{"id":20419,"date":"2025-08-29T12:58:27","date_gmt":"2025-08-29T11:58:27","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=20419"},"modified":"2025-08-29T12:58:27","modified_gmt":"2025-08-29T11:58:27","slug":"co-op-funeralcare-appoints-vccp-in-integrated-agency-win","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/aug\/co-op-funeralcare-appoints-vccp-in-integrated-agency-win","title":{"rendered":"Co-op Funeralcare appoints VCCP in integrated agency win"},"content":{"rendered":"
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Co-op Funeralcare<\/strong> has appointed VCCP<\/strong> as its agency partner across creative and strategy, with Girl&Bear<\/strong><\/a> leading content production and VCCP Media<\/strong> delivering SEO. This appointment reflects Co-op<\/strong>\u2019s confidence in the integrated model and existing partnership.<\/p>\n

The win expands VCCP<\/strong>\u2019s remit across the Co-op Group<\/strong>, following the appointment in 2024 as lead creative agency for Co-op<\/strong>\u2019s food business. The shared brand platform – \u2018Owned By You. Right By You.\u2019<\/em> – will now be extended to Co-op Funeralcare<\/strong>, creating a unified creative ecosystem for one of Britain\u2019s most recognised member-owned organisations.<\/p>\n

Co-op Funeralcare<\/strong> is the UK\u2019s leading funeral provider, with a proud history of delivering the highest standards of service and care for bereaved families and their loved ones. With shifting consumer expectations, the brand is looking to deepen relevance and connection – providing a more modern, accessible and human experience for the families and communities it serves.<\/p>\n

The appointment reflects Co-op<\/strong>\u2019s belief in the power of joined-up thinking. VCCP<\/strong>\u2019s integrated model brings creative, content, media and strategy together under one roof – enabling brand platforms to flex and flourish across every touchpoint, from national campaigns to local search.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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As the global challenger network for challenger brands, VCCP<\/strong> specialises in creating enduring brand platforms that deliver value and enable diverse creative ideas of exceptional quality.<\/p>\n

Ayshea Elliott<\/strong>, Head of Marketing<\/strong> at Co-op Funeralcare<\/strong>, said: \u201cWe\u2019re pleased to be partnering with VCCP<\/strong> and look forward to working with them to further strengthen the Co-op Funeralcare<\/strong> brand, as well as our connection with the communities that we serve.\u201d<\/p>\n

Andrew Peake<\/strong>, CEO<\/strong> at VCCP London<\/strong>, added: \u201cThis appointment is a real vote of confidence in both the strength of the creative platform and the strength of our partnership. Co-op<\/strong> is a brand that stands for something – and in categories that often feel distant or impersonal, that matters more than ever. We\u2019re proud to help spotlight that belief across Co-op Funeralcare<\/strong>.\u201d<\/p>\n

\u201cAs the global challenger network for challenger brands, we create enduring brand platforms that deliver value – and this is a brilliant opportunity to do just that in a category where meaning really matters.\u201d<\/p>\n

The first work from the new partnership will appear later this year.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n We\u2019re pleased to be partnering with VCCP and look forward to working with them to further strengthen the Co-op Funeralcare brand, as well as our connection with the communities that we serve. \n Ayshea Elliott, Head of Marketing at Co-op Funeralcare<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-20419","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"17914","hero_video":"","hero_image":{"ID":20421,"id":20421,"title":"Owned By You. 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