{"id":19856,"date":"2025-04-04T12:13:09","date_gmt":"2025-04-04T11:13:09","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=19856"},"modified":"2025-04-04T12:20:45","modified_gmt":"2025-04-04T11:20:45","slug":"matri-sophie-maunder","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/apr\/matri-sophie-maunder","title":{"rendered":"Matri &#8211; Sophie Maunder"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"lazyblock-two-column-text-quote-image-1funhO wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Like many new mums, <\/span><b>Sophie Maunder <\/b><span style=\"font-weight: 400\">thought she was alone in struggling to adapt to life as a working mother, balancing a high-flying career with competing demands at home and trying to live up to impossible expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">She was surprised that so many other mums thought she had it all buttoned down and came to her for advice and support, realising that there was a huge demand for mentoring she developed the framework for <\/span><b>MATRI<\/b><span style=\"font-weight: 400\"> as a side hustle.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Today, after a remarkable 23-year career at <\/span><a href=\"http:\/\/www.vccp.com\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400\">, Maunder leaves the global challenger network for challenger brands to embark on a new chapter, ensuring that talented, high-performing women get the support they need to thrive in their careers after childbirth. Her journey at <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">, encompassing nine distinct roles and navigating both professional triumphs and personal challenges, fueled her passion to create <\/span><b>MATRI<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b>MATRI <\/b><span style=\"font-weight: 400\">offers an 18-month programme of live webinars, on-demand video, coaching sessions, community support and expert advice covering every step of the maternity leave journey &#8211; from how to tell your employer to what happens after you return to work. The 18-month timeframe has been designed to support women through the full transition of maternity leave, and their return to work, ensuring that the support is available at the critical points of their journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For employers the benefits of <\/span><b>MATRI<\/b><span style=\"font-weight: 400\"> make good business sense, with maternity support leading to 68% higher staff satisfaction and cost savings due to increased staff retention<\/span><span style=\"font-weight: 400\">. At present, only 21% of women report that their employers even ask them what support they need to return to work.<\/span><\/p>\n<p><b>Sophie Maunder<\/b><span style=\"font-weight: 400\">, <\/span><b>founder of MATRI<\/b><span style=\"font-weight: 400\">, said: \u201cI know now that I wasn\u2019t alone in feeling alone when I had kids, thankfully my employer offered me support, but there is a huge gap in terms of what companies offer for women going through a massive life change. I was surprised too that whilst I thought everyone else was coping better than I was, others thought I was the model mum who had everything. That\u2019s when I realised that I had to do something to let people know that how they were feeling is normal, and to offer some advice from experts to help them return to work and thrive in their careers.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">\u201c<\/span><b>MATRI<\/b><span style=\"font-weight: 400\"> means that women who go off on maternity leave at the peak of their powers in high performing careers can return to the jobs they love and excel at &#8211; no woman should feel that they need to leave their job because they haven\u2019t got the support they need. Especially working mums in adland, who juggle intense creative demands with family life, bringing invaluable skill and experience to the table. \u2018It\u2019s been a heady mix of working AND living,\u2019 and I\u2019m just so excited that, being the staunch supporter of my life they have always been, <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> remains my committed founding client. So the umbilical cord won\u2019t be entirely severed.\u201d<\/span><\/p>\n<p><b>Maunder<\/b><span style=\"font-weight: 400\"> worked at <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> as an Executive Partner, having joined the global creative network shortly after it was founded in 2002 &#8211; she coined the slogan for the agency\u2019s integrated ethos: \u2018It only works if it all works\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For the last five years, <\/span><b>Maunder<\/b><span style=\"font-weight: 400\"> has run <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">\u2019s maternity coaching programme &#8211; whilst developing the <\/span><b>MATRI<\/b><span style=\"font-weight: 400\"> platform &#8211; this has helped <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> to reach a 100% retention rate amongst staff returning from maternity leave.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It is fitting that <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> has now signed up as <\/span><b>MATRI<\/b><span style=\"font-weight: 400\">\u2019s founding client, offering the support and mentoring programme to all of its staff in its 13 offices across North America, EMEA, and APAC.<\/span><\/p>\n<p><b>Stephanie Brimacombe, Global Chief Growth Officer and CEO EMEA <\/b><span style=\"font-weight: 400\">at <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> added: \u201cI wish <\/span><b>MATRI <\/b><span style=\"font-weight: 400\">had been available when I had my daughters. There is so much pressure on women to seamlessly adapt to motherhood so that they don\u2019t fall behind in their careers &#8211; and there\u2019s no handbook on how to get it right. Thankfully, <\/span><b>Sophie<\/b><span style=\"font-weight: 400\"> has created this brilliant programme to offer support to new mums, and it\u2019s so needed. I\u2019m really proud that she\u2019s taking this amazing step to empower women around the world in many different circumstances and workplaces, and to see her turn her passion and side hustle into a full-time, impactful career. I\u2019m pleased to be able to offer <\/span><b>Sophie\u2019<\/b><span style=\"font-weight: 400\">s continued wisdom to my colleagues when they need it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">To find out more about <\/span><b>MATRI<\/b><span style=\"font-weight: 400\"> and the benefits of the programme for employers and individuals, visit <\/span><a href=\"https:\/\/www.matricoaching.com\/\"><span style=\"font-weight: 400\">www.matricoaching.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1Kv8LA wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        MATRI means that women who go off on maternity leave at the peak of their powers in high performing careers can return to the jobs they love and excel at \n        <cite>Sophie Maunder, founder of MATRI,<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-19856","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":19864,"id":19864,"title":"TEMPLATE FOR WEBSITE (27)","filename":"TEMPLATE-FOR-WEBSITE-27.png","filesize":727639,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/apr\/matri-sophie-maunder\/attachment\/template-for-website-27","alt":"","author":"64","description":"","caption":"","name":"template-for-website-27","status":"inherit","uploaded_to":19856,"date":"2025-04-04 11:20:30","modified":"2025-04-04 11:20:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/TEMPLATE-FOR-WEBSITE-27-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"MATRI - groundbreaking maternity coaching programme launches to support working mothers","meta-description":"MATRI - groundbreaking maternity coaching programme launches to support working mothers","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/Untitled-design-4-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19493,"post_author":"64","post_date":"2025-01-20 12:59:12","post_date_gmt":"2025-01-20 12:59:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the global challenger network for challenger brands, has promoted Chris Birch and Jonny Parker to Chief Creative Officer level as they continue to grow the network\u2019s creative team at its London headquarters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-award winning creative agency has gone from strength to strength, building on its creative reputation for enduring brand platforms which deliver value to an expanding roster of the world\u2019s most recognisable challenger brands including Cadbury, Virgin Media O2, TfL,Walkers and White Claw.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRecent new business wins including Primark, Co-op and National Lottery operator Allwyn has led the network to grow its creative department in London with Chris and Jonny taking more responsibility for the burgeoning team. Their new promotions recognise this growth and the ambition to supercharge the agency with new business wins, additional hires and further promotions.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJonny joined VCCP in 2006 and teamed up with Chris in 2013 before they both stepped up to lead the creative department as Executive Creative Directors in 2022. The duo have created work for all of the agency's biggest clients, crafting ideas that populate popular culture, including their acclaimed Mondel\u0113z campaigns that brought generosity back to the heart of Cadbury.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetween them, Chris and Jonny have won numerous awards including Cannes Lions, D\\u0026amp;AD Pencils, BTAA Arrows, Campaign Big Awards as well as the IPA Effectiveness Grand Prix in 2023 for their work for Cadbury.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eDarren Bailes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eGlobal Chief Creative Officer\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u0022Nothing gives me greater pleasure than elevating Chris and Jonny to this CCO London position. They put their heart and soul into everything in their orbit. And they look after the creative dept. like they would their own family. Most importantly any work they touch is 100x more emotional, more powerful, more memorable. We are constantly writing the future chapters of so many brilliant brands at VCCP, and with Chris and Jonny they are in safe hands.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch and Jonny Parker\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eCCOs at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \\u0022It\u2019s a bloody privilege to take on this new role. We\u2019ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. When you see the\u00a0 extraordinary and sometimes magnificently silly thinking we\u2019re surrounded by every day, and how that turns into ideas that properly populate culture, it was an easy decision when Darren kindly offered us the job. Certainly beats our previous jobs dock working and pan polishing.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChris and Jonny report to Global CCO, Darren Bailes and take up their new roles immediately.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2f5cNV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2f5cNV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve a deep love for the people at our London HQ, especially the incredible creative department, who make all the great work we get to take credit for. \",\"quotee\":\"Chris Birch and Jonny Parker, CCOs at VCCP\",\"blockId\":\"Z1vkGTt\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1vkGTt\"} \/-->","post_title":"Chris Birch and Jonny Parker appointed as joint Chief Creative Officers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chris-birch-and-jonny-parker-appointed-as-joint-chief-creative-officers","to_ping":"","pinged":"","post_modified":"2025-02-10 13:05:28","post_modified_gmt":"2025-02-10 13:05:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19493","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19802,"post_author":"57","post_date":"2025-03-24 14:33:14","post_date_gmt":"2025-03-24 14:33:14","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cem\\u003e\\u003cstrong\\u003eVCCP Founding Partner and Chairman Charles Vallance discusses why\u00a0you should never let a rebrand become the story.\\u003c\/strong\\u003e\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022 style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eWhat\u2019s in a nam? \\u003c\/b\\u003eYou may recently have read that the investment firm abrdn, formerly Aberdeen, has decided to reinstate its vowels. As one online wag observed, the decision brings to an end an uncomfortable and prolonged (the change took place in 2021) case of 'irritable vowel syndrome'.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022 style=\\u0022text-align: left;\\u0022\\u003eThe new CEO, Jason Windsor, has undoubtedly made the right decision. By restoring his brand name to its correct spelling he has, in his own words, removed an unnecessary 'distraction'. He's right because the name change saga - and it really was a saga, causing widespread mirth and bemusement - broke the most sacred of all re-brand laws.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022 style=\\u0022text-align: left;\\u0022\\u003eWhich is that, whenever you re-brand, the re-brand should never become the story. As soon as it does, as soon as a new wordmark\/logo\/symbol vamps the narrative, then it has failed the very narrative it was designed to serve. In the case of abrdn, the problem was heightened by the fact that it came rather late to the disemvowelment party.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022 style=\\u0022text-align: left;\\u0022\\u003eThe trend had begun with Flickr back in 2004, and soon began to snow-ball, especially after Jack Dorsey sent his first tweet on March the 21st 2006, almost exactly nineteen years ago to this day; \\u0022just setting up my twttr'.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022 style=\\u0022text-align: left;\\u0022\\u003eTwttr was later to be re-emvoweled (once a bird enthusiast who owned the domain name Twitter.com was placated). But the voweless bandwagon had left the station. Scribd, Blendr, Mndfl, symplr, Grindr, Tumblr all joined in, until it was almost unusual for a new brand to be fully vowelled. Much of the fashion for vowel-culling was driven by a desire to gain a domain name advantage, either through cheaper registration costs or ease of trademark.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022 style=\\u0022text-align: left;\\u0022\\u003eAnd in many cases, the missing vowel made phonetic sense. You don't really need the 'e' of Flickr to know how it reads. This becomes less true of Scribd, and less true still of Mndfl. By the time Aberdeen decided to lose all three of its e's, the result looked not just pass\u00e9 but also nonsensical.\\u003c\/p\\u003e\",\"blockId\":\"C4ked\",\"blockUniqueClass\":\"lazyblock-text-full-width-C4ked\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Whenever you re-brand, the re-brand should never become the story.\",\"quotee\":\"Charles Vallance, Founding Partner and Chairman, VCCP\",\"blockId\":\"Z16woO0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z16woO0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eThe most recent rebrand saga has, of course, been Jaguar. Just like Aberdeen, it broke the cardinal rule by allowing its rebrand to overshadow the intended \u201cnew Jag\u201d narrative. This led to an undignified media feeding frenzy. And a car-buying public still rather mystified as to what the rebrand might mean for the next generation of vehicles. Nature abhors a vacuum, and the one left by Jag quickly needs filling with some cars.\u00a0\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eOn the jeopardy scale, rebrands rank one notch lower than full renaming exercises. These can be the most fraught of all marketing exercises.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv id=\\u0022c502Ad\\u0022 class=\\u0022commercialSlot\\u0022 data-location-code=\\u0022C\\u0022 data-sizes=\\u0022fluid|300x250\\u0022 data-google-query-id=\\u0022CK2cppLSoowDFSScUAYdlscR5Q\\u0022\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eIf you're bringing two brands together, do you favour one over the other, or do you start from scratch? If you decide to consolidate under an existing name, how do you avoid a civil war between competing factions within your business? And if you do start from scratch, there's always the risk of ending up with a\u00a0\\u003ca href=\\u0022https:\/\/www.campaignlive.co.uk\/article\/consignia-go-royal-mail-rebrand\/146042\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003eConsignia\\u003c\/a\\u003e\u00a0on your hands \u2013 and then none of the factions will thank you.\u00a0\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eIn any renaming decision, there will be a multitude of factors that must be taken into consideration. As a result, no sweeping generalisations can be made about the dos and don'ts. Apart from one. Which is the Band-Aid rule.\u00a0\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eDue to the sensitivities involved in \u201ckilling\u201d a brand, which can have a significant impact on both employees and customers, it is tempting to be tentative and incremental. To drag things out, so the blow is softened. To have a two-month pre-announcement phase, followed by a three-month handover phase. Then a migration phase. Followed by a dedicated new-name introductory launch phase. And so on and so forth.\u00a0\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eNearly always, this kind of kerfuffle is to be avoided. You can wait as long as you like for the two brands to co-exist. But once the time for change has arrived, speed is of the essence. Painful though it may be, you just have to rip the Band-Aid off the old name and reveal the new one underneath. Told you, it didn\u2019t hurt that much did it?\u00a0\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022 style=\\u0022text-align: left;\\u0022\\u003eUnless, of course, you\u2019ve chosen the wrong name. But I know none of you would ever do such a thing. You\u2019re far too shrewd for that. All of you, I\u2019m sure, would unerringly make the perfect choic.\u00a0\\u003c\/p\\u003e\\n\\u003c\/div\\u003e\",\"blockId\":\"1bKEdi\",\"blockUniqueClass\":\"lazyblock-text-full-width-1bKEdi\"} \/-->","post_title":"What's in a nam?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"whats-in-a-nam","to_ping":"","pinged":"","post_modified":"2025-03-24 17:46:09","post_modified_gmt":"2025-03-24 17:46:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=19802","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19772,"post_author":"64","post_date":"2025-03-11 12:24:09","post_date_gmt":"2025-03-11 12:24:09","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlobal communications network, \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.vccp.com\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e continues to strengthen its creative department with the appointment of three highly awarded creative teams as its roster of challenger clients grows, following a string of major client wins, including \\u003c\/span\\u003e\\u003cb\\u003eDirect Line Group \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e(inc. \\u003c\/span\\u003e\\u003cb\\u003eChurchill\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eGreen Flag\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eDirect Line\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e), \\u003c\/span\\u003e\\u003cb\\u003eHovis\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eCo-op\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing a wealth of experience, the new hires - \\u003c\/span\\u003e\\u003cb\\u003eCharli Camber (n\u00e9e Plant) and\u00a0 Laura Saraiva\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e; \\u003c\/span\\u003e\\u003cb\\u003eLance Boreham and Tom Dyson\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e; and \\u003c\/span\\u003e\\u003cb\\u003eJack Snell and Joe Lovett\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - have a proven track record of crafting award-winning campaigns that leave a lasting impact.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is renowned for creating enduring brand platforms for clients including \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eVirgin Media O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eCo-op\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e as well as innovative creative work that populates culture.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAssociate Creative Directors \\u003c\/span\\u003e\\u003cb\\u003eCamber\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eSaraiva\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e are a British-Portuguese duo known for creating entertaining, culturally influential, and emotionally resonant work. They are best known for \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Waiting to Live\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, an \\u003c\/span\\u003e\\u003cb\\u003eNHS\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e child organ donation campaign that placed 233 bespoke dolls representing children on the transplant waiting list in medical waiting rooms across the UK. The campaign won over 50 awards, including three \\u003c\/span\\u003e\\u003cb\\u003eCannes Lions\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the \\u003c\/span\\u003e\\u003cb\\u003eGrand Prix at the Clios\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eADC*E\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eEurobest\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, as well as multiple \\u003c\/span\\u003e\\u003cb\\u003eD\\u0026amp;AD Pencils\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCamber\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eSaraiva\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e join VCCP after three years at \\u003c\/span\\u003e\\u003cb\\u003eVML\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, where they contributed to four agency pitch wins and worked across global brands including \\u003c\/span\\u003e\\u003cb\\u003eBatiste\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eBeko\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eDuracell\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. They also helped launch the award-winning mentoring app \\u003c\/span\\u003e\\u003cb\\u003eMagpie\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and created \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Check Me Out\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a provocative cervical cancer awareness campaign that gained traction on social media. With a sharp conceptual mindset and a meticulous focus on craft, the duo continues to develop ideas that leave a lasting impact.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eBoreham\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eDyson\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e join \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e as a Senior Creative Team. The duo first met on the renowned Watford ad course in 2014 and later reunited at\\u003c\/span\\u003e\\u003cb\\u003e isobel\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, where they delivered standout campaigns for \\u003c\/span\\u003e\\u003cb\\u003eReed\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eTravelodge\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eThortful\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Their work has been recognised across the industry for its creativity and effectiveness.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSnell\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eLovett\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also join \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e as a Senior Creative Team, marking a return to the agency where they spent the first seven years of their careers. During their initial tenure at \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, they played a pivotal role in launching major campaigns for \\u003c\/span\\u003e\\u003cb\\u003eDomino\u2019s\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018The Official Food of Everything\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e) and \\u003c\/span\\u003e\\u003cb\\u003eVirgin Media O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Supercharge Your World\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e), as well as crafting award-winning work for \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, including their celebrated \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Bus\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e ad. Most recently, at \\u003c\/span\\u003e\\u003cb\\u003eBMB\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the pair created notable campaigns such as \\u003c\/span\\u003e\\u003cb\\u003eFreeNow\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s launch ad, \\u003c\/span\\u003e\\u003cb\\u003eBreast Cancer Now\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Gallery of Hope\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e at the \\u003c\/span\\u003e\\u003cb\\u003eSaatchi Gallery\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eSamsung\u2019s\\u003c\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Micro-Miracles\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - the smallest film ever made, which was recognised at \\u003c\/span\\u003e\\u003cb\\u003eD\\u0026amp;AD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eOne Show\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eClios\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker and Chris Birch, Chief Creative Officers at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cOne of the best things about this job is bringing in brilliant creative minds to make work that not only we love, but the world does too. Charli and Laura we\u2019ve admired for a while as they hoover up every award going. Jack and Joe are VCCP heroes, responsible for some of our greatest hits, and, well, we just really missed them. Lance and Tom everybody told us to hire. We dithered for a bit. But then they sent us a plate with their faces on and we jumped at them. They\u2019re all fearless thinkers who push boundaries, and we\u2019re chuffed to have them here helping us make work that properly populates culture.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new hires will begin their roles immediately working across a variety of \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s key clients, including recent wins \\u003c\/span\\u003e\\u003cb\\u003eDirect Line Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eHovis\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eCo-op\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, continuing the agency\u2019s mission to deliver work that populates culture and delivers enduring value for its roster of challenger brands.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZCsn0a\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZCsn0a\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"They\u2019re all fearless thinkers who push boundaries, and we\u2019re chuffed to have them here helping us make work that properly populates culture. \",\"quotee\":\"Jonny Parker and Chris Birch, Chief Creative Officers at VCCP\",\"blockId\":\"ea0LK\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ea0LK\"} \/-->","post_title":"VCCP bolsters creative firepower","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-bolsters-creative-firepower","to_ping":"","pinged":"","post_modified":"2025-03-11 12:24:09","post_modified_gmt":"2025-03-11 12:24:09","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=19772","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"websites_to_publish":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}