{"id":19800,"date":"2025-03-21T12:59:30","date_gmt":"2025-03-21T12:59:30","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=19800"},"modified":"2025-12-05T12:07:19","modified_gmt":"2025-12-05T12:07:19","slug":"vccp-expands-social-team-to-drive-innovation-and-culture-first-brand-engagement","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/mar\/vccp-expands-social-team-to-drive-innovation-and-culture-first-brand-engagement","title":{"rendered":"VCCP expands Social team to drive innovation and culture-first brand engagement"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZPHeYk wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p data-start=\"861\" data-end=\"1396\"><strong>VCCP<\/strong>, the challenger network for challenger brands, has bolstered its social department to further strengthen its commitment to social-first creativity and brand engagement. The agency\u2019s expansion includes the promotions of <strong>David Feldman<\/strong> to Executive Creative Director and<strong> Tiffany Mondesir<\/strong> as Head of Social and Content Strategy, and the addition of <strong>Rachael Kendrick<\/strong> as Social Creative Director with <strong>Veve Shamhong<\/strong>\u00a0joining as a Creator, bringing a diverse background in media and creative arts from MG OMD.<\/p>\n<p data-start=\"1418\" data-end=\"1817\"><strong>Tiffany Mondesir<\/strong> brings over a decade of experience in social media advertising, having worked with leading brands like <strong>LinkedIn<\/strong>, <strong>British Red Cross<\/strong>\u00a0and <strong>White Claw<\/strong>. <strong>Mondesir<\/strong>, who recently won a <strong>WACL Talent Award<\/strong>, is a member of VCCP\u2019s <strong>DE&amp;I Collective<\/strong> and a judge for the <strong>DMA Awards<\/strong>. Her deep understanding of social media will play a pivotal role in leading <strong>VCCP<\/strong>\u2019s expanding social-first strategy.<\/p>\n<p data-start=\"1819\" data-end=\"2157\"><strong>Rachael Kendrick<\/strong>, who has worked on campaigns for major clients such as <strong>Tesco<\/strong>, <strong>Amazon<\/strong>\u00a0and <strong>Unilever<\/strong>, has been named Social Creative Director. <strong>Kendrick<\/strong>\u2019s expertise in creating resonant, culture-driven content for platforms like <strong>Netflix<\/strong>, <strong>Olay<\/strong> and <strong>Lego<\/strong> will contribute to <strong>VCCP<\/strong>\u2019s integrated, innovative approach to social brand engagement.<\/p>\n<p data-start=\"2179\" data-end=\"2639\"><strong>VCCP<\/strong>\u2019s success in social output stems from three key factors: a growing in-house Creator team, an agile content production approach, and an integrated agency culture that ensures the alignment of brand values and effectiveness. The agency\u2019s social campaigns for <strong>White Claw<\/strong> and <strong>Virgin Media O2<\/strong> &#8211; particularly its <em><strong>Love Island<\/strong><\/em> partnership &#8211; have highlighted the agency\u2019s ability to embed brands into popular culture, fostering meaningful connections with audiences.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p data-start=\"2641\" data-end=\"3143\">As a fully integrated agency, <strong>VCCP<\/strong> combines creative, media, data, and customer experience expertise to deliver exceptional, results-driven social strategies. The agency also collaborates closely with its AI-driven creative agency, <strong>faith<\/strong>, to generate brand-compliant creative assets for multiple channels and global territories. Recent work includes a global campaign for <strong>Gong Cha<\/strong> and the creation of <strong><em>Daisy<\/em><\/strong>, <strong>O2<\/strong>\u2019s AI-powered &#8220;granny&#8221; character who garnered widespread attention for combating scammers.<\/p>\n<p data-start=\"3165\" data-end=\"3331\"><strong>VCCP<\/strong>\u2019s holistic approach ensures that every social idea works harder, providing greater value to clients and setting new benchmarks for social-led brand engagement.<\/p>\n<p data-start=\"3333\" data-end=\"3704\"><strong>Andrew Peake, CEO (London) at VCCP<\/strong>, said: \u201cWe\u2019re thrilled to see <strong>Tiffany<\/strong> step into her new role alongside <strong>Rachael<\/strong> and <strong>Veve<\/strong> joining our growing social team, as well as <strong>David<\/strong>\u2019s continued growth within our creative leadership. Their combined talents, creativity, and passion will help elevate the work we do and drive even more impactful, audience-first social campaigns.\u201d<\/p>\n<p data-start=\"3706\" data-end=\"4040\"><strong>Tiffany Mondesir, Head of Social and Content Strategy at VCCP<\/strong>, said: \u201cI\u2019m excited to step into this role at such a pivotal time for social. The power of social media goes beyond simply showing up in feeds; it\u2019s about building lasting connections with audiences and creating memorable content that adds tangible and emotional value.\u201d<\/p>\n<p data-start=\"4042\" data-end=\"4282\"><strong>Feldman<\/strong>, <strong>Mondesir<\/strong>, <strong>Kendrick<\/strong>\u00a0and <strong>Shamhong<\/strong> will now take up their new roles, working across <strong>VCCP<\/strong>\u2019s growing roster of social clients. The team will continue to be led by <strong>Alex Dalman, Managing Partner and Head of Social &amp; Innovation at VCCP<\/strong>.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZDHGkd wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Social media isn\u2019t just about showing up in feeds &#8211; it\u2019s about building lasting connections with audiences and creating memorable content that adds tangible and emotional value. \n        <cite>Tiffany Mondesir, Head of Social and Content Strategy<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","categories":[191],"class_list":["post-19800","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["20577"],"client_id":"","hero_video":"","hero_image":{"ID":19801,"id":19801,"title":"SOCIAL CREATIVES_PASSPORT_06_A","filename":"SOCIAL-CREATIVES_PASSPORT_06_A.png","filesize":2598373,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A.png","link":"https:\/\/www.vccp.com\/uk\/news\/2025\/mar\/vccp-expands-social-team-to-drive-innovation-and-culture-first-brand-engagement\/attachment\/social-creatives_passport_06_a","alt":"Clockwise from top right: David Feldman, Tiffany Mondesir, Veve Shamhong and Rachael Kendrick","author":"66","description":"","caption":"","name":"social-creatives_passport_06_a","status":"inherit","uploaded_to":19800,"date":"2025-03-21 12:56:36","modified":"2025-03-21 12:56:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP Expands Social Team to Boost Brand Innovation and Engagement","meta-description":"VCCP has enhanced its social department with new leadership appointments and the addition of a creative new team member. Discover how this growth strengthens VCCP\u2019s social-first approach to brand engagement.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/SOCIAL-CREATIVES_PASSPORT_06_A.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16556,"post_author":"77","post_date":"2023-05-25 10:26:05","post_date_gmt":"2023-05-25 09:26:05","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003ch4\\u003e\u00a0\\u003c\/h4\\u003e\\n\\u003ch4\\u003efaith is the leading global generative AI creative agency. It represents the next step in our evolution. We\u2019re responsibly embracing AI and all of its potential to supercharge the creative process for our network of international offices and worldwide roster of clients.\\u003c\/h4\\u003e\",\"quote\":\"We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination.\",\"blockId\":\"2wezpn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2wezpn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"vimeo-video-id\":\"1028802326\",\"title\":\"Daisy vs. Scammers\",\"text\":\"\\u003cp\\u003eO2 and VCCP's AI creative agency, \\u003cem\\u003efaith\\u003c\/em\\u003e, have launched a campaign to combat scammers. The campaign features Daisy, an AI-powered granny, who engages scammers in lengthy conversations, wasting their time and preventing them from targeting real victims.\\u003c\/p\\u003e\\n\\u003cp\\u003eDaisy was created using advanced AI technology and is indistinguishable from a real person. The campaign also includes a collaboration with Amy Hart, a former Love Islander and scam victim, to raise awareness among younger audiences. We received over 1.5 billion earned impressions, 1800+ pieces of coverage in 9 markets and millions\u2026and millions of views.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1cM19R\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-1cM19R\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Award-winning agency\",\"blockId\":\"2a3saz\",\"blockUniqueClass\":\"lazyblock-text-full-width-2a3saz\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22awards%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22100%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards-300x100.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards-300x100.png%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards-1024x343.png%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards-768x257.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards-1536x514.png%201536w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards-2048x685.png%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:19830,%22link%22:%22https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/awards-2%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards.png%22,%22sizes%22:%22%22%7D\",\"blockId\":\"1ufHTv\",\"blockUniqueClass\":\"lazyblock-image-full-width-1ufHTv\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"What we do\",\"text\":\"\\u003cp\\u003eTasked with rapidly exploring the creative opportunities of Generative AI, we don\u2019t just talk about its potential\u2014we bring it to life. We help our clients custom-train their brands with GenAI tools, powered by faith, and deliver campaigns with GenAI at the centre.\\u003c\/p\\u003e\\n\\u003cp\\u003eOur work spans three key areas, all focused on GenAI-driven creativity and execution. First, we use GenAI to optimise existing processes\u2014creating and enhancing brand assets with greater scale and efficiency. Second, we push boundaries by transforming the work we do, developing innovative ideas with GenAI at their core. Finally, we act as hands-on GenAI consultants, training and advising internal and external teams to implement GenAI in impactful ways.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1xo3yr\",\"blockUniqueClass\":\"lazyblock-text-full-width-1xo3yr\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Girl-Typwriter-2-No-BG%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG-300x300.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG-300x300.png%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG-150x150.png%20150w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG-768x768.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG.png%201024w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:19813,%22link%22:%22https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/girl-typwriter-2-no-bg%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG.png%22,%22sizes%22:%22%22%7D\",\"title\":\"Creative efficiency\",\"text\":\"\\u003cul\\u003e\\n\\u003cli\\u003eBranded Image Model\\u003c\/li\\u003e\\n\\u003cli\\u003eBranded Copy Model\\u003c\/li\\u003e\\n\\u003cli\\u003e3D \\u0026amp; AI Product Photoshoot\\u003c\/li\\u003e\\n\\u003cli\\u003eBranded Conversation Model\u00a0\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\",\"blockId\":\"Z1aDKYb\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-Z1aDKYb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Girl-Rocking-out%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out.png'%3E%3Cimg%20width=%5C%22283%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out-283x300.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out-283x300.png%20283w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out-768x814.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out.png%20914w%5C%22%20sizes=%5C%22(max-width:%20283px)%20100vw,%20283px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:19814,%22link%22:%22https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/girl-rocking-out%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out.png%22,%22sizes%22:%22%22%7D\",\"media-right-aligned\":true,\"title\":\"Creative effectiveness\",\"text\":\"\\u003cul\\u003e\\n\\u003cli\\u003eGenAI-first Ideas\\u003c\/li\\u003e\\n\\u003cli\\u003eGenAI Campaign (imagery, video, and audio)\u00a0\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\",\"blockId\":\"1o9QSF\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-1o9QSF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Girl-hand-raised%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised-300x300.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised-300x300.png%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised-150x150.png%20150w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised-768x768.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised.png%201024w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:19815,%22link%22:%22https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/girl-hand-raised%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised.png%22,%22sizes%22:%22%22%7D\",\"title\":\"Creative AI consultancy\",\"text\":\"\\u003cul\\u003e\\n\\u003cli\\u003eGenAI Training\u00a0\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\",\"blockId\":\"Z28gB2l\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-Z28gB2l\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"vimeo-video-id\":\"1025171668\",\"title\":\"Consistent brand assets at speed and at scale\",\"text\":\"\\u003cp\\u003eThe Bubl Generator is a custom image model we built for O2, to generate assets of their mascot Bubl that can be used across a variety of platforms.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Copy Checker is a tool to help copywriters ensure their copy is in the brand tone of voice.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"nMHye\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-nMHye\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"vimeo-video-id\":\"1049586627\",\"portrait-video\":true,\"media-right-aligned\":true,\"title\":\"Gong cha Gen AI Social Campaign\",\"text\":\"\\u003cp\\u003eGlobal bubble tea brand, Gong cha, appointed VCCP\u2019s AI creative agency faith to deliver their 2024 winter campaign, bringing their Gingerbread bottles to life on social media using GenAI.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe created an AI-powered gingerbread world for Gong cha, heroing its Gingerbread shaped bottles and introducing a range of characters which can be used across multiple channels.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZxWm7t\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-ZxWm7t\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Who we are\",\"text\":\"\\u003cp\\u003eWe are an assembled team of technologists, prompt engineers, creatives, strategists, makers and data analysts to cover every aspect of the agency process.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z2bWbGm\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2bWbGm\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":16566,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-1024x576.jpg\" alt=\"\" class=\"wp-image-16566\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eWe proudly share our knowledge and experience to pioneer the growth of AI solutions in the marketing industry.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"8Lfdi\",\"blockUniqueClass\":\"lazyblock-text-full-width-8Lfdi\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Alex-Campaign-Talk-1%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:18206,%22link%22:%22https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/alex-campaign-talk-1%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Alex-Campaign-Talk-1.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Alex-Campaign-Talk-1-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:273,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Alex-Campaign-Talk-1-273x300.png%22,%22orientation%22:%22portrait%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Alex-Campaign-Talk-1.png%22,%22height%22:1006,%22width%22:916,%22orientation%22:%22portrait%22%7D%7D%7D\",\"title\":\"AI Taskforce\",\"text\":\"\\u003cp\\u003eAlex Dalman, Head of faith, is a Co-Chair of the Advertising Association's AI taskforce. With members of the team contributing chapters to the responsible use of AI, Playbook and future thought leadership endeavours to lobby government and policy makers to think deeper about AI and its influence.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1TQWnl\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-1TQWnl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Peter-Podcast%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:18207,%22link%22:%22https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/peter-podcast%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:297,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast-297x300.png%22,%22orientation%22:%22portrait%22%7D,%22large%22:%7B%22height%22:647,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast-1013x1024.png%22,%22orientation%22:%22portrait%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast.png%22,%22height%22:1078,%22width%22:1066,%22orientation%22:%22portrait%22%7D%7D%7D\",\"media-right-aligned\":true,\"title\":\"Waypointers\",\"text\":\"\\u003cp class=\\u0022\\u0022 data-start=\\u00220\\u0022 data-end=\\u0022190\\u0022\\u003eIn this episode of \\u003cem data-start=\\u002219\\u0022 data-end=\\u002232\\u0022\\u003eWaypointers\\u003c\/em\\u003e, Peter Gasston, Innovation Director at \\u003cem\\u003ef\\u003c\/em\\u003eai\\u003cem\\u003eth\\u003c\/em\\u003e, shares why VCCP made a significant investment in generative AI technology and reflects on the journey so far.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022\\u0022 data-start=\\u0022192\\u0022 data-end=\\u0022479\\u0022\\u003ePeter reveals that the driving force behind this decision came from VCCP\u2019s creative department, where teams were already experimenting with GenAI tools independently. Instead of viewing AI as a threat, they recognised its potential to supercharge their creativity and enhance their work.\\u003c\/p\\u003e\\n\\u003cp data-start=\\u0022192\\u0022 data-end=\\u0022479\\u0022\\u003eListen back to the podcast \\u003ca href=\\u0022https:\/\/www.waypointpartners.co.uk\/waypointers\/waypointers-episode-25\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener\\u0022\\u003ehere\\u003c\/a\\u003e.\u00a0\\u003c\/p\\u003e\",\"button-text\":\"Listen here\",\"new-window\":true,\"blockId\":\"1Vbt6h\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-1Vbt6h\"} \/-->\n\n<!-- wp:lazyblock\/two-column-media-and-text {\"vimeo-video-id\":\"1111928445\",\"unlisted-video-hash-value\":\"452a534e1a\",\"title\":\"Faith Short Film Fest\",\"text\":\"\\u003cp\\u003eWe set our teams the challenge of reimagining storytelling in the Gen AI era with the \u2018Faith Short Film Fest\u2019, created in partnership with Adobe. The competition was open to everyone across VCCP, no matter where they were.\\u003c\/p\\u003e\",\"button-text\":\"Listen here\",\"new-window\":true,\"blockId\":\"Z1Ouu8G\",\"blockUniqueClass\":\"lazyblock-two-column-media-and-text-Z1Ouu8G\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Commitment\",\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eWith the belief that AI should only ever be used for good, \\u003c\/span\\u003e\\u003cb\\u003efaith \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003elaunches with a detailed generative AI policy based around four principles:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003col\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eBe Transparent\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u00a0when AI is being used\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eBe Authentic\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, fact-check AI-generated content\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eBe Compliant\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e and break no laws\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eBe Ethical\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, only use AI for good\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ol\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d wp:lazyblock\/text-full-width {\\u0022blockId\\u0022:\\u002227mWxC\\u0022,\\u0022blockUniqueClass\\u0022:\\u0022lazyblock-text-full-width-27mWxC\\u0022} \/\\u002d\\u002d\\u003e\\u003c\/p\\u003e\",\"blockId\":\"27mWxC\",\"blockUniqueClass\":\"lazyblock-text-full-width-27mWxC\"} \/-->\n\n<!-- wp:lazyblock\/button-full-width {\"button-text\":\"Get in touch\",\"button-url\":\"mailto:info@vccp.com\",\"blockId\":\"Z5gw9B\",\"blockUniqueClass\":\"lazyblock-button-full-width-Z5gw9B\"} \/-->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button \/--><\/div>\n<!-- \/wp:buttons -->","post_title":"AI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ai","to_ping":"","pinged":"","post_modified":"2025-11-17 17:16:13","post_modified_gmt":"2025-11-17 17:16:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=16556","menu_order":0,"post_type":"capability","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10107,"post_author":"66","post_date":"2020-08-11 15:56:24","post_date_gmt":"2020-08-11 14:56:24","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDelivering strategically led branded entertainment from live real time, reactive content to Big Social Ideas, we believe social is the place to build brands today and we\u2019re on a mission to make you internet famous.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe make sure your brand shows up where your audience is, in a way that connects culturally. Our social specialists push boundaries and aim to ensure that your brand cuts through in stand-out ways. And the best part? Our team of in-house content creators challenge traditional production processes to get impactful, native social content out in minutes.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"quote\":\"We're on a mission to make our clients internet famous.\",\"blockId\":\"Z11Ex4E\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z11Ex4E\"} \/-->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:group {\"layout\":{\"type\":\"flex\",\"flexWrap\":\"nowrap\"}} -->\n<div class=\"wp-block-group\"><!-- wp:embed {\"providerNameSlug\":\"vimeo\",\"responsive\":true} \/-->\n\n<!-- wp:embed {\"providerNameSlug\":\"vimeo\",\"responsive\":true} \/-->\n\n<!-- wp:embed {\"providerNameSlug\":\"vimeo\",\"responsive\":true} \/--><\/div>\n<!-- \/wp:group -->","post_title":"Content, Social &amp; Influence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"content-social","to_ping":"","pinged":"","post_modified":"2025-07-29 08:55:39","post_modified_gmt":"2025-07-29 07:55:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=10107","menu_order":0,"post_type":"capability","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10108,"post_author":"2","post_date":"2020-08-11 15:56:39","post_date_gmt":"2020-08-11 14:56:39","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eWe provide successful digital campaigns for some of the UK\u2019s biggest online advertisers including O2, easyJet, Domino\u2019s and comparethemarket.com.\\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eOur combination of creative, strategic and technological expertise keeps them at least one step ahead of their rivals.\\u003c\/p\\u003e\",\"quote\":\"Integrated, connected digital communications\\n\",\"top-padding\":true,\"blockId\":\"Xdju1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Xdju1\"} \/-->","post_title":"Digital","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"digital","to_ping":"","pinged":"","post_modified":"2023-02-15 16:35:59","post_modified_gmt":"2023-02-15 16:35:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=10108","menu_order":0,"post_type":"capability","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/19800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=19800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}