{"id":21227,"date":"2026-05-21T14:25:44","date_gmt":"2026-05-21T13:25:44","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21227"},"modified":"2026-05-21T14:25:44","modified_gmt":"2026-05-21T13:25:44","slug":"drawn-to-greatness-weve-won-three-dad-pencils","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/may\/drawn-to-greatness-weve-won-three-dad-pencils","title":{"rendered":"Drawn to Greatness: We&#8217;ve won three D&amp;AD Pencils!"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-wpNE3 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Now in its 64th year, the D&amp;AD Awards celebrate the year\u2019s most powerful and purposeful creative work. In D&amp;AD\u2019s own words, the Pencils are designed to be deliberately tough to win, so we\u2019re delighted AF to have taken home a Yellow, Graphite and Wood Pencil this year for our work for Cadbury Bournville.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-custom-php-Z1SWbSL wp-block-lazyblock-custom-php\">  \r\n            <table class=\"awards-table\">\n  <tbody>\n    <tr>\n      <td>Writing for Advertising<\/td>\n      <td>Yellow Pencil<\/td>\n    <\/tr>\n    <tr>\n      <td>Film<\/td>\n      <td>Graphite Pencil<\/td>\n    <\/tr>\n    <tr>\n      <td>Film<\/td>\n      <td>Wood Pencil<\/td>\n    <\/tr>\n  <\/tbody>\n<\/table>\n\n<style>\n.awards-table {\n  width: 100%;\n  max-width: 600px;\n  border-collapse: collapse;\n  font-family: Arial, sans-serif;\n  font-size: 16px;\n  color: #000000;\nmargin: auto;\npadding: 10px;\n}\n\n.awards-table td {\n  border: 1px solid #000000;\n  padding: 8px 12px;\n  text-align: left;\n  vertical-align: middle;\n}\n\n\/* Automatically targets and highlights only the cells in the first (left) column *\/\n.awards-table td:first-child {\n  background-color: #fff2cc;\n}\n<\/style>        \r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-2oLSne wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Made to be Enjoyed, Not Endured, our new integrated brand campaign, launched last year. As the first new positioning for Bournville in nearly 50 years, it was designed to challenge category convention and add value to the brand. The comedic film sits at the heart of the campaign, with both 90\u201d and 30\u201d versions created. <\/p>\n<p style=\"text-align: left;\">The script was written by VCCP creatives Alice Goodrich, Lara Baxter and Simon Connor. Once the script was formed, we worked with Einstein and BAFTA-winning British comedy writer Simon Blackwell (Veep, Peep Show, The Thick of It) to hone the jokes and collaborate on new material.<\/p>\n<p style=\"text-align: left;\">The result is a hilariously sharp and self-aware film that flips category conventions on their head \u2013 and firmly positions Bournville as the antidote to dark chocolate elitism.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z9GS6o wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1108986322?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=365b575b92\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Zqe11E wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><em>\u201cBournville. Legendary and long lasting. The team set out to deliver work that would populate culture, and this recognition proves that it\u2019s doing exactly that. Super chuffed.\u201d<\/em><\/p>\n<p style=\"text-align: left;\"><strong>Chris Birch and Jonny Parker, Chief Creative Officers at VCCP in London<\/strong><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","categories":[191],"class_list":["post-21227","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"author":false,"client_id":"","hero_video":"","hero_image":{"ID":21228,"id":21228,"title":"DA&D-web-banner","filename":"DAD-web-banner.png","filesize":2195540,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner.png","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/may\/drawn-to-greatness-weve-won-three-dad-pencils\/attachment\/dad-web-banner","alt":"","author":"77","description":"","caption":"","name":"dad-web-banner","status":"inherit","uploaded_to":21227,"date":"2026-05-21 13:04:29","modified":"2026-05-21 13:04:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Drawn to Greatness: We've won three D&AD Pencils! | VCCP","meta-description":"VCCP celebrates a major win at the 64th D&AD Awards, taking home Yellow, Graphite, and Wood Pencils for our hilariously sharp Cadbury Bournville campaign.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/DAD-web-banner.png","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1","10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/21227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=21227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}