{"id":20122,"date":"2025-07-02T16:43:06","date_gmt":"2025-07-02T15:43:06","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=20122"},"modified":"2025-07-02T17:27:38","modified_gmt":"2025-07-02T16:27:38","slug":"vccp-appointed-by-department-for-education-to-lead-fe-teacher-recruitment","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jul\/vccp-appointed-by-department-for-education-to-lead-fe-teacher-recruitment","title":{"rendered":"VCCP appointed by Department for Education to lead FE Teacher Recruitment"},"content":{"rendered":"
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The<\/span> Department for Education (DfE) <\/b>has appointed<\/span> VCCP<\/b>, the global challenger network for challenger brands, as its lead strategic and creative agency for the recruitment of Further Education (FE) teachers across England.<\/span><\/p>\n

Following a competitive pitch through the <\/span>CCS Communications Marketplace<\/span><\/i> framework, <\/span>VCCP <\/b>has been tasked with developing a bold, integrated platform to attract and retain additional FE teachers, to help secure the skilled workforce the UK needs for the future.<\/span><\/p>\n

With a longstanding track record of creating impactful work for some of the UK\u2019s most trusted institutions, <\/span>VCCP<\/b> was appointed for its ability to uncover clear, actionable insight in a brief of national importance – a vital step in shaping communications that inspire long-term behaviour change. Known for its fully integrated model, the agency brings together strategy, creativity, and content under one roof – ensuring consistent, audience-first storytelling at every touchpoint.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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The appointment adds to a strong run of recent wins for <\/span>VCCP<\/b>, including <\/span>Barclays<\/b>, <\/span>Wimbledon<\/b>, and <\/span>Direct Line Group<\/b>, and reinforces the agency\u2019s expertise in delivering work that not only resonates in culture but helps drive meaningful outcomes.<\/span><\/p>\n

Pete Grenfell<\/b>, <\/span>COO<\/b> at <\/span>VCCP<\/b>, added: \u201cWe\u2019re proud to partner with the Department for Education on such an important brief. Addressing the Further Education teacher shortage isn\u2019t just about filling vacancies – it\u2019s about safeguarding opportunity for the next generation. We\u2019re excited to bring our integrated approach and challenger mindset to a challenge that has the potential to influence the future of the country.\u201d<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n We\u2019re excited to bring our integrated approach and challenger mindset to a challenge that has the potential to influence the future of the country. \n Pete Grenfell, COO at VCCP<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-20122","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"20121","hero_video":"","hero_image":{"ID":20124,"id":20124,"title":"VCCP x Department for Education","filename":"DfE-KC.png","filesize":52415,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jul\/vccp-appointed-by-department-for-education-to-lead-fe-teacher-recruitment\/attachment\/dfe-kc","alt":"VCCP and Department for Education logos","author":"66","description":"VCCP and Department for Education logos","caption":"VCCP and Department for Education logos","name":"dfe-kc","status":"inherit","uploaded_to":20122,"date":"2025-07-02 16:26:43","modified":"2025-07-02 16:27:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1024,"height":576,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","1536x1536-width":1024,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","2048x2048-width":1024,"2048x2048-height":576,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","Header-width":1024,"Header-height":576,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","Wide-width":1024,"Wide-height":576,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-768x576.png","Square-width":768,"Square-height":576,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-307x576.png","Tall-width":307,"Tall-height":576,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-768x576.png","Mobile-width":768,"Mobile-height":576,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","Facebook-width":1024,"Facebook-height":576,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-768x576.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":576,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC-307x576.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"VCCP Appointed by Department for Education to Lead FE Teacher Recruitment","meta-description":"VCCP has been named the lead strategic and creative agency for Further Education teacher recruitment by the Department for Education, following a competitive pitch. The brief aims to tackle the national FE teacher shortage with an integrated, insight-led campaign.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/DfE-KC.png","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/20122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=20122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}