{"id":20108,"date":"2025-06-24T11:24:51","date_gmt":"2025-06-24T10:24:51","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=20108"},"modified":"2025-09-16T14:02:57","modified_gmt":"2025-09-16T13:02:57","slug":"vccps-magnificent-seven-at-cannes-lions-2025","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jun\/vccps-magnificent-seven-at-cannes-lions-2025","title":{"rendered":"VCCP\u2019s Magnificent Seven at Cannes Lions 2025"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1Yzc1L wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p data-start=\"308\" data-end=\"526\">VCCP has once again proven the power of creativity that works, picking up <strong data-start=\"382\" data-end=\"397\">seven Lions<\/strong> at this year\u2019s Cannes Lions International Festival of Creativity &#8211; making us the <strong data-start=\"479\" data-end=\"517\">most awarded independent UK agency<\/strong> of 2025.<\/p>\n<p data-start=\"528\" data-end=\"986\">The standout of the week was <a href=\"https:\/\/www.vccp.com\/uk\/work\/o2\/ai-granny-scambaiter\"><em data-start=\"557\" data-end=\"577\">Daisy vs. Scammers<\/em><\/a> for O2, which earned <strong data-start=\"599\" data-end=\"613\">five Lions<\/strong>\u00a0&#8211; a remarkable demonstration of its breadth, depth and impact. The campaign was awarded a <strong data-start=\"736\" data-end=\"770\">Gold <\/strong>in<strong data-start=\"736\" data-end=\"770\"> PR &#8211; Use of Technology<\/strong>, along with <strong>three Silvers<\/strong> in<strong data-start=\"783\" data-end=\"820\"> PR &#8211; Corporate Purpose<\/strong>, <strong data-start=\"822\" data-end=\"870\">Creative Strategy &#8211; Breakthrough on a Budget<\/strong>, and <strong data-start=\"876\" data-end=\"924\">Digital Craft &#8211; Innovative Use of Technology<\/strong>, plus a <strong data-start=\"933\" data-end=\"985\">Bronze <\/strong>in<strong data-start=\"933\" data-end=\"985\"> Direct &#8211; New Realities &amp; Emerging Tech<\/strong>.<\/p>\n<p data-start=\"988\" data-end=\"1408\"><em data-start=\"1042\" data-end=\"1062\">Daisy vs. Scammers<\/em> harnesses the power of AI to raise awareness of the growing threat of phone scams &#8211; while also winning widespread acclaim for its creativity, effectiveness, and cultural relevance &#8211; as well as fans all around the world. It\u2019s a shining example of how brand purpose, emerging technology and great storytelling can combine to create work that earns attention and drives genuine impact.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p data-start=\"1410\" data-end=\"1846\">Cadbury\u2019s <a href=\"https:\/\/www.vccp.com\/uk\/work\/cadbury\/made-to-share\"><em data-start=\"1420\" data-end=\"1435\">Made to Share<\/em><\/a> also made its mark, winning <strong data-start=\"1464\" data-end=\"1524\">Silver<\/strong> in <strong data-start=\"1464\" data-end=\"1524\">Industry Craft &#8211; Copywriting: Packaging Design<\/strong>. Rooted in the brand\u2019s enduring generosity platform, this design-led campaign reimagined the iconic Dairy Milk bar to spark joyful, everyday acts of sharing. With its pitch-perfect, memeable copy and culturally attuned tone, it struck a chord with the public and proved that packaging can generate as much attention as a huge traditional ad campaign.<\/p>\n<p data-start=\"1848\" data-end=\"2191\">Finally, <a href=\"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/walrus-whizzer\"><em data-start=\"1857\" data-end=\"1873\">Walrus Whizzer<\/em><\/a> for Virgin Media O2 won <strong data-start=\"1898\" data-end=\"1939\">Bronze <\/strong>in<strong data-start=\"1898\" data-end=\"1939\"> Film Craft &#8211; Visual Effects<\/strong>, bringing a surreal new metaphor to the screen: a walrus on a speedboat. A bold, entertaining expression of the freedom and exhilaration of superfast broadband, the film showcased high-end craft and playful storytelling that stood out in the category.<\/p>\n<p data-start=\"2193\" data-end=\"2441\">These wins span PR, Craft, Strategy, Direct and Digital &#8211; reflecting the strength of VCCP\u2019s truly integrated model, and our continued commitment to making work that lives in the real world, connects with real people, and earns its place in culture.<\/p>\n<p data-start=\"2193\" data-end=\"2441\"><strong>A huge thank you to everyone who brought these ideas to life &#8211; our brilliant teams, partners and clients &#8211; and to the Cannes Lions juries for recognising the work.<\/strong><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-107pTz wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide carousel-fade   \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-20-at-11.43.01.jpeg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-20-at-11.43.01.jpeg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-20108","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":20109,"id":20109,"title":"Lions-collage","filename":"Lions-collage.jpg","filesize":386114,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/jun\/vccps-magnificent-seven-at-cannes-lions-2025\/attachment\/lions-collage","alt":"","author":"66","description":"","caption":"","name":"lions-collage","status":"inherit","uploaded_to":20108,"date":"2025-06-20 13:18:56","modified":"2025-06-20 13:18:56","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Wins 7 Cannes Lions | Top UK Independent Agency 2025","meta-description":"VCCP celebrates 7 Cannes Lions wins in 2025, including Gold for O2\u2019s Daisy vs. Scammers, making us the most awarded independent UK agency this year.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Lions-collage.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19363,"post_author":"64","post_date":"2024-11-14 08:10:58","post_date_gmt":"2024-11-14 08:10:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1028802326\",\"blockId\":\"pCOsB\",\"blockUniqueClass\":\"lazyblock-video-pCOsB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith one in five Brits (22%) experiencing a fraud attempt every single week*, \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAI creative agency \\u003c\/span\\u003e\\u003cb\\u003efaith \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehave today launched a first of its kind campaign to fight back against scammers.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the campaign is D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy, a lifelike state-of-the-art Conversational AI designed to speak with scammers and keep them on the phone for as long as possible to waste their time and keep them away from the public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe newest member of O2\u2019s fraud prevention team, D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy was created using a range of cutting-edge AI technology that is completely indistinguishable from a real person. Based on a real life granny at VCCP to ensure total believability, playing on scammer\u2019s own stereotypical views. Whilst anyone can be a victim of a scam, criminal fraud gangs often target the elderly so we leaned into scammers' own biases to create an AI granny based on a real relative of a VCCP employee.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe scammers - including many posing as some of the UK\u2019s most trusted businesses - thought they\u2019d got their hands on an easy target, but D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy has been beating them at their own horrible game.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eD\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24\/7, and over the course of many hours of scam calls she\u2019s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details. By tricking the scammers into thinking they were defrauding a real person, D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy has prevented scammers from targeting real victims and exposed the common tactics used so customers can learn what to watch out for.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 and faith worked with leading UK scambaiter Jim Browning to ensure D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy was armed with the best information and tactics that kept some phone scammers on the line for more than forty minutes - having followed Jim\u2019s expert advice on how to attract dodgy calls.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eD\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy herself was created by combining a selection of Generative Models, a LLM was trained to inform her personality and knowledgebase, and her voice was modelled on a VCCP staff member\u2019s grandmother to ensure total believability. She was brought to life visually by custom-training a Diffusion Model, creating a photo-real character for the campaign, along with a cutting edge image-to-video model to make her move.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003ci\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2,\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said \u201cAt O2, we\u2019ve been investing heavily in the fightback against fraud and this campaign demonstrates the lengths we\u2019re willing to go to keep our customers safe. I\u2019m thrilled to launch the newest member of our fraud team, D\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cb\\u003e\\u003ci\\u003eai\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy: She\u2019s our secret weapon against scammers - indistinguishable from a real person, an AI hiding in plain sight, dedicated to wasting fraudsters time!\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cYet she also shows no matter how persuasive callers seem, they aren\u2019t always who you think they are \u2013 so we all must remain vigilant. With scammers operating full-time call centres specifically to target Brits, we\u2019re urging everyone to leave the scambaiting to the professionals and instead help play their part by forwarding-on dodgy calls and messages to 7726 for free.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eScambaiter D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy has been created in response to new research from O2 revealing 7 in 10 (71%) of Brits would like to get their own back against scammers that have tried to trick them or their loved ones*. However, wasting their own time ranked the top reason why they wouldn\u2019t bait scammers themselves in future (53%)*.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA PR-first campaign, a two minute hero film has been created showing D\\u003c\/span\\u003e\\u003cb\\u003eai\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esy in action with two, shorter, 30 second cut downs created to run on meta and TikTok.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the campaign, O2 is also working with Former Love Islander and scam victim, Amy Hart, to expose fraudsters' crooked tactics and help O2 customers swerve the scammers. Amy Hart was herself scammed and her involvement aims to help the brand connect to the Gen-Z audience who often think themselves too tech-savvy to fall for phone scams.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 blocks millions of fraudulent texts and calls from reaching customers' phones every month and is releasing\u00a0 new AI-powered spam-fighting tools and enhanced caller identification services for free to all mobile customers to help protect them. To help make life easier for customers, O2 has launched a new webpage offering tips, tricks, and advice so they know what to look out for. Visit \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e[O2 Swerve the Scammers website]\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to find out more information.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9Q42D\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z9Q42D\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I\u2019m thrilled to launch the newest member of our fraud team, Daisy: She\u2019s our secret weapon against scammers - indistinguishable from a real person, an AI hiding in plain sight, dedicated to wasting fraudsters time!\",\"quotee\":\"Simon Valcarcel, Marketing Director at Virgin Media O2\",\"blockId\":\"Z1BrCuj\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1BrCuj\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"Daisy vs Scammers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai-granny-scambaiter","to_ping":"","pinged":"","post_modified":"2025-05-23 10:02:21","post_modified_gmt":"2025-05-23 09:02:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19363","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19133,"post_author":"64","post_date":"2024-08-23 10:00:00","post_date_gmt":"2024-08-23 09:00:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1001096819\",\"blockId\":\"Z57o8B\",\"blockUniqueClass\":\"lazyblock-video-Z57o8B\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eVirgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunches the third chapter of its \u2018To Better and Beyond\u2019 campaign, \u2018Walrus Whizzer\u2019, an integrated campaign from agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, which highlights the freedom that better broadband brings.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSet to the soundtrack of Billy Ocean\u2019s \u2018Suddenly\u2019, the 60\u201d hero campaign film emulates the unstoppable feeling experienced when using Virgin Media broadband and spotlight\u2019s the provider\u2019s recent \u2018Best Broadband Experience\u2019 award win from GWS\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe humorous and memorable film follows on from award-winning campaigns \u2018Highland Rider\u2019 and \u2018Goat Glider\u2019, this time featuring a walrus, climbing out of icy waters in a fishing harbour and hopping on to a speedboat. It hits the controls and cruises off into the distance with confused locals and a group of envious walruses looking on as it speeds away. The walrus lets out a roar of happiness as it skims across the waves.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP and its global content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with Swedish artist and director \\u003c\/span\\u003e\\u003cb\\u003eAndreas Nilsson\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and film production company \\u003c\/span\\u003e\\u003cb\\u003eBiscuit Filmworks\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to bring the film to life. The award-winning director has recently worked on films for Apple, Uber Eats and Volvo and shot \u2018Walrus Whizzer\u2019 in his home nation.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThey once again turned to Emmy and Bafta award-winning \\u003c\/span\\u003e\\u003cb\\u003eUntold Studios\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to create the unstoppable \u2018Walrus Whizzer\u2019. The innovative and complex production process began with CG rendered shots, and a bespoke asset build of the walrus through complex 3D models. These were brought to life through a team of animation supervisors and further development within FX to ensure realistic simulations of the characters movement. Complex lighting models were created within CG to make all of the shots look utterly realistic and photographic which then handed over to the composition team to embed rendered images into our real film plates and craft our final touches, like lighting glints, film grade and lens flares.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe resulting film is a distinctive and unexpected story of a maverick walrus discovering his mojo and working out how to move faster and more smoothly through life.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cb\\u003eMarketing Director\\u003c\/b\\u003e \\u003cb\\u003eat Virgin Media O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis latest campaign celebrates the feeling Virgin Media broadband delivers to our customers every day. Smooth, fast and reliable. Being recognised by GWS as providing the \u2018Best Broadband Experience\u2019 only confirms what our customers already know - they are truly unstoppable with us.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e\\u003cb\\u003e Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cWith our Highland Cow and our Goat we brought to life just how unstoppable Virgin Media is. We\u2019ve been on land and in the air. It was time to take to the high seas. And, let\u2019s face it, Walruses have a lot of personality.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today and will run until 27th October across Cinema, TV and VOD, Online, D\/OOH, Social and Radio. Media planning and buying was managed by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Creative digital agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/wearebernadette.co\/\\u0022\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZeGnBs\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZeGnBs\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve been on land and in the air. It was time to take to the high seas. 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\/-->","post_title":"Walrus Whizzer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walrus-whizzer","to_ping":"","pinged":"","post_modified":"2024-08-22 17:07:48","post_modified_gmt":"2024-08-22 16:07:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19133","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19544,"post_author":"64","post_date":"2025-01-27 16:13:46","post_date_gmt":"2025-01-27 16:13:46","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled its latest integrated campaign\\u003c\/span\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Made to Share\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, d\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eeveloped in partnership with its global creative agency, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The campaign, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epart of Cadbury\u2019s Dairy Milk \u2018Generosity\u2019 brand platform,\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e celebrates the everyday acts of kindness that bring people closer together.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures that often go unnoticed. The packaging of each limited edition bar features a playful redesign which suggests how the chunks within could be shared.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEach limited edition pack, ideated by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and designed by \\u003c\/span\\u003e\\u003cb\\u003eBulletproof\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, suggests how the bar can be shared based on a familiar scenario: with \u2018fair\u2019 ratios based on the relative generosity of\u00a0 each friend or family member. These scenarios make every bar a delightful way to say thank you to the unsung heroes within families and friendship groups. One bar brings to life the division of labour that makes up a successful roadtrip: half of the bar being portioned off for \u2018who drove\u2019, with a smaller section for \u2018who navigated\u2019 and just a few blocks for the person \u2018who slept\u2019 the entire way.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith 40 squares in every bar, the redesigned packaging provides a fun new way to share chocolate, and a small way to recognise the generosity of loved ones. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign furthers Cadbury\u2019s mission to inspire moments of generosity. It\u2019s a playful reminder that sharing isn\u2019t just about dividing chocolate, it\u2019s about the human connection. Whether you\u2019re sharing between family, a group of housemates, colleagues, or friends, these redesigned bars celebrate the moments of kindness \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethat strengthen relationships.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign spans across digital out of home, social, TV and retail.\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the integrated campaign, out of home posters will showcase the limited edition redesign in playful and relevant ways, each strategically placed across different media channels and physical locations. Designs that focus on dividing up the roles when cooking with friends and family will be positioned outside supermarkets and out of home in and around airports will spotlight how bars can be shared to celebrate the person within a group of friends that took charge of booking the holiday and made it happen.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Director at Cadbury UK \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cCadbury\u2019s brand identity revolves around generosity and this campaign is an embodiment of that, celebrating the connections that bring us closer together. These redesigned bars are a fun and thoughtful way to recognise and celebrate the everyday acts of generosity that make life a little sweeter.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eTom Lee \\u0026amp; Alice Goodrich, Creatives at VCCP, added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWhen we think of sharing, we tend to think of big events like family Christmases, birthdays, anniversaries. But in the relatively uneventful months at the start of a new year, we wanted to turn the focus to the smaller, more casual acts of generosity - the things we naturally do for each other everyday without thinking twice. So we redesigned Cadbury Dairy Milk bars to be shared amongst the people you care about, whether you're housemates, colleagues or just a bunch of mates.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Made To Share\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was brought to life by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, with the help of global content production studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The \\u003c\/span\\u003e\\u003cb\\u003eVCCP Retail Experience\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e team worked on the retail strategy and the development of retail media assets, and media was led by\\u003c\/span\\u003e\\u003cb\\u003e Publicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and PR and influencers led by \\u003c\/span\\u003e\\u003cb\\u003eOgilvy \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e Elvis \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emanaging organic social, and pack design by\\u003c\/span\\u003e\\u003cb\\u003e Bulletproof\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across the UK and will appear on VOD, social media, YouTube, and OOH.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z16l8Bl\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z16l8Bl\"} \/-->","post_title":"Made To Share","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"made-to-share","to_ping":"","pinged":"","post_modified":"2025-02-10 13:08:14","post_modified_gmt":"2025-02-10 13:08:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19544","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/20108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=20108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}