{"id":21105,"date":"2026-03-20T13:11:51","date_gmt":"2026-03-20T13:11:51","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=21105"},"modified":"2026-03-20T13:11:52","modified_gmt":"2026-03-20T13:11:52","slug":"were-campaigns-independent-creative-agency-of-the-year","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/mar\/were-campaigns-independent-creative-agency-of-the-year","title":{"rendered":"We\u2019re Campaign\u2019s Independent Creative Agency of the Year"},"content":{"rendered":"
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Campaign\u2019s Agency of the Year awards have been benchmarking excellence since the early 1990s. Featuring a robust panel of expert judges, these prestigious awards evaluate the overall performance of an agency.<\/span><\/p>\n

We\u2019re proud to be the most awarded agency at the 2025 awards. Here\u2019s what we won and how we did it.<\/span><\/p>\n

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Gold: Agency Producer of the Year: Girl&Bear\u00a0<\/b><\/h4>\n

VCCP\u2019s makers know how to make great things happen, and this award is a reflection of a year filled with innovation, creativity and hustle. Against a backdrop of demands for fast, cost effective content, we\u2019ve embraced technology where it helps us craft at scale and pushed creative boundaries to make exciting work for exciting brands.\u00a0<\/span><\/p>\n

Taking another step forwards in our ambition to get a global reputation for \u2018Craft without Compromise\u2019, it was only natural that we would make it to the Americas to further expand our global footprint. Our US offering is deliberately lean and agile, but backed by the strength of a truly global production network.<\/span><\/p>\n

Our Girl&Bear mentality opens doors creatively. We know our approach is different \u2013 we\u2019re built to partner, not compete. We\u2019re collaborative by design, and that spirit always extends to how we work with creative agencies, media partners and production companies alike.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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Gold: Strategic Leader: Michael Lee\u00a0<\/b><\/h4>\n

Our Group Chief Strategy Officer, Michael Lee leads a high-performance, integrated squad of specialists spanning <\/span>f<\/span><\/i>ai<\/span>th<\/span><\/i>, Employer Brand, Loyalty & CRM, and VCCP Social Club. Under Michael\u02bcs leadership, these multi-disciplinary teams represent a hive of activity and innovation within our business, driven by Michael\u2019s ability to unify diverse strategic perspectives into a cohesive global force.<\/span><\/p>\n

In 2025, Michael coined the phrase \u2018the Goldilocks equation\u02bc, something he’s observed <\/span>as being a challenge for every agency: striking the right balance between enthusiastically <\/span>embracing the significant benefits of AI and prioritising human creativity and imagination. <\/span>This phrase has been front of mind for Michael throughout this year: we prioritised staying <\/span>true to VCCP\u02bcs original mission statement on AI: that we will always use AI as an accelerator <\/span>of human creativity. Our work for O2 on Daisy vs Scammers, our AI scambaiting granny, is just one of many examples of how we’ve lived that belief.<\/span><\/p>\n

Gold: Talent Management Team: DE&I Collective<\/b><\/h4>\n

DE&I isn\u2019t a buzzword at VCCP; it\u2019s in our foundation. Our DE&I Collective drive our agenda across every part of the agency, from inclusive recruitment to cultural events and award-winning work. We\u2019re absolutely thrilled with our 2025 win, which brings the team\u2019s tally to four years out of the last five.\u00a0<\/span><\/p>\n

While others have retreated, we continue to see diversity of thought as our superpower and lean harder than ever into what we believe is fair and right. That’s why we’ve gone bigger on DE&I than ever before. <\/span>We expanded our DE&I Collective from 15 to 40 people across the business, scaled our educational youth charity, The Challenger Academy, to new parts of the country and brought a new agency partner, Oliver, on board, and have provided DE&I consultancy to more clients to ensure more inclusive work.<\/span><\/p>\n

The results speak for themselves. By refusing to conform to a world retreating on DE&I initiatives, we have achieved a 9.7% turnover rate (less than half the industry average of 21.4%) and ensured that 52% of our entry level intake came from underrepresented backgrounds.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

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