{"id":12498,"date":"2022-03-08T11:01:06","date_gmt":"2022-03-08T11:01:06","guid":{"rendered":"https:\/\/www.vccp.com\/?page_id=12498"},"modified":"2025-05-27T12:52:10","modified_gmt":"2025-05-27T11:52:10","slug":"good-works","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/uk\/good-works","title":{"rendered":"Good works"},"content":{"rendered":"\n

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Responsible Business<\/h2>\n \n

Good Works encapsulates everything we do both internally and externally for our people and planet. We established our ESG strategy Good Works because being a responsible and sustainable business is not only good for the planet and society today and in the future, but it is also good for business. We focus on a number of areas:<\/span><\/b><\/p>\n

Responsible communications: <\/b><\/p>\n

One of our most significant impacts, is through the work we undertake for our clients. We support our clients to achieve their sustainability goals, and challenge them to optimise their social and environmental impacts.<\/p>\n

Community investment including pro\/low bono work:<\/b><\/p>\n

We encourage our agencies to use their services and talent as a force for good, including pro bono and low bono work. During 2021, we collated Group-wide data about our community investment activity, including pro bono, volunteering and cash donations.\u00a0<\/p>\n <\/div>\n<\/section><\/div>\n\n

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\n Advocacy \n <\/h3>\n \n
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We want to challenge the stereotypes and legacies of our industry, to make our impact on equity, diversity and inclusivity felt. We do this by raising awareness with our peers of the issues that matter to us. We have signed up for many cross industry pledges.<\/span><\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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\n HIPZ \n <\/h3>\n \n
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VCCP and international development charity HIPZ<\/strong> (Health Improvement Project Zanzibar) is a small charity with big plans to improve healthcare for everyone in Zanzibar. HIPZ works in partnership with the Ministry of Health in Zanzibar, and supports the management of two district hospitals, serving a population of 350,000 people.<\/p>\n

VCCP\u2019s partnership with HIPZ began right at the charity\u2019s inception in 2007, and 14 years on, there is a whole VCCP creative team supporting HIPZ, working on brand identity, website, producing better external communications and improving the charity\u2019s social media presence. Michael Sugden<\/strong>, the CEO of VCCP Group<\/strong>, was announced as a trustee in 2021. In February 2021, more than 50 of the agency team took part in The Zanzibar85, the charity\u2019s virtual challenge.<\/p>\n

Together with generous match-funding from VCCP, the challenge raised over \u00a328,000. This year the challenge is back, and for the month of February, VCCP is taking on The Kili22 which entails VCCP employees climbing Mount Kilimanjaro (virtually); that’s running\/walking 79km (or 2.8km a day).<\/p> <\/div>\n \n View<\/a>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n\n

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\n Climate Action \n <\/h3>\n \n
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The Climate Emergency is one of the biggest global challenges that we face. It is imperative that we play our part in reducing carbon emissions to prevent irreversible damage to our planet. In 2021, we committed to becoming Net Zero and to set Science-based targets. We contribute to the reduction of carbon emissions in three ways:\u00a0<\/span><\/p>\n