{"id":20826,"date":"2025-12-24T11:56:13","date_gmt":"2025-12-24T11:56:13","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=20826"},"modified":"2025-12-24T12:30:33","modified_gmt":"2025-12-24T12:30:33","slug":"our-2025-year-in-review","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/dec\/our-2025-year-in-review","title":{"rendered":"Lions and Orcas and Bears (oh my!)\u00a0"},"content":{"rendered":"
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Our 2025 year in review<\/h4>\n

As we near the end of the year, when many are ready to curl up with a mince pie and hibernate until January, our new HQ on Berners Street is still buzzing with activity.<\/p>\n

The main atrium space welcomes you to VCCP with imagery from TfL\u2019s 25 year anniversary campaign, a celebration of retaining the brand as a client for another three years, while our meeting rooms buzz with pitches and 2026 client planning sessions. At our magical post window, anticipation builds for the annual \u2018Raymond\u2019s Lotto Grotto\u2019 draw (iykyk).<\/span><\/p>\n

The dynamism of the UK office – on a cold December day – is an apt metaphor for the year we\u2019ve had. It’s been described by Creative Salon as us \u201crelentlessly raising the bar\u2019\u2019 <\/em><\/strong>and by ADWEEK as VCCP \u201cmastering its own blend of creativity, Al, and agility<\/em><\/strong>\u201d.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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Our most awarded year ever<\/h4>\n

We\u2019ve had a phenomenal year on the awards circuit, including achieving a magnificent seven Cannes Lions awards (making us the most awarded independent agency at Cannes this year) as well as a host of other awards across PR, Craft, Strategy, Direct, Effectiveness and Digital, demonstrating the strength of our offerings.<\/p>\n

Our 2025 tally also includes an astounding eleven agency of the year awards across our network, reflecting that our challenger mindset drives us to keep raising the bar in what we create and deliver for our clients, always looking for ways to set our work and ourselves apart from the competition.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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Creatively innovating<\/h4>\n

We\u2019ve pushed creative boundaries and leveraged emotional resonance for many clients this year, delivering world-class campaigns for clients including Virgin Media O2, EasyJet, Cadbury, White Claw, Co-op Funeralcare and All England Tennis Club.<\/p>\n

Across VCCP, we\u2019re pioneering how generative AI can be used to unlock new levels of creativity and impact, creating AI systems that are the campaign to enhance interactivity and drive real world impact. Led by our AI creative agency Faith, we\u2019re testing and evolving new technologies and proving that when you do it right, the \u2018slop\u2019 stereotype does not apply.<\/p>\n

This year, this work has included AI scambaiting Granny \u2018Daisy\u2019 who as well as going viral – and winning 95 awards to date – has delivered proven business results.<\/p>\n

To be achieving such great creative heights, particularly for Daisy vs Scammers – created for O2, our first client and part of the VCCP stable since 2002 – is a point of particular pride, and to quote More About Advertising, \u201ca perfect example of the agency\u2019s enviable ability to keep dialling up the creativity on long-term clients<\/strong><\/em>\u201d.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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New partnerships<\/h4>\n

This year we\u2019ve won 80 new clients globally welcoming to the VCCP fold Spectrum, Barclays, Direct Line Group, Centrica, De\u2019Longhi, All England Lawn Tennis Club and Co-op Funeralcare amongst many others.<\/p>\n

We\u2019ve started delivering work for these clients that aims to generate tangible business impact. In an increasingly complicated media landscape, we know that our work needs to be memorable and enduring, tapping into emotions and populating culture.<\/p>\n

In our first brand campaign for Barclays we’ve sought to do exactly that, by redefining the role Barclays plays in modern British life. Rooted in insight that shows progress is an innate desire for all of us, our creative execution brings to life exactly how Barclays is the best bank to help people, businesses and communities make meaningful progress.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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