{"id":21089,"date":"2026-02-26T17:41:14","date_gmt":"2026-02-26T17:41:14","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=21089"},"modified":"2026-02-26T19:15:11","modified_gmt":"2026-02-26T19:15:11","slug":"were-the-most-awarded-agency-in-this-years-campaign-big-global-awards","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2026\/feb\/were-the-most-awarded-agency-in-this-years-campaign-big-global-awards","title":{"rendered":"We\u2019re the most awarded agency in this year\u2019s Campaign BIG Global Awards!"},"content":{"rendered":"
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Celebrating work that sparks real conversations and sets industry standards, the Campaign BIG Global awards feature creative work from across the globe. Here\u2019s our winning work.\u00a0<\/h4>\n

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Made to be enjoyed, not endured – Bournville<\/h4>\n

Winner, Film
Winner, Best Brand Repositioning<\/h6>\n


To launch Bournville\u2019s first integrated brand campaign in almost 50 years, we introduced a new brand platform \u2018Made to be enjoyed, not endured\u2019.<\/p>\n

Playfully skewering the trend of artisan one upmanship present in \u2018foodie\u2019 culture, our sharp and self-aware film flips category conventions on their head \u2013 and firmly positions Bournville as the antidote to dark chocolate elitism.<\/p>\n

“Bournville. The chocolate that just observes as all the other chocolates around it slowly lose their minds – chasing latest fads and fashions. A chocolate this legendary deserves famous work that populates culture, and it’s brilliant to see our ambition recognised by the Campaign Big Global judges\u201d<\/em><\/p>\n

Chris Birch and Jonny Parker, Chief Creative Officers<\/strong><\/p>\n <\/div>\n<\/section><\/div>\n\n

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