questions - and explores them through research, insight and creativity.\\u003c\/p\\u003e\\n\\u003cp\\u003eHosted by VCCP founder Charles Vallance, each episode tackles a fundamental discipline of modern communications, from branding and creativity to new business and account management. The aim: to interrogate how things work, challenge the habits that hold us back, and share ideas that push the industry forward.\\u003c\/p\\u003e\",\"blockId\":\"tL0LH\",\"blockUniqueClass\":\"lazyblock-text-full-width-tL0LH\"} \/-->\n\n<!-- wp:buttons {\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#episodes\">VIEW EPISODES<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cdiv id=\\u0022episodes\\u0022\\u003e\\u003c\/div\\u003e\",\"wrapper\":true,\"blockId\":\"Z2nhXDo\",\"blockUniqueClass\":\"lazyblock-custom-php-Z2nhXDo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Charles%20Vallance,%20VCCP%20founder%20with%20orange%20background%22,%22title%22:%22CS-episode-01%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20393,%22link%22:%22https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance\/attachment\/cs-episode-01%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-01.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-01-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-01-300x300.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-01-1024x1024.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-01.jpg%22,%22height%22:1080,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D\",\"title\":\"The Art of Indelible Branding\",\"sub-title\":\"4th September\",\"text\":\"\\u003cp\\u003eBrand identity today is about more than a logo - it\u2019s about creating a whole brand world. From sound and movement to cultural touchpoints, we explore how the most distinctive assets become part of people\u2019s lives.\\u003c\/p\\u003e\",\"blockId\":\"2hQrEJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-2hQrEJ\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"Episode 1 available on:\",\"blockId\":\"7lsK4\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-7lsK4\"} \/-->\n\n<!-- wp:social-links {\"size\":\"has-large-icon-size\",\"layout\":{\"type\":\"flex\",\"justifyContent\":\"center\"}} -->\n<ul class=\"wp-block-social-links has-large-icon-size\"><!-- wp:social-link {\"url\":\"https:\/\/open.spotify.com\/episode\/7zX43V8OOJUeXkL3Jzx83M?si=3Q5vTHgFTceuvoZ95EsBDQ\",\"service\":\"spotify\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/soundcloud.com\/vccp\/challenger-series-episode-1\",\"service\":\"soundcloud\"} \/-->\n\n<!-- wp:social-link {\"url\":\"https:\/\/www.youtube.com\/watch?v=vLQcneg7j8M\",\"service\":\"youtube\"} \/--><\/ul>\n<!-- \/wp:social-links -->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:separator -->\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<!-- \/wp:separator -->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Charles%20Vallance,%20VCCP%20founder%20with%20orange%20background%22,%22title%22:%22CS-episode-02%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20394,%22link%22:%22https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance\/attachment\/cs-episode-02%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02-300x300.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02-1024x1024.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-02.jpg%22,%22height%22:1080,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D\",\"title\":\"Life's a Pitch\",\"sub-title\":\"7th October\",\"text\":\"\\u003cp\\u003eNew business is the lifeblood of agencies - but pitching is tough, costly, and often flawed. We examine what makes a pitch work, what clients are really looking for, and how agencies can win without losing their soul.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003e\\u003ca href=\\u0022#sign-up\\u0022\\u003e\\u003cstrong\\u003eNOTIFY ME\\u003c\/strong\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1bI6Mn\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Z1bI6Mn\"} \/-->\n\n<!-- wp:spacer {\"height\":\"50px\"} -->\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22Charles%20Vallance,%20VCCP%20founder%20with%20orange%20background%22,%22title%22:%22CS-episode-03%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20395,%22link%22:%22https:\/\/www.vccp.com\/uk\/the-challenger-series\/charles-vallance\/attachment\/cs-episode-03%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03-300x300.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03-1024x1024.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/CS-episode-03.jpg%22,%22height%22:1080,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D\",\"title\":\"Creative Kitchen Confidential\",\"sub-title\":\"2nd November\",\"text\":\"\\u003cp\\u003eGo behind the scenes of the creative process. From the spark of an idea to the moment it goes live, we unpack how great creative work really gets made - and the collaboration, craft, and chaos it takes to get there.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003e\\u003ca href=\\u0022#sign-up\\u0022\\u003e\\u003cstrong\\u003eNOTIFY ME\\u003c\/strong\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1JdChR\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-Z1JdChR\"} \/-->\n\n<!-- wp:spacer -->\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cdiv id=\\u0022sign-up\\u0022\\u003e\\u003c\/div\\u003e\",\"wrapper\":true,\"blockId\":\"Z9XEs6\",\"blockUniqueClass\":\"lazyblock-custom-php-Z9XEs6\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cdiv class=\\u0022mail-heading\\u0022\\u003eGet notified\\u003c\/div\\u003e\\n\\u003cstyle\\u003e\\n.mail-heading {\\n    font-family: 'Inter';\\n    font-size: 60px;\\n    font-weight: 900;\\n    text-transform: uppercase;\\n    margin-bottom: 50px;\\n}\\n@media only screen and (max-width: 600px) {\\n  .mail-heading {\\n    font-size: 40px;\\nline-height: 1.2;\\n  }\\n}\\n\\u003c\/style\\u003e\\n\\n\\u003cscript charset=\\u0022utf-8\\u0022 type=\\u0022text\/javascript\\u0022 src=\\u0022\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\\u0022\\u003e\\u003c\/script\\u003e\\n\\u003cscript\\u003e\\n  hbspt.forms.create({\\n    portalId: \\u0022145652984\\u0022,\\n    formId: \\u0022aed7771c-b6c3-4bcc-bb9f-e4b0b2cb5af8\\u0022,\\nonFormSubmit: function (form)\\n\u00a0 {\\n\u00a0 \u00a0 _oktrk('send', {\\n\u00a0 \u00a0 \u00a0 tag: 'The Challenger Series Masterclass - TYP',\\n\u00a0 \u00a0 \u00a0 firstName: form.find('input[name=\\u0022firstname\\u0022]').val(),\\n\u00a0 \u00a0 \u00a0 lastName: form.find('input[name=\\u0022lastname\\u0022]').val(),\\n\u00a0 \u00a0 \u00a0 email: form.find('input[name=\\u0022email\\u0022]').val()\\n\u00a0 \u00a0 });\\n\u00a0 }\\n});\\n\\u003c\/script\\u003e\",\"wrapper\":true,\"blockId\":\"Z1JMc5V\",\"blockUniqueClass\":\"lazyblock-custom-php-Z1JMc5V\"} \/-->","post_title":"Challenger Series with Charles Vallance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"challenger-series-charles-vallance","to_ping":"","pinged":"","post_modified":"2025-09-15 16:41:07","post_modified_gmt":"2025-09-15 15:41:07","post_content_filtered":"","post_parent":19903,"guid":"https:\/\/www.vccp.com\/uk\/?page_id=20475","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21211,"post_author":"77","post_date":"2026-05-21 06:00:00","post_date_gmt":"2026-05-21 05:00:00","post_content":"<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22image-768x768%22:%22%22,%22image-border-bottom%22:%22%22,%22title%22:%22%22,%22sub-title%22:%22%22,%22text%22:%22%3Cp%20style=%5C%22text-align:%20left;%5C%22%3EHave%20you%20ever%20felt%20like%20something%20just%20wasn%E2%80%99t%20designed%20for%20you?%20The%20exercise%20bike%20that%20doesn%E2%80%99t%20adapt%20to%20your%20height,%20the%20website%20that%20forces%20you%20to%20choose%20an%20ethnicity%20that%20doesn%E2%80%99t%20represent%20you,%20or%20the%20advert%20that%20makes%20you%20feel%20like%20you%E2%80%99re%20not%20the%20type%20of%20person%20they%20want%20to%20attract.%20This%20is%20the%20opposite%20of%20inclusive%20design.%3C\/p%3E%5Cn%3Cp%20style=%5C%22text-align:%20left;%5C%22%3EDesigns%20that%20make%20people%20feel%20unwelcome%20are%20sadly%20very%20common,%20but%20why%20does%20this%20happen?%20So%20often%20these%20situations%20are%20not%20intentional,%20but%20still%20have%20a%20really%20negative%20impact.%20These%20issues%20could%20be%20spotted%20-%20if%20the%20right%20process%20is%20in%20place.%3C\/p%3E%5Cn%3Cp%20style=%5C%22text-align:%20left;%5C%22%3EThe%20question%20I%E2%80%99m%20now%20pondering%20is%20whether%20AI%20tools%20could%20help%20us%20spot%20these%20unintended%20situations,%20and%20avoid%20giving%20people%20experiences%20that%20make%20them%20feel%20excluded?%20We%E2%80%99re%20in%20a%20new%20era,%20and%20why%20shouldn%E2%80%99t%20the%20practice%20of%20inclusive%20design%20evolve%20and%20take%20advantage%20of%20new%20opportunities%20too?%3C\/p%3E%22,%22button-url%22:%22%22,%22new-window%22:%22%22%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Steph%20M%20headshot%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:21208,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=21208%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Steph-M-headshot-6.png%22,%22height%22:500,%22width%22:500,%22orientation%22:%22landscape%22%7D%7D%7D,%22image-border-bottom%22:false,%22title%22:%22%22,%22sub-title%22:%22%22,%22text%22:%22%3Cp%20style=%5C%22text-align:%20center;%5C%22%3E%3Cem%3ESteph%20Marques,%20%3Cbr%20\/%3EHead%20of%20UX,%20Bernadette%3C\/em%3E%3C\/p%3E%22,%22button-url%22:%22%22,%22new-window%22:%22%22%7D%5D\",\"blockId\":\"VR4oU\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-VR4oU\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eWe\u2019ve already made a start at using AI agents to review our code for accessibility issues, and to help us fix them then and there - so what if we took this concept and started to apply it within our design tools, our research tools, and even our operational tools? Just recently I reviewed some written ideas for digital experiences with Gemini. It evaluated the ideas against dark UX patterns, assessed inclusivity and accessibility gaps, looked at psychological impacts and then made recommendations for more ethical UX. We were then quickly able to work through the issues and improve our ideas. Using AI enhanced our thinking and helped us to progress the work before going on to test it out with a diverse range of people.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMore complex tasks such as reviewing visual design and interaction patterns with AI are trickier but not impossible, and tools are advancing all the time.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIf we remain open-minded to the possibility that we may have unintentionally designed something that makes people feel unwelcome, and then embrace new ways of spotting those issues - it feels right to consider AI powered tools as just one of the ways we could do better.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eI do have a number of concerns however - can AI really represent people from all different backgrounds and in all situations? The answer surely has to be \u2018No\u2019. Plus there\u2019s the risk of giving us a false sense of security - if the AI says there\u2019s no issues then it must be fine - this rings alarm bells to me. Traditional inclusive design methods such as involving relevant communities in the design process simply cannot be replicated by machines. And giving people ownership over the design of something they will be using cannot be faked.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eSo it would be easy to come to the conclusion that AI and Inclusive Design are at odds with each other and should never combine forces. However, I think it\u2019s worth considering that given the speed of AI, and the ease of use of AI powered tools, to not use them at all feels like such a missed opportunity. We\u2019ve seen first hand the value these tools can bring and even if a tool catches just one issue, that\u2019s one more issue caught than otherwise.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eMaybe the answer is more about identifying specific areas where AI can truly add value, areas where it does not distract or misdirect us. Plus, AI tools can also live alongside best practice methods, enhancing our human-led expertise. On another recent project we tested some communications with a panel of real customers and conducted an AI powered audit. This combination allowed us to feel confident that the insights we were gaining were both human and at scale.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIt\u2019s about getting the balance right and supercharging inclusive design in this new era of technology. We can use AI to help us spot issues, but not to sign off on inclusion. We can use it to support inclusive design, but not to replace the people who need to be part of it.\\u003c\/p\\u003e\",\"blockId\":\"Z2sJM7k\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2sJM7k\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"\\u003cstyle\\u003e\\n.fullwidth\\u002d\\u002doverflow {\\npadding-bottom: 0px;\\n}\\n\\n.text-center {\\npadding-top: 0px;\\n}\\n\\n@media only screen and (max-width: 600px) {\\n.embed-responsive-1by1 {\\nwidth: 80%;\\n}\\n\\u003c\/style\\u003e\",\"blockId\":\"Z1Lf37W\",\"blockUniqueClass\":\"lazyblock-custom-php-Z1Lf37W\"} \/-->","post_title":"Could AI help us to design and build more inclusive digital experiences?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"could-ai-help-us-to-design-and-build-more-inclusive-digital-experiences","to_ping":"","pinged":"","post_modified":"2026-05-20 17:48:45","post_modified_gmt":"2026-05-20 16:48:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21211","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":21188,"post_author":"77","post_date":"2026-05-13 16:23:10","post_date_gmt":"2026-05-13 15:23:10","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIt\u2019s not every day that you get ranked as one of the world leaders in consistently setting the standard in marketing excellence. We\u2019re proud to have been awarded the rank of Contagious Pioneer, for the first time in VCCP history.\u00a0\u00a0\u00a0\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eContagious\u2019 global ranking identifies the best and bravest agencies on the planet.\u00a0 They award this honour to agencies across the world who consistently set the standard in marketing excellence, by delivering consistent, bold, strategic creativity.\u00a0 This recognition evidences how our challenger mindset and commitment to challenging convention to create value helps ignite and fuel our word-class creative output.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWorking across sectors and product categories, the agencies on this list also prove that best-in-class creativity is agnostic of product categories. We\u2019re in great company as one of the 11 agencies to receive this ranking in 2026 and we commend all the other honourees.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Neil Armstrong, Heddy Lamarr, Marco Polo, Marie Curie\u2026 and now VCCP. It's such an honour to be named in the top creative pioneers in the world, and to be part of such an illustrious list.\\u0022\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eChris Birch and Jonny Parker, joint Chief Creative Officers for VCCP in London\\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1XfUMu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1XfUMu\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1191947313\",\"vimeo-unlisted-video-hash-value\":\"23c492aa46\",\"blockId\":\"11uok6\",\"blockUniqueClass\":\"lazyblock-video-11uok6\"} \/-->","post_title":"We\u2019re creative, brave, Contagious Pioneers!\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"were-creative-brave-contagious-pioneers","to_ping":"","pinged":"","post_modified":"2026-05-13 16:23:10","post_modified_gmt":"2026-05-13 15:23:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21188","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":20529,"post_author":"77","post_date":"2025-10-07 14:50:35","post_date_gmt":"2025-10-07 13:50:35","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe independent global network \\u003c\/span\\u003e\\u003cb\\u003eVCCP,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e renowned for challenging convention to create value, has been crowned \\u003c\/span\\u003e\\u003cb\\u003eInternational Creative Agency of the Year\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at the prestigious \\u003c\/span\\u003e\\u003cb\\u003eKinsale Sharks Awards 2025\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e alongside taking home a haul of ten other awards for creative work.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe top honour at the long-running creative festival validates\\u003c\/span\\u003e\\u003cb\\u003e VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s outstanding global performance in 2025, which has resulted in the agency\u2019s most creatively awarded year to date. The 2025 award tally so far includes \\u003c\/span\\u003e\\u003cb\\u003e\u00a0179 global awards\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, demonstrating a \\u003c\/span\\u003e\\u003cb\\u003e53% increase\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e over its performance in 2024, spanning major international and regional shows.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAlongside the agency of the year accolade VCCP also took home four Golds, two silvers and four Bronze awards. The golds were awarded for their campaign for O2\u2019s \u2018Daisy Vs Scammers\u2019 in the Digital \\u0026amp; Social Media and Innovative Use of Technology categories. Golds were also awarded for Cadbury\u2019s \u2018Memory\u2019 campaign in the Advertising Film category and a gold for Co-op\u2019s \u2018Owned by you. Right by you\u2019 in Film Craft. Two silvers were given to Cadbury for its \u2018Made to Share\u2019 campaign in Print - Food and Print - Copywriting categories. Bronze awards awarded for Maynards\u2019 \u2018Set the Juice Loose\u2019 campaign in Outdoor - Food, Confectionery, Snacks \\u0026amp; Cakes \\u0026amp; Non and in the Print\/Outdoor Craft - Art Direction categories alongside Kwik Fit which picked one up in Advertising Film: Automotive category alongside Virgin Media\u2019s \u2018Trunk Trucker\u2019 campaign in Best Use of Licensed Music. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eLeading the charge within the awards haul is the groundbreaking work for \\u003c\/span\\u003e\\u003cb\\u003eVirgin Media O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003e\u2018Daisy vs. The Scammers\u2019\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. This campaign, which created an AI-powered \u2018granny\u2019 designed to waste fraudsters\u2019 time, dominated the global shows by demonstrating creative AI for good alongside earning \\u003c\/span\\u003e\\u003cb\\u003e1 Billion+ impressions\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e and raising Virgin Media O2's fraud satisfaction by \\u003c\/span\\u003e\\u003cb\\u003e10 percentage points\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. The campaign alone secured a spectacular haul including a \\u003c\/span\\u003e\\u003cb\\u003eGold Lion\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at Cannes in PR - Use of Technology, \\u003c\/span\\u003e\\u003cb\\u003ethree Grand Prix\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at the Shorty Awards (across AI and Generative AI categories), \\u003c\/span\\u003e\\u003cb\\u003eWin and People\u2019s Vote Win\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at the Webby Awards, and wins at the Clios and The One Show. The creative success was matched by strong conceptual work for other clients: \\u003c\/span\\u003e\\u003cb\\u003eCadbury\u2019s \u2018Made to Share\u2019 campaign \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eunderpinned by Cadbury\u2019s generosity platform secured a prestigious \\u003c\/span\\u003e\\u003cb\\u003eYellow Pencil\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at D\\u0026amp;AD for outstanding craft and a \\u003c\/span\\u003e\\u003cb\\u003eSilver Lion\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e at Cannes.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe awards success caps a year of exceptional client work and creative industry leadership, driven by VCCP's core creative ethos - \u2018\\u003c\/span\\u003e\\u003cb\\u003epopulating culture\u2019.\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e Defined by creative ideas that resonate on a societal level and embed themselves in conversation, ensuring ideas don't feel like advertising, but instead earn their place in the spaces people choose to occupy, from music and sport to humour and tech.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCommenting on the results,\\u003c\/span\\u003e\\u003cb\\u003e Michael Sudgen, CEO of VCCP Group \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003esaid: \u201cWinning International Creative Agency of the Year at the Kinsale Sharks is a huge moment for VCCP. It's testament to our ethos of creating work that populates culture. It's also evidence of our belief that generative AI can be an accelerator of human creativity.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z3iMdK\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z3iMdK\"} \/-->","post_title":"INTERNATIONAL CREATIVE AGENCY OF THE YEAR AT KINSALE SHARKS 2025","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kinsale-sharks-awards-2025","to_ping":"","pinged":"","post_modified":"2025-10-08 09:54:02","post_modified_gmt":"2025-10-08 08:54:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=20529","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"additional_contact_title":"Press Office","additional_contact_name":"Georgia Wright","additional_contact_number":"","additional_contact_email":"gwright@vccp.com"},"lang":"en-gb","translations":{"en-gb":18},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":716,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":21233,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/pages\/18\/revisions\/21233"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}