{"id":19969,"date":"2025-05-23T15:40:01","date_gmt":"2025-05-23T14:40:01","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=19969"},"modified":"2025-07-16T10:33:50","modified_gmt":"2025-07-16T09:33:50","slug":"vccp-wins-big-at-dad-and-shorty-awards-2025","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/may\/vccp-wins-big-at-dad-and-shorty-awards-2025","title":{"rendered":"VCCP wins big at D&amp;AD and Shorty Awards 2025"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-PRFi7 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"\" style=\"text-align: left\" data-start=\"239\" data-end=\"658\">VCCP is celebrating a string of creative victories at two of the industry\u2019s biggest shows &#8211; the <a href=\"https:\/\/www.dandad.org\/en\/d-ad-awards-pencil-winners\/\">D&amp;AD Awards<\/a> and the <a href=\"https:\/\/shortyawards.com\/17th\/winners\/\">Shorty Awards 2025<\/a> &#8211; with recognition across categories including Press &amp; Outdoor, AI, Packaging, Animation, and more. From coveted Yellow Pencils to multiple Grand Prix, the wins highlight the breadth and depth of creativity across the group &#8211; from generosity-led storytelling to AI-powered innovation.<\/p>\n<h3 style=\"text-align: left\"><strong data-start=\"660\" data-end=\"714\">Cadbury \u2018Made to Share\u2019 Wins Yellow Pencil at D&amp;AD<\/strong><\/h3>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z23zLAi wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/multi-1-1.png\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1kAkHt wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\" data-start=\"716\" data-end=\"1381\">At the 63rd D&amp;AD Awards ceremony at London\u2019s Southbank Centre, Cadbury <a href=\"https:\/\/www.vccp.com\/uk\/work\/cadbury\/made-to-share\"><em data-start=\"787\" data-end=\"802\">Made to Share<\/em> <\/a>earned a prestigious Yellow Pencil in Press &amp; Outdoor, alongside a Graphite Pencil in Writing for Design and two Wood Pencils in Packaging and Press. This marks a major moment in the Glass and a Half campaign, as the beautifully crafted work continues Cadbury\u2019s tradition of emotionally resonant storytelling. The design-led campaign &#8211; which cleverly reimagined the bar itself to reward generous behaviour &#8211; has already picked up awards at Clio and The One Show, making it one of this year\u2019s standout campaigns in both craft and effectiveness.<\/p>\n<h3 style=\"text-align: left\" data-start=\"1383\" data-end=\"1449\"><strong data-start=\"1383\" data-end=\"1449\">O2\u2019s Daisy vs Scammers Sweeps Three Grands Prix at Shorty Awards<\/strong><\/h3>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1MC9Xs wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1028802326?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-qOYN1 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"\" style=\"text-align: left\" data-start=\"1451\" data-end=\"2010\">O2\u2019s <a href=\"https:\/\/www.vccp.com\/uk\/work\/o2\/ai-granny-scambaiter\"><em data-start=\"1456\" data-end=\"1475\">Daisy vs Scammers<\/em><\/a> was a headline act at the Shorty Awards 2025, winning three<strong data-start=\"1530\" data-end=\"1549\"> Grands Prix<\/strong> across Artificial Intelligence, Generative AI and Technology. Created to protect vulnerable people from digital scams, the campaign has become a benchmark for AI with purpose. Since launch, it has generated 1.7 billion impressions, \u00a336M in earned media, and &#8211; crucially &#8211; real-world protection for thousands of people. Daisy\u2019s momentum has also carried through to other top-tier shows, gaining seven prizes at The One Show as well as recognition from Webby Awards, Clio, British Arrows, Creative Review, AdAge, WARC and PR Moment.<\/p>\n<h3 style=\"text-align: left\" data-start=\"2012\" data-end=\"2076\"><strong data-start=\"2012\" data-end=\"2076\">Co-op \u2018Owned By You. Right By You.&#8217;<\/strong><\/h3>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2iPi5l wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/985146345?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZCFLrm wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"\" style=\"text-align: left\" data-start=\"2078\" data-end=\"2526\">So far during this awards season, <a href=\"https:\/\/www.vccp.com\/uk\/work\/co-op\/owned-by-you-right-by-you\">Co-op\u2019s values-led campaign<\/a> has picked up prizes from Campaign BIG, Creative Review, British Arrows and Epica. The campaign has been recognised for <em data-start=\"2145\" data-end=\"2158\">The Receipt<\/em>, a distinctive animated film told entirely through real printed receipts. With meticulous craft and purpose at its core, the campaign has driven a 2.6pp increase in brand affinity, 237,000 new members, and a 56% rise in member transactions. The work brilliantly demonstrates how creatively brave ideas can deliver commercial impact.<\/p>\n<h3 style=\"text-align: left\" data-start=\"2528\" data-end=\"2587\"><strong data-start=\"2528\" data-end=\"2587\">Celebrating the Full Haul: VCCP\u2019s Shorty &amp; D&amp;AD Winners<\/strong><\/h3>\n<p class=\"\" style=\"text-align: left\" data-start=\"2589\" data-end=\"2659\">Alongside these hero campaigns, VCCP was honoured for a range of work:<\/p>\n<p class=\"\" style=\"text-align: left\" data-start=\"2661\" data-end=\"2684\"><strong data-start=\"2661\" data-end=\"2684\">Shorty Awards 2025:<\/strong><\/p>\n<ul data-start=\"2685\" data-end=\"2904\">\n<li class=\"\" data-start=\"2685\" data-end=\"2761\">\n<p class=\"\" style=\"text-align: left\" data-start=\"2687\" data-end=\"2761\"><strong data-start=\"2687\" data-end=\"2711\">Know-How That Sticks<\/strong> &#8211;\u00a0<em data-start=\"2714\" data-end=\"2724\">LinkedIn<\/em> &#8211; Grand Prix (Instructional Video)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2685\" data-end=\"2761\">\n<p class=\"\" style=\"text-align: left\" data-start=\"2687\" data-end=\"2761\"><strong data-start=\"2764\" data-end=\"2782\">My Cadbury Era<\/strong> &#8211;\u00a0<em data-start=\"2785\" data-end=\"2794\">Cadbury<\/em> &#8211; Bronze (Artificial Intelligence)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2832\" data-end=\"2904\">\n<p class=\"\" style=\"text-align: left\" data-start=\"2834\" data-end=\"2904\"><strong data-start=\"2834\" data-end=\"2853\">Home for a Claw<\/strong> &#8211;\u00a0<em data-start=\"2856\" data-end=\"2868\">White Claw<\/em> &#8211; Grand Prix (Wine, Beer &amp; Spirits)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"text-align: left\" data-start=\"2906\" data-end=\"2927\"><strong data-start=\"2906\" data-end=\"2927\">D&amp;AD Awards 2025:<\/strong><\/p>\n<ul data-start=\"2928\" data-end=\"3178\">\n<li class=\"\" data-start=\"2928\" data-end=\"3178\">\n<p class=\"\" style=\"text-align: left\" data-start=\"2930\" data-end=\"2961\"><strong data-start=\"2930\" data-end=\"2947\">Made to Share<\/strong> &#8211;\u00a0<em data-start=\"2950\" data-end=\"2959\">Cadbury<\/em><\/p>\n<ul data-start=\"2964\" data-end=\"3178\">\n<li class=\"\" data-start=\"2964\" data-end=\"3018\">\n<p class=\"\" style=\"text-align: left\" data-start=\"2966\" data-end=\"3018\">Yellow Pencil &#8211; Press &amp; Outdoor \/ Poster Campaigns<\/p>\n<\/li>\n<li class=\"\" data-start=\"3021\" data-end=\"3073\">\n<p class=\"\" style=\"text-align: left\" data-start=\"3023\" data-end=\"3073\">Graphite Pencil &#8211; Writing for Design \/ Packaging<\/p>\n<\/li>\n<li class=\"\" data-start=\"3076\" data-end=\"3128\">\n<p class=\"\" style=\"text-align: left\" data-start=\"3078\" data-end=\"3128\">Wood Pencil &#8211; Packaging Design \/ Limited Edition<\/p>\n<\/li>\n<li class=\"\" data-start=\"3131\" data-end=\"3178\">\n<p class=\"\" style=\"text-align: left\" data-start=\"3133\" data-end=\"3178\">Wood Pencil &#8211; Press &amp; Outdoor \/ Press Adverts<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"text-align: left\" data-start=\"3180\" data-end=\"3408\">These wins reinforce VCCP\u2019s belief in work that earns attention, drives results, and resonates with real people &#8211; whether it\u2019s a bar of chocolate made to be shared, an AI fighting scams, or brilliant storytelling via an animated receipt that created a movement.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-19969","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","16556","10108"],"client_id":"","hero_video":"","hero_image":{"ID":19970,"id":19970,"title":"D&amp;AD","filename":"Untitled-design.jpg","filesize":78393,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/Untitled-design.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/may\/vccp-wins-big-at-dad-and-shorty-awards-2025\/attachment\/untitled-design-6","alt":"Five D&AD award pencils in a row, showcasing Wood, Graphite, Yellow, White, and Black Pencil designs.","author":"66","description":"","caption":"The five iconic D&amp;AD Pencils - 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