{"id":21401,"date":"2026-06-16T11:54:25","date_gmt":"2026-06-16T10:54:25","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=21401"},"modified":"2026-06-16T11:54:25","modified_gmt":"2026-06-16T10:54:25","slug":"were-helping-uk-advertising-reach-greater-global-heights","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/jun\/were-helping-uk-advertising-reach-greater-global-heights","title":{"rendered":"We\u2019re helping UK Advertising reach greater global heights\u00a0"},"content":{"rendered":"
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Last year, the UK advertising industry generated a record breaking <\/span>\u00a319.4 billion of economic revenue<\/span>, making us the second biggest advertising exporter in the world and placing our industry in the same ranks as energy and metals when it comes to supporting the UK economy through trade.\u00a0<\/span><\/p>\n

Our new work for the UK Advertising Export Group (UKAEG), brings together UK advertising as one \u2018Team GB\u2019 of creative brilliance and strategic work that generates revenue for clients, positioning the sector as a global powerhouse. The campaign aims to <\/span>showcase UK Advertising\u2019s unique proposition on the world stage.\u00a0<\/span><\/p>\n

‘UK Advertising. Where creativity works’ was <\/span>designed by VCCP and our global content creation agency Girl&Bear and brought to life by our digital experience agency Bernadette. The tile motif <\/span>represents the diverse blend of talent, innovation, and creative disciplines that form the UK\u2019s modern advertising ecosystem.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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The campaign was launched at London\u2019s Outernet on Monday, marking the first time a <\/span>\u00a0UK business sector has utilised the space. For maximum impact, a bespoke version of the campaign was created to play on the space\u2019s wraparound screens. <\/span>\u00a0<\/span><\/p>\n

The launch was attended by Minister of Trade <\/span>Minister Chris Bryant, who said of the campaign, <\/span>\u201cWe hardly ever boast on the international stage about advertising, and yet we\u2019re the second biggest advertising exporter in the world. We have a bounce of trade which every other sector in the British economy would die for.<\/span><\/i>\u201d<\/span><\/i> The work will have its international debut at the Cannes Lions festival after launching in the UK this week.\u00a0<\/span><\/p>\n

Speaking on the launch, our Global Group CEO and Chair of the UKAEG, Julian Douglas noted <\/span>\u201cPound for pound, the UK is the best creative advertising market in the world. And in a fiercely competitive global market, that matters. The awards we win are great, but the commercial results of UK Advertising drives are what really count. \u2018Where Creativity Works\u2019 is a statement of fact. And the new campaign lands it emphatically. The tile system captures a modern, multifaceted creative industry, all pointing in the same direction.\u201d\u00a0<\/span><\/i>

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