{"id":21536,"date":"2026-08-06T09:25:30","date_gmt":"2026-08-06T08:25:30","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21536"},"modified":"2026-08-06T09:31:20","modified_gmt":"2026-08-06T08:31:20","slug":"faith-film-fest-2-ai-takes-on-the-bear","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/aug\/faith-film-fest-2-ai-takes-on-the-bear","title":{"rendered":"faith film fest 2: AI takes on \u2018The Bear\u2019"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-ZVb1Xo wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">We&#8217;ve just wrapped the second edition of faith Film Fest \u2014 our agency-wide competition challenging colleagues to write, shoot and edit a short film using the latest Google AI tools, including Nano Banana, Veo and Lyria.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">This year&#8217;s brief asked entrants to bring \u201cThe Bear\u201d to life: our shorthand for the looming obstacle or stubborn convention that creative teams battle every day. Interpretations ranged from epic cinematic showdowns to weirdly funny takes on agency life. <\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Q5zon wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1215113791?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=a730b63f99\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1gngAL wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">We launched the annual competition at the end of March with an official brief and briefing session, followed by a series of hands-on training sessions to help colleagues get to grips with the tools. We received entries from across VCCP\u2019s offices and capabilities, with film styles including claymation, comic book, photo-real and CGI,\u00a0 produced by everyone from Account and Resource Managers, through to our Creative &amp; Production teams.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;I was surprised by how engaged people were across the agency. Both junior and senior team members were grateful for the chance to create and unearth the mystery behind AI.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Charlotte Borrell, Head of Studios Production, Girl&amp;Bea<\/span><\/i><i><span style=\"font-weight: 300;\">r<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">The films were judged by our team of experts, alongside special guest judges Dyana Najdi and Dan Germain from Google. Across all entries, the judges were impressed by how the entrants had used AI to enhance their creativity, and by how many participants had used the film fest as an opportunity to showcase skills outside of their normal agency role.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">They also reflected on how participants had pushed the technology to deliver quality work, while understanding and working around limitations like continuity and hallucinations.<\/span><span style=\"font-weight: 300;\">\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;Seeing that human core augmented through the power of AI\u2019s ability to bring a vision to life through the lens of the creator is truly incredible.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Dyana Najdi, Managing Director at Google<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;There were exceptional stories told to a high standard. You could tell these films were well-thought-through, with wildly different artistic interpretations of the same &#8216;bear&#8217; prompt.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Emma Jackson, Midweight Creative, VCCP &amp; last year\u2019s faith film fest winner<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Ten finalists went through to our Big Screen Showcase, held at TownHall, where we screened the films before crowning Paul Hunt from our PR division VCCP Roar this year\u2019s winner. <\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z12TrQl wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1215113003?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=d94b227cc3\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZhrfzV wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;What I love most about the faith Film Fest is what it unlocks. People from every discipline found a way to express their imagination through the oldest form of communication: storytelling.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">\u00a0Ben Hopkins, Creative Director, VCCP\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">We launched the faith Film Fest to give everyone within VCCP the chance to get hands-on with new creative technology, and this year&#8217;s entries proved to feature both technical ambition and brilliant storytelling. You can watch the top ten entries from faith Film Fest 2026 on our YouTube, <strong><a href=\"https:\/\/www.youtube.com\/playlist?list=PLa3zEciE489k\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>. <\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London-1024x520.jpg\" alt=\"\" class=\"wp-image-21570\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London-1024x520.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London-300x152.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London-768x390.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London-1536x780.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith-film-fest-winner-with-judges-VCCP-in-London.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" 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film fest 2: AI takes on \u2018The Bear\u2019 | VCCP","meta-description":"VCCP's second edition of faith Film Fest, the agency-wide competition challenging colleagues to write, shoot and edit a short film using the latest Google AI tools, including Nano Banana, Veo and Lyria.\u00a0","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/faith_film_fest_2_banner_social.jpg","news_id":"191","related_content_title":"You may also 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