{"id":20014,"date":"2025-05-30T12:12:33","date_gmt":"2025-05-30T11:12:33","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&p=20014"},"modified":"2025-05-30T12:12:34","modified_gmt":"2025-05-30T11:12:34","slug":"david-masterman-promoted-to-executive-creative-director-at-vccp","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/may\/david-masterman-promoted-to-executive-creative-director-at-vccp","title":{"rendered":"David Masterman promoted to Executive Creative Director at VCCP"},"content":{"rendered":"
\r\n
\r\n \r\n
\r\n \r\n
\r\n

VCCP<\/b>, the global challenger network for challenger brands, has promoted David Masterman to Executive Creative Director, bolstering the creative leadership at its London headquarters.<\/span><\/p>\n

David\u2019s promotion comes at an exciting time for <\/span>VCCP<\/b>, as the agency continues to grow and make work that genuinely connects with people. Fresh from being named both UK and Global Integrated Agency of the Year by Campaign, <\/span>VCCP<\/b> has added new creative clients to its roster including <\/span>Barclays<\/b>, <\/span>Direct Line Group<\/b> and the <\/span>All England Lawn Tennis Club<\/b> – joining long-standing partners like <\/span>Cadbury<\/b>, <\/span>Virgin Media O2<\/b>, <\/span>Transport for London<\/b> and <\/span>White Claw<\/b>.<\/span><\/p>\n

Since joining <\/span>VCCP<\/b> as Creative Director in 2018, David has been the driving force behind some of the agency\u2019s most unforgettable and culturally resonant work. On his watch on <\/span>Virgin Media O2<\/b> we\u2019ve seen motorbike-riding cows, speedboat-driving walruses and Daisy the AI Granny.<\/span><\/p>\n

He\u2019s behind yodelling pizza lovers for <\/span>Domino\u2019s<\/b>, set the juice loose for <\/span>Maynards<\/b> and brought us years of high-flying campaigns for <\/span>easyJet<\/b>. His creative leadership has helped ideas move beyond ads and into popular culture.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

\r\n \t\t

In a career spanning <\/span>DDB<\/b>, <\/span>Fallon<\/b>, <\/span>BBH<\/b> and more, David has created award-winning work for some of the world\u2019s most iconic brands, including <\/span>Audi<\/b>, <\/span>Ben & Jerry\u2019s<\/b>, <\/span>BBC<\/b>, <\/span>Drench<\/b>, <\/span>Levi’s<\/b>, <\/span>Lynx<\/b>, <\/span>Skoda<\/b>, <\/span>Tango<\/b>, <\/span>Umbro<\/b>, <\/span>Volkswagen<\/b> and <\/span>Johnnie Walker<\/b>. His work has been recognised by all the major awards shows, including an impressive 40 D&AD Pencils.<\/span><\/p>\n

Chris Birch and Jonny Parker<\/b>, <\/span>Joint Chief Creative Officers (UK)<\/b> at <\/span>VCCP<\/b>, said: “Dave has this rare ability to take the surreal, the bold and the downright hilarious and turn it into something that lives in people\u2019s heads. His work doesn\u2019t just win awards – it populates culture. He\u2019s a creative leader who inspires, elevates and pushes for better every time, and we\u2019re lucky to have him. Timothy Taylor\u2019s all round!”<\/span><\/p>\n

David Masterman<\/b>, <\/span>Executive Creative Director <\/b>at<\/span> VCCP<\/b>, added: “This place is special. We get to make the kind of work people actually talk about, and that\u2019s always been the goal. I\u2019m beyond chuffed to step into this role and keep building on everything we\u2019ve started.\u201d<\/span><\/p>\n

David takes up his new role with immediate effect.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

\n
\n\n
\n This place is special. We get to make the kind of work people actually talk about, and that\u2019s always been the goal. \n David Masterman, Executive Creative Director<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-20014","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":20015,"id":20015,"title":"David Masterman - Executive Creative Director VCCP","filename":"David-Masterman-Executive-Creative-Director-VCCP.png","filesize":2459754,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/may\/david-masterman-promoted-to-executive-creative-director-at-vccp\/attachment\/david-masterman-executive-creative-director-vccp","alt":"David Masterman sitting on a balcony at VCCP, looking relaxed and smiling at the camera.","author":"66","description":"David Masterman is pictured seated on a balcony at VCCP\u2019s London office, casually dressed in a black t-shirt and jeans. He looks relaxed and confident, smiling slightly as he gazes towards the camera. The glass behind him reflects a row of classic red-brick buildings, adding a touch of character and contrast to the modern setting. The image captures Masterman\u2019s approachable yet thoughtful demeanor, marking his promotion to Executive Creative Director at the agency.","caption":"David Masterman, newly promoted Executive Creative Director at VCCP.","name":"david-masterman-executive-creative-director-vccp","status":"inherit","uploaded_to":20014,"date":"2025-05-30 11:07:37","modified":"2025-05-30 11:09:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1908,"height":1272,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-300x200.png","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-768x512.png","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-1024x683.png","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-1536x1024.png","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP.png","2048x2048-width":1908,"2048x2048-height":1272,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-1908x720.png","Header-width":1908,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-1908x960.png","Wide-width":1908,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"David Masterman promoted to ECD at VCCP","meta-description":"VCCP promotes David Masterman to Executive Creative Director as the agency expands its creative team following continued growth and new client wins.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/David-Masterman-Executive-Creative-Director-VCCP.png","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/20014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=20014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}