{"id":20440,"date":"2025-09-02T12:50:06","date_gmt":"2025-09-02T11:50:06","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=20440"},"modified":"2025-09-02T12:50:07","modified_gmt":"2025-09-02T11:50:07","slug":"evergreen-garden-care-appoints-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/sep\/evergreen-garden-care-appoints-vccp","title":{"rendered":"Evergreen Garden Care appoints VCCP"},"content":{"rendered":"
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Evergreen Garden Care<\/b>, home to some of the world\u2019s most recognisable garden care brands, has appointed global challenger network <\/span>VCCP<\/b> as its integrated agency of record following a competitive three-way pitch process managed by <\/span>Booster Consulting<\/b>.<\/span><\/p>\n

The win establishes a global relationship and unites <\/span>VCCP<\/b>\u2019s strategy and creative with <\/span>VCCP Media<\/b>, global content creation studio <\/span>Girl&Bear<\/b><\/a> and <\/span>Good Relations<\/b><\/a> who manage PR, influencer and social.<\/span>
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<\/span>VCCP<\/b> will deliver integrated brand platforms designed to scale internationally across <\/span>Evergreen<\/b>\u2019s portfolio, which includes <\/span>Miracle-Gro<\/b>, <\/span>Levington<\/b>, <\/span>Tomorite<\/b>, <\/span>Roundup<\/b>, <\/span>Weedol<\/b>, <\/span>Patio Magic!<\/b> and <\/span>Clear<\/b>.<\/span><\/p>\n

The appointment builds on the successful relationship between <\/span>Good Relations<\/b> and <\/span>Miracle-Gro<\/b>, which began in 2024 with PR, influencer and social, in a process also run by <\/span>Booster<\/b>.<\/span><\/p>\n

Karen Wilkinson<\/b>, <\/span>Marketing Director UK & Ireland<\/b> at<\/span> Evergreen Garden Care<\/b>, said<\/span>: <\/b>\u201cThis partnership is a significant step for <\/span>Evergreen<\/b>. We wanted more than an agency roster – we wanted a team who could work together seamlessly to unlock the potential of our brands in the UK and globally. <\/span>VCCP<\/b>\u2019s <\/span>One Roof Thinking<\/span><\/i> and integrated model gives us exactly that, and their challenger mindset will help us bring fresh relevance to the category.\u201d<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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Roly Darby, MD<\/b> at <\/span>VCCP<\/b>, added: \u201cWe\u2019re delighted to be partnering with <\/span>Evergreen<\/b> across such a strong portfolio of brands. We\u2019re passionate about creating enduring brand platforms – and thanks to our <\/span>One Roof approach<\/span><\/i>, we\u2019re uniquely placed to bring creativity, media, production, PR and social together as one global team. This win is a brilliant example of our ethos that \u2018It only works if it all works\u2019.\u201d<\/span><\/p>\n

Nick Elliott<\/b>, <\/span>Director<\/b> of <\/span>Booster<\/b> said: “It has been an absolute pleasure to work with Karen and the <\/span>Evergreen<\/b> team to help create, what we are certain will be, a successful, long-term relationship with <\/span>VCCP<\/b>. The chemistry and fit is excellent between the teams, and we are excited to see the work that is created as a result.”<\/span><\/p>\n

The first campaign for <\/span>Miracle-Gro<\/b> will launch in Spring 2026, marking the debut of this new global partnership model. Further brand platforms will follow across the <\/span>Evergreen<\/b> portfolio, with work already underway to ensure they are built to flex and scale internationally.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n We wanted more than an agency roster – we wanted a team who could work together seamlessly to unlock the potential of our brands in the UK and globally. \n Karen Wilkinson, Marketing Director UK & Ireland at Evergreen Garden Care<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-20440","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"20439","hero_video":"","hero_image":{"ID":20443,"id":20443,"title":"Miracle Gro header","filename":"Miracle-Gro-header.jpg","filesize":549718,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/sep\/evergreen-garden-care-appoints-vccp\/attachment\/miracle-gro-header","alt":"","author":"66","description":"The image shows a bright yellow bottle of Miracle-Gro All Purpose Liquid Plant Food prominently displayed in a lush garden setting. Surrounded by pink, purple, and orange flowers, as well as a cream-colored watering can, the product is highlighted as a solution for feeding plants and promoting healthier, more vibrant blooms. The scene conveys growth, vitality, and the joy of gardening with Miracle-Gro.","caption":"Miracle-Gro All Purpose Plant Food brings vibrant color and healthy growth to every garden.","name":"miracle-gro-header","status":"inherit","uploaded_to":20440,"date":"2025-09-02 11:49:13","modified":"2025-09-02 11:49:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-header-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Evergreen appoints VCCP as global integrated agency of record","meta-description":"Evergreen Garden Care has named VCCP its global integrated agency of record, uniting strategy, creative, media, PR, production and social across brands including Miracle-Gro, Levington and Roundup. The first global campaign will launch in 2026.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Miracle-Gro-1.jpg","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/20440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=20440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}