{"id":21878,"date":"2026-09-22T15:05:38","date_gmt":"2026-09-22T14:05:38","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=21878"},"modified":"2026-09-22T15:05:38","modified_gmt":"2026-09-22T14:05:38","slug":"were-macmillan-cancer-supports-new-integrated-agency-of-record","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/sep\/were-macmillan-cancer-supports-new-integrated-agency-of-record","title":{"rendered":"We\u2019re Macmillan Cancer Support\u2019s new integrated Agency of Record"},"content":{"rendered":"
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Macmillan Cancer Support has appointed VCCP as its strategic brand and creative partner. With 3.5 million people living with cancer in the UK – a record high that continues to rise – the demand for support has never been greater. To keep Macmillan relevant, recognisable, and accessible to even more people, the UK\u2019s leading cancer charity has brought on both our branding agency SomeOne and VCCP Blue.<\/span><\/p>\n

SomeOne will lead the brand\u2019s future evolution, while VCCP Blue will shape the creative platform and campaigns to bring the Macmillan story to life across paid, owned, and earned channels. Both teams will build on the charity\u2019s core mission to make sure everyone with cancer gets the best possible support today, while working with healthcare professionals, the NHS, and wider partners to transform cancer care for tomorrow.<\/span><\/p>\n

New work is expected to launch next year, which will include evolving the charity\u2019s flagship Fair Cancer Care campaign throughout 2027 and beyond, alongside building out Macmillan\u2019s broader brand story.<\/span><\/p>\n

“Every 75 seconds, somebody in the UK hears the words \u2018you have cancer\u2019, and that moment can change their life forever. That\u2019s why it\u2019s more important than ever that people understand the support Macmillan can provide, whether they\u2019re living with cancer themselves, supporting a loved one, or looking to make a difference with their time, money or voice. SomeOne and VCCP Blue impressed us with the strength of their strategic thinking, creative ambition and clear understanding of our mission. We’re excited to work together to help everyone with cancer get the best care the UK has to offer, whoever and wherever they are.”\u00a0<\/span><\/p>\n

Kate Jones, Director of Communications, Brand and Content at Macmillan Cancer Support<\/span><\/i><\/p>\n

“We are hugely proud to be appointed by Macmillan Cancer Support at such an important moment for the charity. Macmillan is one of the UK’s most trusted charity brands, and we don’t take lightly the responsibility that comes with helping evolve it. This is a truly integrated win, bringing together SomeOne’s strategic brand expertise and VCCP Blue’s creative and activation capability, and we’re ambitious about what that combination can do for Macmillan’s next chapter. We are looking forward to getting started.”\u00a0<\/span><\/p>\n

Roly Darby, Managing Director, VCCP Blue<\/span><\/i><\/p>\n

“Many people already know the incredible impact Macmillan has had on the nation, but as the charity looks toward its next chapter, the brand needs to evolve to support an ever-growing need. We are honored to be entrusted with defining the future role and architecture of such a beloved brand. Our goal is to ensure that anyone facing cancer, and anyone wanting to support the cause, knows exactly how to connect with Macmillan when it matters most.”\u00a0<\/span><\/p>\n

Simon Manchipp, Founding Partner, SomeOne<\/span><\/i><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","categories":[191,187],"class_list":["post-21878","news","type-news","status-publish","hentry","category-agency-news","category-news"],"acf":{"capability_ids":[],"author":false,"client_id":"10248","hero_video":"","hero_image":{"ID":21879,"id":21879,"title":"macmillan cancer support - new client","filename":"macmillan-cancer-support-new-client.png","filesize":171937,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client.png","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/sep\/were-macmillan-cancer-supports-new-integrated-agency-of-record\/attachment\/macmillan-cancer-support-new-client","alt":"macmillan cancer support and vccp logos on a green background","author":"77","description":"","caption":"","name":"macmillan-cancer-support-new-client","status":"inherit","uploaded_to":21878,"date":"2026-09-22 11:05:36","modified":"2026-09-22 11:06:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client-720x720.png","Square-width":720,"Square-height":720}},"meta-title":"We\u2019re Macmillan Cancer Support\u2019s new integrated Agency of Record","meta-description":"Macmillan Cancer Support appoints SomeOne and VCCP Blue as strategic and creative partners to evolve the brand and expand care support across the UK.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/09\/macmillan-cancer-support-new-client.png","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/21878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=21878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}